WOMEN IN TECH 2013womenintech.fi/wp/wp-content/uploads/2017/04/Feminine-Future.pdf · The Women in Tech 2013 forum and this research have been supported by TEKNOLOGIATEOLLISUUS RY,

WOMEN IN TECH 2013

Never doubt that a small group of thoughtful, committed citizens can change the world. It’s the only thing that ever has. Margaret Mead (1901–1978) cultural anthropologist

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FOUR SCENARIOS FOR BUILDING THE TECHNOLOGY BUSIN

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THE FUTURE OF TECHNOLOGY BUSINESS IS FEMININE

It’s a contemporary cliche that change is changing and accelerating – but it’s more true than ever, especially at the frontiers of the technology industry. As we venture into the world of experience economy, ubiquitous Internet, resource scarcity and climate crisis, to name a few major forces, the structural transformation of the tech sector is becoming perfectly evident.

Technology itself is all-over and wholly interwoven with all aspects of life. It has a potential to disrupt business and culture, as is the case with the soaring service sector, a traditional feminine realm, where digital means are currently applied to both create – and destruct – vast amounts of value. The big challenge, especially in times of major change, is to make sure technology can live up to its positive promise.

We see here a massive opportunity to put the feminine values and skills to good use throughout the technology business – to allow a better sensitivity to emerging trends and a greater ability to be meaningful for people in their everyday lives. There is a business rationale as well: recent research by McKinsey indicates that feminine leadership traits and a strong presence of women in the top management clearly correlates with organizational excellence and financial success.

We believe this is the beginning

of strategic inclusion of feminine values – and further women leaders – in technology business. This, and the active work for opening the tech sector for those currently underrepresented in the field, are instrumental developments in unleashing the true potential of future technology: to empower humanity to make the world better.

THE MAP OF THE TECHNOLOGY BUSINESS OF TOMORROW AND THE FOUR SCENARIOS

To identify the future opportunities to develop the technology businesses and leverage the feminine potential, we went through a pile of fresh research on global macro trends, socio-cultural shifts, and management and organizational practice. The results include a map that describes the future directions of feminine business and four provocative scenarios of future feminine organizations and leaders.

The map provides an overview of the four scenarios, describes the core feminine values and explains the key drivers of change for each scenario. Additionally, there are eight features of remarkable women – a selected few among hundreds of others – who have made waves in society and in the tech sector.

The four scenarios – Digitally Native Practice, Elastic Company, Bold & Worthy Business, and Open Enterprise – will further clarify the future business opportu nities

and illustrate how the feminine values and skills are likely to shape the future technology organizations and leadership – and how women can powerfully influence the future of the technology business.

SELECTED REFERENCES AND FURTHER READING

Caliper Corporation (2005): The Qualities That Distinguish Women Leaders

Futures Company (2013): Women 2020: How Women’s Actions and Expectations Are Changing the Future

Gerzema, John & D´Antonio, Michael (2013): The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

Hamel, Gary (2012): What Matters Now

Haque, Umair (2013): Betterness: Economics for Humans

Harvard Business Review (09/2013): Women in Leadership

Huffingtonpost.com: Women in Tech

Institute for the Future (2012): Map of the Decade

Johanssen, Bob (2012): Leaders Make The Future: Ten New Leadership Skills for an Uncertain World

Meyer, Julie (2013): Welcome to Entrepreneur Country

McKinsey&Company (2007-2012): Women Matter -research series

Sandberg, Sheryl (2013): Lean In: Women, Work, and the Will to Lead

Schmidt, Eric & Cohen, Jared (2013): The New Digital Age: Reshaping the Future of People, Nations and Business

Tapscott, Don & Williams, Anthony D. (2013): Radical Openness

Women2020.org: Bold Beginnings: Women for Smart, Sustainable & Inclusive Growth

Zolli, Andrew & Healy, Ann Marie (2012): Resilience: Why Things Bounce Back

PARTNERS AND SPONSORSThe Women in Tech 2013 forum and this research have been supported by TEKNOLOGIATEOLLISUUS RY, ENSTO OY, KONE OYJ, NOKIA OYJ, MICROSOFT OY, WÄRTSILÄ OYJ, OUTOTEC OYJ, TIETO OYJ, SPEAKERSFORUM and ELINKEINOELÄMÄN VALTUUSKUNTA EVA.

CREATORS AND MAKERSThe research and the publication were done by WEVOLVE, a strategic research and design agency based

in Helsinki & to a degree in New York. The design is by the creative agency KOKORO & MOI.

INTRODUCTION

© 2013 Wevolve / Teknologiateollisuus, licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0.

FUTUREFEMININELEADER

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AGILITY FOR ADAPTATION

EMBRACING COLLABORATION

SYSTEMIC LONG-TERM THINKING

FOSTERING DIVERSITY

LEVERAGING BIO-EMPATHY

CONFIDENCE IN SELF-ORGANIZATION EMPOWERING

HUMAN CAP

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INTUITIVE SENSE-MAKING

EMBRACING ETHICS AND RESPONSIBILITY

PATIENCE FOR ITERATION

SENSE OF URGENCY

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BOLD & WORTHY BUSINESS ELASTI

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DIGITALLY NATIVE PRACTICEAn open enterprise is a coll

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A digitally native practice unites digital means with human

open-source DNA and a

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to flip the major challenges into immense opportunities.

A bold & worthy business is driven by big ideas and fine-tuned

values to create an algorithmic workplace for people to prosper.

THE FUTURE OF FEMININE BUSINESS

AYAH BDEIR (1982–) is the founder of LittleBits Electronics, which develops fascinating open-source electronic building kits for kids and adults with little technical background.

ELINOR OSTROM (1933–2012) was American political economist who was awarded the Nobel Prize in Economics in 2009 for her work on economic governance and managing the common resources.

ADA KING, COUNTESS OF LOVELACE (1815–1852) was an English mathema-tician and writer known for her work on early mechanical general-purpose computer, the Analytical Engine, and is often considered the world's first computer programmer.

LINDA LIUKAS (1986–) has an aim "to make sure all young women see the magical, radiant possibilities of technology". She works at Codeacademy in New York, is a co-founder of Rails Girls, a self-organized global community devoted teaching coding skills for women and girls.

NERI OXMAN (1976–) is a designer and the founder of Mediated Matter research group at MIT, focusing on advancing environmental design and digital morphogenesis.

JANINE BENYUS (1958–) is an author of six books on biomimicry and the co-founder of the Biomimicry Guild, which helps innovators learn from and emulate natural models in order to design more sustainable solutions.

FLORENCE NIGHTINGALE (1820–1910) was a celebrated British social reformer, statistician, the founder of modern nursing and one of the pioneers of data visualization.

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REGINA AGYARE (1983–) is a Ghanaian tech entrepreneur, a self described coder who loves challenge, and the founder of Soronko Solutions, a social startup that harnesses technology to promote social change in West Africa.

HUMANIZED TECHNOLOGY

The age of the domesticated robot is near. The current worldwide robot population is around 13 million and is expected to grow rapidly. The heaviest migration of bots is likely to be seen at home and at the workplace.

BIG DATA

Surf’s up. The amount of Internet data traffic has increased a whopping 1696% from 2005 to 2012 – and is likely to swell threefold over the next five years.

UBIQUTIOUS COMPUTING

The Internet is every-ware. Currently, there are over 35 billion devises connected to the Internet and the figure is expected to rise way over 50 billion by 2020.

DIGITAL LITERACY

Access to information and digital tools is democratizing. Already 75% of the population in EU and over 90% of Scandinavians use regularly the Internet.

RESOURCE CRUNCH

The age of abundance is over. We are extracting resources, such as energy, land and water, over 50% faster than they can be regenerated.

ACCELERATING CHANGE

We are living in a world where flux has become the only constant. The increasing pace and scale of environmental, societal, economic and technological change promise a highly unpredictable future.

LEARNING FROM NATURE

For over 3.8 billion years, nature has tried and tested new ways to create resilient things. Now these biomimetic blueprints and learnings are used for inspiration and innovation across economy, society and technology.

RESILIENCE MOVEMENT

The capacity to last amid turbulence will be created from the bottom up. Awareness and ability to self-organize are spurring powerful resilience movements globally, such as the Transition Network initiative.

SOCIAL ENTERPRISE

Good business is doing increasingly better. The socially responsible investments in EU reached €5 trillion in 2009, comprising a 15-fold increase from 2002.

WELLBEING ECONOMICS

Happiness is the new growth. OECD Better Life Initiative suggests new economic indicators that can measure both wellbeing and progress at once.

CITIZEN RENAISSANCE

The world is becoming enlightened and empowered. Individuals, concerned with social and environmental issues, are banding together to drive change, often using the latest technology.

DECENTRALIZED POWER

Positive change is on the 21st century business agenda. The leadership on ecological and social issues is increasingly transcending the boundaries of societal institutions and businesses.

OPEN ECONOMY

Cooperation, open innovation and open-source models for business are booming. For example, the growth of cooperation between European companies was over 40% between 2005 and 2010.

COLLABORATIVE WEB

The next Web will be a collaborative one. The current 1.15 billion Facebook users provide a great reminder of the gigantic promise of the emerging sharing economy and the opportunity for new collaborative business.

RISE OF ENTREPRENEURSHIP

The 21st century is being created by entrepreneurial individuals and communities. There are currently nearly 400 million active entrepreneurs around the world, from which over 160 million are early-stage women entrepreneurs.

DIY CULTURE

DIY movement is going through the roof. As an example, there are over 100 Maker Faires worldwide, the biggest one being in San Francisco, where more than 100,000 people attended in 2013.

1DIGITALLY NATIVE

PRACTICE

A digitally native practice unites advanced tech and human skills, creating a future dream team of algorithms and people.

It’s now a widely echoed maxim that software continues to eat the world, as Marc Andreessen, one of the prominent figures in the Silicon Valley, famously described the basic insight behind the onslaught of digital technology. The computing speeds are up 200.000-fold since 1980 and the computers are now everywhere, creating a world of unbounded Internet and digitally enhanced environment. Already now the digital revolution has shaped our lives in profound ways – and it is likely that we’ve seen only the dawn of a sweeping symbiosis between humans and digital technology.

The wildly mingling atoms and bits are shaping also the future businesses. However, an idea of a thoroughly connected company is raising a critical question: How can we create an organization that is categorically algorithmic but operates very humanly? We believe one prominent answer is a digitally native practice, an emerging model for work where very progressive technology is interweaved with human capabilities and needs, amplifying naturally the everyday performance of both the people and the organization.

FUTURE DIGITAL NATIVE ORGANIZATION: A SYMBIOSIS OF ALGORITHMS AND PEOPLE

Just like the financial markets today, where algorithmic trading is the norm, the future organizations and business are expected to be operated by sophisticated lines of code. Luckily, this won’t mean the end of human leadership, but it suggests a future where organizations are augmented by massive data streams and managed with automagical actions.

To maintain the human element in the workplace of tomorrow, the hard analytical and decisive principles will need to be offset by something soft and genial. The feminine skills of intuitive sense-making, natural cooperation, and adaptive way of working are rising for the occasion, providing the key concepts for a more human, yet technology-driven future organization.

A living example of softer skills in action is Code for America, a non-profit ignited by Jennifer Palka – who currently works as the United States Deputy Chief Technology Officer – that has feminine values at the core of a very digital approach to change the government. The New York Times described Code for America “a new nonprofit project... which aims to import the efficiency of the Web into government infrastructures” and “[tries] to make working in government fun and creative.”

FUTURE DIGITALLY NATIVE LEADER: EMPOWERING THE ENHANCED WORKERS

Building a vibrant digital/human organization happens through ensuring that technology does not determine how people work, but that it rather enables new practices and behaviors and is shaped by human needs. The intuitive leader of a digitally native practice dares to let people play with the enormous computing power and the endless content avail-able right at their fingertips. The idea is to allow the workers to hack and modify the system on the go and develop better solutions when the old ways of working don’t work anymore.

In practice, the emancipated, passionate and expressive digital workers should be able to create a more humanized organization by making data more understandable, by increasing the real-time transparency of all functions, and by developing better feedback loops to create a learning system, among other things. In other words, the primary task of the digitally native leader is to shift the business from its top-down mode of operation to a more natural and digital sense-and-respond flow. Like the Web itself, also the digitally native practice will be developed from the bottom-up.

Have a digital DNA that is visible across the organization.

Build yourself from the ground up.

Emphasize the human element over the digital tools.

I love technology, and I don’t think it’s something that should divide along gender lines.Marissa Mayer (1975–) American businesswoman

CHARACTERISTICS

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BIG DATA




DIGITAL LITERACY


RESOURCE CRUNCH


ACCELERATING CHANGE




RESILIENCE MOVEMENT


SOCIAL ENTERPRISE


WELLBEING ECONOMICS


CITIZEN RENAISSANCE


DECENTRALIZED POWER


OPEN ECONOMY


COLLABORATIVE WEB




DIY CULTURE


2ELASTIC COMPANY

difficulties. The key functions of a naturally resilient system include dynamic reorganization processes, built-in counter mechanisms, inher-ently diverse and modular operations, radically simple flat structures and capacity for white-space innovation.

Often, the elastic company also takes distance to the vintage busi-ness paradigms of robustness and pre dictability. This is clearly visible in its new attitude to distress: whereas a robust and pre dictable system of the yesteryear can take a certain amount of damage before it eventually becomes unstable and fails, a new resilient one is able to better steer off from the problems, and bounce back from most damage, rarely failing entirely and often even learning and gaining from the disturbance.

As Andrew Zolli, the founder of the PopTech Conference and the author of the book Resilience – Why Things Bounce Back, describes the concept: “A seemingly perfect system is often the most fragile, while a dynamic system, subject to occasional failure, is often the most resilient. Resilient system is, like life itself, messy, imperfect, and inefficient. But it survives.”

FUTURE ELASTIC LEADER: COMBINING LONG-TERM WISDOM WITH SHORT-TERM AGILITY

The advanced elastic businesses, such as Patagonia, the enlightened and fast growing outdoor clothing

An elastic company is built to thrive in the age of constant change, thanks to its unique agile nature and very flexible statue.

In today’s world, where flux is the only constant, the ability to with-stand change – and even benefit from it – has become one of the key charac-teristics of a prosperous business. The new focus of a true 21st century company is on continuity and long-term success, not so much on the relentless pursuit of a quick win.

The female thought leaders are plenty in the field. For example, Janine Benyus and Dayna Baumeister, the co-founders of the Biomimicry 3.8 Institute, and Neri Oxman, the founder of the Mediated Matter research group at the MIT Media Lab, have all spearheaded the shift toward learning from nature – and its 3.8 billion years of evolu tionary R&D – to develop smarter architecture, design and technology, and now business, that can weather change. Once exotic at best, the naturally resilient business is now coming of age and ready to take the market by storm. We call this game changer an elastic company.

FUTURE ELASTIC ORGANIZATION: A PROGRESSIVELY RESILIENT SYSTEM

The elastic company is embracing the idea of resilience, the acclaimed ability for a system to recover from

company based in California, are already championing profoundly feminine values that increase their elasticity. For example, Jill Dumain, Patagonia’s Director of Environmental Strategy, credits the company’s success to principles such as the flexibility to adapt quickly to change, to learn from failures, to have a systemic long-term view to business and to leverage the so-called bio-empathy and evolu tionary wisdom for the company’s R&D.

The future business environment calls for a new elastic leader who combines a clear vision for the business with an experimental hands-on approach for getting there. She has a tendency to work on multiple scales, modes and time frames at once, and has an inherent ability to nurture malleable teams and communities to withstand change; perhaps to deal with a disruptive startup, a rapid market sentiment change, or other unknown and unforeseen condition.

Embrace the idea of natural resilience.

Operate with a dynamic, modular and pliable structure.

Have a long-term vision and experiment with small bets.

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.

Marie Curie (1867–1934) Scientist

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BIG DATA




DIGITAL LITERACY


RESOURCE CRUNCH


ACCELERATING CHANGE




RESILIENCE MOVEMENT


SOCIAL ENTERPRISE


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OPEN ECONOMY


COLLABORATIVE WEB




DIY CULTURE


3A bold & worthy business is driven by big ideas and prepared to flip major challenges into immense opportunities.

In an age of constant crisis and abundant complex problems, the traditional purpose driven institutions – such as government organizations and charities – are no longer able to tackle the daunting and tangled challenges alone. To answer to the call and to uncover novel business opportunities, a new hybrid form of a technology business is emerging. It combines the best bits of social movements, commercial scale and technological teeth to develop new ideas and solutions to some of the most pressing problems of our times. We call this new venture with a name bold & worthy business.

The bold & worthy businesses – from corporations to early-stage startups – are driven by big ideas and often armed with substantial technological means that can be leveraged for social good. They find themselves at the intersection of grand chal-lenges and radical solutions, very similar to Elon Musk, the much hyped founder of Paypal, Tesla Motors and SpaceX, who recently lit social media on fire with his provocative Hyperloop concept for a ‘fifth mode of transportation’ that aims to transform the mass transit system in California.

FUTURE BOLD & WORTHY ORGANIZATION: ALIGNED WITH BIG PURPOSE

The bold & worthy organization leans on its big purpose to structure itself and its operations. It has an inbuilt sense of urgency, an ability to flip challenges into opportunities, an inherent comprehension of respon-sibility and sustainability, and an intrinsic and highly ethical motivation for all actions.

Many of these qualities are rooted into feminine values, as the research by John Gerzema for his praised book The Athena Doctrine and the research by many institutions, such as McKinsey, firmly suggest. It’s no wonder that two thirds of the 64.000 people Gerzema surveyed in 13 countries responded that “the world would be a better place if

men thought more like women” – and perhaps if businesses would, too.

Given that many feminine values and leadership traits have also a high correlation with organizational and financial performance, we expect the bold & worthy businesses are likely to develop a unique advantage in the competitive marketplace in the years to come.

FUTURE BOLD & WORTHY LEADER: EMBRACING ETHICS AND UNLOCKING POTENTIAL

The bold & worthy leader can be characterized as a creative and fearless role model, one who is deeply admired by both employees and the external community. She swears allegiance for the mantra “to be the best for the world, not the best in the world,” as described by the nonconformist Danish business school Kaospilots. She has a sensitivity for pressing issues, an inherent sense of urgency, is able to inspire and energize others, and excels in unlocking human potential and incubating new value within and outside of the organization.

One well-known bold & worthy leader is Fabiola Gianotti, the runner-up for Time Magazine’s Person of the Year in 2012, who oversaw the breakthrough Higgs particle experiment at the Large Hadron Collider at CERN. She is bravely asking the very essential questions about our existence in the universe and to find out the answers, she directs one of the biggest scientific experiments in the world.

Find opportunities from big challenges.

Leverage technological means for social good.

Create shared value for all stakeholders.

BOLD & WORTHY

BUSINESS

Never do things others can do and will do, if there are things others cannot do or will not do.Amelia Earhart (1897-1937) American aviation pioneer

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to flip the major challenges into immense opportunities.A bold & worthy business is driven by big ideas and fine-tuned









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BIG DATA




DIGITAL LITERACY


RESOURCE CRUNCH


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RESILIENCE MOVEMENT


SOCIAL ENTERPRISE


WELLBEING ECONOMICS


CITIZEN RENAISSANCE


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DIY CULTURE


4OPEN ENTERPRISE

the external community – activity also known as crowdsourcing or open innovation in the more official lingo. One poignant example is SheSays, a global online network founded by Alessandra Lariu and Laura Jordan Bambach, that connects creative women entrepreneurs and freelancers around the world with jobs and collaboration opportunities, while helping businesses and brands to draw resources outside of their organizations.

Heightened collaboration happens also within the organization. The open enterprise often empowers intrapreneurship and cooperation with a clear and dynamic structure. One rather radical example of an organization that is fine-tuned for creativity and collaboration is Valve, the gaming company behind the games Half Life and Counter Strike. Valve has developed an open organization model called the ‘flatland’, where structure emerges when employees self-organize according to their interests, and where everyone is her own manager.

FUTURE OPEN LEADER: CREATING RULES TO FACILITATE FREEDOM

Managing open organization and collaborative work requires a very specific set of feminine leadership skills. One very straightforward tactic is to establish a clear, shared vision with the help of participatory decision making, provide an encouraging, nourishing

An open enterprise is a collaborative venture with open-source DNA and community driven R&D.

The global wave of open-source maker culture, rapidly advancing collaborative Web and the rise of the micro-entrepreneurship are all prompting a deep shift in the expectations of what a company is and what it does. The progressive technology companies are now opening up, intensifying mutual sharing and empowering others, instead of just safeguarding intellectual property and competing with each other.

This is the age of an open enterprise when savvy organizations find opportunities from acting symbiotically; by streamlining operations through joint ventures, finding top external talent, and taking the business beyond products with services provided for the community. We believe the deeply feminine values – most visible within the Millennial Generation – such as the heightened capacity for collaboration, the abili ty to foster diversity, and the confidence in self-organization, will be instrumental in adjusting the futu re organizations toward the open economy.

FUTURE OPEN ORGANIZATION: 360 COLLABORATION AND SELF-ORGANIZATION

The open enterprise is a natural pro in tapping into the talent within

environment, and then step aside to let the magic happen.

Another, slightly more sophisticated model for new non-hierarchical way of organizing work is called holocracy, an organizational and leadership model that is rapidly gaining traction among tech startups in the Valley. As Ev Williams, the co-founder of Twitter and the Obvious Corporation, describes his current favorite: “Holocracy, besides being a weird sounding thing ... is an operating system for an organization ... that creates a very specific structure that allows people more freedom and creativity.”

To summarize the future leaders are expected to develop a shared purpose, distribute authority, and create a clear structure for everything from decision-making to meetings to allow people to better work together and achieve new heights in the collaborative and open economy.

Foster external and internal collaboration.

Embrace diversity in expertise and skills.

Champion decentralized and inclusive decision making.

In the future, there will be no female leaders. There will just be leaders.Sheryl Sandberg (1969–) American businesswoman

CHARACTERISTICS

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DEAR SANDRA,

You are eleven years old and will begin college just a few short years from now. I do hope that you carry on your passion and enthusiasm for both arts and animals. However, I also hope that you will find the STE(A)M 1 fields of studies – science, technology, engineering, arts and math – equally attractive. With your boundless energy, curiosity, intelligence, and enthusiasm it will be easy and rewarding for you to follow the road less traveled. Believe me, we need you on that road. We will need your passion to change the stereotypes of academics, nerds, scientists, technocrats, and researchers – and those of leaders, champions, and sponsors.

We will need your insight to help us see beyond usability and user experience in human-driven innovation inspired by women. We will also need your advice on how to improve human robotics interaction and how to design better products for 3-D printing. Perhaps you will tell us how to augment the concept of the smart city with emotional intelligence. We will desperately need you to lead behavior change as technology moves forward into the future. You will represent Generation C – the creators of the future: connected, communicating, content-centric, computerized, community-oriented, and always clicking. By 2020 your generation will make up 40 percent of the population in the US and Europe. Inclusive innovation, social innovation, frugal innovation, and promoting gender dimensions in science and innovation will be your future areas of exploration.

But most of all, I hope that you will retain your feminine sensibility and combine it with a new sense of abundance by making the most of your life, free of the limitations of preconditions, fear, and the givens of the male-driven leadership culture. Instead, by achieving something that you want to share with others in your old age as a gift of learning: unique experiences that make up the true spirit of an explorer. You are part of a very rare species: globally only 4.6% of Fortune 1000 companies are led by women; we will need you to help us change this!

I hope you are able to fulfill your dreams as an explorer, wherever they may take you, whatever it will take, and with whomever you want to travel – as long as you feel it is right for you. The journey will not be easy. You will need all your motivation, the Athena Virtues 2, and your traits as an explorer and a leader: connectedness, humility, candor, patience, empathy, trustworthiness, openness, flexibility, vulnerability, and balance. With these tools in your backpack you will be able to become something I could only dream about being – a poetic leader of the future. Don’t give up your dreams. As Amelia Earhart once said, the fears are paper tigers.

Embark on your journey with courage at your side and passion in your heart and you can truly make a difference.

Your godmother, Anne

Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I stoodAnd looked down one as far as I couldTo where it bent in the undergrowth;

Robert Frost, The Road Not Taken

1 — John Maeda, RISD president and a leading figure in art, design, and technology, is spearheading a movement called STEM to STEAM, arguing that the arts and design should be integrated into the national agenda of STEM education and research in order to drive innovation.

2 — The type of feminine leadership described in The Athena Doctrine (Young & Rubicam Brands 2013), by John Gerzema & Michael D’Antonio

THE ROAD NOT TAKEN — A LETTER TO

A YOUNG FEMALE LEADER

I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I,I took the one less traveled by,And that has made all the difference.

Robert Frost, The Road Not Taken

Registration

Welcome – Female student organisation (Aalto University) – Marjo Miettinen Chair of Teleste Oyj

Opening speech – Krista Kiuru Minister of Education

How women deal with the challenge of changing our world through technology – Harini Gokul Director in Audience Marketing in Western Europe, Microsoft Corporation – Chika Kako Chief Engineer of Lexus International

Coffee break

How do women influence in executive boards? (In Finnish) – Matti Apunen Director of EVA

21st Century Feminine Organization – Four Scenarios

for Building Tomorrow’s Technology Business – Nuppu Gävert Research Director of Wevolve

Lunch break

Women in non-traditional occupations: Stories to inspire the next generation (In Finnish) – Science and engineering education and research: Tuija Pulkkinen Dean of Aalto University School of Electrical Engineering – Technology development and innovations: Anne Stenros Design Director of KONE Oyj – Entrepreneurship and business development: Päivi Leiwo Chair of Oilon Oy

Reflections on the previous presentations (In Finnish) – Saara Tuomela Bach. of Eng. Aalto Women in Business – Risto Siilasmaa Chair of F-Secure Oyj and Nokia Oyj

Workshops chaired and facilitated by inspired and visionary leaders from businesses and universities – Women´s carrier paths in a global ICT company (In Finnish):

Tuula Rytilä Chief Marketing Officer of Nokia Oyj – Work life balance (In Finnish): Hille Korhonen President and CEO of Alko Oy – Design and affective technologies: Carole Favart Kansei Design General Manager of Toyota Motor Europe – Built environment innovations – What role can engineers play in sustainable development? (In Finnish): Harry Edelman Professor of Tampere University of Technology – Building a great start-up culture – A Key to a company’s long-term success? (In Finnish): Taneli Tikka Managing Director of Wunderkraut Finland Oy

Sharing the outcomes of the workshops (In Finnish)

Closing address and ceremony – Mr. André Nöel Chaker – Female student organisation (Tampere University of Technology)

Evening entertainment in Design Factory

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PROGRAMAALTO UNIVERSITY Dipoli Congress Centre, Otakaari 24, Espoo, Finland

15 OCTOBER 2013Hosted by: Mr. André Nöel Chaker

Documents

WOMEN IN TECH 2013womenintech.fi/wp/wp-content/uploads/2017/04/Feminine-Future.pdf · The Women in Tech 2013 forum and this research have been supported by TEKNOLOGIATEOLLISUUS RY,