Upload
mimi-zelman
View
218
Download
0
Embed Size (px)
Citation preview
8/8/2019 Women With Know How November Issue
1/40
BARDI TOTOStrategistSocialMedia
You bdI o juYou logo
ovmb I Im fompowmd lf-mY
mmbIg old dcIg w
K L. Dtchy
Mci WiLLiM-BWig
gL Ky
8/8/2019 Women With Know How November Issue
2/40
2
Dear eaders,
We are now approan e olda season and also
e end of e ear wll be ere before we know .
For me, s s a me also o be ankful for all e
wonderful ns n m lfe.
i s also e me o sar plannn for nex ear.
ar b examnn wa worked for our busness s
ear and wa ddn. to orre wa ddn ask for
elp! ge a menor o elp ou, i was a e Wi even
las mon, w addressed ow o be a menor and
menee, and learned ow suessful busness women
made w avn s n plae.
i am proud o sa, i ave asked someone i know andadmre o be mne, and was onored wen someone
asked me o be ers! i also wan o announe Lesle
Wlson Peare s now an aoun exeuve w
Wo With Kow How. We are ver exed o
ave er as par of our eam!
Lasl, ank ou o all our readers! i am askn ou all
o pu e word ou ow rea a read we are and also
forward e maazne o our frends and busnessassoaes.
have a wonderful tanksvn!
Mm
from the publIsher Mimi Zelman
Start by examiningwhat workedor your businessthis year andwhat didnt
8/8/2019 Women With Know How November Issue
3/40
30
pIoII
Bu
Mar lzabe Murp
26
pofIol
Sp
Maro Lord
contents
FeATuRes
MM 6obn crer
CMMuC 8 Jane nderson
Sp 12 nela Ke
SSuS 16Mz Knad
18
cov Sy
Bard too
35
food
holda nakspraon
DepARTmenTs
pSFCS 24Mare Wllams-Brown
Mk32Karen L. Dors
yupu36 Kmberl hues
8/8/2019 Women With Know How November Issue
4/40
4
ServingCharlotteandCharleston
puBlIsHeR/pResIDenT
Mm L. [email protected]
CReATIve DIReCTOR, GRApHIC DesIGn
FeATuRe WRITeR/COpy eDITOR
crsna cassd
DIReCTOR OF WWKH elITe
Maro [email protected]
ACCOunT eXeCuTIveLesle Wlson Peare
COnTRIBuTInG WRITeRs
Mar canandoMar lzabe Murp
Mare Wllams- Brownnobn crer
Jane ndersonof nderson Pc trann
Km huesof 704evens.om
CHARlesTOn
cona Mm Zelman704-491-1207
For more adversn nformaon allMm a 704-491-1207 or emal er a:
copr 2010
cover poorap: b psode Xi udos, LLc
Whether youre heading to your companys
board meeting or your daughters soccerpractice, youll be stylin when you show the
world that you are a Woman With Know-how.
Weve handpicked a select group of items
all in rich black, to showase the gorgeous
fuchsia pink and silver metallic embroidered
message that tells everyone you are truly a
woman to be reckoned with.
You know your stuff,now show the world!
Visit Our NewOnline Store
www.womenwithknowhow.com
Great holiday gifts for yourWomen With Know How.
8/8/2019 Women With Know How November Issue
5/40
November 3-7 December 2-6 December 30 - January 2 February 3-6 March 3-6
TREASURES AWAIT
AT METROLINA EXPO
At Metrolina Expo:7100 Statesville RoadCharloe, NC 28269#704.714.7909
www.ICASHOWS.com
Admission Rates:5-Day General Pass: $10
Senior Discount: $1Kids Under 16: FREE
Pete Pistone: Owner
NOV. 3-7:
CLASSIC
THE BIG SHOW IS BACK
AT METROLINA EXPO
LARGEST SHOW IN THE SOUTHEAST
OVER 1,000 DEALERS
COLLECTIBLES & ANTIQUES,TO FLEA MARKET STREET
WED-SAT: 9 AM - 5 PM | SUN: 10 AM - 4 PM
Furniture, home dcor, imports, art, crafts, rugs, silver,china, jewelry, pottery, and more! FUN FOR ALL AGES!
Visit the shops at Piccadilly Lane, Antique Village,or the Open-Air Market. FREE PARKING & DOGS OK!
$1.00 OFF ADMISSION WITH AD (excludes other offers)
8/8/2019 Women With Know How November Issue
6/40
6
MOREINFO
OIpartnerInc.Coa
Careermanageent
soution
www.coacareer.com(704)849-2500
Being Creative When ItComes To Compensation
management Robyn Crigger, CEO Compass Career Management SolutionsOI Partners Inc.
Wa That eor Ca
Coat Bod
saari
Man emploers are sll oldn a
rope on er salares eer
onnun e freeze on salares or
developn a new, redued salar
sale. i s undersandable sne epubl and busnesses are sll t
spendn mone.
however, as an emploer,
provdn some valued
benes an elp
o rean our
ood emploees.
Unforunael, ourless-produve,
movaed emploees
end o sa.
Wen emploers are alkn o job
sear anddaes, e are dsovern
a e anddaes are onerned
abou e lower salar ranes, espeall
f e ave ood experene and sklls
o offer. o ow do emploers and ood
emploees ome o erms w s
lower salar prae?
Bridgig th ga
s i old one uman resouresmanaer reenl, ompanes need
o e reave n elpn o brde
e dfferene n prevous pa sales
ompared o urren pa sales. Man
small busnesses a need o nrease
er usomer bases an be ood
ares for jon benes.
Companies needto get creative in
helpingto bridge thedierence in previouspay scales compared to
current pay scales.
8/8/2019 Women With Know How November Issue
7/40
For nsane, an emploer, wo was
seekn oer was o ompensae
s/er emploees, bul a relaonsp
w a dr leaner busness. te
dr leaner offered o ve ese
emploees a small dsoun and even
ome o e busness on an areed
sedule o pk up and drop off
er emploees dr leann. tswas a ne bene for e emploees,
and elped e dr leaner o
nrease busness. wn-wn for bo
ompanes D emploees.
noer ompan s avn er
emploees ars wased ever oer
week as a perk. ta ompan asked
a ar waser o ome o er falever oer week and was e ars
for a eaper rae. te os o e
emploer s e use of er waer, and
e emploees reeve a less expensve
ar was wle workn. ne and
unque bene o ose emploees.
tere are man oer reave
deas. ne ar salon offered arudsouns o a nearb ompans
emploees. two dollar off ea ar
u! Meanwle, brou a rea
nrease n busness for e ar salon.
Cratig a wi-wi itatio
if emploers seek ou perks a
mos emploees would use and value,
an denel be a wn-wn suaon.
mploers are enouraed o sele
benes a an redue e sress
for emploees bus lves. Wa perkswould ou value? Mabe a roer an
m onsder a dsoun proram
for a ompan of a larer number of
emploees. Wa abou a ar repar
fal, wo m ome and pk up
ars needn work? you sould ben
ekn w useful ompanes, wo
ould be a b elp o our emploees.
te more busness ou ould send oa vendor/ompan, e beer e deal
ou an probabl arrane.
mploees sll need a far salar, bu
a leas some of ese deas ma elp
o rean our beer emploees.
www.dwinchesterdesigns.com
704-607-0678
Debbie WinchesterDesignsearth elements jewelry
Employers areencouraged to select
benefts that canreduce the stress or
employees busy lives.
I employers seek out perksthat most employees would useand value, it can defnitely be a
win-win situation.
8/8/2019 Women With Know How November Issue
8/40
8
communIcatIon Janet Anderson, Anderson PC Training
lat oth I xaid
th roc of cratig a
databa i exc. now I
a goig to that it to crat
ab. Grat tiig for ai-ai hoida card. Thi tr i
a arig artic. Wr goig to
wak throgh th roc togthr.
Ad th bt art oc
it do o ha it
for a ftr hoida
card aiig.
you would lke o sendpersonalzed messa-
es durn e oldas.
Bu e proess of wr-
n addresses on envelopes
ma be slown ou down mabe
o e pon of no ben able o wre
e noe a all.
Th agic of mai mrg
Mrosof fe Word as a wonder-
ful feaure alled Mal Mere, w
ombnes pees of nformaon from
a ls-su as Frs ame, Las ame,ddress-w a doumen a would
prn labels. man doumen s re-
aed a onans e plaemen
and odes represenn e pees of
nformaon. ls s en onneed
o s man doumen. ne ese are
reaed, a rd doumen s reaed b
How to CreateAddress Labels..For
Your Holiday Mailingsow you can ge ose cards and leers ou on ime!
MOREINFO
AnderonpCTraining
www.andersonpctraining.com
980.428.2066
Microsot OfceWord has a wonderul
eature calledMail Merge.
8/8/2019 Women With Know How November Issue
9/40
mern e rs wo, makn a dou-
men ou an prn. in our ase, we
wll be prnn labels.
Were on o use Mal Mere wzard,w s avalable n bo Word 2003
and 2007.
Frs, bu our labels. ver brand s
probabl e eases ones o use w
Word. te number on e fron of e
label ou bu s e number ou use
o oose e Word emplae used for
our labels. Word smpl formas ourdoumen o spae our nformaon o
properl prn ou labels.
Cickig or wa
throgh th roc
ow o e proess. i wll use Word
2007 for s example, bu e 2003
verson s smlar.
pen/reae a new blank doumen
n Word. n e MiLig ab, n
e ar Mal Mere roup, lk on
e ar Mal Mere buon. n a
menu, oose sep-b-sep Mal Mere
Wzard. to e r of e sreen a
ask pane wll appear and sep ou
rou. te rs of sx seps asks ou
wa pe of mere ou wan. clkon e rado dal buon nex o labels.
clk on e nex lnk on e boom
o onnue.
te nex sep as wo quesons for
ou. Frs, do ou wan o use e
doumen ou ave n fron of ou or a
brand new one? ne we sared w
a fres doumen, ere s no need
o ane ann ere. Wen ou
oose a label pe, Word wll ane
our laou o ree e labels. clk
on e lnk a sas label opons as loaed n e mddle of e ask
pane. ts wll open a dalo box ask-
n ou Which label ou wan. cane
e pe o ver and en oose
e number a orresponds w e
number on e fron of our labels.
ow ou sould see e rdlnes of e
able reaed a ma our labels.clk nex a e boom o ele
epens. e op of a pane ou
an oose from Use an xsn Ls
(w we ave), Use our ulook con-
as, or reae our new ls on e .
ts las oe reaes a ls n a Word
able. We wan e Use an xsn Ls
beause we ave reaed a ls n xel.
coose e Browse lnk o ell Wordwere e ls s. coose e folder and
name of e le ou named n xel
a onans our ls. if neessar ou
ma need o oose e see name f
ere are mulple sees.
From e dalo box, ou an sor, ler,
First, buy your labels. Averybrand is probably the easiest
ones to use with Word.
8/8/2019 Women With Know How November Issue
10/40
10
modf e ls ow ou need pror o
mern e nfo. an pon ou an
reurn o s ls e ed repens.
coose ex a e boom o rrane
your Labels.
ts s e par were ou are on o ell
Word wa nformaon ou wan on e
labels and were e are o be plaed. if
our ursor s no alread ere, lk n
e rs label.
in e mddle of e ask pane, oose e
ddress Blok lnk. ts wll ben a sor
proess of evaluan f our elds (pees
of nfo) are alkn e same lanuae. to
e r ou wll see a sample of a label.if ou don see e rs name, las name,
sree address, , sae and zp ode as
a sample ma mean a our elds are
no named e same as Words. if ou see
mssn nfo, lk on Ma Felds buon
on e boom r and area. tere ou
an lk on e down arrow for ea eld
o ell Word were e orre nforma-
on s. For example, ou ma ave namede sree address, smpl address. Word
names ddress1. ex o ddress1,
ou would lk on e down arrow and
oose ddress so a e nfo n yU
ls under ddress would be maed w
Clarity Organization Accountability Support
Life is full of foggy roads.We help you find your way
to where you want to go.
TM
Sounds complicated but remembera computer is STUPID!! You haveto tell it everything little thing.
8/8/2019 Women With Know How November Issue
11/40
ddress1 n Word. clk on K buon
we o reurn o e labels. you sould
ave a ode a sas
n e rs label.
yor i charg
ounds omplaed bu remember a
ompuer s tUPiD!! you ave o ell
evern lle n.
We are en ere. fer ou oose ad-
dress blok and ou orreed an errors,
ou need o replae all e oer labels.
ts ells Word o use e same ode nea label, bu ake e nex reord n e
ls. coose Updae ll Labels lnk furer
down n e pane. clk ex o prevew
our labels. te are no ofall mered
e; s s jus a quk peek a ow e
would look.
s pon f ou would lke o ane e
fon, sze or loaon on e label ou anuse e able ools o modf our labels.
clk nex o omplee e mere. in a
pane, i would reommend ou oose d
epen Ls lnk, t Prn. ts wa, e
ls wll mere w our man doumen o
reae a new doumen w e omple-
ed mere. ts doumen an be saved
and prned a an me.
nxt ar it wi b a a
fer ou ave done s, all ou ave
o do for nex ear, s updae our xel
spreadsee w new names and ad-
dresses, open e man doumen a
as e odes n , and re-mere . te
spreadsee s alread aaed. Wen
ou ave nsed s proess, save our
man doumen n a plae were ou wll
remember were s for nex ear.
Vol! you dd . Plae our label sees nour prner and send e mered dou-
men o our prner. you now ave labels
a represen our ls of frends and
faml. ow a ou ave e envelopes
addressed, ou ave tiM o send won-
derful senmens and updaes o em n
our andwrn nsde.
i ope ou are able o elebrae our ol-das w faml and frends.
(704) 849-2500
www.CompassCareer.com
Compass Oers:TALENTMANAGEMENT
Assess your workforce & determine potential leaders.Provide training for growth & leadership opportunities.
Clarify company expectations for leaders.
Provides ERISA 404C requirements
Unbiased nancial education, valued by employees.
RETIREMENTWORKSHOPS
OUTPLACEMENT: We remain Experts in this
industry of Change Management.
LEADERSHIPDEVELOPMENT
Perform SWOT analysis on management teamSelect members of your A-Team & recruit others
Customize programs for all to reach full potential
Develop a Strong Organization -
Invest in Your Talent
CONFLICTMANAGEMENT
Conrm core preferences (values) of workforceIdentify and address major conicts of workforce
Stress importance of mutual respect and communication
EXECUTIVE COACHING
One-on-One support for future leadersEnhance performance, productivity & eectiveness
Strengthen & expand talentImprove communication skills
The winds of change bring opportunity.TM
8/8/2019 Women With Know How November Issue
12/40
12
I a word that i raid chag-
ig, thr i othig r
cr ad acrd i th rac-
tic of traditio. Whthr th ar
roa traditio, rigio tradi-
tio or fai traditio.
tnk bak o our ldood. Wans sand ou n our mnd a
reall made an mpa on ou? Wa
radons dd our faml sare a
ou ave onnued? Faml
radons an reae
a lea and bond
beween eneraons
of famles. s famles
ae, some radonsave a enden o
fall b e wasde.
People move on or
e m raer do
somen else. Peraps s
me o renovae some of ose
old radons.
Th gdro tr
heres an example: grown up, we
alwas ravelled o m randparens
ouse on tanksvn and crsmas,
abou an our awa. i was a b deal a
crsmas beause we would ave o
leave all of our new os, pkn onl
n o ake. Wa a problem fora small ld. s we would approa
e drvewa, we were alwas exed
beause we knew e umdrop ree
would ave bloomed. te umdrop
ree was a ree n e fron of m
randparens ouse w some small
skers, jus perfe o old a snle,
small, suar umdrop. te oun
ldren were alwas n awe of e fa
InspIratIonal Angela Key, Premier Resources
Remembering theOld and Creating the New
MOREINFO
preierReource
TheForu@Baantyne
Coon
704.543.9200
Fax:704.543.0029
Familytraditionscan create a legacyand bond between
generations o amilies.
8/8/2019 Women With Know How November Issue
13/40
a s umdrop ree alwas bloomed a
e PFct me.
s one of man randldren, was
mporan o be one of e rs ones oarrve o be able o pk e bes olors.
te crsmas tree was u from er
woods. o a radonal crsmas tree
sape, mnd ou, bu one a was hUg
and ad los of ls and alwas oued
e eln.
maa To cia ro
M poor randfaer would rere o aorner w s ppe and sake s ead
a e mass pandemonum a onnued
rou e da and no e evenn.
Doors slammn, ommodes onsanl
usn, e door ben opened and
losed abou a undred mes, lle
ousns n, men dsussn fooball
wle e women lled ables w
asseroles, veeables, meas, onealedsalads and a speal desser able w
e 20 or so delful onoons. te
l was m Mama tones rolls. e
ad a f wen ame o bakn and
would make abou 200 eas rolls w
were all eaen b e end of e evenn.
s soon as e blessn was sad, usuall
b Unle Jr, and nluded a lo of ears,everone lned up and lled er plaes.
tables se up espeall for e da so
a 50 relaves ould sare n s faml
radon were qukl lled up and o
a lle queer. i was a lle sar o brn
a dae as one would never know wa
one of e unles would ome up w
o embarrass, bu daes were brou
nevereless. if e reurned e nex
ear, was a ood sn.
F aftr th fatigfer e exane of fs and everone
was sll oo full o do ann, ou
8/8/2019 Women With Know How November Issue
14/40
ame e ook ards. Plan ook
was a radon. Wen e kds ouldn
sand san n an loner, or peraps
e aduls ouldn sand e ldren
underfoo an loner, we all eadedousde for e reworks, alwas brou
o us b Unle gar. Bas and bas of
reworks were brou ou and ouped
parens and ldren alke for que a
wle. ne e reworks were one,
nsde everone wen and ou ame e
food aan!!
s i nk bak o our tanksvn and
crsmases were m moer, faer, m
moers ve sblns, er spouses and
ldren lled a small, umble ome n
e ounr, i realze wa ose radons
ave mean o me over e ears and
e wonderful plae akes me bak o.tose memores are sron and ll m
ear. i was a smpler me, r w
radon and e reaon of rue faml
and lea.
Man of e radons a m
randparens reaed ave been followed
for ears alou no one an make eas
rolls lke Mama tone. i realze e maa e brou o our faml rou
er love and onssen n radon,
even n small was.
A ho for chidr
s i fas forward o 2010, we ave los m
randparens and e ouse as sne
been sold and a new ome for ldren
14
I realize what those traditions havemeant to me over the years and thewonderul place it takes me back to.
8/8/2019 Women With Know How November Issue
15/40
as aken s plae. i an onl ope a
s new ome reaed for e are of
ldren n need wll provde for em so
man ns a dd for us and a
peraps a tanksvn or crsmas, e
umdrop ree wll bloom aan.
i ope a as ou remember our
ldood and faml radons a warm
our ear, ou m ake some of ose
and re-reae em for our own faml and
loved ones. in a world were evern
seems o be expensve, rean andsarn our radons are free and e
benes are man. Peraps ou m
wan o buld on old radons or reae
brand new ones. er wa, i beleve a
sron famls sare so man ns and
a radons are a wonderful wa of
esablsn a onneon w our pas,
presen and fuure.
have fun w ours!!
Specializing in
PERSONAL CASH FLOWMANAGEMENT
ANDRETIREMENT INCOME PLANNING
Securities and Investment Advisory services offered through ING Financial Partners, Member SIPCMoney Counts is not a subsidiary of nor controlled by ING Financial Partners
11121 Carmel Commons Blvd., Suite 400Charlotte, NC 28226
Debbie Peterson704.315.5623
SPECIAL OFFER -Six Hours of Consulting
at No FeePROMO CODE: 4FREE
M O N E Y C O U N T S
strategies for the business of l i fe
Traditions are awonderul wayo establishing aconnection with
your past, present
and uture.
8/8/2019 Women With Know How November Issue
16/40
16
MOREINFO
KincaidandAssociates, llC
301MculloughDr.4thFloor
charlotte,nc28262
(866)-435-5971
Independent Contractorsor Employees?
mployers need o know e rules
legal Issues Mitzi Kincaid, Attorney at Law
when startin a
siness, rs,
taxes an ther
aerrk an e intiiatin,
eseiay hen it es
t eyees.
Man small busness owners oose
o re ndependen onraors
nsead of rn par me or full me
emploees o avod pan axes and
ln forms w sae and federal
overnmen. ts s a b rap
for e unwar.
te inernal evenue erve(i) as spe udelnes
on rn onraors versus
emploees o keep busness
owners from avodn pan
paroll axes lke Federal and ae
Unemplomen insurane and oal
eur insurane.
hree fatrs r
cassiyin a e ire
o ow do ou know ow o lassf
a new re as an emploee or
ndependen onraor? te i as
esablsed wen faors busness
owners sould use wen lassfnnew res based on ree aeores:
Cotro: Does e emploer onrol or
ave e r o onrol wa e worker
does and ow e worker does s or
er job?
Fiacia: re e busness aspes
of e workers job onrolled b
e emploer? (ese nlude ns
To classiy a new hireas an independent
contractor or employee,choose employee.
8/8/2019 Women With Know How November Issue
17/40
lke ow and wen e worker s pad,
weer expenses are rembursed and
wo provdes ools/supples, e.) T
of Ratiohi/ bt roidd:
re ere wren onras or emploeepe benes (.e. penson plan,
nsurane, vaaon pa, e.)? Wll
e relaonsp onnue and s e work
performed a ke aspe of e busness?
Busness owners mus we all
faors wen deermnn weer a
worker s an emploee or ndependen
onraor. ome faors ma ndaea e worker s an emploee, wle
oer faors ndae a e worker
s an ndependen onraor. tere s
no ma or se number of faors
a makes e worker an emploee
or an ndependen onraor, and no
one faor sands alone n makn s
deermnaon. lso, faors w are
relevan n one suaon ma no berelevan n anoer. te kes are o look
a e enre relaonsp, onsder e
deree or exen of e r o dre
and onrol, and nall, o doumen
ea of e faors used n omn
up w e deermnaon a e me
of re.
he I deiesPeople su as lawers, onraors,
subonraors and auoneers wo
follow an ndependen rade, busness,
or professon n w e offer er
serves o e publ, are enerall
no emploees. however, weer su
people are emploees or ndependen
onraors depends on e fas as
appled o e i faors n ea ase.
te eneral rule s a an ndvdual
s an ndependen onraor f ou,
e person for wom e serves areperformed, ave e r o onrol
or dre onl e resul of e work
and no e means and meods of
aomplsn e resul.
Busness owners wo lassf an
emploee as an ndependen onraor
and ave no reasonable bass for don
so ma be eld lable for emplomenaxes for a worker and ould be
subje o penales and neres.
cntat a pr
classfn new res s a rk
proess and i would alwas sues
onan a busness aorne wo s
knowledeable n uman resoures and
i worker lassaons. i wouldalso sues ben onservave and
wen ou are n doub abou weer
o lassf a new re as an
ndependen onraor or emploee,
oose emploee.
For more nformaon please vs
www.ir.go
Many small business owners choose tohire independent contractors instead ohiring part time or ull time employeesto avoid paying taxes and fling ormswith state and ederal government
8/8/2019 Women With Know How November Issue
18/40
18
barit:iameia maen
8/8/2019 Women With Know How November Issue
19/40
This Social MediaStrategist Strives to Help
You Ride High on the Internet
faek, itter,
linkeIn...ere a ein
innate ith nstant
tak at sia eia an
h e nee t et in the ae.
nter bari t, a an
h is assinate at sia
eia. he reenty ae a
the ay r sn, rizna,t tak t the wen with Kn
ite netrkin r.
Bard ould bes be desrbed as a
self-made woman. es also someone
wo as no problem vn er opnon
abou er passon. as too, if oure
no usn soal meda effevel,
oure pun our busness bend ee ball.
t her athers knee
too was born n Dallas, texas, bu due o
er parens dvore, rew up n hawa.
e vsed texas frequenl o spend me
w er faer wo was n e armen
ndusr. e remembers er faer
akn er o work w m were se
would wa m selln and presenn.
e beleves a was s exposure o
e world of busness a made er wan
o work for erself someda.
e reouns a n sool
se ddn wan o be a eerleaderor on e drll eam, or Mss
Popular. insead se joned Dc,
a sool oranzaon for kds
neresed n marken, busness and
enrepreneursp. e would o o
sool unl noon, and en o o a job
e res of e da. as too, te
enrepreneural spr was n m blood
and n m soul.
lou se loved marken, lfe led
too down a dfferen pa. e suded
nursn and worked n a professon
for 15 ears. bou a ear afer se
beame a nurse, e door se worked
for appened o sow er ow o send
by Mimi Zelman
8/8/2019 Women With Know How November Issue
20/40
20
20
an emal o er former usband n
german usn L (mera nlne.)
as too, i remember workn a
da and all i ould nk abou was
en ome and en on s n
alled L and learnn abou . e
was nrued a se ould emalsomeone and e ould emal er
bak mmedael.
siness is rn
ree olok e ver nex mornn
se awoke and drew up a er for a
marken ompan. e loved elpn
people as a nurse, bu se also wanedo reae er own busness. ordn
o too, er new enerprse was an
overn suess. e deded o sa
n nursn wle runnn er ofne
marken busness, bu several ears
laer ns aned.
in 2007, too dsovered you tube, and
er ofne ompan wen onlne. eadms a a e me se was sared
of enolo. realor frend of ers
old er a e was en a rea
deal of busness from you tube. he
explaned a ad o do w vdeos
onlne. rs too was skepal. ten
e frend allened er. he sad a
f se dd a vdeo for r das se
would see wa would appen, bu ebe er a se ouldn do .
f ourse, i love a allene, sas
too, so se reaed somen alled
M or Marken on you tube
were se alked abou wo se was,
abou ben born n Dallas, a se
ad lved n hawa, a se was a
nurse, e. too sas, People sardenfn w ou wen ou sar
alkn abou ourself, and e waned
o e o know me more. ordn
o too, er rs you tube annel ad
over 950,000 vews. Due o a personal
rumsane, sas too, i ad o ake
down, bu was ver powerful.
Smart BusinessIsnt Childs Play
Contact us at 704.201.3354
InYourSandbox.com
WE CAN HELP YOU...
Fill your buckets with new business
Reduce your printing expenses
Develop an effective social media strategy
Improve your marketing presence
S O L U T I O N S
sandb xSM
People start identiying with you whenyou start talking about yoursel, and
they wanted to get to know me more.
8/8/2019 Women With Know How November Issue
21/40
h nt te
i was a s pon a too deded
o leave e nursn professon and
beome a full me onlne soal meda
sraes. ne a me se asdeveloped somen se alls te
oal Meda Pro sem. too, no
one o mne words, explans drel
w se sared e ssem. i o so
sk of people elln people wa o do
and no sown em ow o do .
too sas er ssem sows em ow.
her oal Meda Pro sem, explanstoo, onsss of ree DVDs n w
se sows ou, sep-b-sep, ow o
ulze soal meda. tere s also a
40-pae ude nluded a explans
wa soal meda s, w ou need for
our busness and ow our busness
an bene from soal meda. in e
bak of e ude, ere s an area
alled te oadmap o oal Medafor our busness. too desrbes as
a busness plan were people an wre
down nformaon abou er busness
o elp em see ow soal meda an
elp er ompan. in addon, too
ondus weekl webnars a provde
ps on soal meda.
as too, i old someone, if oure
no on faebook oure no n busness,
w sounds ver ars, and n fa,
somebod o upse w me for san
a. Bu e pon im rn o makes o sa hello! Wake up! op wasn
our mone on prn, sop wasn our
mone on bllboards.
ix the I ant hrase
too alks abou ow se wans o
empower women enrepreneurs. e
sresses ow mporan s o ake e i
an ou of our voabular. e sees alo of women afrad o learn abou soal
meda. is beause a lo of us were
rased a s s a mans world and a
men were supposed o be suessful
and no women n er busnesses. Bu
ns are ann, sas too. Women
are san, how dare ou ell us a we
an do somen!
For too, e ake awa er lens
e n usn soal meda s wa sall abou. ne of er lens ere n
carloe, James Wemann, owner of
lver Fox Lmos, as seen drama
anes n s busness n jus a sor
me. too s pleased a ns are
on well. We are onl wo mons
no s, and es been sold ou ever
I told someone, I youre not onacebookyoure not in business,
which sounds very harsh.
Hello! Wake up! Stopwasting your moneyon
print, stop wasting yourmoney on billboards.
8/8/2019 Women With Know How November Issue
22/40
22
weekend sne we sared on faebook.
hs busness urned around 360 derees.
teres anoer reason too s exed
abou vsn carloe. e admsa se loves c. e as
even done e ard Pe Drvn
xperene and enjoed ever mnue
of . Desrbn erself as a free spr,
se menons a se as also one
skdvn and beleves a f ou an
jump ou of a plane a 13,000 fee, ou
an do jus abou ann!
Despe er love for soal meda,toos lfe learl eners around er
wo sons, 12 and 16. i asn been
eas ben a snle mom runnn er
own busness. e sas ses been
offered man opporunes for speakn
enaemens and as ad o urn
em down beause of er kds. Bu
se doesn le a boer er. e
knows ere wll be me for a laer.i ave e wo bes kds n e world.
te nspre me. nd looks lke se
nspres em, oo. her older son sas
a e wans o run s own busness
someda, jus lke s mom does, and
e doesn wan o ave o work for
anone else.
Its a t y
if ou know lle or non abou e
inerne, toos vdeos and webnars
an be elpful n en ou sared.
too auons, owever, a i anprovde e ools, bu people ave o
make e oe wa e do w
. if ou e ou ere and do ,
wll appen, bu f ou don do ,
nons on o appen. Bu ou jus
an ve a da. is abou buldn
relaonsps. e sas a some
people nk e are on o e
r quk, and ou se sas aspossble, s all n e wa ou do ,
and ow ou do .
toos oal s smple. e sas se wans
o e our busness ou ere lke a ood
sore umb. ome people don nk i
ave a lfe, se sas, laun, bu i love
wa i do. im ver ver passonae abou
elpn oer busnesses.
her srones
adve o ose
jus sarn ou
n soal meda
s o no be
afrad. aes
too, Don
omplan, aeres an
eonom problem.
Do somen abou .
you know, e ou ere; don be afrad.
Beause people need ou, e need o
see our busness and ear wa ou
ave o sa.
Dont complain, that theresan economy problem. Do
something about it.You know,get out there; dont be araid.
MOREINFO
BardiToto
520-867-2530
www.barditoto.com
8/8/2019 Women With Know How November Issue
23/40
But I do know where to east. When Im hungry, theres
no doubt that I will nd ood. You can just bet I didntprepare it.
In like manner, those o us who have an insatiable
hunger to grow in character and vision cant do it alone.
We need help in cooking up the characteristics we desire.
Do you want to become a better leader, ace adversity
with more grace, or improve your listening skills? I
know where theres a east! Amazing people with asmorgasbord o skills are within your view at this very
moment. Dont miss the savory treasures to be discovered
in the people you pass by each day.
Make time this month to read an inspiring
autobiography. Flip through the pages o this magazine
with new eyes. Theres a bounty to be had!
The holiday season guarantees traditional meals willabound, but to enjoy a east o a diferent sort, make
yoursel ully aware o the delectable oferings just within
your reach.
Bon Appetite!
Feast o a
Diferent Sort
Kim Jackson, Chie Creative
Ofcer o KIMmunicator, LLC,
enjoys weaving words in to
inventive presentations or
diverse audiences. Contact her
www.kimmunicator.com
Those who know me well will agree: I am culinarily impaired.
Translation: I cant cook. In act, all I can make withsuccess is microwave popcorn and reservations.
8/8/2019 Women With Know How November Issue
24/40
24
personal forecast Marcie Williams-Browning
November is theTime or Empowermentand Sel-Mastery
MOREINFO
ChryaliHynoiCenter
www.mindBodysiritBiz.com803.493.033
2
Or th coig ar I wi
har with o ara of
foc for ach oth. A
o crat or a for cc ad
work that a th ggtio wi
gi o a car foc for th oth.
Wre down our oals, dreams and as-
praons and look a em ofen. Wrn
em down brns em no e psal
world and makes em anble
and real. s ou onsder
areas o fous our aen-
on s mon be sure
o look a ea area
from our menal andemoonal sae, our
psal well-ben, our
sprual needs as well as
our nanal ones.
te olor for e mon of ovember
s orane and e eme s i am em-
powered o ane m world. i s e
me o look o e fuure w posve
ous and objeve ees. ome of
e areas o onsder are lsed below.
te bes da n ovember o wre
down our desres and wses s e
5. ts s e da of e new moonw s onsdered e maal da for
wses o be expressed.
eowrt
ovember s e me o onor e se-
res of oers. i s also e bes me
o be n omplee awareness of e
needs and moves of oers. ts s e
me for polal benes n e work-plae and our naon. Use our power n
onsruve, eal was. llow our
arsma o sne.
Chag
ts mon s all abou ransforma-
on. ts s an deal me o elmnae
8/8/2019 Women With Know How November Issue
25/40
old baae and norporae ane.
esore and renew rou our rans-
formaon and ane. in e proess
of ransformaon, forveness s on of
e ke aons o nlude.
Crii ski
ts s e me o ake rsks n order o
an power. Manae our ompulsons
and obsessons s mon b vn
em and ex pon or e losure
needed o move beond em. you wll
feel nense neraons s mon as
ea of us moves rou ransforma-on and ane. you ma nd ou
wan o lve on e ede a lle o
w .
sf-matr
you ma nd man examples of ood
versus evl s mon. Fnd sren
n ane and use self-dsplne o
maser s me of ane. your depof araer and ommmen o self
wll see ou rou e ener
s mon.
Bodig
ts mon s abou nmae relaon-
sps and soul maes. you ma nd
ourself drawn o deep emoonal on-
neons. bsorpon ma also nd swa no our lfe a s me. Look for
valdaon from oers and e opporu-
n o reproae.
Fiacia partrhi
ts s e me o make anes on
loans, axes, debs or rans. ts s
also a rea me o revew wlls or
neranes as well as onras or
busness opporunes.
mi of powr
vod e emoons of revene, jealous,
ul and suspon. Be auous of ars
judmens, desruve ures and powersrules. Move qukl rou old s-
sues of abandonmen.
s ou reae and work our plan s
mon ake a look a ourself w
objeve ees and nlude ose areas
were ou need some work and el-
ebrae e areas were ou ave done
well. Lfe s a journe and one we aremean o learn and ea from. ver
snle experene we ave we are learn-
n rou and ean from. Learn
well and lve n jo!
November afrmation:I powerully create my world.
8/8/2019 Women With Know How November Issue
26/40
26
e s at hat rht
y t chartte?carloe beame ome for me
n Ma 1993. i ook a ane on a a-
reer opporun o reloae from e
Md-Wes and afer m rs vs ere i
was sold!
what y ike est
at iin an rkin
in the Qeen city?Probabl e endless sunsne and e
delous barbeue!! ddonall, e
people ere are so warm and ena-
n. carloe s a dverse w
rea people and endless busness
opporunes! te self as rown
mmensel n e 17 ears i ave
resded ere and i feel forunae o be
able o parpae and lve n su aproressve .
Yr siness, ak fsin
sns ery ttin-ee. e
s at hat kin series
it ries.
talk Fuson s absoluel amazn! i
professIonal spotlIght by Kim Hughes
Margo Lord
8/8/2019 Women With Know How November Issue
27/40
8/8/2019 Women With Know How November Issue
28/40
28
er das are no loner somen se
an parpae n and s ome pre-
ard. i brns a wole new meann
o e word movaon!
I y ha t ie aie
t a an entrerener h
as st startin t,
it e?
Buldn a suessful busness s abou
buldn relaonsps w oer people.
i doesn appen overn and akes
perseverane, fous and deermnaon.
People do busness w ou beausee rus ou, and ben enune n
our effors and dal rean ou w
a vn ear wll open doors for rea
suess. Be onssen, follow a srae-
plan and nd a menor, or parner
o keep ourself aounable. tere
s rea value n sarn our busness
srens and weaknesses w some-
one wo as alread raveled e roadou are on!
I y sna yr ners
an e anythin y ante t
e, hat y e?
i am onesl no sure a i would snap
m ners and ane me. ven ou
we all ommen and dream abou ben
someone or somen dfferen, would
we? Lke mos folks, i seek o onnu-
all mprove, bu i am pre app n
m own skn. We are all unque and
ndvdual reaures for a reason. i avebeen blessed w m own speal fs
and im no sure i would ve up s
amazn journe i ave experened o
be someone or somen else. i jus
ma no be a ood !
when yre nt rkin har at
yr siness an in the i-
in thins that y , hat y t nin?
ased b enrepreneural and ars
parens i ave a sron reave ene.
im ver app don a new desn
proje, workn w olor and pan
and expermenn o brn somen
dull bak o lfe! i am pre mu a
pors Junke espeall fooball, yes
i do wa fooball -te Bukees arem eam! i bleed sarle and re. M
ldren ave all been alees, and so
naurall e spors world as been a
rea par of our lves. lso, i love o
plan owers and d n e dr; i refer
o as erap. i enjo e eare,
and mos musal venues, and sarn
We are all veryortunate tobe on this planet and I think
sometimes we lose sighto what is really important.
We are all uniqueand individual creatures
or a reason. I have
been blessed with myown special gits
8/8/2019 Women With Know How November Issue
29/40
me w m preous 14 mon old
rand bab!
I y ne thin t
hane the ay ee ereiethe r, hat that e?
We are all ver forunae o be on s
plane and i nk somemes we lose s
of wa s reall mporan. ur ulook
deermnes e uome of mos ns
and f we ould all ake a few momens
ea da o be raeful for wa we ave
and e relaonsps we ave formed, our
perepon of ow rul forunae we arewould ome o l. graude s empower-
n! i makes our world a beer plae.
where y see
yrse an yr
siness e years
r n?
in ve ears i plan onresdn bea-sde
w e sal ar, and
wan m faml pla n e
sand. i an do m busness from an-
were anks o talk Fuson, and wll
provde me e opporun o do jus
a. tenolo drves man ns
n our world, espeall busness and i
beleve a m busness wll onnueo prosper and provde man row
opporunes n e omn ears.
MOREINFO
margolord
704-877-7005
www.takfuion.com
Overture introduces you and your colleagues to
potential clients using our acclaimed multimedia
presentation. Many businesses, especially those
in professional services, need more than a website
and print collateral.
The prospect has to meet you. Establishing personal
chemistry is the key to cultivating a relationship, then
earning a clients business.
Business Development Opportunity With Every Email.
To find out more, call Karen Hund at 704.907.4376 or visit our website www.cv-vision.com
Meet Anyone, Anytime, Anywhere.
8/8/2019 Women With Know How November Issue
30/40
30
relatIonshIps Mary Elizabeth Murphy, Managing Director of S.T.A.R. Resources
Dar mar eizabth I jttrd 50, ad ha ot
awa aitaid th
hathit of dit. A a birthda
rt to f, I dcidd to
tick to a hath a of atig
ad xrci that I odd
aftr a dar frid.
M problem s a i don seem oave e dsplne o sk o . rea
example: m frend drnks wea rass
jue, w s ver ood and eal.
e poured me a lass e oer
da a m ouse, and e r-
mae on m fae mus ave
been ruesome, beause
m usband mmedael
sad, Well? Was wor? how do i t m
prores, Mar lzabe?
how do i onvne mself a
s wor ?
inerey,
frstrate in fitness
Dear Frusraed,
s we move rou lfe, ea of us
needs o t our prores for an
one of a number of reasons. n,
eal onerns, anes n eonom
rumsane, e br, raduaon,
eduaon and marrae of a ld are
jus a few examples. nd oure r:
s dful o jusf ese aneso ourselves wen we are so used o a
roune se of prores.
is wor ? tas probabl one of
e mos smpls, msleadn and
ofen-used prases n e lanuae and
answers s own queson smpl b
posn . in fa, e queson ma no
ave even been n our ead before ouwere asked. Bu nk abou wa our
usband asked ou n e ken. Was
wor ? Dd e momenar dspleasure
ou fel a drnkn wea rass jue
ouwe s poenal eal benes?
is e exra ardovasular endurane
wor e s n our sde from run-
Priorities Button
MOREINFO
s.T.A.R.Reource
704.535.5610
8/8/2019 Women With Know How November Issue
31/40
nn wo mles? Wa e was reall
askn ou was, is a eal ane n
lfesle wor e momenar dsomfor
a ane auses ou?
ts s a rea opporun o use e
four sep n e t proess: m-
paszn our core Values. Make a ls
of e new prores ou aspre o keep.
teres no need o ls em n order
of mporane; smpl wre down all of
e reasons ou wan o adap our new
lfesle beer overall eal, loner
lfe, prevenn ear dsease, renewedsense of well-ben, er ener, be-
er sleep, e. ten, besde ea
of ese new prores, make a ls of
drawbaks and oss assoaed w
er mplemenaon.
Look from one olumn o anoer. W
ems orrespond o our ore values?
W of em seem o alen or are for-
en o ou? if ou are able o make ese
deermnaons, ou wll o a lon wa o-
wards ann our lfesle for e be-
er wou ompromsn wo ou are as
a person. nd en, es, ever deson
ou make wll ave been wor .Unl nex me i reman
Maggie Redmond is yourReal Estate Proessional
Let me help you fndyour dream home
Call Maggie Today
704.779.2992 cell
Go to www.MaggieRedmond.com
to View My Featured Properties
8/8/2019 Women With Know How November Issue
32/40
32
marKetIng Karen L. Dortschy, Sandbox Solutions
so What i a Brad? What do
th foowig roduct ha
i coo -- Kx, Coca-
Coa, Bad-Aid, Q-Ti, scotch Ta
ad Goog? your right! Th ar
a rgitrd brad a that
ha bco oou with th
actua roduct. ma I a ha
a Kx? Do ou ha a Bad-Aid for ar cut?
ll ese produs also ave
Brand qu, w nludes
usomer awareness, fa-
mlar, loal and pref-
erene. Wa exal s a
Brand? Wkpeda desrbes
a brand as a smbolembodmen of all e nforma-
on onneed o a produ o
reae a feeln and expeaon abou
a ompan. a wa?
uall, a Brand s e meann bend
e name, bend e loo and bend
e produs. ke s a Brand. o are
pple, e gap and e ew york yan-
kees. in e ase of pple, e are no
jus a ompuer manufaurer. Mos
onsumers see pple as a ompan
a promoes nnovaon, ndvdualsm
and reav. tas er Brand.
Brand s also e onssen ornonssen of ow emploees
answer e pones, e snaures on
everones emals, and even e wa
a ou and oers n our ompan
nrodue ourselves and our bus-
ness o a poenal len or e person
bend ou on lne a e sore.
your proa Brad iyour Bui Brad
For small busness owners and enrepre-
neurs, our Personal Brand s drel ed
o our Busness Brand. ta means ou
need o presen ourself onssenl and
redbl n evern ou do, n ever
ou pon w a len. you sould
Your Brand isNot Just Your Logo
MOREINFO
sandboxsoluti
on
704.201.3354
www.inyoursand
box.com
8/8/2019 Women With Know How November Issue
33/40
be alwas a-e-read o professonall
presen our busness ard, even f oure
n e arden ener on e weekend and
loadn our vele w mul. you are
our Busness Brand and our BusnessBrand s you.
start With a Coig
Coa na
Les o bak o e foundaon of our
ompans brandn our ompan
name and e loo. you need o reae a
ompelln, memorable and relevan om-
pan name. consder ese:dgehink for a sales rann ompan.
Consistentresults for a bookkeep-
n and aounn rm. tese are real
examples of small busnesses a were
reenl renamed o beer ree er
unqueness and produs.
rea ompan name doesn ome eas-
l. you need o make sure ou do exen-sve resear o ensure a our ompan
name s ndeed ompelln, memorable,
and relevan o our poenal lensand
mos mporanl, avalable leall.
Do a Rat,
morab Tagi
noer ke omponen of our Brand
s a alne. tnk abou wa makes aalne ompelln and relevan nk
of ones lke te eal tn, Bul
Ford tou or We brn ood ns
o lfe. you wan o reae bo a
onve and emoonal (brans and ear)
response wen e usomer ears or
sees our alne.
esear sows a a e end of a full
ear of onssen adversn and mes-
san, e usomer s jus bennn o
beome aware of e lnk beween e
alne and e ompan represens.
o oose a alne a ou an lve
w for a lon me, and en use on-ssenl n all ommunaons.
A brand is the meaningbehind the name, behind thelogo and behind the products.
8/8/2019 Women With Know How November Issue
34/40
34
Crat a strog logo
ne ou ave e foundaon of our
Brand--a rea ompan name and
alne-- ou need o reae a loo a
ses e one, mae and vsual fous forour busness and wa sands for.
sron loo an reae a posve mae
for our busness and ommunae s
msson or values. ood loo s also
easl readable and efen n ow
prns on paper, sns, srs or seen
on a ompuer sreen. powerful loo
s smple and unomplaed w fewolors. tnk ke, gap and BMWea
are jus one olor. Fnall, a sron loo
needs o work n andem w e alne;
e sner of e pefae and plae-
men of e alne s rual o e loo.
how do ou, as an enrepreneur or
small busness owner, suessfull
reae all s for our Brand, sne
ou probabl don ave e marken
bude of coa-cola or pple? tereare man was; parnern w a small
marken rm a as experse and
experene n brandn and den,
or workn w onlne resoures a
reae busness loos, or onan
e rap ars deparmen a a lo-
al ommun ollee, and offern a
prze or small solarsp o e wnnn
suden of a ompan name, loo and/or alne.
Buid Brad equit Through
e mor Coitc
an, onssen s e ke word wen
omes o mporan ommunaons
lke an nfo spee, e 30-seond mn-
spee a ou use o nrodue our-
self a meens or neworkn evensor o e nebor a e ommun
lubouse. emember, ou are our
busness brand and e ompan brand
s ou. o alwas be sure a everone
n our busness, nludn our spouse
or snan oer wo ma ell oers
abou our busness, speaks onssen-
l abou our ompan.
er ommunaons a need oave onssen n look, feel, and de-
sn nlude dal broures, busness
ards, noe ards, vele raps,
srs, sns and even e name bades
ou use for neworkn evens.
Coitc i Kig
ad Qu too!
conssen s ke o Brand qu.Wen oure onssen, a means
powerful ommunaons, w resuls
n efen aross all our ou pons
w usomers, w means os sav-
ns and mpa. verone wans
a. ow o rab a cokeum, a soda,
and e sared n buldn our Brand!
A strong logo can create
a positive image or yourbusiness and communicate
its mission or values.
Consistency is thekey wordwhen it
comes to importantcommunications
8/8/2019 Women With Know How November Issue
35/40
Open ouses and poluks and snds
o m! From e bennn of e
olda season r rou e ew
year, seems ere are endless reasons o
ndule n r and deaden foods. Wle all
ases ood on down, an brn some ulalon w e sre pans.
mar snakn s one wa o elp omba e
pal olda bne le. Keepn eal and
umm opons on and makes eas o sasf
our uner durn e da and elp keep ou
from overean rouou e olda season.
te Laun cow onlne ommun ame upw a bun of munable snak deas a elp
w olda snakspraon rouou e olda
season. here are ve of er favores:
Mn Babbel (an avor) and almonds
pple and peanu buer
on-fa greek our and berres
Mn Babbel (an avor) and an apple
Bab arros and ummus
From s wax wrapper a keeps fres and
poron-onrolled, o e smoo, mld ase,
Mn Babbel eeses are a delfull
sasfn snak opon. W no aral avors
or preservaves, e are also a ood soure of
alum and proen.
ianaksiratin
yWen ou do ead ou o elebrae, ere are some
for ow o keep a andle on our par appee:
sack bfor ou go: have a proen-r snak,
su as a andful of nus, plan our w fru, or a
few rakers w Mn Babbel. Proen elps keep o
sased wle vn ou ener o dane jus a lle
b loner.
vg out whi our thr: insead of eadnsra for e desser bar or loadn up on e as-
serole, ead for e vee ra. Munn on eal
veeables rs ves our bod some mu needed
nurens and elps redue e empaon o p ou
on pasres.
Thik a: if oure a a buffe, ake e smalles
plae avalable. People end o ea waevers on er
plae so f ou ave a b plae, oull ea more. Fll
a small plae (or even a napkn) w ealer sele-ons elps onrol our porons wle len ou fee
lke oure avn a feas.
ge more snakspraon and jon e onlne
ommun a www.elaunow.om.
8/8/2019 Women With Know How November Issue
36/40
36
36
Young entrepreneur Kimberly Hughes
Business Networking= Waste o Timetis nrepreneur has had noug of Me, Me, Me!
Igot or atttio didt I? I
a goig to adit it; I ha
bco a bi tworkig
ob. If I watd bi card,
I wod go to a oca owd
rtarat or coff ho ad ick
card ft arod b o to
root thir bi.
why etrkin is bakiste
eenl, i wen o vs a new
neworkn oranzaon and
e aendees were ven an
nonspuous es b
me and uess wa?
verone faled.
i lef sad neworkn
even w abou 30
busness ards and
pamples. te were
passed around lke wldre
wou a are of wo dd or
ddn e e maeral. i souldn sa
mu; i followed su o be objeve n
m es. fer reurnn o m ofe,
ose sak of busness ards and
pamples saed on m desk for 6
das 6 busness das. i waed for
someone o rea ou o me and uess
wa? o one dd o ne o mee
ous, les rab offees, or no lesonne furers.
n e seven da, i wroe ea
person a personal emal san
was ne o mee em, remndn
em of m serves and wa i do,
and asked ow i an elp em - wo
MOREINF
O
704events
www.704e
vents.com
704.281.44
82
kim@704eve
nts.com
I waited or someoneto reach out to meand guess what?No one did
8/8/2019 Women With Know How November Issue
37/40
e need o know, wa e are
lookn for n busness, and wa a
spe example of a rea len s for
em. e dae i wre s (roul
ree weeks afer e even), i reevedwo reples: rea onneon w
one and an emal from anoer wo
noed e were oo bus o onne
w me.
Its t ein
i souldn bus on neworkn; i
am e presden of a neworkn
oranzaon (cLt - carloeLeadersp team) bu e one n i
sress o m members s o onne
w ea oer and see ow we an
elp ea oer, reardless of ow
dfferen our busnesses are from
ea oer. Proudl, cLt, a roup of 12
ore members, ave passed over 200
leads n e las few mons and ave
losed over $35,000 n losed nome.
o busness icM. W are we
suessful? i drve ome m pon of
vew of lookn a fellow members
as an exended sales fore: duae,
onne, and reae a relaonsp
w ose around ou abou our
oals, deals, and busness praes- trou ose relaonsps, our
overae wll be a more expansve
and lear.
few ears bak, i was a member
of ree neworkn oranzaons,
mnus m own, and wn a ear, i
dropped ou of all of em. W? i
o beond sk and red of people
All Local, All The Time.
Local Business Profiles
Local Coupons
Event Email Blasts
Website Banner Ads
Event Postings
Rsvp Management
Event Tracking
Direct Response
Have you seenThe new...
Meet The new owner:
complete online advertising options
Educate, connect, andcreate a relationship with
those around youabout your goals,ideals, and business practices.
8/8/2019 Women With Know How November Issue
38/40
38
rn o sell er produs o me. yes,
i do undersand a s e pon of
neworkn - o row our busness, bu
sn more onduve o reae and
rean sron relaonsps w severalbusness professonals a ou an
vew as referral parners, raer an
o fous on selln o one person? if
we jus bou and sold ea oer,
we would be broke and know no one
ousde of ourselves.
art bsiness etrkin 101
i am a omplee relaonsp person.i rve on rus and elpn people
and s no rare for me o mee w
someone and before i even menon
wa i do, a i am andn ou name
afer name for people o ona o
row er busness. W? Beause
s no alwas abou me and i wan
o be e person a people look
o wen e need eal busnessprofessonals o work w. i akes
me a wle o an rus n referrn
someone and wen one ans a
rus, our ona nformaon wll be
passed lke dses on tanksvn.
i nk as busness professonals
we need o sop s me, me, me
menal and work oeer. i don
lke o be sold i lke o bu. i wan
o feel omforable workn wsomeone; i wan o ener wllnl no
a relaonsp. i wan o be a ravn
fan and no uled or pused no a
deson. Do ou nk i am on o
refer someone wo s pus and snle-
mnded? ever. BUt, i am on o
refer ou someone wo s loal, akes
e me o know me, sows neres
n m busness, works o elp mebeome as suessful as e see uno
emselves, and above and beond
all, someone a sowases eal,
sron, and rue busness praes.
Int tin
o, les sar ere. if ou are wlln o
ake me ou of our da o nework
and e a on of ards D somenw em. conne w e people
ou mee. ven f ou thiK a e
wll do non for ou; ou wll be
soked. how lon does ake o make
a quk all o someone ou me and
nve em o ave offee? eonds.
is a few seonds wor makn a sale
Give someoneenough leads, enough
connections, or enoughpositive remarks.
8/8/2019 Women With Know How November Issue
39/40
or bennn a relaonsp a ould
lead ou o a mulude of sales? i would
surel ope so.
Don ave me o mee w everone?gos, wo does! Wa abou an emal?
Le e ona know ou enjoed
meen w em; remnd em of
wo ou and wa ou do, and see
wa ou an do for em. yes, em.
i s lke e wdel known Bi erm,
gvers gan gve someone enou
leads, enou onneons, or enou
posve remarks and e wll o ouof er wa o do e same for ou.
carloe, mu less mos es, s
all abou wo ou know. Las me i
eked, ben well onneed does no
onsue oldn a busness ard a
sas someones name, pone number,
and emal address.
Les make a sand Women W Know
how lle more W and less allabou me.
When one gains that trust,your contact inormation will be
passed like dishes on Thanksgiving.
8/8/2019 Women With Know How November Issue
40/40
Our 12 years of publication and promotional designexperience has helped our self-publishing clients win regionaland national awards, land numerous media opportunities andsell their books.
At SPARK Publications, youdecide how much youd like tobe involved in your books planning and production. We expertlyadvise you regarding content, design, layout and editing. Nophase of the project happens without your approval.
Whether you wish to artistically display a collection, sharean anthology of recipes or promote your business, SPARKPublications can help make your book a centerpiece and yourstory a legacy.
Create Your Legacy
Contact [email protected] or call Fabi Preslar, 704.844.6080
Begin your self-publishing conversation today or join us on
facebook.com/SPARK.Publications to stay in touch until you are ready.
r r r
l l t h r t u t limit n u ch
l t u in ur c r r uv h t
umm - n ur iliti in r r t t l n .
I n t hi u n m i li r , it t im t u r
ur l cu r r .
r r : cc r
i th in irin t r t h ni . in ,
m n h r r m v rt t r
ni r ic r i nt r n t h rl m t
r c ni l int rn ti n l c r r ti n . rt
m m i r, r t m nt r h i , r r r v l
th h r - n l n th t n l t h ni .
i n t t t h .
i in mil t h t ri ch in l v ,
t h ni uilt tr n r n l n r i n l
u n t i n n t h ri nc i l u r vi v l h
itn hil r in u in n it ,
n . h h r t h rinci l i n r r
it hh um r n n-t - rt h i m.
h l r r ctic l t r l in l l
l li h r r t r - v lu t th ir
l iv n t c h r t h ir ut ur .
. . . .CORPORATE
SUCCESSNEVER
TASTEDSO GOOD
Stephanie R. Dawkins
i t h r m rl l ni r ic r i nt r lv , th r t
n n l ri c n m r i c n t h l t hi i ti n i n t h- l u r hi t r t hi c n i n vi n c m n . r m
h r c in t r , n, n r n r , rthr l in , h l n in t rn t i n l t m in 1 i r n t
c untri n 1 m r t n v r m r th n1 , m l rl i . t h ni i n th t ric n m r ic n l r n t i t r r u n
t h r l .ri r t h r iti n ith lv , t h ni r
in t h r rtun c m ni in th r ti n ln t r t ic it i nin c cit i . h i c r ti
r n n i nt r n t i n l l v l .H r c i lt i i nc lul l x rti in n ti ti n , tr t i , m r rc u i i ti n , h um n r u rc , in u t r i l r l t i n nr ni t i n l ctiv n .
c ni in 1 th n it t t H u r nt t iv n in u ct i nt th n r i n l
c r rh r u tt n in r in l l u in ,c m m un it r vi c n h r l i t i n i t hint rn ti n l m n r ni ti n , t h ni h l
t n r r t h ur - m r ic n m n unc il( , h mi i n i t tr n th nth t tu
m n r u n th rl . h i l r r u tm m r rth u in n r i n l m n
un t i n. h i m m r th i h- m r ic nh m r mm rc , ti n l ci ti n ri c n- m r ic n i nH um n u rc n m n t,
n i r c n t r c i i n t t h r th m r ic nr hi r r m th rl I n r
i r i . h h n r n h n r r c t r t r h r l l init i tiv .
t h n i i m r ri n h t u ti u lc hi l r n .
r r l cr l r r l - r . -r r c cc r .
it C yt - l li n A ut h r n
A r - i nni n TV H t
r r r lk, l l l c r cl ll - r . r r c r c r c r k r c
r l , k r l kk ck r r . r k , r r , r
c r r l k cc . C n r m n C r lyn . l n y
U. . r nt tiv f r i t rict 1 , Y r
l ll c r cc c l , c r r r . cr
l c r . E v H l l r
F un r r i nt,C m i n C m m un ic t i n I n t i tu t f Am r i c
h il n t hr i t n c ti vi t
r l r , r r -r .k cc k r ll r - r c ,
r - -l r c r l . r l l r r ll l c c r c r r l
lyn i yI nt r n t i n l r n A ut h r
C h i r, r f Tr u tu in n r f i n l m n F un ti n
c k k r r rl r ( ,k c r . ll c r l l c .
r r k ll k r l c r , c ur
t i n l t l li n u th rC - u th r f T h G - G iv r n G - Gi v r l l r
y
h
i.
i
t il t t l i i
. . .
UCCE
EVE
TA
TE
G
CCD in FIN L c t.indd 1 5/ /10 8:53
Self-Published Books by local Entrepreneurs and Enthusiasts
For enthusiasts and entrepreneurs alike, SPARK Publications servesas your guide and personal creative department, resulting in a
beautiful book that effectively presents your message to your audience.GhostwritersEditorsProofreaders
- All in your voice!Professional design to
improve marketability- Cover design- Interior design- Editorial structure
Promotionalmarketing materialdesign
ADVENTURE
THE
Its Embeddedin my Heritage
t u r .rit nrm n t
n j
BYBILLRYAN
OFITALL
THE
t u r .ritnrm n t
n j
8/16/10 1:05 PM
y W il li s an K r h i n r s n m a ki n a
r s n ta ti n a t an a ss i at i n m t in i n 2 .
l in c l l ct
c i t i n i iv t n n - t
n i t in t l ih t m t n
n h n c th c c l l c t in n vi n m n t
it m m . l t h c i ti n
i t c t it m m n m t
i nt t in c c l l c ti n .
c i ti n l l h m t in
t i c c h h ic h in cl - l l-
i n , c ti n l m , c
i l , n ci l v nt . m t in
t l c n c ll ct t l n
m t c c l l ctin n m t th
l n l l c l l ct .
ci t i n n i t m m
m i nt i n l ti n h i i th l l c
c l l c t in l t n ti ti , c h ct i n
c m n i , t h c c l l cti n
ci t i n ,c v i , t l
m m n t l t i v l .
I n m ti n tt h n ti ti i
v il l n c l l ct .
ci ti n t li h c
c l l c t n ct h ic h t
i l i n l li n t i n c
m n it mm . m m c n
i n n x i nc m m
m n t t h l t h m m t h i in it i l
ch . c m ht t th
m t in t h i nt t l ic t
i l .
u li h n r n vi r ,
tin
llctinfhi
n
n
G covjack .indd 1
www.SPARKpublications.com