Wordpress Set Up & Techniquescb2media.s3.amazonaws.com/manual4_4.pdfThose themes that are optimized will say so when you’re browsing through them. Some premium themes cost money,

1 | P a g ewww.CommissionBlueprintTwo.com | www.BlueprintCentral.com

- Wordpress Set Up & Techniques -


Introduction...

This manual is going to run through how to set up the wordpress.org script on a domain you own as well as giving you a

few tips on how to optimize it for SEO.

For information on how to create affiliate promotions to incorporate into your site, please refer to the conversion

strategies and site building modules.


Installing WordPress...

Log into your cPanel at: http://www.yourdomain.com/cpanel

There are many skins for cPanel so depending on host and package yours may have a different look and icon arrangement

to other's but they're all basically the same. Locate “Fatastico De Luxe”.

Click the Fantastico icon.

You will be taken to the main Fantastico page and when you are there, click the "Word Press" link (red arrow).

http://www.yourdomain.com/cpanel


On the next page click the “New Installation” link – note that it doesn't look like a typical link because it's not underlined, it

looks more like a sub-heading but it is actually a link.


Fill in all your access and configuration details and click “Install WordPress” once you're happy with all the settings.

Click the “Finish Installation” button.

Your Word Press installation is now complete so click the “Back to WordPress overview” button and you're done.

Log out of cPanel.


Adding Content To WordPress...

To view your blog go to http://www.yourdomain.com/TheDirectoryYouInstalledItTo and this is how the default setup will

look:

Click “Log in” and enter the username and password you entered in the previous stage.

Click the “Posts” link in the Dashboard.

http://www.yourdomain.com/DirectoryYouInstalledItTo


Mouse over the “Hello World” post and a few options will materialise.

Click “Delete” to get rid of the default post.

Click “OK” on the confirmation box that pops up.

Click “Add New” in the “Posts” menu on the left hand side.

Enter your title in the top writeable icon.

Enter your text in the larger box below. You can use the word processor and text manipulation buttons above the text

entry box (green arrow below). To add HTML code to create links, click the “HTML” tab to the top right of the box (red

arrow) and enter your code, remember to switch back to Text mode afterwards to enter more text

Once you're happy with the post click the “Publish” button (blue arrow). You'll know it's published successfully because

WordPress will tell you that the process has been completed.


You can then click “View Post” (red arrow) to see what it looks like on the live page.

So those are the basics of how to install and make your first post, but how do youadd an image to a post?

When you're creating a post simply click the “Upload/Insert” Image button (redarrow). For video click the add video button (blue arrow), or audio (yellow arrow).


After you've clicked the add button a file browser window will open, click the “Select File” button (red arrow) and a

standard file browsing window will open (blue arrow). Once you've selected the image, you want click the “Open” button

(green arrow) and the file will upload from your computer to your WordPress blog.


Select the attributes you require and remember to fill in the title, caption and description including your keyword for SEO

purposes. Once done click “Insert into post” and the image will be added to your post. Once you're happy with the post

click the publish button and your post will be updated on the live page with the image.

Tips & Techniques...

Choosing a Theme...

Whilst the standard Wordpress theme gives an acceptable layout and look to your blog, it’s a good idea to install a new

‘theme’, essentially a template, which will give your blog a more individual look.

There are many of themes out there and you can preview them at the Wordpress Theme Directory, which you can link to

by clicking on the ‘Appearance’ link in your Wordpress toolbar.

The most important thing to bear in mind when choosing your theme is that you choose one that is SEO optimized i.e. a

theme that Google likes and will rank higher. Those themes that are optimized will say so when you’re browsing through

them.

Some premium themes cost money, but the majority are free and will work just as well for what you need.


Plug-Ins...

Once you’ve uploaded your theme, the next thing to do is upload the ‘All-In-One SEO Pack’. This is a free plug in that will

help your theme achieve its maximum SEO.

You can find the plug in within the Wordpress Plug In Directory, accessed through the 'plug in menu' on the Dashboard.

There are also FAQs, support forums and video tutorials that support this.

General SEO Advice...

There are a multitude of ways to make your blog as attractive as possible to Google and the search engines but here are 5

simple tips that have been proven to be quite effective.

1) Permalinks...It is crucial to get this right. Head to Settings > Permalinks. Tick the ‘custom structure’ box and the enter thefollowing: /%sample-post%/This will clean up your permalinks and make them attractive to Google.

2) Headings...Make sure that your headings are in order so that Google sees the keyword(s) you’re trying to rank for.

- Your blog title should be an <h1> tag.- Only make your subtitle an <h2> if its keyword rich, otherwise don’t give it a header tag.- Post titles should also be <h2> tags.- Sidebar titles should be maximum <h3> or classed as non-headers.


Although most of the Wordpress themes you upload will have this correct already, make sure that your headings

are correctly set. This is particularly relevant to the sidebar headings, as you won’t want Google thinking that titles

such as ‘Archive’ and ‘Categories’ are as important as your main keyword phrases.

3) Images...Remember to use images and tag images in your posts and pages – they will attract Google's image spiders. Don’tforget to label them using keyword-rich file names for maximum visibility with Google.

4) Enable Comments...Although you might not want people commenting on your content, it can be considered to be a good idea to enablecomments on some or all of your blogs or pages. This will encourage search engines to spider over your contentregularly as there will be a steady flow of comments and thus fresh content.

5) Search Engine Blocking...Sounds obvious, but make sure that Google can see your blog! Under Settings > Privacy on the Dashboard, make

sure that the appropriate box is ticked to allow search engines to see your content. Otherwise all your efforts will

be in vain.

Documents

Wordpress Set Up & Techniquescb2media.s3.amazonaws.com/manual4_4.pdfThose themes that are optimized will say so when you’re browsing through them. Some premium themes cost money,