Work With Us · And it pays off – on average, influencer marketing returns $6.85 for every dollar spent on paid media. With marketing and digital consumption now walking hand-in-hand,

Work With UsCollaboration Opportunities

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2 | Pumpernickel&Rye - Collaboration Opportunities


Brand Awareness Through Collaboration

Tailored Collaborations That Expand Awareness and Educate ConsumersAs a professional digital marketer turned cookbook author, I understand the importance of creating campaigns

that generate results. Further, as a content creator, producing high-quality digital assets to represent my brand and

communicate effectively with my audience is a top priority - as I know it is for you.

The goal of collaborations is two-fold. You get an opportunity to get in front of a captive and engaged audience in order

to communicate your brand message in a natural and organic way through storytelling and great visual assets. I get an

opportunity to bring amazing products to the attention of my audience that I feel will help to enhance their kitchens

and the way they cook. The two blended together make truly amazing things happen.


How We Approach The Work // Step 1

The Big Idea / Creative ConceptNo two campaigns are exactly alike, which is why we create customized proposals that outline your objectives, a couple initial content ideas that incorporate your key messaging, a general outline of the scope of work, and a proposed budget.

After that, we work together to select the concepts that we think will garner the most impact and best position your brand in front of the desired audience - whether that be Pumpernickel&Rye’s audience directly, or an audience you choose through a myriad of delivery vehicles.

Together, we identify all the necessary components and the right creative assets for the campaign. Most importantly, we make sure we understand what the key performance metrics will be so that assets and narratives can be tailored in a way to push the audience to a desired next step. All deliverables are outlined, including dates, and a contract is finalized.



Concept DevelopmentWhether we are creating videos or blog posts or even a sponsored recipe book, we work closely with each client to make sure all key messaging is in place in a way that will seamlessly incorporate itself into the story or video. All scripts are approved prior to filming and all blog posts and social promotion copy is provided to the client for approval.

The goal is to make sure there are no surprises and when the content goes live, it’s a gorgeous reflection of our hard work together.



Concept Execution & DeliveryCreating the content is the fun part. We both know that it takes great attention to detail to ensure that the content is produced well and positioned in front of the right audience at the right time in each selected channel.

Our primary goal with everything we do is delivering recipes that are quick, easy, and fit nicely in today’s busy lifestyle. We know that healthy and wholesome meals don’t have to mean hours in the kitchen. Although some of our dishes have a big impact, we always keep it simple. This is why our audience loves following us and can’t wait to see what we come up with next. This ethos translates well to brand collaborations as we work together to educate the audience on quick and easy ways to incorporate new products and ingredients into our everyday cooking.

Ultimately, generating awareness and traffic to the right objective as previously discussed is extremely important during this process. Whether insightful blog comments are desired, social traffic or video views, we make sure the right promotional strategy is in place.


Ways We Can Collaborate

Spokesperson/Brand Ambassador

Brand Integration (Videos & Social

Media)

Sponsorship of New Video Series

Increasing Product/Brand Awareness

Promotion on Website & Social

Media

Building Brand Digital Videos

Driving Traffic to Website or Store

Recipe Development


LET’S CHAT | [email protected], +1 (612) 743-7180

Ready To Work Together?


Marketing To Today’s Consumers


MARKETING TODAY

The marketing landscape is evolving at a record pace. With a new wave of online engagement, instant gratification, and

social sharing, a new marketing term is breaking through, “influencer marketing.” A word that just five years ago was

not even on the radar.

Consumer expectations are changing rapidly and are more focused towards social platforms and mobile devices. What

types of content are they gravitating towards? Experiential content. As a result, big brands and even smaller companies

are adapting their buying and product discovery to connect with consumers and meet their expectations.

Consumers are interacting with one another in ways never seen before, engaging with brands and notable

personalities and gathering deep levels of information in increasingly social and visual ways. Their access to an endless

supply of information, content, and opinions are driving a shift in how they discover and purchase products.

This is the age of the connected, empowered, and visually-driven consumers. With 92% of consumers trusting

recommendations from their immediate network over advertisements (as reported by Digital Intelligence Today),

influencer marketing is the next trend that will enable brands to authentically expand their reach and engage their

target audiences.


WHY BRANDS STRUGGLE TO CONNECTREACH Unlike a few years ago, today’s organic posts have an inherent reach limit. Sponsored posts can only take your brand so far with that big “Sponsored” line stamped on the post. Reaching and expanding your audience is a challenge that brands and companies of all kinds and sizes struggle with.

AUTHENTICITY Consumers today are under an onslaught of content and pitches from every corner of the internet. To get above all the noise, companies need to captivate consumer attention through authentic content on the right platforms, such as social media, apps, mobile devices, and other touch points.

THE SOLUTION? INFLUENCER MARKETING Consumers increasingly discover products they want to purchase by following influencers with dedicated followings and dynamic opinions on various niche areas of interest. When done right, influencer marketing creates the perfect marriage between authenticity and promotion, allowing brands to reach pockets of target consumers that could have otherwise gone undiscovered. And it pays off – on average, influencer marketing returns $6.85 for every dollar spent on paid media. With marketing and digital consumption now walking hand-in-hand, content creation and distribution has never been more vital or competitive. Influencer marketing is the next trend in marketing that enables brands to authentically expand their reach and engage their target audiences.

Influencer marketing returns $6.85 for every dollar spent on paid media.(Pew Research Center)


MICRO-INFLUENCERS ARE THE KEYRecent research reveals that “micro-influencers” actually have more loyal communities and drive higher engagement than celebrity influencers on social media.

Micro-influencers are not traditional celebrities. Micro-influencers are individuals that are truly knowledgeable, passionate, and authentic and are seen as a trusted source when it comes to recommendations, within their specific category of expertise. While consumers might not follow a brand because the content feels salesy or isn’t authentic, they follow influencers because it is authentic.

micro-influencernoun | micro · in·flu·encer

A person who has greater than average reach or impact through word-of-mouth in a relevant marketplace. Micro-influencers are not traditional celebrities, but rather individuals who work in their category or are truly knowledgeable, passionate, and authentic and are seen as a trusted source when it comes to recommendations.

(Experticity)


THE POWER (AND ROI) OFMICRO-INFLUENCER MARKETINGHere’s the conventional wisdom on Instagram influencers: brands can get the most

exposure by throwing money at celebrities or bloggers with millions of followers,

because more followers means more chances to drive purchases and build a large

audience of your own. This is simply incorrect. Multiple studies show that partnering

with micro-influencers can provide much better results at lower prices.

According to a study done by Experticity (a network of influential category influencers),

micro-influencers have 22.2x more conversations (than typical consumers) each week

regarding recommendations on what to buy, and 82% of consumers said that they were

highly likely to follow a recommendation made by a micro-influencer.

82% of consumers said that they were highly likely to follow a recommendation made by a micro-influencer.(Pew Research Center)

CONSUMER

Number of conversations a

consumer has each week

VS.

INFLUENCER

Number of conversations an

influencer has each week

(Experticity)


THE TANGIBLE ROI (CONVERSIONS, PURCHASES)“These micro-influencers will move the needle for your brand and cost a fraction of what you would pay a mega-celebrity,” reported Markerly on their blog. Another study, cited in Contagious: Why Things Catch On by Jonah Berger, found that 82% of those who receive a recommendation from a micro-influencer are following that recommendation to purchase.

Micro-influencers are con-sidered at least 10% more credible and believable than

the general population.1

(1 Castleford, 2 Econsultancy, 3 ZDNet)

The ideal range of followers for achieving the best

combination of engagement and reach is between 10,000

and 100,000.1

Mid-level influencers enjoy much higher levels of

engagement when compared to the top tier influencers or

celebrities.2

The research found that 34% of influencers state

that brands are unaware of the true costs of influencer

marketing programs.3

34%


INFLUENCER MARKETING BY CHANNEL

ZOOMING IN ON INSTAGRAMThe millennial generation (the demographic aged 19 to 35) not only carries the bulk of the spending power in the U.S., but is also the largest audience on Instagram, accounting for more than half of its users in the U.S., according to a study by eMarketer. And influencers meet millennials where they are, across these social channels, making influencer marketing the true key to unlocking authentic audience engagement at scale.

When it comes to influencer marketing engagement, Instagram is king. Instagram has a stronger social amplification rate than any other social network, as determined by a RhythmOne study. And influencers’ sentiments align with this; ZDNet discovered that 59% of influencers feel that Instagram is the most effective platform when engaging their target audiences, especially across the fashion, beauty, and food spheres.

54% sponsored blog posts

42% Instagram collaborations

32% Facebook collaborations

29% Twitter promotions


83% of consumers take action because of trusted recommendations, according to Nielsen, and 71% of consumers likely to purchase an item based on social media referrals.(Nielsen)

LET’S CHAT | [email protected], +1 (612) 743-7180


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Work With Us · And it pays off – on average, influencer marketing returns $6.85 for every dollar spent on paid media. With marketing and digital consumption now walking hand-in-hand,