Workshop Wonder—Sensational SnowflakesA Designer Blueprint for Workshop GreatnessOctober 2021

Everybody loves to chalk pretty things, and workshops are a fun and friendly way to share yourpassion for Chalk Couture™. If you’re looking for some inspiration or have never tried aworkshop of your own, our Snowflake Cutouts 25% OFF offer is the only way to go! Partnerthese with their perfect Transfer pattern and build a workshop that winter dreams are made of.

STEP 1: SELECT THE PROJECTSnowflake Cutouts

Attendees Will KeepOne completed set of double-sided Snowflake Cutouts (2) that contains the holiday pattern oftheir choice.

You ProvideLocation, Cutouts, coordinating Transfers and paste, plus squeegees, other core supplies,upsell items, your expertise, and fun!

STEP 2: DETERMINE PRICING

Based on regular retail pricing…Recommended attendee fee: $30 USD/$40 CADEstimated revenue per attendee: $14 USD/$18 CADEstimated revenue per workshop with 12 attendees: $168 USD/$216 CAD + 153.50PV

ItemCustomer

ValueDesigner

Price/Expense

EstimatedCommission/

Revenue PV

Snowflake Cutouts 25% OFF(12-Pack; 6½”, 8”)

$17.99 USD$23.49 CAD

$97.15 USD$126.81 CAD 97.15

Snowflake Cutout PatternsChalk Transfer® design(order 2, to share)

$3.00 USD$4.00 CAD

$29.98 USD$38.38 CAD 29.98

Shimmer Silver Chalkology®Paste (to share)

$3.00 USD*$4.00 CAD*

$10.79 USD*$14.09 CAD* 10.79

Ocean Mist Chalkology®Paste (to share)

$2.00 USD*$2.70 CAD*

$7.79 USD*$10.19 CAD* 7.79

Bright White Chalkology®Paste (to share)

$2.00 USD*$2.70 CAD*

$7.79 USD*$10.19 CAD* 7.79

Tax, shipping, plus supplies$3.00 USD*$6.00 CAD*

$25.00 USD*$70.00 CAD*

TOTAL$30.99 USD$42.89 CAD

$178.50 USD$269.66 CAD

$193.38 USD$245.02 CAD 153.50PV

*Customer values, Designer expenses, and revenue on all shared supplies, shipping, taxes,etc., are estimates. Actual expenses and revenue will vary.

STEP 3: ADVERTISE

Say Something Like This on Social Media“Join me for a DIY experience that will be a flurry of fun! I’m hosting a Chalk Couture™Workshop and we’re creating a miniature snow storm of cutouts that will be ideal for changingyour holiday décor into a winter wonderland. Use my paste and Transfers to create YOUniquehome décor for the holidays and winter. It’ll be snow much fun!

“You’ll take home two double-sided Snowflake Cutouts you can use yourself or gift as aone-of-a-kind treasure for the home.

“Fee: $30 USD/$38 CADIncludes: 2 completed double-sided Snowflake Cutouts, use of your favorite coordinating Transfers,and access to my paste, supplies, and support.

“Date: Sunday, November 17Time: 3 pmLocation: Brandi’s Craft Room

“PM me for details and to register. Space is limited!”

Simple Script for Text Messages and Follow-Up Posts“Do you want to build a snow storm? Join my Sensational Snowflakes Workshop on Sundaythe 17th at 3 pm, and you’ll leave with two double-sided Snowflake Cutouts you can customdesign for any season you choose! Registration includes access to your choice of my Transferdesigns, paste, and supplies. Just $30 USD/$38 CAD to join. Hope to see you there!”

STEP 4: GATHER SUPPLIES

For a workshop with 12 attendees, we recommend the following in addition to the Cutouts,Transfers, and paste recommended:

Item Qty. Notes

Squeegee 12 Mini Squeegee (12-Pack, T191102)

Table cover Butcher paper, disposable table cloth, etc.

Cleaning supplies 1–2 Paper towels, napkins, sanitizing wipes, etc.

STEP 5: HOST A WONDERFUL WORKSHOP

Help your attendees complete their finished projects, advertise your next event, and bring a fewproducts to sell. For the Sensational Snowflakes Workshop, we recommend the followingon-hand inventory:

Recommended UpsellInventory Qty. Notes

ChalkMade™ ChristmasCountdown Kit 4 (Z214239)

Tree Cutouts 2 (S2142117)

Chalkology® Paste SinglesPalette Pack—Jingle 2 (PS2131131)

Complimentary paste 3 holiday colors

Top-selling Chalk Transfers®designs 6–8

Tree Cutout Patterns (C2142151) and 2 each of3 to 4 holiday and winter designs

Squeegee 3–5 Mini Squeegee (12-Pack, T191102)

As always, give your guests the ability to choose from all the Chalk Couture™ goodness bymaking sure you have a catalog and order forms on hand as well!