Working With QR Codes

What is a QR CodeA QR Code (it stands for "Quick Response") is a cell

phone/”smart device” readable bar code that can store website URL's, plain text, phone numbers, email addresses and pretty much any other alphanumeric data.

Using QR Codes

Your Website (eEdge, Agent Site, Property Page, Property Search, etc)

Facebook page

Virtual Tour

Initiate a phone call

Initiate a txt/sms message

Initiate an email

Add your contact info to their address book

QR Codes can be used to direct users to:

Using QR Codes to get LEADS!

“Through direct mail campaigns.  It has traditionally been difficult to track ROI from direct marketing campaigns. However, as discussed in Point 1, embedding QR codes on your direct mail can help your office track the number of visits per listing.  A second benefit is that you are able to adjust the direct marketing campaign to the needs of local buyers. This means that specific listings included will be tailored to diverse audiences."

Taken from http://www.thenichereport.com/articles/5-ways-real-estate-agents-can-use-qr-codes-to-get-more-leads/

Using QR Codes to get LEADS!

“On business cards.  Placing QR codes on agent business cards allows potential buyers (and renters) to easily scan agents’ specific listings."

Taken from http://www.thenichereport.com/articles/5-ways-real-estate-agents-can-use-qr-codes-to-get-more-leads/

Using QR Codes to get LEADS!

“Video tours.  As per Heba Hosney on GariousBlog, a popular site that offers social media tips, to go the extra mile in attracting buyers, your listing page could include a QR code that links to a video with a tour of the property and floor plans. This can provide a compelling reason for potential buyers to contact you, thereby providing a great way to convert a lead into a sale. Be sure to use a good camera to record the video. If your office doesn’t have one, you can always rent one using your small business credit card—and deduct the expense."

Taken from http://www.thenichereport.com/articles/5-ways-real-estate-agents-can-use-qr-codes-to-get-more-leads/

Using QR Codes to get LEADS!

“On your vehicle.  While this may not be the most obvious choice, think about how many people notice your car as you drive along.  As such, the car is a great sales and marketing opportunity. By placing a QR code on the vehicle, anyone passing by can simply scan the code and immediately view all listings for sale or rent in their neighborhood or a nearby location and contact you if their interest is aroused."

Taken from http://www.thenichereport.com/articles/5-ways-real-estate-agents-can-use-qr-codes-to-get-more-leads/

Creating QR CodesQR Codes can be created by using the free application available at www.qrstuff.com , or numerous apps available for both Android and iOS.

Creating QR CodesFrom www.qrstuff.com :

1. Pick your destination 2. Paste your Link (or message, or email, or whatever!)

And then…

3. Pick a color (standard is Black)

Creating QR CodesFrom www.qrstuff.com :

Voilá! Now you can download and use your new QR Code