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8/2/2019 Women Entrepreneur in India
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WOMEN ENTREPRENEURIN INDIA
8/2/2019 Women Entrepreneur in India
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DEFINING WOMEN ENTREPRENEUR
An enterprise owned and controlled by a women having aminimum financial interest of 51% of capital and givingat least 51% of the employment generated by theenterprise to women.
- Government of India
A women entrepreneur can be defined as a confident,innovative and creative women capable of achievingself economic independence individually or in
collaboration, generates employment opportunities forothers through initiating, establishing and running theenterprise by keeping pace with her personal, familyand social life.
- Kamal Singh
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IMPORTANCEOF WOMEN
ENTREPRENEUR
50% of the population
Traditionally outside the domain of economicactivities
They must be made part of the economicdevelopment, because it will not only ensure theeconomic & social development of the womenalong with providing more human resources tostrengthen the economy of the country.
The economic status of women is now acceptedas an indicator of a societys stage ofdevelopment.
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FACTORSINFLUENCINGWOMEN
ENTREPRENEURS
Economic independence
Establishing their own creativity
Establishing their own identity
Achievement of excellence
Building confidence
Developing risk-taking ability
Motivation
Equal status in society
Greater freedom and mobility
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WHYDOWOMENTAKEUP
EMPLOYMENT
Push Factors
Death of bread winner
Sudden fall in family income
Permanent inadequacy in income of the family
Pull Factors
Womens desire to evaluate their talent
To utilize their free time or education
Need and perception of Womens Liberation, Equity etc.
To gain recognition, importance and social status.
To get economic independence
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STATUSOF WOMEN
ENTREPRENEURS
Traditionally Women had insignificant role
1970s witnessed some of the Women entering the no-womens landof business entrepreneurship, risk taking and financial adventure.
According to official stats 50% of population own & operate lessthen 5% of economic activity.
Their participation is 60% in SSI, 15% in large and rest in cottage µ segment. They work primarily in sectors such as trade &services to tailoring, beauty parlors, and printing. Their participationin manufacturing is minimal.
However, their contribution is much greater then shown in statsbecause much of it is in informal sector & household.
Women contribution paradox.
Presently Women from every strata of the society from metros to thebackward regions of the country are entering.
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The trend has arisen mainly because of the changes in thesocial attitude, breakup of the traditional joint family
system, rising standard of living, opportunities for highereducation for W, growing awareness for economicindependence, consciousness of their potential, and credit& other facilities provided by the G & NG organizations.
Future knowledge economy will make it possible for
woman to contribute to economic activities along withkeeping pace with their multiple responsibilities & sociocultural & bio disabilities.
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STRATEGIESFORTHEDEVELOPMENTOF
WOMENENTREPRENEURS
Overcoming family resistance
Shouldering dual responsibility & Time Management
Acquire education, Skills & go for confidence buildingtrainings
Financial assistance
Effective & efficient use of IT
Marketing Support
Financial Management Group entrepreneurship
Programs and policies taking in to considerationspecial needs and concerns of Women
Mentorship support (SHGs)
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WOMEN ENTREPRENEURSHIPIN INDIA
Earlier there were 3 Ks
Kitchen
Kids
Knitting
Then came 3 Ps
Powder
Pappad
Pickles
At present there are 4 Es
Electricity
Electronics
Energy
Engineering
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SOME EXAMPLES..
Shahnaz Husain, Herbal Beauty Queen
8/2/2019 Women Entrepreneur in India
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Dr. Kiran Mazumdar-Shaw, Chairman &Managing Director of Biocon Ltd.
8/2/2019 Women Entrepreneur in India
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Ekta Kapoor, creative head of Balajji Telefilms
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CONCLUSION
Entrepreneurship among women, no doubt
improves the wealth of the nation in general and
of the family in particular.
Women entrepreneurship must be moulded
properly with entrepreneurial traits and skills to
meet the changes in trends, challenges global
markets and also be competent enough to sustain
and strive for excellence in the entrepreneurialarena.
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