1. INTRODUCTION

There are over one million businesses in India. They all have to arrange for the smooth

flow of goods and services among other businesses and the Indian consumers, as well as

among other businesses and consumers worldwide. While all businesses have logistics

requirements, manufacturing, wholesaling and retailing are the most logistics-intensive

sectors. Together they employ half of the work force, and they are the largest customers

of firms that provide logistics services logistics

The prospects for logistics are very strong, with demand being fueled by two leading

trends: the increasing importance of logistics and supply chain management in overall

business strategies, and the increasing acceptance of outsourcing as a business practice.

Earlier reports pointed out that logistics continued to attract a low client in India. This

industry has suffered from inadequate infrastructure problems, complex tax laws, and

insufficient technological aids. Fragmented nature of the domestic industry could be

reason for it as there are number of players offering only one or two services out of

several products comprising transportation, warehousing, freight forwarding, shipping

services.

Weak transport infrastructure is holding back the development of the logistics industry,

and thereby acts as a road block to the progress of this sector.

The poor infrastructure facilities such as road, regulatory system, unorganized

warehouses has always Hampered the growth and smooth functioning of the supply chain

system. Also was the problem of congestion in Indian ports and airports of handling

volumes higher than their full capacity.

But now the Logistics industry is poised to grow as new companies are increasingly

opting to out source their logistics requirement to specialize service providers.

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India is already a heavy weight globally in the service sectors. Logistics industry makes

up 10% to 20% of the GDP. India’s container trade has been growing at around 15% over

past five year which means logistics service will be growing at a multiple rate, probably

around 20% per year.

Logistics industry is poised for a significant growth in coming years As new companies,

especially in the automotive, pharmaceutical, manufacturing, and FMCG sectors are

increasingly opting to out source their logistics requirements to specialized service

providers.

Now the logistics industry is expected to grow in high double digits rates for both

outsourced and domestic logistics in India. Previously, the condition for logistics

condition in India was not that great. India was a disorganized market and nothing can be

predicted.

Logistics industry predicts the double digit growth rates,with GDP growing at over 9%

per year and the manufacturing sector enjoying good growth,

The Indian logistics industry is an inflection point and is expected to reach a market size

of over $125 bn in year 2010.

With collective economic interaction of growing per capita disposable income, fast

growing manufacturing and retailing sectors ,increasing merchandise trade, infrastructure

investment by the government, both Indian Logistic and 3PL sector of this market is set

to witness explosive growth. To avoid congestion at ports and airport terminal expansion

of port and terminal is taking place to avoid congestion.

India spends on logistics activities equivalent to 13% of its GDP which is higher than

that of the developed nations. The key reason for this is the relatively higher level of

inefficiencies in the system with lower average trucking speed , higher turn around time

and high cost of administrative delays.

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LOGISTICS IS DIVERSIFIED INTO DIFFERENT AREAS:

- Transportation

- Warehousing

- Inventory mgt.

- Packing and unitisation

- Information and communication

A complete logistics take place when all these diversifications of logistics are worked

upon with proper planning and management. Logistic companies are committed to fulfill

the commitment made by their service user to fulfill the commitment made by them to

their consumer/client. The logical starting point is to understand how logistical

competency contribution to marketing performance. Firm guided by marketing

opportunity view strategy, customer requirement as the motivational behind all activities.

The objectives of market initiates is to penetrate specific market and generate profitability

transaction. The marketing concept advocates the identification of specific customer

needs and then responds to those specific needs by focusing available resource to

uniquely satisfy those customer requirements. The impact of logistics on customer need

not be passive. Alternative method of delivery is available to achieve significant different

level of inventory availability and lead time is desired through the supply chain.

Logistics competency is a tangible way to attract customer that place premium on time

and place related performance.

WORKING OF INTERNATONAL FREIGHT FORWARDING

INTERNATIONAL FREIGHT FORWARDING can takes place through air and

ocean.Understanding of both is necessary aspect to make your process efficient.

First we look at forwarding of cargo through Air:

IN CASE OF EXPORT:-

1. QUOTATIONS: - provided by the shipping company to the customer (exporter)

to form clarity between customer/shipper/ exporter on the rates that will be

charged by the shipping firm on the exporter on the export of goods. This is the

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first step taken by shipping company to attract a client. If the customer (Exporter)

finds the Offer reasonable by the shipper he confirms to do business.

2. DOCUMENT RECEIVING: - On getting the conformation from the exporter

the shipping company ask for documents from the exporter such as invoice,

packing list*.

*These documents give a clear idea to the shipper on the quantity

a) Total price, nature of goods etc.

3. Opening up of docket and issue job number.

1. CARGO RECEIVING: - after the documents have been received from the

Exporter then the Shipper asks the exporter to release the goods. The Exporter will then

bring the Goods and unload it in shipping company Warehouse e also brings in the Gate

pass/delivery challan on which he takes the receipt from shipping company.

2. BOOKING WITH AIRLINE:- After the cargo being received the good is then

booked with Airline

3. AIRWAY BILL PREPARED: - After the cargo is booked in airline airway bill is

prepared by the shipping agent. The airway bill set is provided by the airline. The number

of copies is different with different airline.

4. MOVEMENT OF GOODS TO CUSTOMS: - once the air way bill is prepared the

goods is being forwarded to customs for clearance.

Document required by customs are :-

a. General invoice

b. Packing list.

Some documents are required by the customs on the benefits claimed

by the exporter; it differs from shipper to shipper.

5. HAND OVER THE GOODS TO AIRLINE: - once the goods get cleared from

customs the cargo is then handed over to airline with following documents:-

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a. Completed air way bill set.(Excluding shipper and agents copy)

b. Security declaration signed and stamped by shipping company

c. Commercial invoice and packing list.(for airline and consignee)

d. Airway bill copy for the consignee.

*The shipper copy will go to the exporter and the agents copy will be retained by

shipping company.

6. BILLING: - shipment charges charged to the shipper/exporter when the good

have been handed over to airline the charges are charged to shipper.

7. PRE ALERT: - a follow up process given to the agent at the receiving end, which

continues till the consignment, is delivered.

IN CASE OF IMPORT:

In case of Import shipping company has 2 cases:

1. AS A CUSTOM CLEARING AGENT--: here in this condition the shipping

company is sole responsible for getting the goods cleared for filing bill of

entry,getting the good cleared and handing over the Goods to the buyer on

payment by him certain chargers.

2. IN THIS CASE THE SHIPPER IS NOT RESPONSIBLE FOR FILING

BILL OF ENTRY and get the goods custom cleared he just releases the

document to the agent of consignee.

IMPORT PRICES

1. QUOTATIONS -: Given to buyer on request presenting necessary charges and

rates for getting the cargo cleared from custom and responsibility of obtaining the

cargo from Airport Authority. If the buyer finds the rate reasonable he gives the

shipper the approval to coordinate with his agent abroad and ship the goods.

2. COORDINATE with your agent abroad and ask him to coordinate with the

supplier and send the consignment.

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3. PRE-ALERT -: if consignment booked pre alert given by the agent, it contains

all the information about the shipment by agent such as container number, vessel

number, port of destination, HABL No, MABL No etc.

4. FOLLOW UP WITH AIRLINES -: Track and trace the consignment, ask the

Air line when the consignment is going to reach.

5. COLLECT DOCUMENT AND DELIVERY REPORT FROM AIRLINE

OFFICE -:

a. When the consignment reaches the port of destination the shipping

company collects the documents such as house airway bill etc and the

delivery report to release the consignment from the airport.

6. CARGO ARRIVAL NOTICE (CAN) TO THE CONSIGNEE –: When the

cargo is received then arrival notice is sent to the buyer.

7. BILL OF ENTRY FILING FOR CUSTOM CLEARANCE -: if the buyer

doesn’t have any other agent he asks the shipping agent to get the goods Clear

from customs and file bill of entry and if the buyer has any other agent for custom

clearance buyer just pays the charges of shipment and gets the shipment

documents transferred to his agent.

EXPORT PROCESS OF CARGO THROUGH SEA

1. QUOTATIONS -: The first step under which the freight forwarding Firm prepare

rates sends it to the exporters for there approval whether he wants to do the

business or not, if the exporter is satisfied by the rates he ask the freight

forwarding firm to open the job.

2. RECEIVING THE DOCUMENTS -: once the forwarding firm opens the job

He asks the exporter to send the documents.

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Documents are-:

a. Invoice

b. Packing list

c. Checklist etc.

3. FILING OF DOCUMENTS IN CUSTOMS -: after receiving the documents

from Exporter, we file the documents in custom to earn shipping bill which is

required at the time of customs clearance of goods.

4. RECEIVE THE GOODS -: once we get shipping bill number from customs the

forwarder asks the exporter to send the goods to ICD/PORT.

Before receiving the goods it is made clear from the exporter what

Quantity of goods they want to ship so as according to the quantity the

Containers can be booked.

A CONTAINER BOOKING IS DONE IN TWO WAYS -:

I) FCL -: full container load, in this the condition the forwarding company hires the full

container (either 20 feet or 40 feet) according to the quantity. In this condition the whole

container belongs to the exporter, there is single shipper and single consignee.

II) LCL -: less container load is just apposite to FCL in which there is multiple shipper

and multiple consignee.when the goods exported by a exporter is not sufficient and the

container is not fully loaded (less container load) then the freight forwarding company

approaches other exporter to load the container.

This work is generally carried on by co-loader who arranges different shipper for

different consignee and helps to convert less than container load to full container load.

Factory Stuffing -: Clients ask to send the rail to there factory so that they can ship

the goods in their own factory for shipping known as factory stuffing. Some time concor

corporation also charges Money to the exporters for not returning the containers after a

stipulated period of time.

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Receiving /offloading the goods in Concor warehouse/Central Ware Housing

Corporation. After receiving the goods it is then unloaded in Concor warehouse or

Central warehousing corporation.

5. Custom clearance -: under this customs examines the goods and documents.

Documents presented to customs -:

i. Invoice.

ii. Packing list

iii. Checklist list

iv. Fumigation certificate (if hazardous or dangerous goods)

v. Certificate of origin

If, the custom finds the goods and documents positive it provides custom Seal/line seal,

gives report on the examination of goods attested by the Custom office. Then the customs

releases the goods on receiving the billing charges of Custom clearance. With the goods

customs also releases some

DOCUMENTS AS-:

i. Exchange control copy

ii. Exporters copy

iii. SDF form

iv. Exporters promotion copy

v. Copy of any schemes if any (e.g. DEPB cop)

Stuffing of goods -: after getting the goods customs cleared the stuffing order is given to

stuff the goods in container on the presentation of following document-:

i. TR 1

ii. TR 2

6. Railed out to port -: once the goods get stuffed in container it is then railed out to

Sea port through railways.

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7. Loaded on plant vessel -: goods are finally loaded on plant vessel for their final

Shipment to the port of destination.

8. Billing done and pre alert given to the consignee/agent abroad.

IMPORT PROCESS THROUGH SEA

QUOTATION -: Preparation of quotation given to buyer on Request presenting

necessary Charges and rates for getting the cargo cleared from custom and responsibility

of obtaining the cargo. If the buyer finds the rate reasonable he gives the shipper the

approval to coordinate with his agent abroad and ship the goods.

PRE ALERT -: Pre alert received from the agent abroad about the Goods

shipped .Pre alert in form of scan copy of MBL/HBL, vessel number, container number

etc.

i. Submit the document in gateway ports to file IGM

Documents submitted are:

o MBL

o HBL

IGM is filed in the gateway port to release the shipment from port and to be railed out to

dry port or its destination. At times Local IGM Is also filed to release the shipment from

dry port and to be handed over to the consignee.

ii. Filing bill of entry -: bill of entry filed by the forwarder or by the agent or of the

consignee and get the goods custom cleared

DELIVERY ORDER FROM THE SHIPPING LINE -: after filing the bill of

entry we take the D.O from the shipping line by paying all his Ocean Freight Charges.

1. ISSUE D.O to the actual consignee on payment done by the consignee.

Once the payment received delivery of goods done to the consignee

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Payment in case of import always done and received through D.D.

2. Make the delivery -: delivery of goods to consignee.

3.

MAKING AND PREPARATION OF QUOTATIONS

As it is said efficient running of the firm depends upon

A. Price of the product

B. Product quality and

C. Promotion of the of the product

Keeping this is in mind the firm should charge the prices for these services According to

the competition and market size. So for this the prices for the services should be well

planned so that it attracts exporters/importers to do business.

Below are the charges that a logistics firm charges exporters/importers for supplying

goods from one point of origin to another point of discharge .

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CHARGES OF QUOTATION PRESENTED TO CUSTOMERS

1. Agency Cost

2. Documentation Charges

3. Custom Charges

4. Measurement Charges

5. Ware House Charge.

6. Transportation charges

7. Inland Haulage Charges to Sea port.

8. Ocean Freight Charges

* In case of sending the consignment through Air same quotation is presented to

the exporters/importers by only excluding the Inland haulage charges. And in

spite of ocean freight Air freight is charged.

SEARCH FOR CUSTOMERS AND SALES

An important aspect of every business is to attract customer and hit sales of the company

so that it adds to the growth of the company. This work of the marketing department acts

a backbone support to the firm which hunts client and generate revenues. This is the first

step which a company follows before opening the job.

For a logistics firm point of view there are two ways of attracting

clients:

1. Free hand : in this kind customer are searched through

a. Exporter’s Yellow pages: this book contains all the information about

the exporters in the country. This database provides large coverage of

exporters around the country who exports their product across the national

boundary.

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b. Trade directory: This is also same as yellow page which gives all

information about the exporters.

c. Through participating in trade shows: another important medium of

attracting exporters directly and gaining his confidence. In this kind of

search logistic firm personally visit trade shows and attract the exporters

directly by presenting there offers and service

2. Nomination: Another way of searching clients is through Nomination given by

friends or relative about exporters. On the basis of reference received the freight

forwarding Company approaches the exporters.

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2. COMPANY PROFILE

PINKCITY LOGISTICS LIMITED was floated by a team of three people in 1994, with

the view of providing comprehensive services under one banner. Since then the company

has provided techno-commercial expertise to its clientele in the Shipping and allied

industries.

The main activities of the Company are:-

(a) Dry Cargo and Tanker Chartering Brokers.

(b) Liner and Tramp Agency.

(c) Port Captaincy and Cargo Superintendence.

(d) Marine Consultancy.

(e) Freight Forwarding

The Company can provide services at all Indian ports through its following offices.

PINKCITY LOGISTICS Ltd. known as a International freight forwarder for transport

logistics by Air, Sea or land for export of cargo to any worldwide destination and import

cargo from anywhere around the globe.

Since, its beginning PINKCITY LOGISTICS Ltd. has grown into an International freight

forwarding group encompassing numerous services with operational offices along with

their partners along the world.

PINK CITY LOGISTICS Ltd. has dedicated and skilled employees which has helped

PINK CITY LOGISTICS Ltd. to establish itself as one of the leading freight forwarding

and cargo handling agents in India.

PINK CITY LOGISTICS Ltd. has also established a personal service providing team

headed by its board of directors which has led to image building of PINK CITY

LOGISTICS Ltd. in Market of freight handling and International commerce.

PINK CITY LOGISTICS Ltd. shipping is one of the very few All India based Freight

Forwarding involved in all areas of supply chain management, transportation,

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warehousing, customs agent, IATA Agent and is also registered Multi model Transport

operator.

PINK CITY LOGISTICS Ltd. presently has 13 offices in India with their corporate

offices at Bombay. The registered offices at Kanpur take care of the location at the

western India and the Delhi office takes care of the Northern region. The offices across

India are strategically positioned to cover markets at the important port and ICDs. The

company after its starting its operations in the year 1994 has seen a steady growth over

the last 16 years.

PINK CITY LOGISTICS Ltd. shipping transports bulk trade into and out of India, with

more reliable sources and efficient supply chain solutions offering real time visibility

along the pipeline.

PINKCITY LOGISTICS Ltd. has close relationship with all major shipping lines and

air lines so that they can offer best freight rates to their customers. This forwarding

company has good reliable network of overseas partners to support global logistics needs

to customers with providing consolidation services through agency network.

Shortly both these firm are looking towards the joint entity to reckon with during the

coming years to extend their global brand image

BUSINESS OF PINKCITY LOGISTICS LTD.

The main business of Pink City is freight forwarding and act as Custom House Agent by

helping in custom clearance of export and import.

Key Business of Pink city logistics ltd.

1. TRANSPORTATION

Mode and service selection

Carrier routing

Vehicle scheduling

2. INTERNATIONAL TRANSPORTATION

By sea(export and import)

By air(export and import)

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3. CUSTOMER SERVICE COOPERATE WITH MARKETING IN

Determining customer needs and wants for service

Determining customer response to service

4. WAREHOUSING

Space determination

5. PROTECTIVE PACKAGING DESIGNED FOR

Handling

Storage

Protection

6. CUSTOM CLEARANCE

Export

Import

7. MANAGEMENT AND CONTROL OF OPERATIONS

8. EXPORT AND IMPORT CONSOLIDATIONS

9. AIRPORT TO AIPORT AND DOOR TO DOOR SERVICE.

OFFICES OF PINK CITY IN INDIA

1) MUMBAI(CORPORATE OFFICE)

2) KANPUR(REGISTERED OFFICE)

3) AGRA

4) AURANGABAD

5) BHOPAL

6) GWALIOR

7) GHANDHIDHAM

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8) INDOR

9) LUDHIANA

10) MUNDRA

11) NASIK

12) NEW DELHI

13) NAGPUR

OVERSEAS OFFICE

HOUGTON REGIS, U.K

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MAJOR CLIENTS

                 

                 

                 

                 

                 

                 

                 

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MAJOR COMPANIES

MAJOR INTERNATIONAL LOGISTICS FIRMS ARE:

1. EXCEL

2. DANZAS

3. BAX GLOBAL

4. TNT

5. PANALPIA

6. EXPEDITORS

7. SCHENKER INTERNATIONAL

8. UTI

9. KUHNE & NAGEL

MAJOR INDIAN LOGISTICS FIRMS ARE:

1. LEMUIR

2. GEENA AND COMPANY

3. JAMBUKSHI

4. WSA

5. EMU

6. FREIGHT SYSTEM

7. ALL CARGO

8. SEA SKIES

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3. LITERATURE REVIEW

FREIGHT FORWARDER

A freight forwarder is a third party logistics provider. As a third party provider a

forwarder dispatches shipments via asset-based carriers and books or otherwise arranges

space for those shipments. Carrier types include waterborne vessels, airplanes, trucks or

railroads.

Freight forwarders typically arrange cargo movement to an international destination. Also

referred to as international freight forwarders, they have the expertise that allows them to

prepare and process the documentation and perform related activities pertaining to

international shipments. Some of the typical information reviewed by a freight forwarder

is the commercial invoice, shipper's export declaration, bill of lading and other

documents required by the carrier or country of export, import, or transshipment. Much

of this information is now processed in a paperless environment.

The FIATA short-hand description of the freight forwarder as the 'Architect of Transport'

illustrates clearly the commercial position of the forwarder relative to his client. In

Europe there are forwarders that specialise in 'niche' areas such as Railfreight and

collection and deliveries around a large port. The latter are called Hafen(port) Spediteure

(Port Forwarders). A forwarder in some countries may sometimes deal only with

domestic traffic and never handle international traffic. (see also Forwarding Agent).

The original function of the forwarder, or spediteur, was to arrange for the carriage of his

customers' good by contracting with various carriers. His responsibilities included advice

on all documentation and customs requirements in the country of destination. His

correspondent agent in far-away lands looked after his customers' interests and kept him

informed about matters that would affect movement of goods.

In modern times the forwarder still carries out those same responsibilities for his client.

He still operates either with a corresponding agent overseas or with his own company

branch-office. In many instances, the freight forwarder also acts as a carrier for part of a

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movement it can happen that in a single transaction the forwarder may be acting either as

a carrier (principal) or as an agent for his customer.

FREIGHT FORWARDER ROLES IN DIFFERENT COUNTRIES

USA

In the U.S., a freight forwarder involved with international ocean shipping is licensed by

the Federal Maritime Commission as an Ocean Transportation Intermediary. Similarly,

freight forwarders that handle air freight will frequently be accredited with the

International Air Transport Association (IATA) as a cargo agent.

UK

In the U.K., freight forwarders are not licensed, but many are members of the British

International Freight Association (BIFA). Freight forwarders in the UK consolidate

various goods from different consignors into one full load for road transport to Europe,

this is often known as groupage. Some freight forwarders offer additional related services

like export packing and case making. The regulations regarding exporting untreated

timber pallets and cases has got increasingly more strict and many for countries an

exporter will be expected to provide a phytosanitary certificate or risk the expense of

having their cargo fumigated.

Australia

In Australia most licensed Customs Clearance Agents (now more commonly referred to

as Customs Brokers), operate under a freight forwarder.

Ireland

Even in smaller markets, such as Ireland, the role of freight forwarders is strategically

important. International merchandise trade is worth €148 billion to the Irish economy.

82% of manufactured products are exported, further highlighting the importance of the

freight forwarders to a nations' economy. Associations like the Irish International Freight

Association and FIATA help maintain the professionalism of this industry through

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educational and representative roles. The FIATA Diploma in Freight Forwarding is an

example of how this can be achieved.

Nigeria

Nigeria is a very large market dealing with import and export. Freight-forwarding in

Nigeria has been in place since the exporting of groundnut as a cash crop since 1914,

though not initially as freight forwarding but as the means of transportation of both goods

and services from one country to another. Following the methodology of their British

forebears, agents were used to facilitate the transport of goods and services.

Freight forwarding is a service used by companies that deal in international or multi-

national import and export. While the freight forwarder doesn't actually move the freight

itself, it acts as an intermediary between the client and various transportation services.

Sending products from one international destination to another can involve a multitude of

carriers, requirements and legalities. A freight forwarding service handles the

considerable logistics of this task for the client, relieving what would otherwise be a

formidable burden.

Freight forwarding services guarantee that products will get to the proper destination by

an agreed upon date, and in good condition. The freight forwarding service utilizes

established relationships with carriers of all kinds, from air freighters and trucking

companies, to rail freighters and ocean liners. Freight forwarding services negotiate the

best possible price to move the product along the most economical route by working out

various bids and choosing the one that best balances speed, cost and reliability.

A freight forwarding service generally provides one or more estimates to the client along

with advisement, when necessary. Considerations that effect price will range from origin

and destination to special requirements, such as refrigeration or, for example, transport of

potentially hazardous materials. Assuming the client accepts the forwarder's bid, the

freight is readied for shipping. The freight forwarding service then undertakes the

responsibility of arranging the transport from point of origin to destination.

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One of the many advantages of using freight forwarding is that it handles ancillary

services that are a part of the international shipping business. Insurance and customs

documentation and clearance are some examples. As a consolidator, a freight forwarding

service might also provide Non-Vessel Operating Common Carrier (NVOCC)

documentation, or bills of lading. Warehousing, risk assessment and management, and

methods of international payment are also commonly provided to the client by the freight

forwarding service.

A good freight forwarding service can save the client untold time and

potential headaches while providing reliable transportation of products at competitive

rates. A freight forwarding service is an asset to almost any company dealing in

international transportation of goods, and is especially helpful when in-house resources

are not versed in international shipping procedures.

FREIGHT FORWARDER

An organization that collects shipments from a number of businesses and consolidates

them into larger shipments for economies of scale. A freight forwarder often also deals

with route selection, price negotiation, and documentation of distribution, and can act as a

distribution agent for a business. By consolidating loads, a freight forwarder can

negotiate cheaper rates of transportation than the individual businesses and can pre book

space to ensure a more rapid delivery schedule.

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With a complete range of Sea Freight Services, we leverage volumes smartly to

deliver competitive sea transportation in every major trade lane between USA,

European Countries, Canada, Far East Countries and others. Through our network of

experienced professionals, strong world shipping connections and extreme flexibility,

we are able to specifically respond to whatever your shipping needs may be.

Our representatives stay close to your shipment from pick-up to delivery, keeping you

closely informed of its progress. We provide advice, technical assistance and

supervision in order to guarantee safe delivery of the cargo at the entire satisfaction of

our clients.

OUR SEA FREIGHT FORWARDING SERVICES INCLUDE:

Sea Freight Forwarder

Warehousing Services, Distribution and delivery

Door to Door delivery

Custom brokerage

L.C.L Consolidation.

F.C.L Consolidation.

Order follow-up tracking systems.

Supply chain tracking systems.

Factory Stuffing.

Multi-Model Transport Operators.

Infrastructure and Services Facilities at all sea ports and Dry Parts.

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MANAGEMENT

PinkCity Logistics are being managed efficiently by a team of well experienced and

professionally qualified personnel in their respective fields of activity. The company's

management comprises of Directors and Managers who are having vast experience in

shipping and allied activities, cargo operations and general business management.

QUALITY

We provide multidisciplinary and comprehensive professional services that enable our

clients to succeed across a wide range of goals regardless of size, scope or complexity.

We have the professionals and expertise knowledge to understand the dynamics of your

business and the services to support your entire supply chain with integrated end-to-end

solution from procurement and pick-up of raw materials to the delivery at your customers

doorstep. The understanding of our professionals of every aspect of logistics coupled

with sophisticated technology work together to create a facility that provides innovative

and unusual solutions.

OUR SERVICES

We offer a comprehensive range of services that are customized to suit the needs

and wants of our clients. Our services include :

Sea Freight Forwarding

Air Freight Forwarding

Cargo Warehousing

Custom Clearance - Import/Export

Cargo Consolidation Services

Transportation

Door to Door Delivery

Multimodel Transport Services

OUR TEAM

We also have highly motivated and experience staff to handle the marketing Operations,

documentation and accounting matters and also who have gained experience working in

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prestigious shipping agency houses.

Through careful planning. A state of the art computerized system and the flexibility of

our knowledge staff. We strive to meet each individual clients needs.

Our staff is committed to giving our customers exceptional service standards. The same

people who contributed to our success will continue to dedicate themselves to ensure

complete customer satisfaction.

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At, PinkCity Logistics, an Air Freight Forwarding company we can meet all your

global transportation needs around the world by our best Air Freight Services. Whether

you're flying a television to Tokyo or medical equipment to USA or Handicrafts supplies

to Canada...you can count on us to get your freight where it's going - on time.

When your time-definite or hazardous goods demand extra care, we have the talented

people backed by powerful information visibility tools to optimize carrier schedules and

see your most important shipments move door-to-door almost anywhere in the world - on

time and intact.

OUR AIR FREIGHT FORWARDING SERVICES INCLUDE:

Door to door delivery to most world-wide locations

Warehousing Services, Distribution and delivery.

World-wide Consolidation

Qualified personnel for handling dangerous goods

Option of carriers based on your cargo needs

Project work & flight chartering

We as a Cargo Warehousing Agents providing high level professional warehousing

services and care that is the assurance of the safe arrival of your product anywhere,

anytime. Through our integrated inventory management system, we not only provide

control on a worldwide basis but also allow customers to supplement and redistribute

cargo. This approach reduces cycle time while assuring constant availability of product.

We offer special warehousing facilities for containerized, refrigerated and hazardous

materials.

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Cargo Warehousing Services Include :

Adequate insured private warehousing space.

Warehouse space at the ICD's for storage of goods carted direct at these centres.

Safe storage of goods.

Control checks on entry & exit of goods.

Helps our clients to reduce fixed overheads, increase efficiency, cut down

valuable management time and offer great efficiency

CUSTOM CLEARANCE - IMPORT/EXPORT

We can gather many types of intelligence not only in India but also among foreign

countries. We provide our clients with fine-tuned service in transportation, warehousing,

cargo tracing and etc. We place our experts in trading procedures, international

transportation, and custom clearance at company-owned import-export cargo handling

facilities in major ports and airports in India.

Thus, import-export cargo forwarding is carried out utilizing land, sea and air as well as

quick custom clearance work. The distribution related to trading is not only transportation

and storage of commodities, but also various processes such as custom clearance,

documentation, authority procedures and banking.

We possess much knowledge in trading, fostered by many years' experience. We save

time and energy through integrated services that match user needs, and offer optimum

distribution to international businesses.

CUSTOM CLEARANCE SERVICES INCLUDE:

Custom Documentation

Carting /Receiving goods

Examination of shipment

Handling of stuffing and de-stuffing at ports

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CARGO CONSOLIDATION SERVICES

We also facilitate cargo consolidation (By Air/Sea) for our customers which includes the

transportation of cargo to the stuffing point, stuffing of cargo in container, custom

process of shipping documents, use of Premium Air / Shipping lines and we make sure

that the cargo will reach at the respective destination well before the time given by our

reputed customer. We follow very carefully all the important shipping instructions given

and take care of cargo by warehousing it until the shipment is physically effected.

Cargo Consolidation Services Include:

Transportation of cargo to the stuffing point

Stuffing of cargo in container

Custom process of shipping documents

Use of Premium Air/Shipping Lines

TRANSPORTATION

We provide our customers the comfort of cargo transportation for delivery, dispatch &

pick up.

The array of our services comprises of :

Cargo marking facility round the clock.

Transport of goods from port of discharge to hinterland destinations.

Door to Door delivery of cargo.

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DOOR TO DOOR DELIVERY

Domestic cargo movement (Rail / Air)

Cargo Pickup & Delivery round the clock

Time bound guaranteed door delivery

Warehousing & Distribution of cargo

Priority booking with rail authorities & Air lines

Domestic & International Air ticketing

MULTIMODEL TRANSPORT SERVICES

We can plan and execute multi modal service for all types of cargo especially complying

with specific statutory requirement of the respective country.

Engaged in multi-modal transport using various modes of transportation.

Registered as a multi-modal transport operator with the Director General of

shipping, Mumbai & licensed to carry out such activities.

The company has its own multi-modal transport document (MTD), authorized by

the concerned Ministry, which is used as a negotiable document and acceptable

all over.

Movement of Export & Import Containers by own trucking.

Air Freight Services

From automobile components to electronic equipment to printed material, we handle all

airfreight shipments in the most professional, reliable and expeditious means possible.

The Cargo with network of offices and agents throughout the world allow you the

opportunity, with one phone call, to coordinate airfreight shipments worldwide for the

most safe, timely, seamless and cost effective manner possible. At Cargo, we have been

meeting our customers' air freight needs ever since our establishment with fast, efficient

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service and an on-time performance record that is second to none. Our customer

commitment is as strong as ever.

We provide expedited Air Freight Service to destinations around the world. Our airport-

to-airport service is ideally suited to customers with a high volume of business requiring

time-critical delivery. We provide Air Freight services based on your needs and your

schedule.

We select the most appropriate carrier for your shipment that we gives you a head start

over other air freight India companies. For example, taking into account the variations in

summer and winter timetables and the impact of size and weight restrictions will help you

avoid unnecessary costs and delays in shipping your freight around the world.

Although we have a wide variety of services to offer, our most important tool is our

personalized service. We take a personal interest in every shipment we handle. We will

take great care in the proper transport of your product, whatever it may be, and give it the

attention it deserves

SERVICES FOR YOU:

Air Freight - Direct & Consolidation Services.

Custom Clearance & Forwarding.

Automated Shipment Status Tracking.

Multi-Modal Transport Operators.

Warehousing & Distribution.

We can meet all your global transportation needs around the world. Whether you're

flying smallest to largest consignments to any part of the world, just reckon on us, as it

reaches your » freights to the designated place at the earliest.

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OCEAN FREIGHT SERVICES

Our ocean carriers are available to meet the challenges and deadlines of your overseas

shipping itinerary, whether it is automobile or motorcycle shipping for individuals or

shows. We can ship FCL (full container load) or LCL (less than container load)

shipments anywhere in the world - door to door.

Pink City customizes cargo management service programs that provide most cost-

effective usage of ocean container space are:

» Custom Clearance & Forwarding.

» Full-container-load (FCL) Consolidation.

» Less-than-container-load (LCL) Consolidation.

» On-The-Spot/Factory Stuffing of Containers.

» Multi-Modal Transport Operators.

» Infrastructure & Services Facilities at all sea Ports and Dry Ports.

» Dry or liquid bulk shipments

» Refrigerated Services for living animals and perishable products.

» Insurance and packing options

» Customs warehousing

» Automated documentation

» Cargo tracking system

» Communication facilities

As an ocean transportation provider and ocean freight services India, we are engaged

with more than a dozen ocean carriers for trans-Pacific and trans-Atlantic service. You

enjoy significant savings on landed costs, and you can choose from a large pool of

weekly sailing options.

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We offer a comprehensive import & export program, allowing your purchasing and

procurement department’s total control over inbound international freight. With partners

strategically located throughout the world, Expert Logistics provides coast-to-coast

coverage. We are proud of our excellent reputation for handling time sensitive cargoes.

We organize and manage sea freight shipments worldwide. Backed by the latest

computer technology and staffed by dedicated specialist staff.

EXPERTISE

We have gained immense expertise in numerous freight forwarding activities. Most of the

suppliers & overseas clients know Shine Cargo because we specialize in handling all

kinds of shipment including flat packing, (GOH) Garment on hangers. To provide our

customer a hassle free service, we have set up a separate department to handle the visa &

quota related information, so that our clients can have all the information from one place.

OVERSEAS AGENTS

We have a wide network of Our Branches/ Associates Worldwide. This helps us to

ensure you the quality of services and Door to Door delivery around the World. This has

also helped us in providing more easy and prompt services, while building a strong base

overseas.

SALES & CUSTOMER SATISFACTION

Customer satisfaction is our foremost aim. And to make it possible, we have

commissioned some well trained and aggressive sales team in our company. We keep our

all clients updated with best prices. Time & Delivery schedule is our main motto to keep

our clients satisfy on every stage.

We give a lot of thought to the marketing programs aimed at customers. We give proper

attention to what our customers tell us. To make our customers happy we listen to their

34

complaints very carefully. Over the years, listening to customers has helped us to shape

our services so they're easier, better and faster to use.

To offer more & more good quality service, we have set up a customer care unit, which

handles the problems of the customers very smoothly. We try to resolve their problem

within a given period.

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WE ARE PROUD MEMBERS / ASSOCIATES OF

International Air

Transportation Association

International Federation of

Freight Forwarders

Association

Air Cargo Agents

Association of IndiaThe International Air Cargo

Association

International Freight Association

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Quality Inspection

Here at you will find all that makes your logistics business successful. We are committed

to customer satisfaction. We understand that your freight needs to be shipped through a

cargo company or freight brokerage that you can trust and we truly believe that is that

company. We also know what it takes to move your freight to your customer in a timely

and efficient manner.

We feel that a quicker and more economical national shipping service is vital for the

logistics business into the new millennium. We consider ourselves as the freight

forwarding facilities in India.

Dedication to providing the best quality of shipping service available in our industry is

our number one objective. However, we also realise that "time is money", therefore not

only the quality, but the punctuality of the shipping service is also be provided in our

industry. Experienced and well-trained staff are the foundation of our company. Our

employees have overwhelming desire to service our valued customers. This along with a

high degree of satisfaction from our customers, not only explains our current phenomenal

growth, but also foresees an even larger future growth.

To improve on quality, we constantly scrutinize our available services and add on more

services to make our customers completely satisfied.

We are totally committed to quality services with customer satisfaction. We have set-up a

well defined quality control system to ensure reliable and trustworthy service. To achieve

our main goal that is "customer satisfaction", we are working on various aspects like

process techniques, process capability, quality circles, time management, etc. We

emphasis on providing constant training to our employees on regular intervals. Apart

from this, we also aim to be an employer of choice in the industry, attracting and

37

retaining high quality skilled people, further enhancing the company's logistics expertise

to meet customers' challenges.

We owe our success to the dedicated and outstanding staff that we employ across the

nation. Since our formation back in 1985, we have focused heavily on quality service to

our customers. We are recognized and adopted widely in the shipping business for our

quality management principles. We provide exceptional levels of customer service to

clients all over the world, and we have never looked back.

We attribute our longstanding commitment to quality primarily to our dedicated

employees, who believed in providing customer service above and beyond that which

could be reasonably expected.

IMPORT CONSOLIDATION

In addition to our LCL & FCL inbound services, we also provide an import consolidation

program for those consignees with multiple suppliers. Rather than small shipments, LCL

shipments, we can consolidate your vendor’s cargo into a full container for maximum

container utilization. This also allows for pre-sorting, according to destination and

possible distribution options through our de-consolidation program.

We Endeavour to offer value added Consolidation Services to our clients & are the major

force to reckon within the industry. We have expertise in handling in hazardous,

dangerous and odd dimensional cargo with very competitive rates. We also offer volume

shipment discounts, charter and part charter rates for air movement of your cargo. Also

provides for logistics consultations. We keep Track of constantly changing rules &

regulations of the Customs, Bank & Other Government department for our customers

benefit.

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Our consolidation service offers the advantages of competitive freight rates, competitive

insurance premiums, reduced risk of pilferage and reduced packing costs. We make all

arrangements for combining of goods at origin, and separation of cargo at destination.

This means that you can enjoy the economic benefits of consolidated shipment, without

the concerns of separating your goods at destination.

We can save your time and money while systematizing your transportation and logistics

program in the process. We consolidate multiple pieces of freight destined for the same

locations at our cross-dock facility, and then load the freight on trucks to be sent to

destinations in the India and abroad. In coordination with our vendor management efforts,

we will work closely with both you and your shipper to ensure that we maximize the

container utilization, as per the defined and agreed upon shipping guidelines. This will

help to effectively minimize your transportation costs.

COMMUNICATION/TRACKING SYSTEM

To offer value added service to you and your customers, we have equipped our offices

with high quality Communication/Tracking system, which enables do our work in more

fast and convenient manner.

COMMUNICATION/TRACKING SYSTEM

IFA Logitrack

Traxon

Traxon-mail

Email

Concor India

Tel/Fax

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TOTAL LOGISTIC SOLUTION PROVIDER

Whether it is residential shifting or commercial consignment, We offers end to end

logistic solution irrespective of the place. We offer tailor made logistic services, which

are not only cost effective but also, safe and secured as well. More over, we guarantee

complete satisfaction.

WAREHOUSING AND DISTRIBUTIONS

We are one of the leading companies providing reliable distribution services to our

clients that cover almost all destinations. For bulk manufacturers, buyers, exporters and

traders, we offer competent warehousing facility. Our warehouse is having the latest

inventory management and security system, while there is battery of trained staff to look

after the client's needs.

CUSTOMER SATISFACTION

For us customers are the most valuable, therefore we strive to exceed the customer's

expectations. Using superior methodologies, we ensure total safety of consignments. Our

customer's trust in our capabilities prominently places us in the industry. This also

enables us to stand ahead in the industry from our industry competitors. To ensure

effective services to our clients, we follow following set of actions:

• Entire clearance processes of pre-shipment

• Consultation for most effective air and sea shipment

• Timely action on client's business inquiries

• Offering complete documentation

• Timely delivery

• Constant tracking of cargo during motion

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EXPORT FREIGHT BOOKING

We offer Export Freight Booking by sea through LCL/FCL/OPEN TOP / Flat Rack

(ODC) / ISO TANK booking for entire sectors at competitive freight rates. In addition,

we offer air cargo & courier booking of DGR Goods through FedEx / UPS / DHL under

contract rates. We undertake clearance of products in various Schemes like:

• Clearance under DBK S/Bill

• Clarance under Free S/Bill

• Clearance under 100% EOU Scheme

• Clearance under Advance License

• Clearance under DEPB Scheme

• Clearance under EPCG Scheme

• Re-Export Shipments

• Clearance of Samples / Gift Items

• Clearance of Un-accompanied Baggage

IMPORT FREIGHT BOOKING

We offer works shipment services from any destination under FOB term at most

competitive cost. We assist clearance of products in various Schemes such as:

• Clearance under Advance License (Authorization)

• Clearance under Merit / Duty Payment

• Clearance under 100% EOU Scheme

• Goods for presentation or use at trade fairs, shows, exhibitions and the like.

• Project Imports

• Clearance under EPCG Scheme

• Clearance for Bonded Warehousing & Ex-bonding

• Clearance of New / Second Hand Machinery

• ATA Carnet Cover (for import of Commercial samples, Professional equipment,

• Re-import for Repair/Reprocessing under Bond / BG (without paying Duty)

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INDUSTRIES WE SERVE

Using our industry expertise, we offer complete logistic solutions that include import-

export clearance & freight booking of any product. In this way, we are offering

catering to the requirements of various industries. We are specialized in following

products:

EXPORT ITEMS:

• Ready made Garments

• Handicrafts

• Carpets

• Chemicals

• Engineering Goods

• Leather Goods

• Sports Goods

• Agro Commodities

IMPORT ITEMS:

• Yarns

• Chemicals

• Machineries

• Tiles & Marbles

• New & Second Hand Machinery

• Light Fittings

• Other Consumer Goods

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INFRASTRUCTURE

We have turned into a prominent logistic solutions provider. This is possible because of

our state-of-the-art infrastructure. We always move forward with changing times by

incorporating the entire modern trends. Our vast facilities enable us to undertake any

business order from the clients. For effective operations, we have our associate offices at

prominent locations in India provided with a team of experts.

TEAM

We have employed dexterous professionals that assist us in each step of import & export

procedures & government policies. to accomplish the entire production targets well on

time. For providing effective training, we implement various training modules to train our

personnel. Our workforce is focused towards the particular requirements of the

organization.

TRANSPORTATION

We have developed associations with various transportation agencies for arranging Truck

& Tempos Trailers for factory stuffing & de-stuffing.

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4. CARGO TYPES

MARINE CARGO TYPES

Container ship at Helsinki Port, Finland.

There is a wide range of marine cargoes at seaport terminals operated. The primary

types are these:

Automobiles are handled at many ports.

Break bulk cargo is typically material stacked on wooden pallets and lifted into

and out of the hold of a vessel by cranes on the dock or aboard the ship itself. The

volume of break bulk cargo has declined dramatically worldwide as

containerization has grown. A safe and secure way to secure Break bulk and

freight in containers is by using Dunnage Bags.

Bulk Cargoes, such as salt, oil, tallow, and Scrap metal, are usually defined as

commodities that are neither on pallets nor in containers, and which are not

handled as individual pieces, the way heavy-lift and project cargoes are. Alumina,

grain, gypsum, logs and wood chips, for instance, are bulk cargoes.

Containers are the largest and fastest growing cargo category at most ports

worldwide. Containerized cargo includes everything from auto parts and

machinery components to shoes, toys, and frozen meat and seafood.

Project cargo and heavy lift cargo may include items such as manufacturing

equipment, factory components, power equipment such as generators and wind

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turbines, military equipment or almost any other over sized or overweight cargo

too big or too heavy to fit into a container.

AIR CARGO

Cargolux Boeing 747-400F with the nose loading door open

Air cargo is commonly known as air freight. There are many firms which collect freight

from a shipper and deliver it to the customer such as Nightfreight or UPS. Aircraft were

first used for carrying mail as cargo in 1911, but eventually manufacturers started

designing aircraft for freight as well. There are many commercial aircraft suitable for

carrying cargo such as the Boeing 747 and the bigger An-124, which were purpose built

to be easily converted to a cargo aircraft. Such very large aircraft also employ quick

loading containers known as ULDs much like containerized cargo ships.It is located in

front mismo of the aircraft the triangular shaped in front.

Most nations own and utilize large numbers of cargo aircraft such as the C-17

Globemaster III, for airlift logistics needs of such operations.

FREIGHT TRAIN

Trains are capable of transporting large numbers of containers which have come off the

shipping ports. Trains are also used for the transportation of steel, wood and coal. Trains

are used as they can pull a large amount and generally have a direct route to the

destination. Under the right circumstances, freight transport by rail is more economic and

energy efficient than by road, especially when carried in bulk or over long distances. The

45

main disadvantage of rail freight is its lack of flexibility. For this reason, rail has lost

much of the freight business to road transport. Rail freight is often subject to

transshipment costs since it must be transferred from one mode to another in the chain;

these costs may dominate and practices such as containerization aim at minimizing these.

Many governments are now trying to encourage more freight onto trains, because of the

environmental benefits that it would bring; rail transport is very energy efficient.

VAN OR TRUCK CARGO

There are many firms which transport all types of cargo, ranging from letters to houses to

cargo containers. These firms like Parcelforce or FedEx which deliver fast and

sometimes same day deliverly services. A good example of road cargo is supermarket

stock, as these require deliveries every day to keep the shelves stacked with goods for

sale. Retailers of all kinds rely upon delivery trucks, be they full size semi trucks or

smaller delivery vans.

Freight is a term used to classify the transportation of cargo and is typically a commercial

process. Items are usually organized into various shipment categories before they are

transported. This is dependent on several factors:

The type of item being carried, i.e. a kettle could fit into the category 'household

goods'.

How large the shipment is, both in terms of item size and quantity.

How long the item for delivery will be in transit.

Shipments are typically categorized as household goods, express, parcel, and freight

shipments.

Furniture, art, or similar items are usually classified as “household goods” (HHG).

Very small business or personal items like envelopes are considered “overnight express”

or “express letter” shipments. These shipments are rarely over a few kilos/pounds, and

almost always travel in the carrier’s own packaging. Service levels are variable,

46

depending on the shipper’s choice. Express shipments almost always travel some distance

by air. An envelope may go USA coast to USA coast overnight or it may take several

days, depending on the service options and prices chosen.

Larger items like small boxes are considered “parcel” or “ground” shipments. These

shipments are rarely over 50 kg (110 lb), with no single piece of the shipment weighing

more than about 70 kg (154 lb). Parcel shipments are always boxed, sometimes in the

shipper’s packaging and sometimes in carrier-provided packaging. Service levels are

again variable; but most “ground” shipments will move about 800 to 1,100 kilometres

(497 to 684 mi) per day, going coast to coast in about four days depending on origin.

Parcel shipments rarely travel by air, and typically move via road and rail. Parcels

represent the majority of business-to-consumer (B2C) shipments. Beyond HHG, express,

and parcel shipments, movements are termed “freight shipments.”

LESS-THAN-TRUCKLOAD (LTL) FREIGHT

“Less than truckload” (LTL) cargo is the first category of freight shipment, and

represents the majority of “freight” shipments and the majority of business-to-business

(B2B) shipments. LTL shipments are also often referred to as "motor freight" and the

carriers involved are referred to as "motor carriers". LTL shipments range from 50 to

7,000 kg (110 to 15,400 lb), and the majority of times they will be less than 2.5 to 8.5 m

(8 ft 2.4 in to 27 ft 10.6 in). The average single piece of LTL freight is 600 kg (1,323 lb)

and the size of a standard pallet. Long freight and/or large freight are subject to "extreme

length" and "cubic capacity" surcharges. Trailers used in LTL can range from 28 to 53 ft

(8.53 to 16.15 m). The standard for city deliveries is usually 48 ft (14.63 m). In tight and

residential environments the 28 ft (8.53 m) trailer is used the most. The shipments are

usually palletized, shrink-wrapped and packaged for a mixed-freight environment. Unlike

express or parcel, LTL shippers must provide their own packaging, as LTL carriers do

not provide any packaging supplies or assistance. However, crating or other substantial

packaging may be required for LTL shipments in circumstances that require this

criterion. “Air cargo” or “air freight” shipments are very similar to LTL shipments in

terms of size and packaging requirements. However, air freight shipments typically need

47

to move at much faster speeds than 800 km or 497 mi per day. Air shipments may be

booked directly with the carriers or through brokers or online marketplace services.

While shipments move faster than standard LTL, “air” shipments don’t always actually

move by air.

TRUCKLOAD (TL) FREIGHT

In the United States of America, shipments larger than about 7,000 kg (15,432 lb) are

typically classified as “truckload” (TL), given that it is more efficient and economical for

a large shipment to have exclusive use of one larger trailer rather than share space on a

smaller LTL trailer. The total weight of a loaded truck (tractor and trailer, 5-axle rig)

cannot exceed 36,000 kg (79,366 lb) in the U.S. In ordinary circumstances, long-haul

equipment will weigh about 15,000 kg (33,069 lb); leaving about 20,000 kg (44,092 lb)

of freight capacity. Similarly a load is limited to the space available in the trailer;

normally 48 ft (14.63 m) or 53 ft (16.15 m) long and 2.6 m (102.4 in) wide and 2.7 m

(8 ft 10.3 in) high (13 ft 6 in/4.11 m high over all). While express, parcel, and LTL

shipments are always intermingled with other shipments on a single piece of equipment

and are typically reloaded across multiple pieces of equipment during their transport, TL

shipments usually travel as the only shipment on a trailer and TL shipments usually

deliver on exactly the same trailer as they are picked up on.

Often, an LTL shipper may realize savings by utilizing a freight "broker," online

marketplace, or other intermediary instead of contracting directly with a trucking

company. Brokers can shop the marketplace and obtain lower rates than most smaller

shippers can directly. In the Less-than-Truckload (LTL) marketplace, intermediaries

typically receive 50% to 80% discounts from published rates, where a small shipper may

only be offered a 5% to 30% discount by the carrier. Intermediaries are licensed by the

DOT and have requirements to provide proof of insurance.

Truckload (TL) carriers usually charge a rate per kilometer or mile. The rate varies

depending on the distance, geographic location of the delivery, items being shipped,

equipment type required, and service times required. TL shipments usually receive a

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variety of surcharges very similar to those described for LTL shipments above. In the TL

market, there are thousands more small carriers than in the LTL market; so the use of

transportation intermediaries or “brokers” is extremely common.

Another cost-saving method is facilitating pickups or deliveries at the carrier’s terminals.

By doing this, shippers avoid any accessorial fees that might normally be charged for

liftgate, residential pickup/delivery, inside pickup/delivery or notifications/appointments.

Carriers or intermediaries can provide shippers with the address and phone number for

the closest shipping terminal to the origin and/or destination.

Shipping experts optimize their service and costs by sampling rates from several carriers,

brokers, and online marketplaces. When obtaining rates from different providers,

shippers may find quite a wide range in the pricing offered. If a shipper uses a broker,

freight forwarder, or other transportation intermediary, it is common for the shipper to

receive a copy of the carrier's Federal Operating Authority. Freight brokers and

intermediaries are also required by Federal Law to be licensed by the Federal Highway

Administration. Experienced shippers avoid unlicensed brokers and forwarders; because

if brokers are working outside the law by not having a Federal Operating License, the

shipper has no protection in the event of a problem. Also shippers normally ask for a

copy of the broker's insurance certificate and any specific insurance that applies to the

shipment.

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5. RESEARCH METHODOLOGY

“Methodology concerns the philosophical evaluation of investigative techniques and

strategies employed within a discipline to manipulate data and acquire knowledge. The

design of a methodology is a matter of strategy whereby the methods employed by a

study are more or less effective and appropriate given the objectives, goals and

circumstances of the research.” (…Romans 1949).

In other words it can be the method through which the research is to be done and what are

reasons for choosing a particular method. It also includes the method of analysing the

data and the sources of data collection.

RESEARCH OBJECTIVE:

RESEARCH DESIGN

“A research design is simply a framework or a plan for a study, used as a guide in

collecting and analysing data” (….Churchill, 1995).

A research design is an overall sketch or plan of the area of study. It is used in analysing

and collecting data. It is like a plan to be followed in order to complete the study. A

research design ensures that the study undertaken is relevant to the problem and will use

economical actions.

On the basis of the research objective the research can be divided into two categories that

are:

1) Exploratory Research.

2) Conclusive Research.

EXPLORATORY RESEARCH

The exploratory research is undertaken generally when the problem is not clear. It helps

the researcher to familiarise with the problem and generate the hypothesis to be tested.

Exploratory research sometimes helps to decide the best research design, data collection

50

method and selection of subjects, and sometimes it even concludes that the problem does

not exist.

Exploratory research is quite informal relying on secondary research such as reviewing

available literature and data, or qualitative approaches such as informal discussions with

consumers, employees, management or competitors, and more formal approaches through

in-depth interviews, focus groups, case studies, etc.

DATA COLLECTION TECHNIQUES

Once the research problem has been identified and the objective of the research has been

defined the next step in the process is the collection of the relevant data for the research

purpose (Churchill).

The data used in the research process could either be Primary Data & Secondary

Data.

PRIMARY DATA

In this kind of research the data is collected directly by techniques such as Observation

and Interview. The Observation technique includes Human techniques and Mechanical

techniques. The interview method includes Mail interview, phone interview and the

personal interview.

(Ghauri, Gronhaug, and Kristianslund, 1995, Research Methods in Business Studies, Pg 57, Prentice Hall)

SECONDARY DATA

“Secondary data can provide a useful source from which to answer, or begin to answer,

your research question.” (Saunders et al, 2000, pg. 188)

The study at hand was mainly done with the help of the secondary data. The important

sources of the data which contributed valuably to the study were the TEXTBOOK,

ONLINE JOURNALS, EXPORT RELATED ARTICLES, INTERNET (WEB SITES)

AND THE ELECTRONIC RESOURCES available. The data was collected for the

purpose of showing the overview of the Indian exports and the changes in its pattern, the

effect government policy implications and influence of trade liberalisation. The data was

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obtained from sources like Export Promotion Council, DGCIS, Government of India,

Department of Commerce, COMTRADE, United Nations Statistics Division, etc.

The secondary source of data played a vital role in providing the data for this dissertation.

Over and above this, there is difference between the qualitative and the quantitative data

in terms of secondary data.

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SEA EXPORT CUSTOM CLEARANCE PROCEDURE

53

Receipt Shipping Documents Scrutiny of Shipping Documents

Preparation of Shipping Bill Annexure

Submission of Shipping Bill with custom for checklist

For EDI shipments -receipt of Check list from Customs on the basis of

information provided in Annexure

Re-submit the checklist after scrutiny

Day 2

Carting of cargo at the CFS

Custom Examination by Custom Examiner

Day 2

Let Export Order (LEO) by the Appraiser

Day 2

Hand over to Carrier for stuffing Printout of S/Bill

Confirm Container onboard O B/L release

AIR EXPORT CUSTOM CLEARANCE PROCEDURE

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Receipt Shipping Documents Scrutiny of Shipping Documents

Preparation of Bill of Entry

Submission of Bill of Entry with custom

For EDI shipments -receipt of Check list from customs

Re-submit the checklist after scrutiny Carting of cargo at the Airport W/H

Audit of the value by the Customs Auditor Day 2

Audit done by the Asst. Commissioner

License debiting incase of restricted item

Group asst. Commissioner

For EDI shipments - Printout of Bill of Entry for payment of duty Duty to be paid

CARGO LOADING-UNLOADING

PRIOR ARRIVAL OF THE VESSEL (LOADING):

Checks on cargo readiness on a regular basis and informs the principal

Works out a tentative stowage plan based on information received from the vessel.

Liaises with the shipper to expedite cargo and documentation readiness

Liaises with the local agent / port on availability of an appropriate berth to ensure fast

cargo operations.

ON ARRIVAL OF VESSEL:

Liaises with the ships staff

Discusses the stowage plan with the master / mate and finalises the same.

Ensures maximum cargo is load ready on trailers.

Ensures enough loading gear, viz slings, forklifts (if required / available) and dunnage

is alongside.

Inspects hatches for load readiness in consultation with the appointed surveyors.

DURING LOADING

Ensures cargo is being loaded according to finalised stowage plan.

Constantly supervises stowage of cargo.

Constantly speeds up cargo feeding, trailer loading at the yard

Meets with the stevedores to ensure sufficient trailers etc are available

At least once a day has a joint meeting with the shipper, ships staff, and stevedores,

surveyors to discuss the precious and next days loading and make any changes to the

stowage plan if necessary.

Constantly monitors the cargo operations and make any emergency changes in

consultation with the ships staff if necessary.

Reports on a regular basis to the principal.

Checks the draft requirements on a daily basis.

55

AFTER COMPLETION OF LOADING:

Ensures that the lashing is as per the vessels / surveyors requirements.

Draws up a stowage plan.

If required advises the master / principal in remarking the mates receipts.

Apart from the above we also place our own on board supervisors to monitor the

operations.

DISCHARGING:

A similar operation as above but in the reverse. Logistics is a supply chain process that

plans, implements and controls the efficient, effective flow and storage of goods, services

and related information from the point of origin to point of consumption in order to meet

their requirements.It is an industry that provides total distribution solution to

exporters/importers/distributors around the globe.

56

6. GRAPHICAL DATA ANALYSIS

GROWTH CHART

ANNUAL TURNOVER OF PINKCITY LOGISTICS LTD.

FROM FY 2003-2009:

Years (Rs. In crore)

2003 – 2004 14

2004 – 2005 20

2005 – 2006 24

2006 – 2007 22.6

2007 – 2008 28

2008 – 2009 32

57

The above graph shows the sea export for the past three years for the period of six

month, from April to September

The sea export in the year 2007 for a period of six months was Rs. 1220516

In the year 2008, for the same period the export was Rs. 2320501

The sea export in the year 2009, for six months was Rs. 3267690

It shows a increasing trend in the sea export for the last three years.

The sea export has increased nearly at a rate of 90% and 50% for the year 2008

and 2009 respectively.

Using the trend analysis, the sea export for the year 2010 can be predicted to be

more than Rs. 6000000, with a growth rate of more than 50% from the year 2009.

1228516

2320581

3267968

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

Apr07-Sep07 Apr08-Sep08 Apr09-Sep09

Sea Export

Sea ExportCXC

58

The above graph shows the air export for the past three years for the period of six

month, from April to September

The Air export in the year 2007 for a period of six months was Rs. 441210

In the year 2008, for the same period the export was Rs. 1472027

The sea export in the year 2009, for six months was Rs. 1909465

It shows a increasing trend in the air export for the last three years.

The Air export has increased at a rate of 300% and 25% for the year 2008 and

2009 respectively.

Using the trend analysis, the sea export for the year 2010 can be predicted to be

more than Rs. 3000000, with a growth rate of more than 50% from the year 2009.

441210

1472027

1909465

0200000400000600000800000

100000012000001400000160000018000002000000

Apr07-Sep07 Apr08-Sep08 Apr09-Sep09

Air Export

Air Export

59

The above graph shows the air import for the past three years for the period of six

month, from April of September

The air import in the year 2007 for a period of six months was Rs. 121481

In the year 2008, for the same period the import was Rs. 346083

The air import in the year 2009, for six months was Rs. 262458

It shows a increasing trend in the air import for the last three years.

The Air import has increased nearly at a rate of 90% and 50% for the year 2008

and 2009 respectively.

Using the trend analysis, the sea export for the year 2010 can be predicted to be

more than Rs. 6000000, with a growth rate of more than 50% from the year 2009.

0

50000

100000

150000

200000

250000

300000

350000

Apr07-Sep07 Apr08-Sep08 Apr09-Sep09

Air Import

Air Import

60

The above graph shows the sea import for the past three years for the period of six

month, from April to September

The sea import in the year 2007 for a period of six months was Rs. 87730

In the year 2008, for the same period the sea import was Rs. 76518

The sea import in the year 2009, for six months was Rs. 178802

It shows a increasing trend in the sea import for the last three years.

The sea import has decreased nearly at a rate of 15% and has increased at a rate of

130% for the year 2008 and 2009 respectively.

Using the trend analysis, the sea import for the year 2010 can be predicted to be

more than Rs. 300000, with a growth rate of more than 75% from the year 2009.

8773976518

178802

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

Apr07-Sep07 Apr08-Sep08 Apr09-Sep09

Sea Import

Sea Import

61

7. FINDINGS

1. India has the second largest road network, the aggregate lengths of roads in India

increased from 0.4m km in 1950 to 3.34m km by the end of 2008.

2. An Indian rail network is one of the largest railway networks in the world with

total 63,465 route km at the end of 2007-2008.

3. Indian rail can handle total of 666.5 tones of cargo in 2006-2007.

4. Another strength for the Indian logistics firm are that strong growth enablers exist

in India today in the form of over $ 300 bn worth of infrastructure investments ,

introduction of VAT and development of organized retail and agri-processing

industry.

5. Dominance by disorganized market is one of the major weaknesses of this sector.

6. The another key challenge for the logistics industry in India is that it is currently

Hampered due to poor infrastructure facilities such as roads, ports, Untidy

warehouses and complex regulatory structures.

7. National highway form only 2% of the entire road network in India, but handles

40% of the national road freight traffic by putting enormous pressure on highway

infrastructure.

8. The average speed of commercials vehicles in India is around 20 miles per hour

compared to 60 miles per hour in mature logistics market of Europe and USA.

9. Infrastructure congestion in Indian ports handling volumes higher than their full

capacity which results in delays of timely shipments of cargo.

10. The Indian economy is expected to grow at an average of 9% per annum during

the period from 2007-2008 to 2011-12,it is expected that freight industry will

grow at a CAGR of 9.9% from 2008 to 2012

11. The Strength for the logistics firm in India is strong foreign (FDI) in automotive,

capital goods, electronics, retail and telecom will lead to increase market

opportunities for providers of 3PL.

12. Significant money being pumped into new and improved infrastructure.

Establishments of new airports, terminal expansion are a great opportunity for

India to enhance is supply chain management.

62

13. India soon to expand its national highway network supplemented by by an

efficient rail cargo network.

14. Introduction of VALUE ADDED TAXES is a supply chain boon. With

Implementation of VAT has removed number of state and central Government

taxes which will likely enhance the efficiency of logistics industry in India.

Implementation of vat will reduce transit time and associated paper works and

will prove efficient for 3PL provider and their customers.

15. Developments of new technologies standardized data processing formats and new

supply chain tools will open up new ways for management and storage of goods.

16. Setting up of “investment commission” by India will cut barriers and create

favorable investment climate.

17. Another great opportunity for the Indian logistics firm is entrance of Retail giants

such as wall mart, bharti airtel etc.., fast growing manufacturing sector, increase

in merchandise trade will surely witness explosive growth in years to come.

18. Weakening of US dollar, lack of consumer confidence in west, surge in world oil

prices.

19. Terrorism and geographical terms can any time hamper and become a matter of

concern for the logistics industry.

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8. SWOT ANALYSIS

STRENGTH:

a. Own licensed CHA to clear inbound and outbound consignments.

b. Is a member of IATA to service air consignments.

c. Provides own transport facilities for import/export of cargo with their own trailers

and delivery vans.

d. Own warehousing facility and licensed multi model operator to issues HBL for

shipments world wide.

e. Has network in all major port, ICDs, Gateway ports.

f. Equipped with latest communication techniques for fast and timely flow of

information.

g. One of the freight forwarding companies to provide consolidation services through

agency networks.

h. Maintains good rapport and relation with all ports, custom, licensing authorities

and shipping lines

WEAKNESS Pink city logistics ltd. also has some weakness that the company should take care off so

as to remove hindrances in their smooth functioning.

SOME OF THEM ARE -:

a. Though the company has CHA license it is not very pro-active in Clearance, now

the era is of fierce competition and being just active will not work the firm has to

be pro- active in clearance of cargo to be economical in terms of Time.

b. The company has the IATA license, but lacks in building special Airfreight

agreements with airlines.

c. Though the company has the warehousing facility but does not have any

warehouse for Perishable Cargo.

d. Lack of understanding business promotion requirements.

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OPPURTUNITY:a. Significant money being pumped into new and improved infrastructure which

creates lot of opportunities for logistics service provider.

b. Another great opportunity for the Indian logistics firm is entrance of Retail giants

such as wall mart, bharti airtel etc.., fast growing manufacturing sector, increase

in merchandise trade will surely witness explosive growth in years to come.

THREAT:

a. One of the biggest threat to freight forwarding company’s is airline company

contacting directly there customer booking of shipments.

b. Terrorism and geographical terms can any time hamper and become a matter of

concern for the logistics industry.

ISSUES AND CHALLENGES FACED BY ORGANIZATION

No company is perfect or no company is there that does not have any issues. While my

internship for two months in this organization I could see some issues and challenges

faced by the organization

MAIN ISSUES

a. RATES – As the era now is filled up with competition and there are number of

forwarding company offering best to there customers. So in order to capture the

market and increase the customer base they should charge the possible rates.

b. Company not very pro active in clearance due to which delays occur in Timely

clearance and shipment of goods.

c. The another major issue faced is company doesn’t have any warehouse for

perishable goods because of which it loses it customer who wants to supply

perishable cargo.

65

d. The Indian transport industry is unorganized and inefficient because of which the

company faces the problem of timely availability of cargo for Shipment and

timely delivery to there customers.

e. The tax rate keeps on changing which is also a major issue for any company.

f. Another major issue for the firm is that company has the IATA license, but lacks

in building special air freight agreements with airlines.

66

9. RECOMMENDATIONS

According to my study it was found that India container trade is growing, huge amount is

being pumped in Indian manufacturing, automotive and retail sector which means the

logistics service will be growing at a multiple rate, and will demand significant

opportunities for the logistics industry and will play a important role in world economic

trade.

So, after studying all the necessary aspects about logistics industry and after doing my

summers internship in PINKCITY LOGISTICS LTD. for two months in operations and I

have drawn some recommendation for the organization -:

1. A logistics provider should have the expertise and global connectivity to manage

cargo from the time it leaves to delivery destination to customer location. So they

are required to establish or attract more Business connectivity to untapped

countries where PinkCity doesn’t have any partner.

2. Pinkcity logistics ltd. to make it presence felt and to optimize performance it must

operate in coordinated manner.

3. Logistics is the department where the company is in direct contact with the

customers hence the forwarding agent is the representative of the Company, so to

satisfy the customers and maintain a long lasting Business relationship with the

company in this fierce competition and keep on satisfying there customers in

maintaining and sustaining Competition.

4. Another important aspect PinkCity should keep in line is that it should match the

service with there capabilities, they should identify their resources and then plan

what they can do to keep themselves satisfied as well as there customers.

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10. CONCLUSIONS

According to PINKCITY LOGISTICS LTD., India Container Trade is growing, huge

amount is being pumped in Indian manufacturing, automotive and retail sector which

means the logistics service will be growing at a multiple rate, and will demand significant

opportunities for the logistics industry and will play a important role in world economic

trade.

The necessary aspects about logistics industry and in PINKCITY LOGISTICS LTD. in

operations and marketing and export and import procedure of cargo i.e. freight

forwarding system used in an organization.

India is one of the fastest growing logistics market in the world and so is the PINKCITY

LOGISTICS LTD. It is also fast emerging freight forwarders in the country. The main

objective is to ensure that consignments are delivered safely with proper custom

clearance and remain economical to its customers.

A logistics provider should have the expertise and global connectivity to manage cargo

from the time it leaves to delivery destination to customer location. So they are required

to establish or attract more Business connectivity to untapped countries where Pinkcity

doesn’t have any partner. Pinkcity logistics ltd. to make it presence felt and to optimize

performance it must operate in coordinated manner.

Pinkcity shipping also got associated with their global partner which was a great

achievement on their part. It has all over the world from Australia, Africa, Europe, Far

East, Middle East, UK, USA etc. This association provides uniform standard of services

from and to these areas while executing jobs of varied nature keeping in mind the

flexibility required due to ever changing demands. The business partner of Pinkcity also

has dedicated customs clearing personnel in nearly in all 120 countries where it operates

to assist with customer shipments. These advantages help in faster transit times, custom

clearance, effective tracking of shipments and simplified billing to customer. Pinkcity

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now with its global partner operates in various hubs, gateways, warehouse and terminals

which allows for rapid and efficient movement of shipments resulting in fast reliable and

cost effective service to thousands of customer world wide.

11. BIBLIOGRAPHY

BOOKS / JOURNALS

J Donald and J David Closs, Logistical Management, Tata Mc Graw Publication

Khurana P. K, Export management

Cargo Talk Journal

Times Shipping line journal

WEBSITES

www.logisticsworld.com

www.export911.com

www.shipping.nic.in

www.cargotalk.in

www.etshipping

www.googlesearchengine.com

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ANNEXURE - I

12. ANNEXURE

DOCUMENTS REQUIRED AT THE TIME OF FREIGHT FORWARDING AND

CUSTOM CLEARANCE

1. Invoice

2. Packing List

3. Certificate of Origin

4. Shipping Bill Check List

5. Airway Bill / Bill of Lading

6. Delivery Order (At the time of import when good is being handed over to the

actual importer)

7. Factory De-stuffing Bond

70

ANNEXURE - II

ABBREVEATIONS

1. ICD -------------------- INDIAN CONTAINER DEPOT

2. CFS -------------------- CONTAINER FREIGHT SYSTEMS

3. HABL -------------------- HOUSE AIR WAY BILL

4. MABL -------------------- MASTER AIRWAY BILL

5. MBL -------------------- MASTER BILL OF LADING

6. HBL -------------------- HOUSE BILL OF LADING

7. FCL -------------------- FULL CONTAINER LOAD

8. LCL -------------------- LESS CONTAINER LOAD

9. IGM -------------------- IMPORT GENERAL MANIFESTATION

10. D.O -------------------- DELIVERY ORDER

11. FDS -------------------- FACTORY DE-STUFFING

12. CWC ------------------- CENTRAL WARE HOUSING CORP.

13. RR -------------------- RAILWAY RECEIPT

14. IWB -------------------- INLAND WAY BILL

15. IHC -------------------- INLAND HAULAGE CHARGE

71