11/12/2012

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Meet 'Design Thinking': How Florida Hospital's Innovation Lab Is Transforming 

Culture, Collaboration, and Outcomes

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Mary Ann Womack, MBA (ASCP) SBBProcess Improvement Manager

Maria Brock, MT (ASCP) SHHematology Manager

New Women’s Pavilion

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CREATIVE LEADERSHIPCREATIVE LEADERSHIPLeading beyond habitual ways of

thinking and acting 

Leading from the emerging future through an open mind, open heart and open will

Collaborative culture built on trust where all within the system are free to operate from their highest future potential

DEFINE MEASURE ANALYZE IMPROVE CONTROL

TRADITIONAL METHODOLOGY

CHANGE MANAGEMENT, SHARED SOLUTIONS, ADKAR

PDCA

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Introductory film on design thinking

http://www.youtube.com/watch?v=63onoo6JURg&feature=BFa&list=PL7F850B9933E32E39

PURPOSE

• DEFINE INNOVATION AND LEADERSHIP THROUGH DESIGN THINKING TO CREATE RELATIVE AND EFECTIVE SOLUTIONS IN ATHE HEALTH CARE ENVIRONMENT

KEY OBJECTIVES

• EFFECTIVELY IDENTIFY PROBLEMS/CHALLENGES AND OPPORTUNITIES WHERE DESIGN THINKING WILL BE APPLICABLE

AT THE END OF THE DAY….

• HAVE SOME FUN, LEARN SOME NEW TECHNIQUES

• GO HOME ENERGIZED AND READY TO ENGAGE IN DESIGN THINKING

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IDENTIFY PROBLEMS AND SOLUTIONS USING THE 5 STEPS OF DESIGN 

THINKING

ENGAGE IN INTERACTIVE EXERCISES TO DEMONSTRATE METHODS OF 

INNOVATION

HOW TO BE AN INNOVATIONCHAMPION

FORM CROSS FUNCTIONAL TEAMS CONSISTING OF A WIDE SPECTRUM OF VIEW POINTS AND SKILLS IN CREATING THE POTENTIAL FOR BREAK‐THROUGH 

IDEAS AND HIGHLY RELAVENT SOLUTIONS

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It’s all about tackling tough problems and 

ending up with cool solutions  

It all begins with EMPATHY

Defer judgment

Become a design thinker

See with fresh eyes  

Say ‘YES AND”

Become a design thinker

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Let’s Practice

FEED FORWARD•PICK A PROBLEM•ASK 3 PEOPLE HOW TO SOLVE THE PROBLEM

5 MINUTES

SAY “THANK YOU”

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FHIL Example: Innovation project

Innovation project: nurse draw

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Place holder for film

http://www.youtube.com/watch?v=hzBCI13rJmA&feature=BFa&list=PL7F850B9933E32E39&index=25

FEEDBACK

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E

Empathize

NO SOLUTIONS until you Experience what the End User Experiences

Suspend Judgment… See with Fresh Eyes

It all begins with EMPATHY

No solutions until you get EMPATHY!  

It is not what you think …

But what the end user thinks… 

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Define 

Define problem from Empathy

Suspend Judgement……….”yes, and”………….

Ideate

Suspend fear………embrace risk. Laugh!

Brainstorming

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RapidPrototype

Prototype to Learn; wild ideas, emerging future….

Fail quick & cheap to learn faster

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Prototype to Learn; wild ideas, emerging future….

Fail quick & cheap to learn faster

Feedback

Feedback is a Gift!!! 

Listen…………….

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Innovation project: nurse draw

Place holder for film on nurse draw project

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Interview your partner (4 minutes) Interview your partner (4 minutes)

EMPATHY

Open Heart Open Mind Open Will

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Interview your partner (4 minutes) Interview your partner (4 minutes)

EMPATHYDIG DEEPER

Look for emotion and passion

Uncover spoken needs

Discover Unspoken needs

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Reflect on Discoveries & Reframe4 minutes

EMPATHY

Challenge/Opportunity Define Statement

NAME:

Needs a way to (end user’s need):

New insight gained:

4 MINUTES

DEFINE

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Challenge/Opportunity Define Statement

NAME:  Mary Ann

Needs a way to (user’s need): Live to be 99+ to see her great grandchildren

New insight gained: •Ride her horse at least once per week.•Plant a garden for healthy food.•Take the dogs for a walk at least once a week.

DEFINE

4 MINUTES

Generate alternatives to test

• Brainstorm 3‐5 radical ways to meet your end user’s needs. Use back of paper if needed.

5 MINUTES

IDEATE

No defending or squealching……switch roles and repeat sharing

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Share your Solutions& Capture Feedback

3 minutes 3 minutes

PROTYPE

Switch roles and repeat sharing

Reflect & Generate New Solutions + Rapid Prototyping10 minutes

PROTOTYPE

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Share Your Solution2 minutes 2 minutes

Yes, and…….

FEEDBACK

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Reflection…Like Change

FH.INNOVATION.LAB @FLHOSP.ORG

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Picture of Karen Tilstra, our mentor