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Agenda

Product Planning: KBR68H- Review- Short-term actions- Long-term requirements

Product Planning: Asia Calling- Review- Short-term actions- Long-term requirements

CMS Recommendation Pros and Cons Access Controls Tags Database Move

Advertising Strategy Ad Survey KBR68H

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KBR68H.com – Traffic Analysis

Web Traffic (May 2011)

Visits: 48,261 +32%

Uniques: 37,846 +25%

Page Views: 97,812 +21%

Mobile Pgs % 11%

Top Sections: - Home 12%- Berita/Daerah 2%- Berita 1%- Berita/Nasional 1%

Traffic Sources (% PV):- Google 50%- Direct 30%- FaceBook 9%- Twitter 6%

“Network” 1%• nias-bangkit.com• Pasfmpati.com

FaceBook

- KBR68H (grp) 2,242

- KBR68H (pg) 315

- SAGA KBR68H (pg) 578

- SAGA Tempo TV (pg) 45

- TeenVoice (Pg) 14

- TeenVoice (grp) 75

Twitter

- KBR68H 12,268

- SAGA 273

- Obrek_KBR68H 183

- TeenVo1ce 89

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KBR68H.com – Current Content - News

News: Content- Categories: National, International, Regional, Sports, Interviews- Stories summarized, re-written, or transcribed? Story Count: ??? Not sequential posting?

News: Story Template- Current Template “needs” featured photo- Story Tools (email, print, pdf) included- Share Tools (Facebook, Twitter, Google Buzz) included- Comment system includes default Joomla system only 1000 letters/spaces- No audio- No tags

News: Feeds- Single RSS feed in top right

News: Open Issues- Story count/order- Comment system- Sourcing photos, video embeds- New Page design- Work flow (M-F, weekends)

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KBR68H.com – Current Content - Features Saga: Content

- 15 minute daily news special; broadcast 2x weekdays/1x weekends- Stories fully developed in-length, with photos- Includes audio player

Laporan Khusus: Content- 5 minute news special; irregular broadcast schedule- Audio briefly summarized, includes audio player

Asia Calling: Content- Short synopsis of original story (<100 words); links to the AsiaCaling.org/in

Features: Story Template- Current Template “needs” featured photo- Story Tools (email, print, pdf) not included- Share Tools (Facebook, Twitter, Google Buzz) included- Comment system includes default Joomla system only 1000 letters/spaces- Audio only on SAGA/Laporan Khusus- No tags

Features: Feeds- RSS feed in top right for all Features/SAGA; - SAGA no audio enclosure for Podcast

Features: Open Issues- Why separate category for Features? Difference between LK and News?- Long-term plan for Saga? - Work flow?

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KBR68H.com – Current Content - Perbincangan

Monday Tuesday Wednesday Thursday Friday Saturday SundayReformasia Hukum & HAM 0900-1000

Pilar Demokrasi 2000-2100

Klinik 0900-1000

Daerah Bicara 0900-1000

Agama & Masyarakat 2000-2100

Bumi Kita 0900-1000

Guru Kita 2000-2100

Obrolan Ekonomi 0900-1000

?? Kabar Konservasi

?? Diskusi Publik

Asia Calling ??

Teen Voice 1800-1900

All sections include short synopsis of the hour long programAll sections include short synopsis of the hour long program

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KBR68H.com – Current Content - Perbincangan

Perbincangan: Story Template- Current Template “needs” featured photo- Story Tools (email, print, pdf) not included; except for Teen Voice- Share Tools (Facebook, Twitter, Google Buzz) included- Comment system includes default Joomla system only 1000 letters/spaces- No audio, except for Teen Voice- No tags

Perbincangan: Feeds- RSS feed for each program and one for the entire category

Perbincangan: Open Issues- Need a standard story template- Expand online content for the talk shows- Relative importance of the shows? Teen Voice?

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KBR68H.com – Online Content - Perbincangan

Special problem for online: How to turn 60 minutes of discussion into meaningful, searchable online programming?

Models:- NPR/KQED - Canadian Broadcasting Corp – Radio 2- Australian Broadcasting Corp

Common Features1. Show Summary/Broadcast Details/Logo – Logos for all the shows?2. Past Show Widget – Can do3. Coming Shows – How far in advance are the shows planned? Reliable?4. Related News – Needs a tagging system5. FaceBook/Twitter – Who to manage? Probably needs more than weekly RSS feed6. Host Profiles/Blogs – Regular hosts? Would they create a blog? Weekly Post?7. In-studio video – Video Camera? 8. Audio/Podcast – Cost of serving? 9. Guest Profiles – Do-able?10. Program Discussion Board/Forum – Need to moderate?

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KBR68H.com – Online Content – Online Only

Special problem for online: How to build on the network’s programming to build online only content

Online Only Editorials:- Online editorials- Letters to the editors- Comments on individual articles

Online Only Discussion Boards:- Category specific discussion board

User supplied information or reporting:- Citizen tips and reporting (on maps)

+ Citizenmap.scmp.com (from Ushahidi’s CrowdMap)+ ABC’s queenslandfloods.crowdmap.com

Photo Submissions

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KBR68H.com – Other Content

Structural Pages: Include things like About Us, Contact Us, Advertising…

There are three visible sets of structural pages on the Home Page:- About Us Pages – need new copy.- Buku – move to footer- Agenda – no content. Maybe remove until there is a work flow for this- Jaringan – re-design

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KBR68H.com – Short-term Action

Discussion Board for Articles- Disqus Joomla Plug-In- Include some basic mentions on air to promote discussing the story on the website

Social Media Marketing- Facebook Group to FaceBook Page (regular posts to Group promoting the page)- Access to RS to try some FB advertising for:

+ KBR68H FB Page+ Saga KBR68H Page

Need to develop a top topics list that the radio editors will deliver unique content for?

Saga RSS with audio enclosures feed for a Saga Podcast and iTunes/Blackberry feed

New page with each page click, off

Need to investigate the problem pages in the Google Webmaster pages

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KBR68H.com – Content Sharing Partnerships

Your content is your unique asset. Be sure when you trade for it you get the best value.

For a content deal to have value it has to do one of five things:1. Someone pays you in cash. 2. You get something in return that saves you the right amount of money3. Creates traffic that you can use to make money, creates page view…4. Raises page rank. Links to higher page rank sites increase you page rank. 5. Supports awareness and branding

Tempo Interaktiv example:The Give: [What you give them] Tempo TV wants access to audio clips to relevant news items that they are covering. - Is it all audio or only “news” audio, live recordings of speeches, but not news stories

The Get:a) Tempo pays in cash for each audio file used and must give some attributionb) Tempo swaps you for photos for the sitec) Tempo provides links from their stories to the related story on KBR68H site that carries ads and references to other stories.d) Tempo includes you in their ad sales with a fixed monthly guarantee of Rp xx.

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KBR68H.com – Mock-ups

Mock-ups are to make sure that everything that you have the major functions on a page that you want! They are not final page designs!

Page types:- Home Page- Section Pages - /berita/nasional- Story Pages - /berita/nasional/title- Programs Page - /program/- Program Pages - /program/bumi-kita/- Show or Episode Pages - /program/bumi-kita/episode-title- Structural Pages – About Us, Advertise, …- Topics Pages – Stories across the site e.g. /topic/environment

Some starter pages to discuss- Home Page- Programs Page- Story Page

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AsiaCalling.org– Traffic Analysis

Web Traffic (May 2011)

Visits: 8,453 +35%

Uniques: 7,451 +37%

Page Views: 14,177 +33%

Mobile Pgs % 4%

Top Pages: - Home 10%- south-asia-eunuchs

-turn-prejudice-into-cash 6%- EN Home 1%- IN Home 1%

Traffic Sources (% PV):- Google 60%- Direct 18%- KBR68H 3%- FaceBook 3%

FaceBook

- Site Page (English) 616

Twitter

- Site 296

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AsiaCalling.org – Current Content

News: Content – English and Indonesian- Sourced from weekly broadcast = 8 stories/~55 minutes- Currently in English and Indonesian; plans for 8 more languages- Other languages occasionally- Includes photos with story

News: Story Template- Story Tools (email, print, pdf) included- Share Tools (Facebook, Twitter, Google Buzz) included- Comment system includes default Joomla system only 1000 letters/spaces- Audio – play and download- No tags

News: Feeds- RSS feed available with audio inclusion for podcasting/iTunes

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AsiaCalling.org – Current Content

Special Reports: Content – English and Indonesian- Broadcast details unclear, last report 29 Jan 2011. 129 items total.- Single story 5 to 6 minutes- Currently in English and Indonesian; plans for 8 more languages- Includes photo with story

Special Reports: Story Template- Story Tools (email, print, pdf) included- Share Tools (Facebook, Twitter, Google Buzz) included- Comment system includes default Joomla system only 1000 letters/spaces- Audio – play and download- No tags

Special Reports: Feeds- No RSS feed for Special Reports

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AsiaCalling.org – Current Content

Other Content:1. Network Station List – Static Image2. Links: media NGO’s, independent media3. Archives: Also search. Same?4. Asia Calling Forum: Burma Forum in 2010. Full story elements.5. Asia Music: Content Plan? Excellent online content, search friendly. 6. Learn English:

- Includes audio with annotated story. Frequency? - Link to RadioEducation.org

7. Quizes: Joomla Plug-in. Seems to slow response time

About Us:1. Correspondents List2. Producers List3. KBR68H About Us4. Asia Calling About Us5. PPMN About Us6. List of Media Partners Print7. List of Broadcast Partners

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Asia Calling – Language Plan

Media BBC World Svc

Radio Free Asia

Radio Free Europe

NHK

Deutsche Welle

URL Structure

- Subdirectory- Localized sites

- Subdirectory

- Localized sites

- Subdirectory

- Subdirectory

Font Notes

- Provides d/l for Bangla

- Page templates vary by language

- Page templates vary by language

- Page templates vary by language

- Vertical blog format

- Page templates vary by language

Details- bbc/co.uk/worldservice/languages- 27 lang, 4 AsiaCalling

+ Urdu, Bangla, Nepali, BI

- rfa.org- 10 languages, 1 Asia Calling

+ Khmer

- rferl.org/howtolisten- 10 languages, 2 Asia Calling

+ Urdu, Dari

- www3.nhk.or.jp- 17 languages, 3 Asia Calling

+ BI, Urdu, Bangla

- dw-world.de- 30 languages, 4 Asia Calling

+ BI, Dari, Bangla, Urdu

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Asia Calling – Language – Search/CMS

Asia Calling Languages

Google CMSLanguage Font Details Engine AS Search AS Content WP Joomla

1. English Common √ √ √ √ √

2. Indonesia Common √ √pending

2011 √ √3. Tetum Common ø ø ø ø ø4. PH TBD Common ø ø ø ø ø5. Thai Common √ √ √ √ √6. Burmese Requires D/L ø ø ø √ ø7. Khmer Requires D/L √ ø ø √ √8. Nepali Common √ ø ø √ √9. Bangla Requires D/L √ ø ø √ √10. Urdu Common √ ø ø √ √11. Dari Common √ ø ø √ √

Latin

Indi

cA

rab

ic

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Asia Calling: Questions/Recommendations

Page Templates: - Can’t rely on one site template given the unique characteristics of the scripts- Options1: Site within Site:

+ Launch on a single site, with a RL and LR template. + Create unique page templates for Indic scripts

- Option 2: Launch multiple sites with common design+ Create localized sites and templates, single management from KBR68H+ Allows some unique local customization

Content:- What gets translated?

+ All past content?+ Only stories moving forward+ About Us and structural pages

- Process for translation of past content

Work Flow: How much control over the localized sites is required?

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Asia Calling – Short-term Action

Podcasts:- Review the iTunes dashboard – description, logo, producer, …- Create submit Asia Calling EN podcast to Blackberry podcast app- Create a podcast feed in Bahasa Indonesia, submit to iTunes, Blackberry

Discussion Section:- Upgrade to Disqus; promote the new feature on the air.

“Tell us what you think of this story by logging on to ….”

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Asia Calling – Page Mock-ups

Draft Mock-ups- Home Page - Latin/Indi- Home Page – Arabic- Story Page – Latin /Indic- Story Page – Arabic

Mock-ups are for discussion to guarantee no features are missed.

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CMS: Content Management System

CMS is the platform for online publishers to produce, manage, and publish content to the internet.

Most CMS’s include the following key functions:

- Site Administration: configures the functions of the site- Content Management: creates and manages a content element (story)- Site Configuration: site design and organization- User Management: site access controls- Reporting/Statistics: metrics for the site

There dozens of open source (free) CMS’s available in all of the major programming languages. Example here.

Each CMS starts with a basic platform that can be expanded and customized through add-on applications called

- modules (Drupal) - extensions (Joomla)- plug-ins (WordPress)

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CMS: Content Management System

Three PHP based CMS’s dominate the market for online media publishing:

Source: 2010 Open Source Market Share Report, Water & Stone Agency

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Big 3 CMS Overview

Drupal

www.drupal.org

Modules = 10,041

Themes = 1,137

• CNNgo• Economist.com• New York Obsever• NPR Affiliate Network

• www.coolworld.org (TW)

Joomla

www.joomla.org

Extensions = 7,653

Templates = >5,000 (mostly commercial)

• NagarikNews.com• Phnom Penh Post• Guggenheim Museum

• KBR68H.com

WordPress

wordpress.org

Plug-ins = 14,728

Themes = 1,385

• TechCrunch• Arabian Radio Network• Democratic Voice of Burma

(DVB.no)• The Philippine Daily Inquirer• The Online Citizen

(Singapore)

• KomunitiKini.com

Un

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rse

Sa

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les

Re

p E

xa

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Drupal : Fully Flexible, Fully Developed and Designed

The Back-end

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Joomla and WordPress: Standard Menu Drive Dashboards

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Joomla and WordPress: Standard Menu Drive Dashboards

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CMS Features Comparison:Drupal

Most Difficult

(Requires Developer)

Features developed + Modules

Most Flexible(Can Require Designer)

Requires a Developer

Most Secure

Fastest

Most Flexible, Customizable

Fully Customizable

Tags, Multi-tiered

JoomlaStraight Forward

(Requires configuration)

Moderate Universe

Most Design OrientedMany Themes

Relatively Simple

Some Spam Issues

Slowest

Somewhat Customizable

Requires Extension

Requires Extension

WordPress Simple, a couple of hours

Largest Universe, Quality Variable

Most Themes, Many Blog Oriented

Simplest

Some Spam Issues

Slow, Depends on Plug-Ins

Least Customizable

Multi-level, plug-ins available

Tags, 2-tiered

Install

Adds

Design

Mgmt

Secure

LoadTimes

Scale/Flex

Con-trols

Info

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Advertising Details - Overview

Begin to develop the materials to sell commercial advertisers now, even though traffic is small.

Who is the audience? Need to do an audience survey

Why are we unique and what are we selling:- Who are we?- Why are we unique?- What are we selling? (Producsts, pricing, …)- Special packages? With Radio? Advertorial? Channels, …

Develop sales and product collateral material:- Sales presentation- Corporate Website and Online Materials- Sales representatives/channels

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Advertising Details – Ad Survey

Developing a survey (Survey Monkey) of online readers is an easy to provide valuable information to potential advertisers.

Questions for an online survey:- Gender (male/female)- Age

+ Under 15+ 16 to 25 years old+ 26 to 35 years old+ 36 to 45 years old+ 46 to 55 years old+ Over 55

- Occupation+ Student+ Professional (doctor, lawyer, accountant, …)+ Senior Management+ Elected Officials + Workers (factory or farm workers)+ Middle Management+ Self-employed+ Other (Please specify….)

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Advertising Details – Ad Survey

Survey Continued.

Questions continued:- Highest level of education attained:

+ High School or less+ Attended college but didn’t graduate+ Graduated college+ Attended professional school (business school, law school, medical

school, …)+ Graduated from professional school

- How did you find our website KBR68H?+ Google or other search engine+ Found through a friend on Facebook+ Found through a friend on Twitter+ Heard a mention on the radio+ Heard about it from a friend+ Other (please specify)

- What is your location?+ Add a list of provinces or cities

- What topics are you most interested in reading/hearing? Please check all that apply.

+ Create a list of topics that include your “top topics list”