Woensdag 11 september 2013

Customized compliance

DisclaimerNothing from this presentation can be re/used, distributed or copied without 2Comply´s

explicit permission. The presentation is solely meant for the jury of the Eurocloud awards. It can also be shown, however not distributed to any attendees.

4.2 million chronic patients (NL), 50% adherence

ISSUE

Consequences

Adherence is behaviour

Online influencing knowledge and behaviour of chronic patients with the purpose to increase their responsibility (self management) and therewith improving adherence.

Concept

Concept Mijnmedicijncoach

‘Take medication because doctor told me to’

‘Take medication because it can help me’

Concept

Concept Mijnmedicijncoach Information

Medication overview, references and links to (external) information

Counseling Motivation module, questionnaires,

mail flow Connecting

Forum, supporter, health care professionals

Ordering Automatic Refill orders, order

medication based on reminder

Concept

Concept MijnmedicijncoachHome

Information, counseling & connecting

Repeat orders

Instructions

Medicalfile

Traveldocument

Health careplanner

Forum

Pharmacy.comHealth caremodules

Resultaat PharmacoachPharmaCoach

80.000 patients 3.500 pharmacists and assistants 550 pharmacies Pfizer; Astra-Z; Boehringer-I; GSK Health Care Insurers

Long term users

New users

Mijnmedicijncoach at a glance

Consumer (patient) attractiveness Retention Flow

Internationalization Benefit of scale UK; Germany; Eastern Europe (GSK)

Future developments