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Workforce Development January 23, 2018
Arizona Basic Economic Development Course
Cynthia Spell Tweh, AZED Pro, CWDP, LMSW City of Phoenix, Community and Economic Development Department
LaSetta Hogans, GCDF, MSW City of Phoenix, City Manager’s Office, Career Services
1
A Focused Conversation
Aligning Priorities and Practices
Building a Strong Workforce Foundation
Bridging Message and Methods
Coordinating Access to Talent
Changing Results
Improving Quality and Increasing Outputs
Arizona Basic Economic Development Course 2
Aligning Priorities and Practices
Arizona Basic Economic Development Course 3
Aligning Priorities and Practices Location Factors
What are the
top factors
in navigating the
location maze?
Arizona Basic Economic Development Course 4
Aligning Priorities and Practices Location Factors
31st Annual Corporate Survey 2016
#1 Highway Accessibility
#2 Availability of Skilled Workforce
#3 Labor Cost
#4 Occupancy/Construction Cost
#5 State and Local Incentives
#6 Corporate Tax Rate
#7 Tax Exemptions
#8 Energy Availability and Cost
#9 Proximity to Major Markets
#10 Quality of Life (Source: Area Development Site and Facility Planning –
Q1/2017 Page 35)
13th Annual Consultants Survey 2016
#1 Availability of Skilled Workforce
#2 Highway Accessibility
#3 Labor Cost
#3T Proximity to Major Markets
#3T State and Local Incentives
#3T Available Land
#3T Tax Exemptions
#8 Energy Availability and Cost
#8T Proximity to Suppliers
#10 Training Program/Tech Schools (Source: Area Development Site and Facility Planning –
Q1/2017 Page 48)
5 Arizona Basic Economic Development Course 5
Aligning Priorities and Practices Why access to talent matters.
Arizona Basic Economic Development Course
“When companies are considering
a new market to relocate or
expand, the number one question
asked is about the quality and
availability of the workforce.
Companies know that their top
competitive advantage lies within
their workforce, and they will not
consider any new location that
does not give them a workforce
advantage. There is no incentive,
financial or otherwise, provided that
can trump a qualified workforce.”
Ms. Christine Mackay
Economic Development Director, City of Phoenix
6
Aligning Priorities and Practices Workforce development defined, who says?
Arizona Basic Economic Development Course 7
Aligning Priorities and Practices Workforce development defined, who says?
(Source: What is Workforce Development? Lyn E. Haralson https://www.stlouisfed.org/Publications/Bridges/Spring-2010/What-is-Workforce-Development)
Arizona Basic Economic Development Course 8
Employers
Skills their business/industry needs to remain competitive in the global marketplace
Communities and economic developers
Community/region sustainable economic growth
Educational institutions and public/private social service providers
Individual’s sustainable economic security
Aligning Priorities and Practices Workforce development defined, who says?
Dr. Robert Jacobs and Joshua D. Hawley, professors of Workforce Development and Education at Ohio State University sought
“Workforce development is the coordination of public and private-sector policies and programs that provides individuals with the opportunity for a sustainable livelihood and helps organizations achieve exemplary goals, consistent with the societal context.” Dr. Robert Jacobs and Joshua D. Hawley, professors of Workforce Development and Education at Ohio State University
(Source: What is Workforce Development? Lyn E. Haralson https://www.stlouisfed.org/Publications/Bridges/Spring-2010/What-is-Workforce-Development)
Arizona Basic Economic Development Course 9
Aligning Priorities and Practices Staying relevant then and now.
Once workforce and economic development efforts aligned, they found that they were able to leverage new and complementary resources from a diverse set of partners, including:
higher education institutions local Chambers of Commerce,
state economic development agencies industry groups
Manufacturing Extension Partnership programs,
small business centers.
It is clear that the partners in these three cases have benefited from the synergy created. In Phoenix, thanks to the merger, workforce development issues are at the forefront of discussions about the city’s economic health and competitiveness. This holistic approach appeals to businesses considering Phoenix for expansion, retention, or relocation. (pp 7-8)
(Source: http://ncee.org/wp-content/uploads/2010/04/Under_One_Roof_vol2.pdf); NCEE National Center on Education and the Economy – Workforce Development Strategies Group] NCEE Under One Roof: New Governance Structures for Local Economic and Workforce Development Volume II, May 2007 • Excerpts from Executive Summary
Arizona Basic Economic Development Course 10
Aligning Priorities and Practices Staying relevant then and now.
We also noted some new impacts and opportunities in the three cases reviewed in this volume. These include the following:
An expanded reach through strategic partnerships. Workforce and economic development partners that blend into a single organizational structure are able to form even broader partnerships with community organizations that have a similar strategic interest in working on behalf of the local economy. The merged organizations are better positioned to build strategic partnerships with business and higher education communities, thereby laying the necessary foundation to provide the hard-to-reach with more and better job opportunities. [(Source: http://ncee.org/wp-content/uploads/2010/04/Under_One_Roof_vol2.pdf) ; NCEE National Center on Education and the Economy – Workforce Development Strategies Group]
Arizona Basic Economic Development Course 11
Aligning Priorities and Practices Staying relevant then and now.
We also noted some new impacts and opportunities in the three cases reviewed in this volume. These include the following:
Greater visibility and political prominence.
Workforce development issues are more likely to have the support of political leaders and tend to achieve greater standing when tied to economic development goals. While mergers benefit both sides, one of the biggest benefits for workforce programs is the political prominence gained by being connected to the local economic development agency. (p9) [(Source: http://ncee.org/wp-content/uploads/2010/04/Under_One_Roof_vol2.pdf) ; NCEE National Center on Education and the Economy – Workforce Development Strategies Group]
Arizona Basic Economic Development Course 12
Aligning Priorities and Practices Workforce Development Programs
H. R. 803 Workforce Innovation and Opportunity Act of 2014
(1) increase access to employment, education, training, and support services, (2) support the alignment of workforce investment, education, and economic development systems, (3) improve America’s workforce with skills and credentials needed for employers to succeed in a global economy, (4) promote improvement in structure and delivery of services through the workforce development system, (5) increase economic growth of communities, regions, and States and (6) provide workforce investment activities, to enhance the productivity and competitiveness of the Nation.
Arizona Basic Economic Development Course 13
Aligning Priorities and Practices Opportunity Hot List
From your perspective, where can
workforce and economic development
do a better job of aligning practices
to increase impacts in the community?
Arizona Basic Economic Development Course 14
Bridging Message and Methods
Arizona Basic Economic Development Course 15
Bridging Message and Methods
Workforce Branding
Arizona Basic Economic Development Course
ARIZONA@WORK is the statewide workforce development network that helps employers of all sizes and types recruit, develop and retain the best employees for their needs. For job seekers throughout the state, we provide services and resources to pursue employment opportunities.
We are a public and private partnership with 12 regional areas and 47 local offices, all working together through one organization, ARIZONA@WORK, and all sharing one mission: providing innovative workforce solutions to employers and job seekers.
Source: http://www.arizonaatwork.com/about
16
Bridging Message and Methods Workforce Branding
Arizona Basic Economic Development Course 17
Bridging Message and Methods Integrated – Effective – Job Driven
Regional Partnerships
Engaging Employers
Earn and Learn
Smart Choices
Measurement Matters
Stepping Stones
Opening Doors
Arizona Basic Economic Development Course 18
Bridging Message and Methods Workforce Solutions – Basic Career Services
Assistance Determination for
Services
Outreach, Intake & Orientation
Initial Assessment of Skill Level
Workforce & Labor Market
Employment Statistics
Information & Referral to Other
Programs
Labor Exchange
(Job Search, Career Counseling, LMI)
Education &Training Provider’s Information
Information on Supportive Services &
Language Svcs.
Information on Unemployment Compensation; Financial Aid
Arizona Basic Economic Development Course 19
Bridging Message and Methods Workforce Solutions – Individual Career Services
Comprehensive & Specialized
Assessment of Skill Levels
Development of Individual
Employment Plan
Group Counseling Individual
Counseling
Career Planning
Short Term Prevocational
Services
Internships & Work Experience Linked
to Careers
Financial Literacy Services
English Language Acquisition &
Integrated Education/Training
Arizona Basic Economic Development Course 20
Bridging Message and Methods Workforce Solutions – Business Services
Develop/Convene Industry Sector Partnerships
Customized Screening &
Referral of Qualified Candidates
Customized Services to
Employers & Associations
Other Customized Services
Customized Labor Market Info
(Industries/Sectors, Employers)
Customized Recruitment Events
& Targeted Job Fairs
Arizona Basic Economic Development Course 21
Bridging Message and Methods Accessing Talent
Arizona Basic Economic Development Course
Universities &
Community Colleges
System/ Program Services & Resources
Career & Technical Education
Joint Technical Education Districts
Workforce Collaborations
Community & Faith
Based Orgs
Professional Associations
Professional Networks
Veterans & Military
Spouses
22
Access to Talent through
Arizona Job Connection
23
Bridging Message and Methods Coordinating Talent Quick Picks
What are some examples of how
coordination with local workforce
development agencies has
occurred in your market?
Arizona Basic Economic Development Course 24
Changing Results
Arizona Basic Economic Development Course 25
Changing Results What works?
Arizona Basic Economic Development Course 26
Changing Results Arizona’s Workforce Plan Goals 2016-2020
1. Create partnerships and strengthen communication [comprehensive network]
2. Promote a customer centric system
[accessible services]
3. Grow and develop a skilled workforce
[growing industry and career pathways]
4. Strengthening data utility and reporting
[data driven decision making]
Arizona Basic Economic Development Course 27
Changing Results Evidence Based & Promising Strategies
post-secondary education or
industry recognized credentials
Contextual learning and
bridge programs
Aligning training to employer
needs
Exposure to a range of
career and higher
education information
Occupation and industry work-based
training programs
Arizona Basic Economic Development Course 28
Workplace-based
Training:
• On the Job Training
• Reg. Apprenticeships
• Work Experience
• Incumbent Worker
• Customized
Vocational Training:
• YouthBuild
• Job Corps
• Year Up
• SWFI Grant
• Adult/DW
Grant
Changing Results
Sector Partnership
Arizona Basic Economic Development Course 29
Changing Results Sector Partnerships
Arizona Basic Economic Development Course 30
Pain Point
o Branding Awareness: Dispel
inaccuracies that the industry is low
pay and high monitoring
Strategy
o Training: Contact Center training
program has been created and has
delivered its first cohort
Participating Partners
o Arizona Federal Credit Union, Chubb
Insurance, Progrexion, Copper Point,
USAA, Farmers Insurance, Cox
Communication, DISH, Vanguard,
Canyon State Credit Union, Charles
Schwab, Apria Health Care, The
Hartford, Liberty Mutual, Humana, and
Fiserv
Solution
o Career Path: Business focused
web portal with job postings specific
to ABS.
Changing Results Sector Partnerships Cohort Training
Arizona Basic Economic Development Course 31
Customer Service o Arizona hosts over 16% of the U.S. market
in contact centers. Working with the local
community college we have developed a
4-week curriculum that provides a
nationally recognized certification
providing entry level employees the skills
necessary to gain employment.
Series 7 Certification
o An eight-week curriculum developed with
local business to solve an attraction
issue in the financial industry.
Logistics
o A five-day cohort training providing
individuals a certification into warehousing.
Construction o An eight-week cohort providing pre-
apprenticeship learning to youth,
engaging classroom time and work
experiences to job seekers. The program
is supported by an alliance of
construction companies, providing multi-
week industry training, followed by six
weeks of paid on the job training with the
intention of completers being hired full
time.
Changing Results
A Collaborative Effort
Arizona Basic Economic Development Course 32
Changing Results
SAMP - A Collaborative Effort
Arizona Basic Economic Development Course 33
Pain Point o Accessing trained and qualified
workers needed across
manufacturing industry in the region
Strategy o Leverage education, workforce and
industry resources to develop
qualified talent pipeline
Participating Partners
o 37 Partners Representing -
Industry: manufacturing, machining,
aerospace, engineering; Education:
JTED, Unified High School District,
Community College; Workforce
Development
Solution
o Development of industry
recognized program; 39 credit
hours
Changing Results
SAMP - A Collaborative Effort
Arizona Basic Economic Development Course 34
Education Addressing Industry Needs 2013-2016
1. Revised course content
2. Provided certificate or associate
programs
3. Strengthened the adjunct
certification process
4. Became National Institute for
Metalworking Skills (NIMS)
accredited program at both high
schools and Pima Community
College
Changing Results
SAMP - A Collaborative Effort
Arizona Basic Economic Development Course 35
Internship Program Highlights & Accomplishments 2013-2016
1. 71 high school students applying for
internships completed in 18 months
with three classes/nine credit hours
short of an Associates Degree
2. Current high school candidates will
graduate with up to 16 college
credits and NIMS Certification
3. 40 high school candidates are
expected to apply for internships
spring 2017
Arizona Basic Economic Development Course 36
Arizona Basic Economic Development Course 37
Contributors Charles Casey, Nils Urman, Gerri Burnson – ARIZONA@WORK Pima County
- Changing Results – SAMP A Collaborative Effort