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Working in Partnership
23rd March 2017
David Stuart – Historic Places Adviser
Agenda
Role of Historic England
Heritage – what it is and why it matters
Heritage and regeneration
Cases/projects
….champion and look after the historic environment,
providing expert advice, helping people protect and care
for it, and helping the public to understand and
enjoy it…
Our role is to…
Egan Wheel Heritage Pizza
Heritage and Sustainability
• Built heritage tourism
= £5.1 billion of GDP
in 2011 - £1.2 billion
in the SW in 2013.
• Repair and
maintenance on
historic buildings =
£4.1 billion of GDP in
2010 - £974m in the
SW in 2015
Headline Figures – National
Stats:
Heritage & the Economy
Heritage and Society
• Plays an important part in our
wellbeing and quality of life –
93% of residents say that local
heritage has an impact on their
personal quality of life.
• Improves places – 80% of
people think local heritage
makes their area a better place
to live.
• Is viewed positively by the
general public – Nearly all
adults (95%) agree or strongly
agree that it is important to them
that heritage buildings and
places are well looked after.
• Individual assets
• Places - to work, live
and visit
• Local distinctiveness
• USP/Competitiveness
• An underpinning &
holistic consideration
which adds value
Heritage
Best Places to Live in
Britain
• Bristol – 2017 winner
• Falmouth – voted
overall winner
• Slice of history/local
character
• Long established
communities
• Scattering of modern
additions
Hidden Restaurants – Clifton
Lido
High Streets
• Change in role
• Decline in retail
performance
• Shift to leisure and food
and drink
• More discerning
audience
• Emphasis on Quality
and Experience
Other High Streets in the SW
Place Branding
• Place branding is a holistic and strategic concept
that focuses on developing, communicating and
managing the perception of a place.
• Place branding targets the perception and
reputation of place in the eyes of residents,
businesses, investors, workers, visitors and the
wider public.
• Organisations use brands to help consumers
identify their products and services and to
differentiate them from competitors.
HERITAGE AND PLACE
BRANDING
Distinctive places prosper
“Every place must identify its strongest, most distinctive features and develop them or run the
risk of being all things to all persons and nothing special to any. […] Livability is not a
middle-class luxury. It is an economic imperative.”
Robert Solow, Economist and Nobel laureate, in Economics of Uniqueness (2012)
Place Branding
The number of BIDs and other
local place-making
organisations is growing in the
UK. As they grow and mature,
the role of heritage in place-
making and place branding will
also grow.
Place branding researchConsultants researched the way Business Improvement
Districts (BIDs) use heritage in local place branding
• Heritage is used extensively by BIDS in local place branding (images, canvas for events)
• 80% agreed heritage important to visitor perceptions
• 89% felt heritage has an important role in place image/identity
• 51% BIDS rated heritage important to their objectives
Place branding research
Main benefits:
• Heritage assets help differentiate places (!!)
• Heritage provides an authenticity to place brand which has wide appeal
• Heritage can extend ‘dwell time’, esp local visitors
What Historic England can
do for you - Resources
• Guidance/Publications
• Advice
• Research
• Evidence/Information
• Campaigning
• Partnerships/Sharing
• Funding -
• Building repair
• Area enhancement
• Consultants
• Training
• Capacity Building
• Events
• Project Management
• Heritage Action Zones
Falmouth HERS
• 3 years 2001 – 4
• Linked to community
strategy & other initiatives
• Building Repair & Public
Realm
• £930k common fund
• LAs £225k
• ERDF £362k
• SRB £150k
• EH £190k
• 20 buildings improved
• 1005 sqm of underused
residential/commercial floor space
returned to productive use
• 84.10 sqm additional extra commercial
floor space generated
• 4829 sqm of commercial/residential
space improved
• 51 habitable rooms improved
• 7 vacant commercial buildings brought
back into use
• 3 residential buildings brought back into
use
• 8 new shop fronts
Falmouth HERS
• 28 SME’s assisted
• 10 Opes improved
• 1389 sqm of grant aided environmental
enhancements
• £544,807.80 private sector
contribution to match fund grant
applications
• £124,043.27 private investment on
improvements to grant-aided
buildings
• 35 FTE direct temporary jobs created
• 25 FTE gross direct jobs safeguarded
• 23 FTE gross direct jobs created
• £2.7 million sales generated
• £3.83 million gross sales safeguarded
• £3.17 million gross additional sales
Falmouth HERS
Plymouth
South Yard
Royal William Yard
City Centre
Masterplanning:
South Yard, Plymouth
South Yard, Plymouth
Royal William Yard
Plymouth City Centre
Princesshay, Exeter
Princesshay, Exeter
• CA At Risk
• Neighbourhood Plan
• BATHNES regeneration
priority
• High Street traffic and
public realm
improvements
• Joint funding of
buildings audit
Keynsham High Street
They will:
• Deliver a range of services
targeted towards a historic
place
• Support productivity and
sustainable economic growth
• Focus upon working with
partners and across HE
groups
• Deliver interventions tailored
to local circumstances
What are Heritage Action
Zones?
Aims and Objectives
• Make more productive use of heritage assets to
support sustainable growth
• Deliver flexible response to local circumstances
• Coordinated use of resources through
partnership working
• Generate creative solutions to managing change
• Lasting legacy
Eligibility criteria -
Fundamentals
• be delivered through a partnership, this could consist of
public, private and third sector organisations;
• include at least one local authority partner;
• deliver opportunities for sustainable long term growth in
historic places;
• be based around local heritage assets, either designated or
undesignated; AND
• be capable of delivery within a 3-5 year time frame.
Weston-super-Mare HAZ
• To complement town centre regeneration agenda
• Begin with evidence gathering by HE Research and
Listing teams to then:
• Inform a review of existing heritage designations
• Identify areas in need of investment & deliver eg shops
• Set up joint initiatives to optimise outcomes
• Scope opportunities for positive change eg development
• Enhance the policy & management regime
• Foster better understanding of heritage value
• Encourage celebration and promotion
• Generate a sustainably legacy
Weston
• Clarity
• Consensus
• Collaboration
• Commitment
• Comprehensiveness
• Complementarity
• Coordination
• Consistency
• Concentration
• Continuity
• Communication
• Completeness
• CONFIDENCE
What we look for – The High Cs
Thank you!
https://www.historicengland.org.uk/