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Invisible CMS
Robert Jacobi • @robertjacobi
@robertjacobi
• 20 Years Agency Experience
• Former President of Joomla
• Solution Ambassador
• Open Source Partnerships
LET’S START AN AGENCY!
Everyone Uses WordPress
• 33%+ of all sites on the internet
• 400,000,000 WordPress visits / month
• 660+ new sites / day
• $50,365
No Brainer, Right?
Well, Everyone is Using It
• 33%+ of all sites on the internet
• 400,000,000 WordPress visits / month
• 660+ new sites / day
• $50,365
LET’S FIX THIS
Ask Yourself Some Questions
What do you do well?
What do you hate doing?
Do you have horizontal expertise?
Do you have vertical expertise?
We’re Good At …
Front-end Development
Back-end Development
Design
Content
Project Management
… We Hate …
Maintenance & Support
Code
Pictures
Words
Project Management
… Across All Our Projects …
SEO
Accessible
Fast
Secure
Project Management
… In Specific Projects …
Understand the Industry
Regulatory Knowledge
SME Experience (Small/Medium/Enterprise)
Not Just WordPress Developer
Do well: Back-end
Hate doing: Front-end
For everyone: Ecommerce
Especially for: Real estate
FIX IT MORE!
Your Hates Are Opportunities
Partners
Tools
Embrace Partners not Affiliates
• Partner ProgramMore than sending trafficin one direction or another
• ExclusivityCreate unique service offerings
• Buy In Skin-in-the-game
Partners?
Hosting
Maintenance & Support
Other Horizontal / Vertical Experts
Tools?
• Content- Privacy & Cookie Policies- SEO
• Workflow- Automation- Staging & Production
• Forms
• CRM
IT’S FIXED!YOUR CMS IS INVISIBLE
Embrace the Challenge
Focus on Your Non-WordPress Advantages New Business Plan
Focus on the Clients that Complement Your Advantages Create an ICP (Ideal Customer Profile)
Kick Some SAAS!
Abstract the Technology Customers look for solutions not technology
Monetize ServicesPartner with microservices
ConsultPeople matter
