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RISING OPPORTUNITIESCANADA – JAPAN Business SymposiumOctober 23, 2008
Martin J. MazzaSenior Vice President Marketing & Global SalesThe Woodbridge Group
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
The Woodbridge GroupBeginning - 1978• Private Canadian company• 1 plant in Woodbridge, Ontario• 350 employees• $38 million CDN in sales• Molded automotive foam, slab foam fabrication,
furniture foam and carpet undercushion
Kipling Av.. PlantWoodbridge, Canadacirca 1969
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
The Woodbridge GroupToday’s Worldwide Presence
• Private Canadian company
• 64 locations in 21 countries worldwide
• 8,000+ employees
MEXICOLeon*Mexico City*Saltillo (2 Facilities)
AUSTRALIAAdelaideMelbourne
CANADABlenheim, ONKitchener, ONMississauga, ONSarnia, ONTilbury, ONWhitby, ONWoodbridge, ON
CHINAWuhan*ShanghaiBRAZIL
BetímCaçapavaCamaçariCaxias do Sul*São Bernardo (2 Facilities)
CZECH REPUBLICMlada Boleslav*
ARGENTINAPilar
BELGIUMHulshout*
EGYPTCairo**ENGLANDCoventry*Manchester*
FRANCETrilport*
GERMANYMörfelden*Rüsselsheim*Espelkamp*Wolfsburg *
ITALYBruzolo*
JAPANAnjo*Nanno*Inado*(Kyushu)Tokyo
SOUTH KOREAUlsan*Gwangju*Inju*(Asan City)
POLANDBielsko Biala*Zory*
SPAINBarcelona*
THAILANDBangkok*Gateway*(Plangyao)
UNITED STATESAtlanta, GAAuburn Hills, MIBrodhead, WIChattanooga, TN* (2 Facilities)El Paso, TX(2 Facilities)Fremont, OHGrand Rapids, MIGreensboro, NC*Kansas City, KSKansas City, MO (2 Facilities)Lansing, MIRomulus, MISt. Peters, MOTroy, MI
INDIANew Delhi *
SLOVAKIALučenec*
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
What Does Woodbridge Supply
Urethane ChemistryApplication
FoamCushion
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
What Does Woodbridge Supply
UrethaneChemistry + JIT
Assembly =Seating FoamEnergy-Absorbing FoamHeadliner FoamStructural FoamAcoustical FoamAssembly and Sequencing
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Today
UrethaneChemistry
andApplications
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Why JapanJapanese Vehicle Production – 1995 to 2008
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Why JapanJapanese Vehicle Production – 1995 to 2008 + Forecast
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Why Japan
Inado (Kyushu)
Nanno
Anjo
Tokyo (WJI)
Tokyo (Planned)
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Japanese Customers
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Why A Joint Venture
• Resources & local knowledge
• Technology
• Globalization
• Growth
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Resources & Local Knowledge
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
GlobalizationTroy, Michigan USA
Development & Commercial
Anjo, JapanIWFC - Development
Mörfelden, GermanyProseat – Dev. & Commercial
Coventry, U.K.Proseat - Dev. & CommercialMississauga, Canada
Commercial
Woodbridge, CanadaDevelopment
Bruzolo, ItalyGestind JV - Development
Melbourne, AustraliaDevelopment & Commercial
São Bernardo, BrazilDevelopment & Commercial
Mexico City,MexicoDevelopment & Commercial
Bangkok, ThailandIWCT – Dev. & Commercial
Wolfsburg, GermanyProseat - Commercial
Shanghai, ChinaCommercial
Tokyo, JapanWJI Commercial
Gwangju, South KoreaDWF Commercial
New Delhi, IndiaSWU Commercial
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Technology
• Synergy
• Leapfrog
• Learnings
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
How Do We See Japan Growth?Global Platforms - 2013
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000
R e na ult / N is s a n D
Vo lks wa g e n P Q3 5 / P Q3 6
F o rd/ M a zda B 2 e
P S A P F 1
Ge ne ra l M o to rs C 3 XX
Ge ne ra l M o to rs GLOB A L GA M M A
Hyunda i N F / C M
To yo ta N B C -2
P S A P F 2
Vo lks wa g e n P Q2 4 / P Q2 5
Vo lks wa g e n M QB
R e na ult / N is s a n C
Ho nda C -5
Hyunda i HD
To yo ta M C -C
Ge ne ra l M o to rs GLOB A L D ELTA
F ia t TYP E 19 9
F o rd C 1
R e na ult / N is s a n B
To yo ta M C -M Camry, RAV 4, Highlander
Renault Clio, Dacia Logan, Nissan Sentra
Ford Focus, Mazda Tribute, Volvo S40
Punto, Palio, Strada
Opel Astra, Zafira, SAAB 9-1, Chevrolet Cobalt
Corolla, Matrix, Verso, Auris
Hyundai Elantra, Tucsan, Kia Carens, SportageCivic, CR-V, Element, Acura RDX
Renault Megane, Espace, Nissan Xtrail, Rogue
Audi A3, VW Golf, VW Passat, Skoda Octavia, SEAT Leon
Santa Fe, Sonata, Optima, Sorento, Azera
VW Polo, Skoda Fabia, Seat Ibiza
Peugeot 308, Citroen C4, Citroen Berlingo
Yaris, Vitz, Belta Vios
Daewoo Gentra, Opel Corsa, Chevrolet Aveo
Silverado, Sierra, Yukon, Escalade
Citroen C3, Peugeot 208
Ford Fiesta, Mazda Demio
Audi A3, VW Golf, Skoda Octavia
Renault Laguna, Nissan Altima, MAxima, Murano
… By 2013, more than 40% of global production will be
based off of a “global platform”!
and 6 of them will be designed in Japan!
- Examples of vehicles based on the platform - Global Platform is one with more than 1 million units annually- Source CSM Jan 08
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
Key Factors To Success
• Expertise
• Cost and Quality
• Innovation
• Global design & prototyping
• Global learning, experience and supply
RISING OPPORTUNITIESCANADA – JAPAN Business Symposium
World Polyurethane Alliance
The World Polyurethane Alliance currently includes: The Woodbridge Group, Proseat, Poliuretanos Summa Woodbridge, IWFC, Gestind, Indepol, IWCT, WWGSK, Dayou Woodbridge Foam and SWU.
The World Polyurethane Alliance is a united collection of leading urethane manufacturers, offering world-class research, technology, product design, prototyping and manufacturing.
This collection of the world’s leading urethane companies provide a global footprint to offer:
• local support for global programs, in a seamless environment• deliver the lowest possible cost• meet expectations on development timing• avoid unnecessary duplication of development in multiple countries• provide product launch excellence• design centralized based on where its developed to launch anywhere
Domo arigato
Thank you