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WordPress Workshop Part 6: SEO Basics
SocialBizNow.comSocialBizNow.com
Roohi MoollaCEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
Twitter: @roohimoolla
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
What is ?• Search Engine Optimization
• More Visibility = More Traffic
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
•The “Golden Triangle”
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Keywords
• On-Site•Visible/Invisible
• Off-Site•Backlinks•Social Channels•Content
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Visible•Title/Page Name• Description• Headings <h1>, <h2>…• Friendly URL• High-Value, Quality Content
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Title
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Title tag
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Page name
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Page name
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Permalink
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Custom Title Tag
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Meta Description
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Description
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Outbound Links
• Anchor Text
• Keyword Density
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Density
Density
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Avoid deep directory structures
• Easy Navigation
• Provide a User Sitemap
• Google XML Sitemap generator
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Sitemap Plugin
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Anchor Text best practices
• Heading tags
• Optimize Images
• rel = “nofollow”
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Heading tags <h1>, <h2>…
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Heading tags <h1>, <h2>…
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Optimize images
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Image Title and Alt Text
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Inbound Links & Anchor Text
• Link Locations (blogs, comments, articles, directories, other websites etc.)
• Social links (Twitter, LinkedIn, Facebook, YouTube, de.icio.us, Stumble Upon, Digg, Reddit etc.)
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Anchor Text
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Backlink from High Page Rank
• Recommendations
• Related/Reputable sites
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
External Sites•Articles•Blogs•Directories•Social
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
External Links
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
• Google.com/adwords
• Google.com/maps
• Google Webmaster Tools
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Keyword Tool
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Keyword Tool
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Google Maps
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Get found locally
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
WebsiteGrader.com
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
WordPress Site Stats
WordPress Workshop Part 6: SEO Basics
SocialBizNow.com
Thank You!Twitter: @roohimoolla
More Info: www.SocialBizNow.com
Info & How-To Social Media Portal for Small Biz
www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA
