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General information about WCG advertising, marketing, graphic design, web site and social media services
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At Woodward Creative Group,
we have set our guiding
principles on this philosophy:
Provide exceptional creative
services, flawless execution,
fair pricing and, above all,
superior attention to the rela-
tionships into which we enter.
In today’s rapidly changing marketplace, advertising takes many forms, from
print to video and from traditional web to social media. Couple this with the
transparency and immediacy of the world we live in, and almost everything
you do or say becomes advertising. Managing this dynamic and honing your
message can be tricky, it’s crucial to choose a partner who has the tools to
effectively guide you. At Woodward Creative Group, we can help you navigate
the winding maze that is advertising and marketing.
Our approach to this is two-fold. First, we cultivate and develop a relationship
with you that is built upon collaboration and honesty. We believe that great
relationships lead to great advertising and ultimately, great success.
Second, we utilize our traditional skills and our somewhat non-traditional
approach to how we think about advertising, to create the most effective
message and deliver it to the right markets at the right time. You know your
product or brand intimately, let us help you see it from a fresh perspective,
and create a custom, powerful message.
For more than 25 years, advertising has been our passion, let us put that
passion to work for you!
Locally, nationally and internationally, Woodward Creative Group has had the
privilege of working with some of the finest clients out there. Our portfolio
comprises a wide variety of clients, from manufacturers and distributors, to
health care providers and toy makers. As diversified as our client list, so too
is the scope of their needs. We offer services including, but not limited to:
Branding
Product, Package & Illustration
Advertising & Graphic Design
Audio/Video Production
Web Development
Social Media
SEO Services
Web Advertising/Marketing
capabilities
At Woodward Creative Group we are diversified in experience, dynamic in
approach and dedicated to providing the highest quality in creativity and
customer service.
We offer a unique alternative to traditional creative businesses. Unlike the standard
account executive system, we encourage our clients to communicate directly with
all individuals involved in their project. By maintaining a free flow of information,
our entire team can better understand and meet each client’s needs. After all,
better communication means better outcomes. We approach every project as a
team. From creative strategies to production meetings, we utilize the diverse back-
grounds within our group to produce the most effective creative communications.
From concept to completion, we provide each client with the entire spectrum of
services. We maintain a full staff of professionals, sized for maximum efficiency,
and provide all creative services from within our organization. This means greater
control over budget, project quality and timely completion.
dedication
With several years as a freelance designer/illustrator, magazine art director and a two year stint at Coffelt Design in Los Angeles, Bill made his way back to Central Texas. In 1992, on April Fool’s Day, he opened the doors to Woodward Creative Group.
At WCG, Bill functions as Creative Director. Along with his CD duties, Bill continues to work directly with clients to develop strategies, create their message and ultimately achieve the desired results.
Bill graduated from The University of Texas (at Austin) with a Bachelor of Fine Arts with his major in Graphic Design and Illustration and a minor in Painting. In addition to his duties at WCG, Bill has served as an instructor at Temple College and is currently an Adjunct Professor at The University of Mary-Hardin Baylor. When not at WCG he enjoys spending time with his family, painting and playing the guitar.
BILL WOODWARDowner/creative director
TAMMY DONALDSONagency manager/account executive
Tammy has been with Woodward Creative Group since 1994, serving as production manager and now as agency manager. Tammy oversees the implementation and development of marketing strategies for both corpo-rate and retail businesses. She works closely with the clients to ensure that their goals are met and objectives achieved with their advertising campaigns. Tammy supervises account and key vendor activities, and works closely with the creative team to ensure quality service.
Tammy graduated from Texas State Technical College with an A.A.S. in Printing Technology. She was also an instructor at Temple College from 1997-2000. Outside of work, she and her husband enjoy watching their two daughters play select softball and school sports.
John Ciaburri is the Sr. Art Director at Woodward Creative Group. He has been with Woodward Creative Group for over nine years. John is a 1996 graduate of Commercial Art and Advertising at Texas State Technical College, Waco, Texas, where he is also currently a member of the Advisory Committee. John has been an instructor at Temple College in the Art Department teaching Adobe Photoshop and Adobe Illustrator since Fall of 2002.
His projects include, but are not limited to, graphic design, advertis-ing, corporate identity, trade advertising, package design, and internet communications. Outside of work John enjoys spending time with his wife and three kids, going to concerts and playing poker.
JOHN (CHEWY) CIABURRIsenior art director
JUSTIN HARRISONgraphic designer
Justin is a graphic designer at Woodward Creative Group. He is a recent graduate of Baylor University and holds a Bachelor of Fine Arts degree in Studio Art with an emphasis in Graphic Design. Justin has been part of our design team since 2012.
Some of Justin’s duties include designing print collateral, package design and his favorite, brand identity design. Outside of work he enjoys drawing, playing basketball and strumming away on his acoustic guitar.
SEAN BUTHweb programmer
Sean is the web programmer at WCG. He is a 2008 graduate of Texas State Technical College with a degree in Web Design & Development. Sean has experience with CSS, HTML, Java Script, PHP and Cold Fusion.
His duties at WCG include web design and programming. Outside of work Sean enjoys spending time with family, concerts, running marathons and weekend road trips.
Locally, nationally and internationally, Woodward Creative Group has had the
privilege of working with some of the finest clients out there. Our portfolio
comprises a wide variety of clients, from manufacturers and distributors, to
health care providers and toy makers. As diversified as our client list, so too
is the scope of their needs. We offer services including, but not limited to:
Branding
Product, Package & Illustration
Advertising & Graphic Design
Audio/Video Production
Web Development
Social Media
our work
TM
WEB DEVELOPMENT
BRANDING
ADVERTISING & GRAPHIC DESIGN
PRODUCT, PACKAGING & ILLUSTRATION
PRODUCT, PACKAGE & ILLUSTRATION
WEBOO SHOESLOGO, SHOE DESIGN& PACKAGING
TEMPLE BOTTLING - TED’S RED SODALOGO & PACKAGING
ZERO BIODEGRADABLEPRODUCTSLOGO & PACKAGING
H-E-B BUDDY YOGURT DRINKCHARACTER ILLUSTRATIONS
BLUE PACIFIC FLAVORSCHARACTER ILLUSTRATION
WEB DEVELOPMENT
BRANDING
ADVERTISING & GRAPHIC DESIGN
PRODUCT, PACKAGING & ILLUSTRATION
PRODUCT, PACKAGE & ILLUSTRATION
CLEM MIKESKA BAR-B-Q
INFINITE FURNITURE SOLUTIONSPRODUCT BINDER & CATALOGS
CENTRAL TEXAS COLLEGE
EDUCATIONPAYS• Classroom Courses
• Academic and Vocational Programs
• Distance Education
• Dual & Concurrent Enrollment for High School Students
Visit us on the Web at www.ctcd.eduCentral Campus Info: (254) 526-1758Fort Hood Campus Info: (254) 526-1917
EDUCATION FOR THE INDIVIDUAL
FIRST TEXAS BANK
www.ftbbelton.com300 E. 1st Ave. • Belton, TX 76513 • (254)939-3701
Face-to-Face BankingNEW! Bank Lobby Hours
To better service
our customers,
we have extended
our banking hours!
At First Texas Bank we continue to listen to our customers and have extended our
bank lobby and drive-thru hours. Our bank lobby hours are now Monday-Thursday,
9:00 a.m. to 5:00 p.m., on Friday from 9:00 a.m. to 6:00 p.m. and on Saturday 9:00
a.m. to 1:00 p.m. For our customers looking for convenience, our drive-thru services
are now Monday-Friday, 7:30 a.m. to 6:00 p.m. and on Saturday 9:00 a.m. to 1:00
p.m. Face-to-face banking service and extended hours are just another way we are
putting people first at First Texas Bank.
Member FDIC
People First Banking
www.ftbbelton.com
300 E. 1st Ave. • Belton, TX 76513 • (254)939-3701
Local Decision Banking
No red tape.Our bankingdecisions are made
right here!
Member FDIC
At First Texas Bank our lending decisions are made locally, which means we offer quick turnaround on your loan request without all of the red tape. You may be dreaming of remodeling your home, buying a car, sending your child to college or consolidating debt. We offer a full range of loan products and knowledge-able, friendly loan officers who help you make the best decision. Call to talk with a loan officer about your specific needs. You’ll get personal service with your banker being available to discuss your loan project at anytime. Personal attention and local decision banking is just another way we are putting people first at First Texas Bank.
APPROVED
People First Banking
Member FDIC
Always OpenFirst Texas Online
WEB DEVELOPMENT
BRANDING
ADVERTISING & GRAPHIC DESIGN
PRODUCT, PACKAGING & ILLUSTRATION
PRODUCT, PACKAGE & ILLUSTRATION
IZONE - SELF PROMOTIONINFINITE FURNITURE SOLUTIONSPRODUCT BINDER & CATALOGS
TEXAS AGRILIFE EXTENSIONSERVICE - 1ST ANNUAL COWBOY CHRISTMAS BALL INVITATION
SCOTT & WHITE PRESCRIPTIONSERVICES
RATIONAL PROVEN PRESCRIPTIONBENEFIT DESIGN
TRULY TRANSPARENT PRICING MODEL
LOWEST NET COST STRATEGY
IN-HOUSE PHARMACY MODEL OPTIONS
COLLABORATIVE CLINICALMONITORING & MANAGEMENT
USEABLE METRICS & REPORTS
EXCEPTIONAL CUSTOMER SERVICES
INFINITE FURNITURE SOLUTIONS'GREEN' THEMED TRADESHOW BOOTH
WEB DEVELOPMENT
BRANDING
ADVERTISING & GRAPHIC DESIGN
PRODUCT, PACKAGING & ILLUSTRATION
PRODUCT, PACKAGE & ILLUSTRATION
BELTON CONVENTION& VISITORS BUREAUseebelton.com
ROYAL SEATINGCurrently In Development
BELOW ARE A FEWOTHER WEBSITESWE HAVE DEVELOPED:
bellcountyexpo.com
cathedral-oaks.com
templebioscience.org
christchurchschooltemple.com
therangerestaurant.com
bargeproperties.com
cookchiro.net
clembbq.com
webooshoes.com
shelbyenergylodge.com
centralandtitle.com
carothersexecutivehomes.com
ÉLAN SALON & SPAelan-salonandspa.com
WEB DEVELOPMENT
BRANDING
ADVERTISING & GRAPHIC DESIGN
PRODUCT, PACKAGING & ILLUSTRATION
PRODUCT, PACKAGE & ILLUSTRATION
Shelby Energy Lodge - Center, TX
Shelby Energy Lodge is a combination hotel/
apartment complex designed to meet the
needs of energy professionals. It was built
near the Haynesville Shale to cater to the
extended stay needs of engineers, petroleum
landmen, project managers, etc.
WCG created the
Shelby Energy Lodge
logo, signage and
website prior to the
opening. The website
aided in the complete
occupancy of the
complex for nearly
nine months. When vacancies began to
occur, we worked with Shelby and designed
a plan using new search engine optimization
tools, online mapping services and pay per
click ads. In less than a week, through these
specific efforts, the complex was full again.
Cathedral Oaks Event Center - Belton, TX
Cathedral Oaks is Central Texas’ premiere
location for weddings, receptions, banquets
and corporate
events.
WCG has worked
with the owners to
position Cathedral
Oaks as the pre-
miere event center
in the Central Texas
area. In addition
WCG created the
Cathedral Oaks
logo, signage,
website, and collateral materials. Through a
strong brand position, consistent message,
targeted promotion and an impeccable facility,
Cathedral Oaks has effectively booked 90%
of its available weekends through Fall of
2011. Even more remarkable, this has been
accomplished after only six months of being
open.
Temple Health & Bioscience District - Temple, TX
The THBD is a State designated “District”
which is devoted to the development and
creation of health and bioscience/biotechnol-
ogy opportunities within the City of Temple.
Beginning in the Fall of 2008, WCG was
hired to develop and execute a marketing
plan with the sole intent of having the voters
of Temple approve and give taxing authority
to the Temple Health and Bioscience District.
After creating the
campaign concept
and strategy, WCG
produced print advertisements, informational
sheets, direct mailers, and an informational
video. All were utilized in a six month cam-
paign which culmunated with the election
being held in May of 2009. As a result, the
voters granted taxing authority to the District.
CASE STUDIES
PRICING
Our schedule for billable hours is as follows:
Agency: $40/hr
Creative: $90/hr
Production: $75/hr
llustration/Photo retouching: $110/hr
Austin Fertility Clinic - Austin, TXBarge Properties - Temple, TXBell County Expo Center - Belton, TXBlue Pacific Flavors - Los Angeles, CACathedral Oaks Event Center - Belton, TXCentral National Bank - Temple, TXCentral Texas College - Killeen, TXChrist Church School - Temple, TXCity of Temple - Temple, TXClem Mikeska’s BBQ - Temple, TXCombat Displays - Annapolis, MDCook Chiropractic - Temple, TXCoryal, LLC - Los Angeles, CACultural Activities Center - Temple, TXDisney Corporation - Burbank, CAHarvest Technologies - Belton, TXHouston Astros - Houston, TXIcono Sports - Los Angeles, CAIndeco Sales - Belton, TXInfinite Furniture Solutions - Cameron, TXInsurance Information Exchange - Bryan, TXiZone Manufacturing - Temple, TXJust Play Sports - Schinzin, ChinaLeap Frog - Berkley, CALide Industries - Mexia, TXKiella Group/Kiella Homebuilders - Temple, TXMattel - Los Angeles, CAMcLane Co. - Temple, TXMegg’s Cafe/Hamilton Bread Co. - Temple, TXMicro-Distributing - Belton, TXMonarch Beverages - Atlanta, GANatural Kids Foods - Los Angeles, CAOmega Builders - Temple, TXRadical Skincare - Los Angeles, CASaban Entertainment - Los Angeles, CAStillwater Custom Homes - Temple, TXScott & White Prescription Services - Temple, TXTemple Bottling - Temple, TXTemple Free Clinic - Temple, TXTemple Health & Bioscience District - Temple, TX
This is a partial listing, a complete client list can beprovided upon request.
CLIENT LISTCASE STUDIES
Disney - Burbank, CA
The Hard Lines division of Disney is
focused on licensed and branded retail
products.
WCG in partnership with a group from
Westlake Village, CA developed Disney
branded products, platforms, packaging
and marketing materials over a five year
period. During the five years, products
and product platforms ranged from Disney
Branded Juice Drinks to X-Games branded
stationary and school supplies.
In the first year alone, two product
lines – Juice Drinks and Breakfast Cereals
combined to generate $65 million in
revenue for Disney’s Hard Lines Division,
making it the most profitable division that
year, surpassing Entertainment and
Theme Parks.
We look forward to the opportunity
of working with you and the possi-
bility of building another long-term,
professional relationship.
In an ever changing world
of marketing and communi-
cation, Woodward Creative
Group is always looking for
the newest form of media to
put to work for our clients.
Our team stays current on
new medias by doing constant
research on current tends. We
offer a true media mix to our
clients that ensures they reach
their customers in all forms.
Our media mix includes tradi-
tional mediums, internet and
social medias.