Women’s Day On Fever 104 FM

2nd to 8th March, 2009

Women...We love them…

We hate them…But there’s not one chance in a million that we

can ignore them!

So join us , as Fever 104 makes women feel special all through the week in the lead upto Women’s Day!

Everyday Fever 104 FM will relieve the women of Bangalore from daily boring chores

And we put the men on the spot…

• Fever 104 will select the special women for the day on the basis of nominations given by men

• Those who come up with the best reasons for nominations will be rewarded

Sister or Wife?

Mom or Friend?

The Rewards!

• Day 1: Relief from cooking - Lunch vouchers• Day 2: Pampering - Beauty Salon vouchers• Day 3: Relief from driving: A free cab ride for

the day!• Day 4: Something for the kitchen: Crockery

sets galore…• Day 5: We take care of something that’s most

precious to all women all over the globe: Shopping vouchers!

Pre- promote: • Feb 26th – March 1st – 12 promos per day for 4

days

Contest Phase: • March 2nd to March 6th – 12 promos per day for

5 days• March 2nd to March 6th - 8 brand mentions per

day for 5 days• March 7th to March 8th – Capsules by women

achievers - 12 promos per day for 2 days

Total Secondages • 132 promos - 3,960 seconds • 40 Brand Mentions – 1,600 seconds

On-Air Plan