Problem

Women are greatly outnumbered by men in

Pakistani media industry.

Causes Gender prejudice in assigning news beats

Negative public perception

Sexual harassment

Cultural and traditional constraints

Unfriendly environment and lack of facilities

Portrayal of women in stereotypical roles as sex objects, beauty objects, as docile homemakers, and as victims

Absence of training and equal opportunities for career building in mainstream media

Women missing top level management

Low rate of higher education in women

Effects on Society Less woman in upper management results in limited

participation in decision making process

Increase in gender biasness in media sector

Absence of female role models and motivational figures for new comers

Half of the population is not getting its representation

Women related issues are not highlighted

Solution & Working Plan

To overcome this challenge, we have to work on 3 front lines:

Female media professionals’ front line Male media professionals’ front line: General Public Front line

Female media professionals’ front line

Technical Training programs for women working in media industry to step forward to overcome the hurdles.

Psychological and motivational training to serve their organization and to change the negative impression of working women in the media industry.

Managerial level workshops for female workers in media industry in order to improve their managerial level capabilities.

Career counseling seminars in different universities for females about the awareness of a bright and respected profession in media industry.

Conferences about the legislations for the protection of their rights

Male media professionals’ front line

Seminars for the middle and top level management of media houses to change this perception that women are not good managers.

 Training sessions for the male how they deal with female co-workers at equal level.

 Social gatherings to build good professional and social relations with females.

General Public Front line  Workshops in media houses in order to educate the

producers and directors regarding their media portrayal of professional women.

Seminars with the educational researchers and authors to add stories about working mothers in their text books to make the mindset of the children in the early age.

Convincing religious speakers to advocate the importance of the women education and overcome the religious constraint on women to join media as profession.

 

Debates for the young male at college level to change their perception of professional women.

  Engaging opinion leaders (teachers, local

councilors, chaudhries/landlords) to raise awareness in public.

Social media interaction to develop understanding about media industry.

THANKYOU