Using Search Engine Optimization and Social Plugins

By Jenny Munnwww.jennymunn.com

By: Jenny Munn | www.JennyMunn.com | Jenny@JennyMunn.com | @JennyMunn

Why Plugins for SEO?

⇥ Created with the purpose of expanding the functionalities of WordPress

⇥ Gives non-techies a chance to compete!

Who Am I?

Climbing to the top of Google - Keywords & Content

Definition of SEO

⇥ SEO (and getting on the first page of Google) is not about bragging rights. It’s about driving leads and ultimately increasing profits

⇥ Are your customers the type that would turn to search engines to find you?

C4 | SEO On a Budget

SEO = Improving the discovery of CONTENT

4 Plugins to Discuss

1. Foundational SEO Plugin

2. Google Analytics3. Social Share4. XML Sitemap

1. Foundational SEO Plugin

Gives you an EASY way to add your keywords to the most

important place your keywords need to go.

“Great!…But don’t we need keywords first?”

Quick & Dirty Keyword Research 101

1. Brainstorm your “seed” keywords2. Verify your keywords in a keyword research

tool3. Do your competitive research4. Pick your keywords 5. Go Forth and optimize (this is where your

foundational SEO plugin comes in)

Step 1: Develop Your “Seed” Keywords

Brainstorm keywords you *think* people are using to find your business

⇥ 2-Minute Brainstorm⇥ Brainstorm With Others ⇥ Check the Competition⇥ Go to Google

Keywords:• Content maven?

• Freelance Copywriter?• E-marketing specialist?• Marketing consultant?• Business Writer?

Step #2: Verify Your Seed

Keywords

Transfer All Keyword Options

Do Your Competitive Research

Large companies have the benefit of an SEO team

Why Competitive Research Matters

Keyword Research Tips

⇥ Put lots of keyword seed combinations into your research tool

⇥ Look for the hidden gems(LOW Competition, HIGH Search Count)

⇥ Get the @#$%^& out of the keyword tool!»Transfer all the reasonable keyword choices to

an excel spreadsheet

Keyword Research Mistakes

⇥ Trying to rank for 100 strategic keywords (pick between 5-15)

⇥ Selecting 5 keywords per page (only 1-3 keywords)

⇥ Not knowing your competition (keyword competition)

⇥ Choosing a keyword that has no relevance to your site

*****Important Tip*****

The most important thing is to get started. A half decent keyword is better than NO keyword http://jennymunn.com/

http://jennymunn.com/diy-seo/how-to-find-keywords/

Now that you have your

keywords, where do they go?

Title Tags and Meta Descriptions:

The 2 Most Important Places to Put Your Keywords

How Do You Get Your Keywords There?

Enter the Foundational SEO Plugin

“All in One” (All in One SEO Pack)

WordPress SEO By Yoast

Plugin #2: Google Analytics “How Do I Know if My SEO is

Working?”Google Analyticator Google Analytics for WordPress

Plugin #2: Google Analytics “How Do I Know if My SEO is

Working?”Jetpack Straight Up Google Analytics

Plugin #3: XML Sitemap PluginTells Google about pages on your site they might not otherwise

discover 

• WordPress SEO by Yoast

• Google XML Sitemap

Yoast Benefit: XML Plugin Built In

Plugin #4: Social Share Plugin Digg Digg

Really Simple Facebook Twitter Share (now comes with pinterest)

Jetpack by WordPress

PHASE 1 Keyword

Research Competitiv

e Research Create

Title Tags and Descriptions

Phase 2 On-page OptimizationStrongly consider BloggingSocial Media Optimization

Phase 3Create

Additional Content

PagesLinkbuilding

Create Linkbait

Community building

What Else Does It Take for SEO Success?

Blogging on WordPress(SEO loves blogging)

Parting Thoughts• It’s not the amount of plugins, it’s how you USE

them• “I’m going to find the BEST, FREE plugin available” • “I’m not going to do anything until I find the PERFECT

plugin”• Get help!

• Happiness Bar at WordCamp • Local WordPress Meetup groups• Connect with me or other awesome

people you’ll meet at WC (www.jennymunn.com)

Questions?Contact me anytime!

Jenny Munn, SEO Trainingwww.JennyMunn.com

www.JennyMunn.com/blog Jenny@JennyMunn.com

Twitter: @jennymunn