Embed Size (px)
Citation preview
WORDPRESS.
WHEN YOU MEAN BUSINESSHow and why Wordpress can be the perfect platform for businesses.
About UsHaden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents.
WWW.HADENINTERACTIVE.COMHaden InteractiveAddress: 1337 E. Ash, Fayetteville, ARPhone: 479.966.9761Email: [email protected]
02
Our Team
John Doe
06
Several of us are here at WordCamp. We’re happy to answer questions and we want to meet you.
Service List
SEO/SEM includes a lot of different activities, including on-page optimization of content and code, strategy based on analytics, and off-page actions like link-building, guest posting, and integrating social media and advertising.
Search EngineOptimization • Web design
• Web content
• WordPress websites
• SEO analysis and strategy
• Website optimization
• Blogging
• Link building
• Social media management
• Email marketing
• PPC
04
Why WordPress ?
SEO advantages plus easy updates so people find you
Large support community – easy to hire or find answers
Lots of functionality at an economical price
05
The Myth of WordPress
You can build your ideal website all by yourself!
:
It’s Not True.
15
WordPress is a Content Management System
15
How to Get the Website You Want
If you can’t do it all yourself, how can you make sure you get the website you want? 2 techniques and a secret weapon
Method 1: Hire Someone Whose Work You Like
11
Hire someone whose work you like and let them do their job.
Custom WordPress Sites Can Be as Varied as Any Sites
Method 2: Buy a Theme (and hire a designer)
This Is WordPress Out of the Box
Think of a Theme as a WireframeDon’t get distracted by •Colors•Pictures•Topics
Look at the boxes.
Use Notable
09
The Secret Weapon: Pods
Pods in the Admin Area
Your Business Website: Front
• Homepage that says who you are and what you do
• Products and/or services pages
• About Us and Contact• Authority pages• Blog
A Word about Blogs
Not an obvious candidate for a blog!
Results in their first year:•21.12% increase in traffic overall•72.17% increase in organic search traffic• 23.62% increase in unique visits to the Contact Us page•40% increase in sales
• Editorial calendar (EditFlow)• Events (Events Manager)• Project management (WP Project
Management)• Invoicing (WP Invoice)• CRM (WP CRM)• Web analytics (Google Analytics for
WordPress)• Finances (WP Finance)• Downloads (Easy Digital Downloads)• Staff information (Simple Staff List)
Your Business Website: Back
08
Your WordPress site can probably do more for your business than you realize.
WP Project Manager
• Projects• Milestones, To-do
lists, message streams
• Like Basecamp, but in your dashboard
Easy Digital Downloads, by Pippin Williamson
• Easy upload of all media types• Simple forms to fill in• Sales buttons if you’re selling• Can also be patient forms,
employee handbooks, credit terms for vendors, etc.
Edit Flow
• Editorial calendar• Assignments for
reporters, writers, editors, bloggers, photographers
How Safe Is It to Run Your Business from Your Dashboard?
User roles control access.
Many tools add extra user roles.
Thank you for your attention !WWW.HADENINTERACTIVE.COM
