Work and achievments- KidZania

Concept

Work and Achievments- Establishments and Activity - Launchs- Activations- Variable Programs - Kids for a Cause - Cross Promotions- Extended Partnerships- Society Activation

Concept

Establishment and Activity

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L&T Mutual Funds- The Stock Exchange

3

Roles: Fund Manager & Investor I Capacity: 6 I Cycle Duration: 20 minutes

Economy: Fund Manager: +12 kidZos I Investor: +/- kidZos

Date: Nov 2016

Pictorial References Description

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Parachute Hair Spa

4

Roles: Spa Manager, Customer (Massage & Hairstyle) I Capacity: 12 I Cycle Duration: 20 minutes

Economy: Spa Manager: +12 kidZos I Customer: -10 kidZos

Date: July 2016


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Paddle Pop – Mumbai

5

Roles: Spa Manager, Customer (Massage & Hairstyle) I Capacity: 12 I Cycle Duration: 20 minutes

Economy: Spa Manager: +12 kidZos I Customer: -10 kidZos

Date: July 2016


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Paddle Pop – Delhi NCR

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Roles: Food Engineer I Capacity: 4 I Cycle Duration: 20 minutes

Economy: Food Engineer: +12 kidZos

Date: Oct 2016


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Zespri Orchard – Delhi NCR

7

Roles: Hoticulturalist I Capacity: 6 I Cycle Duration: 20 minutes

Economy: +12 kidZos

Date: Sept 2016


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Bajaj Electricals – Delhi NCR

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Description

Roles: Junior Chef I Capacity: 6 I Cycle Duration: 20 minutes

Role 2: Engineers | Capacity 6 | Duration 20 Mins

Economy: +12 kidZos

Date: May 2016

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Kellogg’s Chocos– Delhi NCR

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Roles: Food Engineer I Food Sampler | Capacity: 8 I Cycle Duration: 20 minutes

Economy: +12 kidZos

Date: May 2016


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Eureka Forbes – Branding of Water Fountains

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Deliverables: Branding on 3 Water FountainsInfographics on LED Screens Tent Cards in Parents Lounge and Main Square

Date: Jan 2016


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Launch Functions

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The Stock Exchange Launch

12

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Parachute Hair Spa Media Launch

13

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Zespri Orchard -Delhi

14

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Activations

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Zespri Ludo Activation

16

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L&T MF Snakes and Ladder Activation

17

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Pro Kabaddi at KidZania

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Visitors at KidZaniaplayed the game of Kabaddi with players from Umumba team from Pro Kabaddi league

The event was covered in both Print and Digital media

Date: August 20, 2015


1278Adults

Participated

Concept 19

Children and Adults alike were given a platform of Painting. Children painted what they wanted to be in Future and parents painted what they wanted their child to be in Future. Upon completion, the paintings were shown and thereby parents understood the aspirations of their children.

On realizing the aspirations, dedicated Sales Team from Axis Mutual made Adults realize the homework they have to do such that their children realize their dream


Do your Homework

1000Adults

Participated

12000+Adults

Visited

Concept 20

Camlin invited Principals of all major schools in Mumbai to felicitate them on the Principals Day at KidZania.

Ms Sonali Kulkarni also graced the event with her presence at KidZania.

Feb 2016


Camlin Principals Day Celebration

100+Pricipals

Invited

Concept 21


Survey conducted at KidZania

16000+ Samplesdistributed

Sampling of Camlin pencils was done across School Groups during their exit from KidZania

Sample Size: 260 Visitors

Survey Location: Visitors doing activity at Camlin Arts & CraftsStudio

Duration: Research spanned over 3 days

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Variable Programs

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Kellogg’s Chocos and Family Bonds

Upon unearthing the Treasure, Visitors would receive a hamper from Kellogg’s Chocos

The ‘Treasure Hunt’ activity ensured that Visitors spent a good time as a Family Unit’ and explored the philosophy’ of ‘Khul Jaye Bachpan’ while undertaking Role-Playing activities with their Kids

Apart from the Treasure Hunt activity Visitors also participated in various ‘One Minute Games’ exploring their Bachpan

Upon participation and playing of ‘One Minute’ games Visitors received a pack of Kellogg’s Chocos Fundoo Ball


14000+Visitors

Visited

4000+Visitors

Participated

Concept

Kellogg’s Chocos and Human Foosball

To engage with Adults in KidZania, we set up some engaging games

The Live Games In KidZania: Human Foosball- A Live

Foosball setup where the visitors become the players and play football in the restricted space

Running Tic Tac Toe -Visitors use Moon and Stars instead of an

Pitfall - The participants must keep a hold of the tarp with both hands throughout the activity and have to prevent their teams ball from droping the Fundoo ball into the bucket placed below the tarp


12000+Visitors

Visited

7364+Visitors

Participated

Concept

Bajaj Electricals and Jumbo Jenga

Vacation time is Fun Time for both Kids and Adults.

To engage with Adults in KidZania, we set up some engaging games

The Live Games In KidZania:

Jumbo Jenga – Two teams play with each other to remove the blocks from the JengaTower

Giant Kerplunk – Two teams play with each other to remove the sticks with less ball fallout. The family with the lowest number of ball fallout, wins.


Concept

Bajaj Electricals and Sharing Wishes

A table will be placed with POWER PLEDGE cards

Where kids Pledge … I PLEDGE to MAKE it Right … CHANGE my LIGHT#KZPowerPledgeKids sign the card and drop it in the Drop Box For every pledge BAJAJ will Light up the Christmas for someone


8000+Visitors

Visited

400+Visitors

Participated

Concept

Bajaj Electricals Electric Junction

Kids generated their own

electricity by assembling a

windmill and with lemons

to light up the miniature

Sea link.


8000+Visitors

Visited

2730+Visitors

Participated

Concept

Bajaj Electricals Presents KZ Games 2016

Kids and Adults came

together to play various

Olympics games like Table

Tennis, Golf, Relay, Long

Jump, Ring Dunk, etc


15299+Visitors

Visited

6000+Visitors

Participated

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Kids For a Cause

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Jal Daan by Aquaguard

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Kids Contributed one KidZo towards providing healthy drinking water for the underprivileged.


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Cross Promotions

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Kellogg’s Chocos partners with KidZania

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KidZania & Kellogg’s Chocos Cross Promotion at Reliance Retail Stores

Promotion Offers: Offer 1: Assured 50% off on Adult Ticket on purchase of Chocos 1.2 Kg packOffer 2: Chance to win Adult+Kid ticket on purchase of Chocos 700g pack

Promo Period: 1 month


Concept

KidZania Go

Concept 34

• Target Audience: Kids aged between 3 years to 15 years

• Activities Conducted Bajaj Electricals

Culinary School Health spring

Emergency doctor role-play

DHL courier delivery expert

Furtado's School of Music: Instruments made from waste


Bajaj Electricals Kracker Jack

Concept

ZanK-U!

Documents

Work and achievments- KidZania