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WORKING TITLE:DIGITAL AND TECHNOLOGY
TRENDS
IMPLICATIONS FOR LOW INCOME AND MINORITY CUSTOMERS
LIOB PRESENTATION, October 2012
By Michele RuizRuiz Strategies
ABOUT MICHELE RUIZ
WHAT’S CHANGED
MOBILE REVOLUTION
THE IMPACT OF SMART PHONES
REMEMBER THIS?
WHO OWNS SMARTPHONES
MINORITY GROUPS ARE COMFORTABLE USING THE MOBILE
INTERNET
OLDER GENERATION – SURPRISE!
TREND: AUGMENTED REALITY
TREND: APPS GET SMARTER
WHAT DOES THIS MEAN FOR UTILITY CUSTOMERS?
MOBILIZATION OF YOUR CUSTOMERS
MOBILE APPS AFFECT BEHAVIOR
EDUCATE, ENABLE, MONITOR, INTERVENE, EMPOWER
REACHING LOW INCOME CUSTOMERS
INCOME AND LITERACY RELEVANCY
CULTURAL RELEVANCY
TECHNOLOGICAL ADVANCEMENTS MEANS RADICAL CHANGE IN MINDSET
HOW MANY APPS DOES IT TAKE TO CHANGE A LIGHT BULB?
REAL TIME INFORMATION
IN-CULTURE
USE MOBILE AND TABLET FRIENDLY WEBSITES
USE TEXTS
COMMUNICATE VALUE & BENEFITS WITH STORY TELLING
ROLE OF TARGETED MEDIA AND PR
QUESTIONS
WORKING TITLE: DIGITAL AND TECHNOLOGICAL TRENDS
IMPLICATIONS FOR LOW INCOME CUSTOMERS
Michele RuizRuiz StrategiesContact information: [email protected] 853 3605