Embed Size (px)
Citation preview
Working Together to Cultivate Green Infrastructure Programs
Cheryl Goar, Executive DirectorArizona Nursery Association
March 9, 2011
Container GrownTree Guide
Plant Something Campaign
SHADE EducationalConference
Plant-Something.org
Target Audience: External
Primary•Single-Family Homeowners
Secondary•Home Owners Associations (HOAs)•Cities, municipalities, ADOT, Parks & Rec.•Community Organizations
Unique Buying Proposition
...exterior design brings intrinsic long-term value to your family, your home, your neighborhood and the environment that goes beyond monetary worth.
The natural investment that offers guaranteed long-term growth, value and beauty.
Grow a richer world.
Creative, outdoorsy, thoughtful, nurturing, visionary, optimistic, fun, energetic, sustainable,
green, family-focused, community-oriented
Position Promise
Personality
Embracing the “New Normal” realities in people’s lives, the “Plant Something” movement is a fun, semi-radical groundswell that motivates all to enrich their private and public environments by encouraging simple, rewarding acts that can grow to a canopy of value and beauty for a richer world.
Our Brand Statement:
• Make better or improve quality
• Make wealthy or richer
• Make an addition (to); join or combine or unite with others; increase the quality, quantity, size or scope of
Our Verb:
Enrich
Print Ads
Print Ads
Website
SHADE Educational Conference
Friday, August 12Renaissance Hotel Glendale
•5 Tracks – 5 Sessions each•Tree & Plant Track•CEU’s Available
Container GrownTree Guide
•Newly Revised•Copies available at our booth•Presentation in our afternoon session
