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Top-rated presentation at WOHIT 2010, Barcelona, on Health 2.0 in Europe.
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Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine
The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …)
to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
Health 2.0 : Segmentation (1) Use of Social Media • Internet Users on high traffic platforms
• YouTube • Facebook • Wikipedia • Blogger • Twitter • Wordpress • SlideShare • SecondLife
150 health requests/sec in Germany
Health 2.0 : Segmentation (2) Companies • Innovative Tools generate new Market Segments
Health Care Professionals
Consumers / Patients
Linking HCP & Patients
• Search • Sharing (cases) • Community/opinions • Professional Collaboration • Telemedicine • Research
• Search info and content • Community • Reporting self-info • PHR
• Questions • Searching for quality physical service (where to go) • Online Consultation • PHR
Health 2.0 is generating data and impacting care
Data : User-generated, Biometric, Genetic
Industry R&D is sharing its role in innovation
" Click to edit Master text styles – Second level
• Third level – Fourth level
» Fifth level
Click to edit Master title style Most of the known BLOCKBUSTERS are from the US
And some of them are now entering Europe
HOWEVER
a) Search Webicina (Hu)
(UK)
(CH)
(F)
b) Professional Community: Global
Sweden
(UK -- BMJ)
c) Professional Community : National
UK F
d) Patient Community: National
Germany
Itaky
Ire/UK, NL
NL
f) Patient Evaluations : UK, F
13
Pharma-supported initiatives
2. Use of Social Media: Hosp, HCP.
Physician studies 2009
Medimix : 30% of physicians are members of social networks 42% in Italy …
Manhattan Research
Association (F)
Required Presence
• Community Manager’s task
Web site
+
Blog
Page FanPage Events
More Steps to Take
Define/review your communication strategy
Internal culture check : training workshops re web 2.0…
Monitor your image Appoint a community
manager
EXPERIMENT Try new approaches
Summary • Web 2.0 for Health Care or participatory
medicine includes both use of social media platforms and new businesses
• Europe’s diversity has led to plentiful innovation • Europe’s Health 2.0 is less known than is US
for reasons of language, national borders, marketing
• Health care Actors should participate in the Social Media « conversation ». Web site + YouTube channel, Facebook Fan page, Twitter feed, ….. This requires organizational awareness.
Basil Strategies 1 rue Jacques Offenbach 75016 Paris
Ph: +331 4504 2794
Fax +331 4503 3107
Cell / SMS:
+336 74 78 12 36
Email [email protected]
Site: http://www.basilstrategies.com
Web 2.0 • Skype : denisesilber • Twitter : @health20 • Facebook : denisesilber • LinkedIn / Viadeo: Denise Silber
• Blog:
_________________________________
Denise Silber Founder Basil Strategies consultants,
European partner for Health 2.0 President, Association pour la Qualité Internet Santé
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