Workforce Florida’s Strategy Council

Creating the Strategy for Today’s Needs and Tomorrow’s Talent

Session 3September 16, 2009 | Hyatt Orlando

International AirportOrlando, Florida

Belinda KeiserChair, Workforce Florida, Inc.

David ArmstrongChair, Workforce Florida Strategy Council

Welcome

Introductions

Good Progress thus Far

Use the Online ToolKit

Consider Strengths and Critical Insights of Each Session

WelcomeBelinda Keiser – Chair, Workforce Florida, Inc.David Armstrong – Chair, Workforce Florida Strategy Council

Introductions – Formative QuestionDon Upton – President, Fairfield Index, Inc.

Business of the DayUpton

Process Tools, Milestone Timeline, Documentation of Project and Building ConsensusArmstrong, Team and Upton

Strategy Framework – Overarching Discussion ItemsUpton

Rudder Team’s Business of the Day

Discussion A – Green Industries and Green Jobs

Discussion B and C – Entrepreneurship + Small and Medium Business

Preparation for Interim Briefings, Events and Roundtables – Key Questions and InquiriesUpton and Team

Key Insights and Next StepsKeiser, Armstrong, Team and Upton

Rudder Team’s Business of the Day

Milestone TimelineAre We on Schedule?

The Major Steps and Ways to Access Information - Summary

7 Rudder Team Sessions/Strategy Council … Face-to-face and Virtual (Tier 1 Activities)

Phone Briefings with Experts and Leaders (Tier 2 Activities)

Participation in Partner and Stakeholder Events (Tier 3 Activities)

Commissioned Interviews, Follow-ups (Tier 4 Activities)

Strategic Plan Recommendations to Executive Committee in December

Submission of the Strategic Plan no Later than December 31st

Update on upcoming Strategy Council Tier 1 Sessions

Session 4 – September 30, 2009 | Hyatt Orlando International Airport

Session 5 – October 12, 2009 | Disney’s Yacht and Beach Club Resort – Orlando, Florida | Integrated into Florida Chamber’s Future of Florida Forum

Session 6 – October 22, 2009 | Location TBD

Session 7 – Date, Time and Location TBD

Update on Tier Efforts

Tier 2 - Briefing on Space Florida | September 14, 2009

Tier 2 – Briefing on Florida’s Economy, Workforce, and Demographic Trends | September 14, 2009

Tier 3 – Gulf Power Economic Symposium | September 2 and 3, 2009 (Partner Scan)

Tier 3 – Florida Association of Chamber Professionals (Partner Scan)

Session 3 – September 16, 2009 | Hyatt Orlando International Airport | 10:30 a.m.

to 2:30 p.m. ET

Tier 1

Small and Medium Business

Entrepreneurship

Green Industries

and Green Jobs

Briefings on Social

Safety Net

Tier 2

Briefings on Energy

Briefings on Rural and Distressed

Urban Markets + Broadband

Tier 4

Virtual Roundtabl

e or Inquiry on Agricultur

e

Virtual Roundtabl

e or Inquiry on Arts and Culture

Session 4 – September 30, 2009 | Hyatt Orlando International Airport | 10:30 a.m.

to 2:30 p.m. ET

Tier 1

Higher EducationSTEM

Education – Big

Picture

Private Solutions

Tier 2Briefings on

Early Learning /Ready to

Learn, Higher

Education, Governance

Briefings on Apprentices

hips (potential

Tier 4 item)

Tier 4Virtual

Roundtable or

Inquiry on Tourism

Overarching Discussion

ItemsFramework for Strategic PlanPriorities for

Strategic PlanMeasurement /

Targets – Enterprise

Operationalization and Testing

IdeasInnovation

Creation of a Talent Supply Chain Team

Measurement / Targets – Global

Definition of Talent Supply Chain

Discussion A – Green Industries and Green Jobs

Lila Jaber - ShareholderAkerman Senterfitt

James Culp – Lead Alternative Energy StrategistProgress Energy

Gary Hines – Senior Vice President, AdministrationBusiness Development Board of Palm Beach County

DEFINING GREEN JOBS FOR FLORIDA

SEPTEMBER 16, 2009

Lila Jaber, Chair

Sustainability and Infrastructure Committee

Workforce Florida, Inc.

TODAY’S PRESENTATION

• Why define green jobs now and Workforce Florida’s role

• Green jobs workshop

• Definition of a green job

• Defining green jobs for Florida: The report

• Achievements and next steps

WHY DEFINE GREEN JOBS NOW?

Alignment of federal, state, workforce, education and business goals

+Lack of federal or state legal

definition

+Need for economic rejuvenation

=OPPORTUNITY

WHY WORKFORCE FLORIDA?

• Empowered by Florida Legislature to create employment, education and training policy to support emerging and existing industries.

• Testimony of Amy Baker, Chief Economist of the Florida Legislature

CATALYSTS FOR ALIGNMENT

• HELP FLORIDIANS GET BACK TO WORK!

• Workforce efforts to meet the needs of business and job seekers

• Governor’s climate change and greenhouse-gas reduction initiatives

GREEN JOBS WORKSHOP

May 8, 2009

GREEN JOBS WORKSHOP

PRESENTERS

• Jeremy L. Susac, Florida Energy and Climate Commission

• Rebecca Rust, Labor Market Statistics Center, Agency for Workforce Innovation

• Cindy Tindell, Senior Director, FPL Group

• J.B. Clark, International Brotherhood of Electrical Workers

• Al Stimac, Manufacturers Association of Florida

BENEFITS OF DEFINING GREEN JOBS

• Jobs and training

• Efficient and prudent use of limited public resources

• Federal advocacy

• Marketplace certainty

NECESSARY ELEMENTS OF A DEFINITION

• Not very different from elements of strategic plan we’re here to further develop

• Broad for inclusiveness• Flexible for adaptability • Consensus-based for buy-in• Aligned with economic development

priorities

OUR DEFINITION

“A green job increases the conservation and sustainability of

natural resources for the benefit of Floridians. This includes jobs that

reduce energy usage or lower carbon emissions, and protect Florida’s

natural resources. Green jobs should provide worker-friendly conditions,

pay sustainable wages and offer opportunities for continued skill

training and career growth.”

RECOMMENDATIONS

1. Estimate current and future projections through special industry surveys and labor market statistics to better understand the magnitude of green jobs and guide workforce development investment and training activities.

2. Conduct gap analyses to identify training programs, skills sets and industry needs

RECOMMENDATIONS, cont’d

3. Create an aligned and sustainable green workforce action plan that ensures sufficient capacity for effective programs, results in a coordinated and flexible workforce development infrastructure, and creates a feedback mechanism that ensures training programs and curricula are driven by industry’s priority workforce needs.

4. Develop a statewide communications plan, including scope, tasks and schedule that provide the public access to information about green jobs, training and workforce resources, and Florida’s online job-matching tool, the Employ Florida Marketplace.

RECOMMENDATIONS, cont’d

5. Track the return on investment of state-level workforce training projects funded through Workforce Florida.

6. Identify competitive opportunities in which Florida and its workforce regions can apply for Recovery Act discretionary funds as well as other funding opportunities.

RECOMMENDATIONS, cont’d

7. Advocate the Florida green jobs definition and green workforce solutions in forums as appropriate.

8. Work with Enterprise Florida, Inc. and the Florida Economic Development Council to establish a connection between attracting and growing green economy businesses with customized training and hiring/recruitment tools.

CONCLUSION

• There still are many unanswered questionsWhat skills does the green workforce need now and what skills will it need in the future?How are other entities preparing for the green economy?How do we increase alignment to benefit Floridians and solidify Florida’s place as a national and global leader in the green economy?

NEXT STEPS• Green jobs stimulus grants – solicitation for

grant applications released June 2009Labor Market Statistics Center Survey ($2 to $4 million)

• Submitted – decision expected late November or December 2009

State Energy Partners – Regional Teams ($6 million)

• Due October 20• Supporting our partners as they vie for

green job training stimulus funds; keeping them informed and encouraging them to share our report with their audiences and stakeholders.

QUESTIONS?

STAFF CONTACTS

• Andra Cornelius, CEcD, Vice President of Business and Workforce Development Opportunities acornelius@workforceflorida.com

• Deborah McMullian, Program Manager, Workforce Florida dmcmullian@workforceflorida.com

Emerging Technologies

James CulpLead Alternative Energy Strategist

September 16, 2009

ADVANCED VEHICULAR TECHNOLOGIES:DRIVING “GREEN LABOR” GROWTH

Overview

Progress Energy Update

Project Get Ready

Financing Opportunities For Projects And Job Creation

Conclusion

35

Nearly every OEM has a plug-in vehicle planned by 2012…

PHEV or EREV ALL ELECTRIC

Pro

du

cti

on

De

mo

/Co

nc

ept

Saturn VUE Chevrolet Volt

Ford Escape PHEVVW Golf TwinDrive

Toyota FT-EV

Mini-E

Mitsubishi iMIEV

Dodge Circuit Subaru R1eFord/Eaton Trouble Truck

Toyota Prius PHEVChrysler 200C Cadillac Converj Mercedes BlueCell

Chrysler:Jeep or Minivan

BYD 3DFM Ford Van

Nissan

?

?

Ford Car

?

TeslaFisker Karma

Smart

Chrysler Minivan

36

37

Hybrid Conversions Standard hybrids converted to plug-in with an

after-market battery kit Dual-Mode Plug-in Hybrid (PHEV)

Gas engine and electric motor work together to optimally power the drive train

Extended Range Electric Vehicle (E-REV) Capable of medium range, high speed all-

electric drive with small engine as generator Battery Electric Vehicles (BEV or EV)

Greater battery capacity for long range, all-electric drive and no back up engine

Tesla Roadster

Chevy Volt

Toyota Prius

There are several types of Plug-in vehicles

Advanced Vehicle Technologies Are Part Of Our Balanced Solution

38

Plug-In Hybrid Electric Vehicle (PHEV) demonstrations

7 converted Priuses, 2 Ford Escapes, Bucket Truck

UF Prius conversion

City of St. Petersburg Ford Escape conversion

Significant public outreach and education

Technical consultant and strong collaborative efforts

Research and development (EPRI, AE, V2Green, etc)

Evaluating business models for charging solutions and relationship to

renewable energy

Partnering with OEMs, counties, cities, and non-profits

39

How is Progress Energy Supporting Vehicle Technologies that will Lead to Job Creation?

Grants Awarded: Transportation Electrification

Progress Energy among utility partners in both Ford and GM proposals

40

Chevy Volt (EREV)

Grant Submitted: Smart Grid

Tomorrow’s Smart Grid will have the potential to provide efficient off-peak

plug-in electric vehicle (PEV) charging, on-peak vehicular energy storage

utilization, and two way communications

Smart Grid team submitted proposal for $520M project on 06AUG09

Request was for $200M of DOE funding (Award in 60 – 90 days)

3 year project

Includes a number of complementary technologies

Interconnecting Smart Grid projects will span both PEF and PEC

Smart Grid development and integration will require green labor

41

Are We Ready To Plug In?

http://www.leftlanenews.com/gm-begins-testing-preproduction-chevy-volt-prototypes-video.html

120 VAC standard

plug

42

Project Get Ready:Education, Outreach and Collaboration

43

PGN and Rocky Mountain Institute (RMI) leadership role in NC vehicle

electrification efforts

RMI model provides:

Best practices

Networking

Leadership

“Action templates”

Menu: http://www.projectgetready.com/docs/Project_Get_Ready_Menu_Mar16.pdf

Goal: Leverage PGN experience, secure OEM participation with early

technology release, and engage key stakeholders to enable and accelerate

the adoption of electric vehicles and PGN smart charging infrastructure.

http://projectgetready.com/

Held August 4, 2009 at OC Environmental Protection Division

Included representatives from PGN, Nissan North America Inc, Orange County, the

City of Orlando, DOE Clean Cities, the Florida Electric Auto Association, OUC, the

Florida Solar Energy Center, the University of Central Florida, and NASA.

Topics Covered:

Electric transportation technology

Benefits of vehicle electrification

State of industry and expected OEM release dates

Vehicular charging and utility impact

Nissan Leaf EV early release in late 2010

Attendees were very interested in continuing the Project Get Ready process

Project Get Ready: Orange County Meeting

44

Nissan North America, Inc presentation at OC meeting

Potentially interested in an early release of Nissan Leaf EV in our area

Strong commitment and collaborative effort required

Expectation of 300+ vehicle placements

“Hand raiser” at http://www.nissanusa.com/leaf-electric-car/opt-in/en/index.jsp

New vehicles will have flex 120/240 VAC charge voltages

Fast charging is expected to be available 1 – 1.5 years after release

Interested in US manufacturing if initial release is successful

Green workers will be required for vehicle and parts manufacturing,

maintenance, smart charging infrastructure, lithium ion battery recycling, etc.

Project Get Ready: OEM Participation

45

Financing Projects And Green Jobs

American Recovery and Reinvestment Act (ARRA) Funding:

Federal agency direct competitive grants

Federal agency direct noncompetitive grants (“Block Grants”)

Federal “pass through” funding with states administering grants

www.progress-energy.com/stimulus

Internal Funding:

Budget planning process

New construction, building retrofits/upgrades, fleet vehicles, education and

outreach, etc.

46

Conclusion

Thank you!

47

Discussions B and C – Entrepreneurship + Small and Medium Business

Randy Berridge - PresidentFlorida High Tech Corridor Council

Tom O’Neal – Chief Executive OfficerUniversity of Central Florida Technology Incubator

Stephen Quello - PresidentCEO Nexus

Ed Schons – Director of Economic DevelopmentUniversity of Central Florida

Preparation for Interim Briefings, Events and Roundtables – Key Questions and

Inquiries

Key Insights and Next Steps

Adjourn