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CAROLINE WOLFWORK SAMPLES
TREEHOUSE RECORDSStudio IV - Winter 2013
THE BEACH HOUSEStudio I I I - Fal l 2012
RITUAL Thesis Studio - Fal l 2013
MCA CHICAGOElements of Design I I - Winter 2010
LOGOS + BRANDINGFreelance Work
PHOTOGRAPHYFilm + Digital
4-9
10-13
14-21
24-25
26-27
29-31
CONTENTS
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STUDIO PROJECTS
Work done using SketchUp, Photoshop, Illustrator + InDesign
A l l co n ce p t s , p l a n s , a n d m o d e l s by m eBase rendering carried out by a third party
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LOGO REFERENCES
TREEHOUSE RECORDS1338 3RD STREET PROMENADE - SANTA MONICA, CAR E TA I L D E S I G N F O R ST U D I O I V, W I N T E R 2 0 1 3
SHOP. PLAY. L ISTEN. LEARN. CREATE .
Treehouse Records aims to engage people of all ages, interests, and abilities, promoting an atmosphere of fun and love for all things music.
The front half of the store features an amphitheater, DJ booth, and projection screen, so there is always a reason to step inside and see what’s happening. The back half is dedicated to retail space for records and instruments, as well as vintage tees and memorabilia.
Ascending to the second level, a catwalk leads to the two “Houses,” containing two small practice rooms and instruments. The Electronic Room is located behind, which is dedicated to digital music making.
The third level, accessed by elevator, houses the music school and recording studios. Encouraging flexibility, the classroom sizes can change with the help of soundproof sliding walls. Students have the opportunity to use Studio II and its accompanying control room in order to further their experience and education. Designed for more accomplished musicians, Studio I is a larger recording space with increased privacy and can be privately accessed through the back of the building.
Now, let’s make music.
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5
SECTIONS
NORTH ELEVATION
A
B
SOUTH ELEVATION
6
EAST ELEVATIONWEST ELEVATIONDC
REAR FACADE
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FLOOR PLANSRECORD BINS
DRUMS
ROLLINGSTORAGE
OFFICE
BREAKROOM
ACOUSTIC GUITARS KEYBOARDS
RETAILCASH
REGISTERS
AMPHITHEATER
-35” 0”
DJ
UP
UP
UP
DN
DN
UP
FLOOR PLAN - LEVEL I
AMPS,ELECTRIC, &
BASS GUITARSBRASS, WIND,
& WORLD
PRACTICE ROOMS
ELECTROROOM
OPEN TO BELOW
OPEN TO BELOW
DN
DN
FLOOR PLAN - LEVEL I I
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OPEN TO BELOW
RECORDING STUDIO II
STORAGE
RECORDING STUDIO I
CONTROLROOM I
CONTROLROOM II
CLASS I CLASS II CLASS IIICLASS IV
RECEPTIONDN
CLASS V
DN
DNSTORAGE
FLOOR PLAN - LEVEL I I I
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THE BEACH HOUSE1 5 1 5 P A C I F I C A V E N U E - V E N I C E , C AMIXED USE DESIGN FOR STUDIO III, FALL 2013
O P E N T O T H E S K Y A N D S E A
The Beach House aims to develop Venice’s leading private member’ club, attracting those in film, media, and c reat ive indust r ies . I t w i l l be operated as a subsidiary of Soho House Ltd., though this location will have a more laid-back feel due to its proximity to the beach and its lifestyle.
Located at the intersection of Pacific and Windward Avenues, the Beach House inhabits an existing three-story structure that was built in the early 1900s. The ground floor is occupied by an array of businesses, which remain in order to lessen intrusion on the ne ighborhood . The House occup ies on ly a smal l portion of the ground floor on Pacific Avenue, as well as the top two stories and an active roof space.
The flagship location features screening and listening rooms, guest rooms, a restaurant and indoor bar, meeting and event spaces, a wine cellar, and a roof deck with a swimming pool, bar, and lounge areas.
The aesthetic has a casual , beach quality, relying on Cal i fornia motifs , both old and new,to create a contemporary and timeless space. Artwork and installations throughout are by talented Los Angelenos, celebrating the vibrant arts community.
Join us.
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WELCOME TO RITUAL, A STRIP CLUB WHERE THE WORLD IS LEFT BEHIND,
Comprising of two levels of the Ivy Substation, RITUAL aims to provide its clientele a sense of escapism and fantasy, juxtaposing feelings of public and private, while challenging the stigma associated with strip clubs.
After entering the small, spare reception room, guests walk through the Portal, which serves as the real entry into the world of the club. Concrete floors and glossy white laminate walls act as a stark, sleek canvas for the primary design element --neon and fluorescent light-- to shine. These types of light have been associated with strip clubs in the past, but at RITUAL, they are recontextualized, bringing a strong sense of environment and varying feelings to its visitors.
Because the effect of the light is so strong, the architecture is kept relatively simple and symmetrical. Both large and small spaces exist in order to keep the clients aware of their experience - none of it should feel monotonous.
The organization of RITUAL is based on a classic church parti, both because the building is reminiscent of a California Mission, and because the word “ritual” can imply repetition in a sacred space. The Portal acts as the nave, leading into a wide “crossing,” where the bars sit, and then to the main stage, standing in for the alter, which opens to above. Flanking the nave are a series of smaller rooms on each side.
On the second level, administrative offices and the dressing rooms sit on the east end of the building. It also features seating that looks down to the main stage, as well as more rooms of varying sizes, many of which feature glass walls. Enjoy.
AND TIME IS SUSPENDED.
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SITEI V Y S U B S T A T I O N9070 VENICE BOULEVARDC U LV E R C I T Y, C A 9 0 2 3 2
Located on a busy corner on the northern edge of Culver City, the Ivy Substation lies in close proximity to the National Boulevard exit of the I-10 Freeway.
Built in 1907, the structure has a footprint of approximately 4670 feet, with enough ceiling clearance for two levels. It is constructed of brick covered stucco, harkening back to the Mission Revival style, though the interior was originally used to house power equipment for electric railways. Purchased by the City of Los Angeles in the 1950s, it sat vacant for many years, until it was renovated in the 1990s and transformed into a playhouse for the Actors’ Gang. It is now on the National Register of Historic Places.
The city’s government buildings are in walking distance, as are high, middle, and low-end businesses ranging from clothing stores to restaurants to car dealerships.
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PROGRAM
ENTRY
EntryPortal
ROOMS
Room 1Room 2Room 3Room 4Room 5
BATHROOMS Women’s RoomMen’s Room
MAIN ROOM
Bar 1Bar 2 Main Stage
BACK OF HOUSE
Storage IStorage II
CIRCULATIONTOTAL LEVEL I
LEVEL I
206
146247126208
263
432432 655
181
187
3 6 5
98239
885
4,670
sq. ft.sq. ft.
sq. ft.sq. ft.sq. ft.sq. ft.sq. ft.
sq. ft.sq. ft.
sq. ft. sq. ft.sq. ft.
sq. ft.sq. ft.
sq. ft.
sq. ft.
LEVEL I I
ROOMS
Room 6Room 7Room 8Room 9Room 10
BATHROOMS Bathroom 1Bathroom 2Bathroom 3Bathroom 4
SIDE STAGE
Open Stage
MAIN STAGE
Main Stage Seating
BACK OF HOUSEOfficeDressing Room
OPEN TO BELOWCIRCULATIONTOTAL LEVEL II
sq. ft.sq. ft.sq. ft.sq. ft.sq. ft.
2135422554225
43434255
sq. ft.sq. ft.sq. ft.sq. ft.
154 sq. ft.
448 sq. ft.
181297
sq. ft.sq. ft.
1 ,489
2,034
-1147 sq. ft.
sq. ft.
sq. ft.
MATERIALS + FURNITUREThe materials used in Ritual are based off of a white palette. In all of the public areas, there is a “poured in place” flooring system by Dur-A-Flex that has the look of concrete.
The walls throughout will be a glossy white laminate, which is relatively easy to maintain, and vividly reflects light. Throughout RITUAL, other tones of white and neutrals can be seen, from the Chroma quartz counter top on the bar, main stage, and second level seating area, to the textured Walker Zanger tile lining almost the entirety of the restrooms. The throne-like chairs were designed to have a white plastic laminate body and a lucite back and seat, enhancing instances of transparency and reflectiveness. The banquets flanking the large stage are upholstered in a charcoal, commercial-strength Kravet fabric, blending into the darkness.
Dancers emerge through white velvet curtains to the main stage, which is lined in color-change LED lights that are made to look fluorescent, like the other lights in the space, which stay stationary in color.
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REFERENCE IMAGERY
DEAST SECTION NORTH SECTION
B
SECTIONS
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A
B
C D
A
B
C D
FLOOR PLAN - LEVEL I IFLOOR PLAN - LEVEL I
FLOOR PLANS
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Main Stage from PortalPortal
Level II and Room 10, Open to BelowMain Stage, First Floor Perspective
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Main Stage from Level II Seating
Room 1 into Room 2 LEVEL I
LEVEL II
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BRANDING + LOGOS
Work done using Photoshop, Illustrator + InDesign
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KOONS AT THE MCA
MCGINLEY AT THE MCA
CAMPAIGN FOR THE MCAThis ad campaign was designed to generate more interest in the Museum of Contemporary Art in Chicago. Each mock-up promotes both the museum and an artist , with the letters “MCA” relating to the artist ’s recognizable work, both engaging and educating the public.
Visually juxtaposing last names with familiar imagery will assist in incorporating the language of contemporary art into our vernacular.
The ideal placement for the campaign would be on CTA buses around the city, as well as on street banners. This has the possibility to be tailored to special exhibits and works in the permanent collection.
HOLZER AT THE MCA
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LICHTENSTEIN AT THE MCACALDER AT THE MCA
CLOSE AT THE MCABASQUIAT AT THE MCA
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Tak!
DaneHus DaneHus
p. 1p. 1
Mitchell Adwon
606-D Venice Blvd.Venice, CA 90291
424.888.0049 (W) 918.808.8409 (C)
PAGE ONELogo, email s ignature, and business card for a production company owned by Mark Boal , writer and producer of “The Hurt Locker” and “Zero Dark Thirty.” Page One focuses on developing journalist ic material into content for f i lm and television in the vein of gritty real ism.
DANEHUSLogo, business card, and sticker for online orders. DaneHus is a webshop specializing in Danish kitchenware. The logo incorporates the Danish flag, a traditional Scandinavian home, and, on the sticker, “tak,” which means “thank you,” acting as a roof on the graphic.
JOCELYN JUUL
OWNER + BUYER
DANEHUS.COM
DaneHus
p. 1
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UDAY SEHGAL
CELL [email protected]
6280 HOLLYWOOD BLVDLOS ANGELES, CALIFORNIA 90028
WOOD & VINEBusiness card and promotional material designs for Wood & Vine, a restaurant and bar in Hollywood. The aesthetic is c lean and modern, with a nod to the past.
FO(U)R LIKE MINDSTumblr conceptualized by me as a way to share photos of visual interest with four of my l ike-minded fr iends across the US. Each contributor is given a color with which to code their photos, acting as a pared-down avatar. The subject matter of submissions can be anything, though Fridays are themed.
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PHOTOGRAPHY
Film + Digital
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