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Introduction of HIH2013

The Harel Hertz TeamWindows of Opportunity

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Our Mission

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HIH is a Leading Business Cross-border Consulting and Investment Banking Boutique Specializes in

Connecting Business Cultures and Japanese inbound and outbound Business Opportunities

Japan

EuropeUSA

Israel

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About HIH

• 1994Established:

• Elchanan Harel• Meyer Investment• TNR Holdings

Shareholders:

• IT & Communications • Semiconductors• Life Science• CleanTech • Investment

Markets Covered

• Hertzliya, Israel• Tokyo Japan

Offices

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Management Team

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HIH’s President & Founder

Mr. Elchanan S. Harel is a former executive banker at Israel Discount Bank, where he was Head of the Foreign Trade Activities of the bank and one of its Senior Credit Officers.

Mr. Harel was recently awarded with the Emperor’s “Order of the Rising Sun” decoration by the Government of Japan, for his contribution in enhancing relations between Israel and Japan.

Mr. Harel is a former Chairman of the Israel – Japan Friendship Society and Chamber of Commerce, and is now its Honorary President.

Mr. Harel's experience and expertise in international banking and foreign trade, as well as his numerous contacts with companies and trading houses in Israel and in Japan enable him to provide commercial diversified services and international financing.

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All about the Team – Japan

Ikuo Yasuda, Special Advisor Investments, joined HIH in 2004. Mr. Yasuda was the former Country Head of Lehman Brothers Japan, former Managing Director of General Electric Japan and was joint General Manager of Corporate Planning Div. of The Long-Term Credit Bank of Japan. Mr. Yasuda holds a Graduate degree from the Faculty of Economics of Hitotsubashi University in Tokyo.

Mr. Yuichi Ishimaru, Executive Advisor, joined HIH in 2008. Mr. Ishimaru served as Senior Executive Vice President and Member of the Board at Marubeni Corporation. Mr. Yuichi also serves as a Board Member of Panalpina World Transport, and Co-Chairman of PAF (Pan-African Foundation). Mr. Ishimaru holds a BA of Economics from Keio University.

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All about the Team – Israel

Eran Harel, Managing Director, Joined HIH in 1999, heads the company since 2006. Eran lived in Japan for 5 years, where he headed the company’s Tokyo office. Eran completed a Ph.D Research program at Keio University (Tokyo, Japan), MBA from Colman School of Business, B.A from the Hebrew University, He speaks Japanese, English and Hebrew. Eran serves as board member of Explay Japan Co. Ltd. And Chairman of XDM Ltd.

Yael Lahat, Director Life Sciences & CleanTech, holds a B.Sc. in Life Science from Bar-Ilan University and M.Sc. in Medical Sciences from the Sackler Faculty of Medicine at the Tel-Aviv University. Her thesis research was in the field of embryology. Prior to joining HIH, Yael held a position of Study Director in a local private institute conducting clinical trials in the Dermatology field.

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All about the Team – Israel

Mina Bravman, Manager IT & Communication, Joined HIH in 2008. Mina was born and raised in Japan. Mina holds a B.A. in East Asian Studies and Political Science from Haifa University. Mina is fluent in Japanese, English and Hebrew.

Ms. Shoshi Kaganovsky holds a B.A. degree in English and Asia Studies, majored in Japan and also speaks Japanese and an MBA degree (International Executive MBA program), both from Haifa University. Prior to joining HIH, Ms. Kaganovsky held a position of Manager of Japan's Desk and was in charge of Japan, UK and Russia Branches, in a marketing department of an international manufacturing Company.

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HIH Business Services

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Strategy Consulting

Investment Banking

Business Development

Consulting

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• Feasibility study/market research/preferences in Japan

• Mapping of competitors

• Legal requirements/regulation

• Budget and timeline for market penetration

• If exist, re-organization of local/current activity

• “What if” scenarios

• Possible deal structures and prioritization

Strategy consulting

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• Approach potential prospects

• Manage Q&A and correspondence

• Set meetings with prospects

• Lead a Road show

• Seek the recommended strategy in Japan

• Lead to engagements: NDA, EA, MTA, MOU

• Lead negotiations and deal closing

• Follow-ups

Business Development Consulting

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• Placement Agent

• Targets screening

• M&A Advisory

• Lead negotiation and advise on agreements

Investment Banking

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Our Extended Network :IT & Communication

Japanese Market

ISP’s & ASP’s

Electronic Companies

System Integrators

University & Opinion leaders

Carriers & Telco’sManufacturers

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Our Extended Network :Life Sciences

Japanese Market

Pharma and Biotech

companies

Research Laboratories

Regulation and PMDA

University & Opinion leaders

Medical deviceMfg.Distributors

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Case studies - IT & Communications

ASOCS is a fabless semiconductor company, developing a Malleable Baseband chip targeting multi-protocol, multi-technology convergence handsets.

Signed an agreement with Fujitsu Ltd. that includes distribution, co-development, foundry services and investment. HIH is also a shareholder of the company.

HIH also obtained additional funds for the company from FGC of Japan.

Storwize is a provider of a unique real time storage compression solution.

Following a comprehensive market research and prioritization of players, HIH and Storwize identified Tokyo Electron Devices as a leading master distributor.

At the end of a successful evaluation and negotiation process, the two parties signed a binding distribution agreement. HIH provided TED with Japanese vendors and VARS (i.e. Fujitsu, CTC). In addition, TED had invested in the company.

The high value proposition of Storwize was recognized and lead to its acquisition by IBM Corporation, announced On August 30th 2010. The Storwize company is part of IBM Systems and Software Group.

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Altair Semiconductors is developing mobile WiMAX silicon solutions optimized for handsets and handheld devices.

Following a comprehensive market research and prioritization of players, HIH and Altair began technical evaluation and agreement discussions with Willcom Inc. Japan’s selected carrier for the 4th generation wireless services. Altair obtained a multi million NRE deal for the design, development and sales of Willcom’s XG-PHS Baseband chip.

Amimon is a fabless semiconductor company pioneering wireless uncompressed high-definition video for universal connectivity among CE video devices. Its uncompressed Wireless High-definition Interface (WHDI™) allows flat-panel televisions and multimedia projectors to wirelessly interface to all HDTV video sources at a quality equivalent to that achieved with wired interfaces such as component video, DVI and HDMI™ With HIH’s lead, Japanese investor NTT Finance participated in Amimon’s Series C financing round in October 2008.

Case studies - IT & Communications

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Explay is a developer of ultra-compact pico projector engine for portable devices. Following the liquidation of the company in Oct. 2009, HIH lead the acquisition of the company’s assets together with MIC (Mobile Internet Capital Inc.) as a leading investor and ADM Inc. (Subsidiary company of Kaga Electronics Group) as an investor and master distributor.HIH also lead the establishment of a new entity under the name of XDM that serves as a fully owned R&D center to a mother company based in Japan called Explay Japan. Acquisition completed in Jan. 12th 2010. In the course of its activities, HIH was responsible for the due diligence, negotiations with partners, lead the investors, close and post acquisition establishment of XDM. Mr. Eran Harel of HIH acts as active Chairman of XDM in Israel and a board member of Explay Japan.

Case studies - IT & Communications

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Case studies – Life Sciences

Brainsway Ltd. is dedicated to the development and marketing of Deep TMS (Transcranial Magnetic Stimulation) systems, novel, noninvasive medical device for treatment of a wide range of neurological and psychopathological disorders.

HIH assisted Century Medical Inc. (CMI) and Brainsway in establishing a marketing and distribution agreement, and managed the process until completion.

Century Medical Inc. (CMI) is a partner of HIH and a leading Japanese company from the ITOCHU Group, specializing in the import and distribution of medical devices and equipment in Japan. CMI has been a pioneering force successfully introducing many new technologies to the Japanese healthcare community.

HeadSense Medical Ltd. is develops disruptive products that will allow physicians and patients to diagnose and monitor clinical parameters in an easier and cost-effective way. HeadSense’s first product the HS-1000 is a non-invasive ICP monitor offering accurate and continuous ICP monitoring.

HIH assisted Century Medical Inc. (CMI) and HeadSense Medical in establishing a marketing and distribution agreement, and managed the process until completion.

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Case studies – Life Sciences

Procognia (TASE: PRCG) is an innovative biotechnology company expert in glycobiology and specifically in glycoanalysis. The company specializes in glycan-based technologies for pharmaceutical and diagnostic applications and committed to development of highly efficacious and safe biopharmaceuticals as well as improved cancer diagnostic tools.

Following a comprehensive market research and prioritization of players, HIH assisted Procognia in establishing a marketing and distribution agreement with CTC Laboratory System Corporation (CTCLS), a subsidiary of Itochu Techno Solution, a leading Japanese solution provider for Life Science Industry, focused on biotechnology and pharmaceutical.

IceCure (TASE: ICCM) is a medical device company focused on developing and marketing minimally invasive, office-based cryoablation treatment solutions for women’s tumors. The proprietary IceSense3™ Cryoablation System offers a comfortable, ultrasoundguided procedure to treat breast tumors.

HIH assisted IceCure in establishing the relationship with Dr. Eisuke Fukuma, Director of Breast Center, Kameda Medical Center in Japan. Dr. Fukuma is a top key opinion leader in the field of breast cancer treatment and Cryotherapy worldwide. This led to an enrollment of a clinical trial of 30 early stage, small breast cancer patients at Kameda Medical Center.

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Case studies – Life Sciences

Itamar Medical produces innovative diagnostic devices based on proprietary technology to diagnose disorders associated with cardiovascular and autonomic nervous systems.

HIH assisted Itamar Medical in completing the regulatory process in Japan and receiving the approval for their EndoPAT product – for the early detection of cardiovascular disease. HIH assisted in basing the relationship with its research market distributor and in finding additional partners to broaden Itamar Medical’s activity in Japan.

CollPlant (CLPT) is a biotechnology company specializing in the development and commercialization of plant-derived functional recombinant human collagen formulated for a variety of medical solutions.

Following a comprehensive market research and prioritization of players, HIH assisted Collplant in establishing a marketing and distribution agreement with Funakoshi, a leading Japanese distributor of biotechnological and laboratory products.

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BioView delivers cell imaging technology platform and software package that combines morphological, immuno-staining and FISH information on the same cell, enabling physicians and researchers to efficiently and effectively improve the quality of patient treatment and care.

Based on a comprehensive market research, and followed by a strategic approach to relevant players (medical devices companies, research labs, hospitals), BioView and HIH identified the Tokyo Medical University Hospital and SRL Inc. as a Key Opinion leader hospital in the field of Oncology- leading to both first installation and nomination of distribution partner for the Japanese market.

Impliant produces novel cushion-bearing materials and engineering combine to create long-lasting orthopedic implants for the hip, knee, shoulder, and spine.

HIH assisted Impliant in undergoing the regulatory process in Japan and its regulatory classification.

Case studies – Life Sciences

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HIH Strengths and advantages - Summary

• Over 100 years of combined experience working with Japanese and Israeli Corporations and Private Organizations, Financial and Governmental Institutes

• Offices located in Tokyo and in Hertzliya

• Multilingual personnel – Hebrew – Japanese – English

• Deep involvement and extensive knowledge of the financial arenas, including Private, Public and Government sectors both in Israel and in Japan

• Proven achievements in both raising funds for Israeli parties and arranging strategic alliances among Japanese and Israeli parties

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Partners and clients (partial list)

IT & communications

Life Sciences

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Venture Capital Partners & Associates

Life SciencesIT & communications

Japanese Partners and clients (partial list)

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תודה רבה , 有難う御座いました、 Thank You

Hertzliya Office:8 Hamada Street, P.O. Box 4103Herzliya Pituach, 46140IsraelTelephone: +972-9-955-0560E-mail: info@harel-hertz.com

Tokyo Office:HI Bldg 6F, 1-4-2, Iwamotocho, Chiyoda-ku, Tokyo 101-0032, JapanTel/Fax: +81-3-5825-4054

 

www.harel-hertz.com