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Working with Professional Bodies - The Training Gateway Working with the membership of professional bodies
Dr Ruth HermanProfessional Development Manager, Business School
17 June 2011www.herts.ac.uk
Professional Bodies – working with the membership
• Background (Concentration of business disciplines – does it vary for other professions?)
• What’s in it for the university• How UHBS built up contacts• Examples
Professional Bodies – working with the membership
• Professional bodies often split into two sections– Education and training– Run from HQ– In charge of awarding qualifications
• Membership section– Run by and for members
Membership
• Entirely separate from qualifications and training• Run usually in regions and branches• Committees run regions/branches• Remit:– Recruit new members– Maintain membership– Provide events and added value for members
• Access to students for projects• Access to expert speakers• Use of facilities– Bodies often have to pay for commercial
accommodation
Opportunities
UHBS Strategy
• Centres delivering qualifications have automatic membership (eg CMI offers 6)
• If possible become active member of own prof. body• Attend meetings • Offer facilities• Become committee member (one often follows
seamlessly on)
Examples
• Sponsorship of Herts Schools Business Challenge Day by Institute of Directors
• Regular venue for Chartered Institute of Purchasing and Supply (and opened doors to run successful professional courses)
• Student branch for Chartered Management Institute• Live clients for MBAs, Integrated Projects, recruitment
opportunities for students
Downside
• Attendance at committee meetings (usually evening)
• Somebody has to maintain and manage overall relationships
• Labour intensive• Working with committees can be hard work
Benefits
• Raises university profile in business community• Provides opportunity to sell professional courses and services• Access to members through newsletters and membership
emails• Members often want to ‘give something back’
– Positively eager to• Give guest lectures• Provide case studies• Judge student competitions
Conclusion
• Worthwhile exercise but needs to have somebody tasked with the role
• Need to be creative in what is offered• For Business Schools is a natural extension of
activities• Will it work as well for other disciplines and
professions?