Slide 1

Working with the Global Client HOME STAGING FOR REALTORS

Slide 2

WHO IS YOUR GLOBAL CONSUMER? Bergen is the most populated county in NJ 1 million in 2012 Korean Americans are the fastest growing immigrant group over of the states population lives in Bergen County Bergen County also retains a robust level of ethnic diversity: Indian. Filipino. Chinese. Latino. African Americans Long-standing groups include Italian, German, Irish, Polish, Greek Christian, Jewish, Muslim The Flaim Group LLC Home Staging & Interior Redesign

Slide 3

What I discovered...

Slide 4

WHAT IS HOME STAGING? It is NOT : decorating, decluttering and freshly baked cookies It IS : a science the art of perception a statistically proven marketing technique that: Creates mood and desire Helps overcome objection Most important... it pulls a buyer in having them fall in love with your sellers home as if it were their own The Flaim Group LLC Home Staging & Interior Redesign

Slide 5

Slide 6

A Knowledgeable Realtor Will Recommend this Service to their clients because: Highly effective tool to market your home Provides objective third-party expertise Professional MLS photos generate greater perceived value, buyer interest/increased traffic Creates and satisfies a higher level of expectation Flexibility on pricing Tax deductible The Flaim Group LLC Home Staging & Interior Redesign

Slide 7

A Knowledgeable Realtor Will Add Staging to Their Marketing Mix because it will: Enhance the value you provide your clients Partner with a third-party expert who will deliver the difficult messages List/market your properties 100% of the time Get paid faster/get more listings More flexibility on pricing Offer a unique positioning within in the marketplace The Flaim Group LLC Home Staging & Interior Redesign

Slide 8

HOW DO YOU SELL THE CONCEPT OF STAGING TO YOUR SELLER? Your home is not for sale, but your house is Consider it a product that has to be packaged and marketed Staged homes spend 78% less time on the market Staging is tax deductible! Staging highlights pluses; downplays minuses Helps reduce carrying costs Sells faster/more money A staged home appears well-cared for

Slide 9

DID YOU KNOW... The average age of todays home seller is 57 while the average age of todays buyer is 32...? This internet-savvy, busy home buyer is looking for toothbrush ready! The Flaim Group LLC Home Staging & Interior Redesign

Slide 10

Home buyers want to buy a home...... not work Remove dated wallpaper and paint; you will attract more buyers and offers. The Flaim Group LLC Home Staging & Interior Redesign

Slide 11

Your home must be seen through the buyers eyes ultimately, the buyer will decide what your house is worth! The Flaim Group LLC Home Staging & Interior Redesign

Slide 12

Do all the painting, repairs & cleaning first... The Flaim Group LLC Home Staging & Interior Redesign BEFORE it goes on the market. Painting walls a warm color; using updated hardware; and defining spaces gives buyers a reason to move in not move on.

Slide 13

It only take 3-5 seconds for a buyer to decide if they like it The Flaim Group LLC Home Staging & Interior Redesign or not

Slide 14

Show off the space The Flaim Group LLC Home Staging & Interior Redesign not the stuff.

Slide 15

The Flaim Group LLC Home Staging & Interior Redesign Each room should tell a story so that buyers will want to see what happens next... Show every rooms potential It Sold - 2013

Slide 16

You have to Show it to Them! 90% OF BUYERS JUST CANT SEE IT

Slide 17

BEFORE AFTER 131 OAKWOOD AVE, BOGOTA

Slide 18

BEFOREAFTER 131 OAKWOOD AVE, BOGOTA

Slide 19

BEFOREAFTER 131 OAKWOOD AVE, BOGOTA Statistics: 2 mos. - Before stagingAfter staging: 2 offers, under contract 3 days

Slide 20

BEFOREAFTER 30 POLO LANE, MAHWAH

Slide 21

BEFORE AFTER 30 POLO LANE, MAHWAH Statistics: After Staging: 3 offers in 4 days full asking price

Slide 22

14-10 TERHUNE, FAIR LAWN BEFOREAFTER

Slide 23

14-10 TERHUNE, FAIR LAWN BEFOREAFTER

Slide 24

14-10 TERHUNE, FAIR LAWN BEFOREAFTER Statistics: After Staging: 4 offers in 3 days over asking price

Slide 25

BEFOREAFTER

Slide 26

BEFOREAFTER

Slide 27

BEFOREAFTER

Slide 28

BEFOREAFTER

Slide 29

BEFOREAFTER

Slide 30

WHICH ONE WOULD SELL FASTER AND FOR MORE MONEY?

Slide 31

GLOBAL FACTOIDS & TIPS In India, every transaction EVERY transaction is negotiated. This can impact every aspect of the selling process. Asian cultures believe in FENG SHUI: a belief about energy and its flow. How can that be applied when selling their home? It's wise to ask every client, regardless of whether they look like immigrants, "Where are your ancestors from? Ask each and every client about his or her culture it helps build rapport much faster than talking about real estate related topics. The Flaim Group LLC Home Staging & Interior Redesign

Slide 32

#1 way you are remembered is how you make people feel creating a connection and earning their trust by understanding who they are and what is important to them. The Flaim Group LLC Home Staging & Interior Redesign

Slide 33

AN INVESTMENT IN STAGING WILL ALWAYS BE LESS THAN YOUR CLIENTS FIRST (OR NEXT) PRICE REDUCTION! Q&A