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WordCamp San Diego 2017

WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

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Page 1: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

Page 2: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

HOW TO GROW YOUR BUSINESS WITH WORDPRESS & PODCASTING

Page 3: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

ADAMISLIVE.COM

Page 4: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| WHAT IS A PODCAST? |

Page 5: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

A PODCAST IS A SERIES OF DIGITAL MEDIA FILES (EITHER AUDIO OR VIDEO)THAT ARE RELEASED IN EPISODIC FASHION AND USUALLY DELIVERED THROUGH WEB SYNDICATION FEEDS

| WHAT IS A PODCAST? |

Page 6: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| WHAT IS A PODCAST? |

WHO?

Page 7: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| WHAT IS A PODCAST? |

TOP 10 PODCASTS…

Page 8: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| WHAT IS A PODCAST? |

Source http://www.itunescharts.net/us/charts/podcasts/

Page 9: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

Page 10: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

• 29,200,00 MINUTES BEING PRODUCED EVERY YEAR

• 2.5 MILLION MINS A MONTH

• 80,000 MINS A DAY

•55 BEING RECORDED AT ANY GIVEN MOMENT!

Page 11: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

AVERAGE LENGTH - 22 MINS

FREQUENCY - WEEKLY

Page 12: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

Most Popular Categories

Page 13: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

Most Popular Categories

Christian 39KMusic 33KComedy 14KTV/Film 12KLiterature 10K

Page 14: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

PODCAST LISTENING GREW 23% BETWEEN 2015 & 2016

Page 15: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

PODCAST LISTENING GREW 23% BETWEEN 2015 & 2016

PODCAST GROWTH IS BEING DRIVEN BY MOBILITY

Page 16: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

PODCAST LISTENING GREW 23% BETWEEN 2015 & 2016

PODCAST GROWTH IS BEING DRIVEN BY MOBILITY

ONE IN FOUR AMERICANS AGES 12-54 LISTENED TO A PODCAST LAST MONTH

Page 17: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE STATS |

420 MILLION ACTIVE BLOGS VS

250,000 PODCASTS

Page 18: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE BENEFITS |

Page 19: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE BENEFITS |

CONNECTION TO AUDIENCE & BUILDS RAPPORT (VOICE)

Page 20: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE BENEFITS |

CONNECTION TO AUDIENCE & BUILDS RAPPORT (VOICE)

ITS EASIER! (FOR SOME!)

Page 21: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| THE BENEFITS |

CONNECTION TO AUDIENCE & BUILDS RAPPORT (VOICE)

THE “I KNOW YOU” PHENOMENON

ITS EASIER! (FOR SOME!)

Page 22: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| STEPS TO SUCCESS |

Page 23: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| STEPS TO SUCCESS |CONSISTENCY

Page 24: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| STEPS TO SUCCESS |CONSISTENCY

HAVE A FORMAT FOR THE SHOW (IMO)

Page 25: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| STEPS TO SUCCESS |CONSISTENCY

HAVE A FORMAT FOR THE SHOW (IMO)

MARKETING VIA SOCIAL MEDIA + GUESTS

Page 26: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| MONETIZING |

Page 27: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| MONETIZING |

SPONSORS

Page 28: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| MONETIZING |

SPONSORS

AFFILIATES

Page 29: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |

Page 30: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |HARDWARE

Page 31: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |HARDWARE

Page 32: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |HARDWARE - LEVEL 1

Page 33: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |HARDWARE - LEVEL 2

Page 34: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |HARDWARE - LEVEL 3

Page 35: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |

Page 36: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |SOFTWARE

Page 37: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TOOLS |SOFTWARE

Page 38: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TERMS |

Page 39: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TERMS |RSS FEED

Page 40: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TERMS |RSS FEED

ID3 TAG

Page 41: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TERMS |RSS FEED

ID3 TAG

MIX MINUS

Page 42: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| TERMS |

DOUBLE-ENDER

RSS FEED

ID3 TAG

MIX MINUS

Page 43: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| MY WORKFLOW |

Page 44: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

| MY WORKFLOW |PICK TOPICWRITE THE OUTLINERECORDLIGHT EDIT WITH ADOBE AUDITIONEXPORT MP3CREATE SHOW NOTES FROM OUTLINEID3 TAG EDITOR ADD SHOW NOTES AS LYRICSUPLOAD TO LIBSYN - GET LINK FOR WORDPRESS PLUGINSCHEDULE LIBSYN RELEASE TIMELOGIN TO WORDPRESS TO CREATE NEW POSTADD SHOW NOTESADD LINK FROM LIBSYNADD SHOW NOTES/SHOW GRAPHICSCHEDULE POSTSOCIAL MEDIA SHARE + RESHARE

Page 45: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

MY SHOWS

KITCHENSINKWP.COM/ITUNES

GETOPTIONSPODCAST.COM/ITUNES

Page 46: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

ABOUT ME

@HEYADAMSILVER

[email protected]

Page 47: WordCamp San Diego 2017€¦ · wordcamp san diego 2017 a podcast is a series of digital media files (either audio or video) that are released in episodic fashion and usually delivered

WordCamp San Diego 2017

QUESTIONS?