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Wolverhampton. Making it happen
High Value Manufacturing (HVM) Supply Chain Clustering
‘Bangalore to the Black Country’ what you can achieve
Jay Patel – Business Development & Investment Manager, Wolverhampton City Council
Wolverhampton. Making it happen
Wolverhampton Journey
• Wolverhampton City….Brand
• Inward investment proposition for the City
• Key partners UKTI/ UoW/ Trade Associations/ Professionals
• Identified key target companies, economies and countries
• Visited countries with inward investment mission
• Developed soft landing proposal
• Secured inward investor
• Impact of the inward Investor on the City’s economy
Wolverhampton. Making it happen
Wolverhampton
Wolverhampton. Making it happen
Clear Brand Proposition
• Invested in Wolverhampton Brand Development
• Developed a proposition for the private sector
• A clear and concise; exciting and inspiring brand for
Wolverhampton
“Wolverhampton. Making it happen”
• Develop a project plan – launching the plan and implementing
• Identified the sectors to be promoted
• Identified how different council functions fit in to overall brand
development strategy
• Key partner brands – University of Wolverhampton/ UKTI
Wolverhampton. Making it happen
Clear Brand Proposition
Wolverhampton. Making it happen
Labour Skills Intelligence
• Skilled Workforce demographics/ data: Fast Facts/ Snapshot view of the City economy Journey to Work / Catchment Areas for workforce Age Profiling/ Skilled / Unskilled Costs Productivity Data Education attainment levels (FE and HE)
• Provide advice and support to inward investors Identify labour pools with appropriate skills Recruitment & Training support for staff Help retain the workforce Provide advice and support
• University Work (Higher Education) Knowledge Transfer Partnerships Skills Factory
Wolverhampton. Making it happen
Land and Property Database & Online Facility
• Availability of land and property in the City
• Monitoring demand for office space and manufacturing space
• Influencing new build and refurbishments for environmentally friendly
• Provision for feasibility on workspace for incubation and growth
• Process for continuously identify measures to stimulate the property
sector and managing joint working with the property sector
• Working with University on incubation and high growth companies
• Business Solutions Centre and R & D facilities
Wolverhampton. Making it happen
Understanding of Sector Supply Chains
• Details of Wolverhampton’s key strategic employers
• Strengthened Wolverhampton Council relationship with
intermediaries
• Understand where the leads usually come from and source
• Provide comprehensive information on ‘multipliers’
• Contribute to Government-to-Government dialogues with key
markets nationally and Internationally
• Work with University on technology and knowledge transfer
partnerships
Wolverhampton. Making it happen
Understanding of Sector Supply Chains
Wolverhampton. Making it happen
Public/Private Sector Partnerships
• Strategy for public sector procurement• Strategy to help businesses find the ideal commercial property • Supporting businesses through regulatory processes • Process for signposting businesses to partners • Strategy for business support team in the City to help with any
relevant issue• Developed accurate data to support on infrastructure requirements
Black Country GOLD Project• Maintain accurate information on the factors which are important
to the business community Business rates, Traffic congestion, Parking (cost and
availability)
Wolverhampton. Making it happen
Efficient Customer Relationship Management
• Customers perspectives and seeking to improve efficiencies:
Do we record all enquiries
Source of value – How do our relationships generate value?
Customer value profiles – What is the value potential of
specific customer groups?
Most valued customers – How can we maximise impact?
Dynamics of value – improve efficiency/ productivity
Increasing value potential – employment & profitability
Wolverhampton. Making it happen
Business Champions and Partners Networks
• Briefings to Councillors, Officers, Ambassadors and Networks • Ambassadors for the City • Meet & greet overseas delegations and inward missions• Represent the City within the Black Country region on marketing
missions• Hosting / meeting with key company executives visiting the City• Look for business opportunities for the City• Profile companies that are successful companies in the in the
City• Providing research data about the region, industries in the
region, industry trends including key companies in the City
Wolverhampton. Making it happen
Efficient Communications Strategy
• City Council has developed a first class strategy: Meetings & Negotiations Partners working under MoU Exhibitions & trade fairs Advertising & marketing Better understanding of mind-set of other cultures
• When Considering communicating in other language applied additional attention:
Advertising/ Press Release Product Brochures Presentations / Speeches Business Proposal/ Feasibility Reports
Wolverhampton. Making it happen
Active Awareness of Lifestyles Offerings
The inward investment team developed awareness of:
• Fast Facts
• Living in Wolverhampton and Black Country
• Education Schools
• Retail, Leisure and Culture
• Cultural Heritage & Festivals
• Restaurants, Pubs & Entertainment
• Destination Black Country and Wolverhampton
• Signature projects in Black Country and the City
Wolverhampton. Making it happen
Wolverhampton GrowthEmployment & Wealth Creation
• Professional approach to all Inward Investors
• Get the enquiry to right individuals within the Council
• Ranking enquiries against key priorities as well as sectors
• Maintain an excellent customer care and follow up diligently
for developing reputation as a place to invest
• Maintain good quality data necessary for Inward Investors
• Maintain good working relationship with key partners such as
the University
Wolverhampton. Making it happen
Conclusion
• Wolverhampton is a key inward investment location
• Over 100 years of engineering heritage
• Attracted key investors like JLR (£500m)
• Key public/ partnership working within the City
• Key facilities such as Business Solutions Centre
• Availability of land and support
• Availability of skills and training
• It is well connected to other major cities
• ………..We can create jobs and wealth in the City
Wolverhampton. Making it happen
Bangalore to the Black Country
• Thank you for listening
• Any questions