WMC Abstract Poster _9.12

7/24/2019 WMC Abstract Poster _9.12

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WMC042

Smart Cities [E-Governance Smart Governance]

Somayya Madakam, National Institute of Industrial EngineeringRamaswamy R., National Institute of Industrial Engineering

ABSTRACT

Population growth in the 21st century will see more people living in thecities for Quality of Life than in rural areas in any country. Unfortunatelythese cities are already dumped with innumerable pathogenic problemsthroughout the globe. How governments will guarantee that cities aremanaged and governed eciently today tomorrow and in future! "he#mart $overnance is the only way to give better administration in thecities as well in states nations and world. "he #mart $overnance standsfor #imple %oral &ccountable 'esponsive and "ransparent $overnance.

#mart $overnance is one of the #i( )imensions of #mart *ities. "heob+ective of this research article is to discuss the importance of #mart*ities #mart $overnance along with ,-$overnance concepts. Howeverthis paper is also discussing various nternet of "hings technologies inbringing #mart $overnance in many cities for #ustainable $overnance./urthermore this article bringing out #mart $overnance practices withsome city paradigms.

WMC043

Scope o E!ports An" #nvestments in Services Sector in t$e State

o Assam%An Empirica& St'"( )it$ Reerence to E"'cation Services

Rashmita Barua, Assam Don Bosco ni!ersity"our "o#al Banik, "auhati $ommerce $ollege

Niran%an Agarwal, Relaince &elecom 'td

ABSTRACT

"oday #ervices #ector has turned to be the most prominent sector of thendian ,conomy contributing to 0 per cent of ndias $)P. ndias trade inservices has been consistently on a rise and the services sector accounts

for the largest share in /) in3ows in ndia. ndias services sector hasemerged as a prominent sector in terms of its contribution to national andstate income trade 3ows /) in3ows and employment. 'eforms alongwith technological advancements growth of multinational corporationsand new modes of supply models developed by $&"# 4$eneral &greementof "rade in #ervices5 and large unsaturated domestic mar6et haveenhanced ndias trade and investment in services. ndias share ofservices e(ports in the world e(ports of services which increased from 7.8


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per cent in 1997 to 1.7 in 2777 and further to :.: per cent in 2711 hasbeen increasing faster than the share of merchandise e(ports in worlde(ports. /) in services has also grown over the past decade in partre3ecting the liberali;ation of many erstwhile government monopolyservices such as telecommunications ban6ing and insurance during the

1997s. #ervices today account for around 07 per cent of ndias total /)3ows.Presently the services sector holds a place of prominence in theshare of $#)P estimates in the economy of &ssam. "he state economyhas witnessed a pictures


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4/27

WMC0*0

Stress an" Emotiona& Manement in T$e /i$t o #n"ian Wis"om

A%it Du*ey, &he +ford $ollege of Engineering

ABSTRACT

#tress management has been one of the focal points in the >eld ofpsychology as well ashuman resource management where emotional intelligence andemotional management are emerging areas. #tresses are caused by bothphysical and emotional factors. #tress and emotional management bothhave much to do with attitudes motivation and behaviour. @hile coveringthese aspects the paper will analyse the factors responsible for stressand role of psychic propensities in emotional and stress management. "he

ndia classics li6e the Aedas the Upanishads the $ita etc. throw toomuch light though in scattered form on emotional management.

WMC02

1o&itica& 1rocesses an" #n"ivi"'a& Stress in t$e Conte!t o,rani.ationa& C$ane

Nidhi Mishra, Indian Institute of Management Ahmeda*ad

ABSTRACT"he current paper e(amines the relationship between political processesand individual stress in the conte(t of organi;ational change. "he paperproposes that three classes of moderating variables process factorsconte(tual factors and individual traits moderate the e?ect of politicalprocesses on individual stress. Process factors consist of perceptions of+ustice change fairness and participation in the change process andconte(tual factors consist of change characteristics li6e fre


5/27

WMC

A St'"( o Motivationa& actors o Women Entreprene'rs an"t$eir S'ccess

Sukh%eet (aur Matharu, -IMRRa!i $hangle, -IMR

Arna! $howdhury, -IMR

ABSTRACT

@oman constitutes the family which leads to society and =ation. #ocialand economic development of women is necessary for overall economicdevelopment of any society or a country. ,ntrepreneurship is the state ofmind which every woman has in her but has not been capitali;ed in ndiain way in which it should be. )ue to change in environment now people

are more comfortable to accept leading role of women in our societythough there are some e(ceptions. Cur increasing dependency on servicesector has created many entrepreneurial opportunities especially forwomen where they can e(cel their s6ills with maintaining balance in theirlife. Purpose of this empirical study is to >nd out motivational factors forwomen entrepreneurship and their impact on the success of womenentrepreneurs. Primary data was collected from 277 womenentrepreneurs with the help of self designed cant impact on entrepreneurialsuccess.

WMC23

Emerin ie&" an" T$eori.ation o Competin /oic

Sushanta Sarma, &A-MI

ABSTRACT

Crgani;ations are increasingly facing con3icting demands from theirinstitutional environment composed of multiple institutional logics.#ubmission to prescriptions of these logics poses danger of de>cit inlegitimacy for organi;ations. ,merging organi;ational >eld adds morecomple(ity to adoption of con3icting logics because of lac6 of any


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commonly shared norms and values. Prior wor6 highlights the role oftheori;ation in see6ing legitimacy in the face of competing demands. "hispaper ma6es a speci>c contribution by focusing on theori;ation strategiesin managing con3icting logics in an emerging >eld. @e identify ande(plain probable strategies which organi;ations may follow in an

emerging >eld. WMCC'stomer Base" Bran" E5'it(

Sangeeta Arora, "R NANA( DE) NI)ERSI&Neha $haudhary, "R NANA( DE) NI)ERSI&

ABSTRACT

Dranding has been immensely important for service based organi;ationsFfor services are identical and dicult to di?erentiate. %any serviceorgani;ations such as ban6ing telecommunication airlines and hotels

are facing competition and it is important for the service providers toestablish a strong brand 4Gim and Gim 27705.n the recent scenarioban6s and >nancial institutions are facing intense competition and areopting to establish strong brands. "herefore Drand building is a ma+orchallenge for ban6s. "he ob+ective of the present study is to develop amodel of customer based brand ermatory factor &nalysis provides asatisfactory >t of the model. "he results of ndependent sample t testshowed signi>cant di?erences in the perceptions of customers of publicand private ban6s with respect to customer based brand e


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related to it. t identi>es the dimensions of the client-consultantassociation in order to shed further light on the ways in which thisrelationship may be improved or enhanced. "he paper proposes aframewor6 consisting of the factors that lead to e?ective client-consultantrelationship which further leads to successful implementation of

organisation development intervention. #everal pitfalls in the client-consultant relationship are also discussed in this paper.


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WMC

Competitiveness t$ro'$ S'ccess'& Strateic C$anes

Sonali Sandi#ta Sahoo, II& (/ARA"-R(ailash B ' Sri!asta!a, II& (/ARA"-R

ABSTRACT

/or long-run sustenance achieving core competence and beingcompetitive has become the thumb rule for organi;ations. n order toachieve competitive advantage >rms o?ering products and services needto adapt to the changes happening in the e(ternal environment and bringstrategic changes to succeed. "he strategic changes can be related toculture process people or structure change or a permutation andcombination of these factors. "he present study attempts to evaluate

competitiveness through successful strategic changes in ndianorgani;ations from employees perspective. "he study was conductedusing mi(ed method research comprising semi-structured interviewsmodi>ed balance scorecard and >nancial indicators in 18 services andmanufacturing organi;ations. "he results indicated that similar processwas followed for successful change management by service andmanufacturing organi;ations. t was also found that successful changemanagement measured in terms of >nancial business process andemployee development has resulted in enhanced sales turnover andgrowth leading to competitiveness. t has implications for theorgani;ations and top management that managing strategic change byadopting the appropriate change process would help them achieve growthand competitiveness. "op management should develop innovativeinitiatives for accomplishing employee ob+ectives which is of utmostimportance to the organi;ations.

WMC82

An Eva&'ation o So'rce Cre"i9i&it( Mo"e& in Ce&e9rit(En"orsement Conte!t

0ohney 0ohnson, School of Management and Business Studies&i%o &homas, School of Management and Business Studies

ABSTRACT

#ource credibility refers to person positive characteristics that a?ect thereceiverJs acceptance of a message. n communication studies thischaracteristics are considered as an important factor in creating


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persuasion. %any scholars have e(plained cognitive response theory andsocial in3uence process theory as the underlining theory of celebritycredibility model!s e?ectiveness. *elebrity endorsement is a type ofadvertisement through which a celebrity certi>es the brand!s claim andposition by e(tending hisBher personality popularity and status in the

society or e(pertise in the >eld to the brand 4Cgunsi+i &. #ola 27125. "hecelebrity endorsement is a prominent mar6eting tool used by theadvertisers around the world. "here are many studies which hasevaluated the in3uence of source credibility in a celebrity endorsementconte(t. "his paper e(amine the literatures in the >eld of celebrityendorsement evaluating the economic bene>t of celebrity endorsementcelebrity and celebrity endorsement multi celebrity endorsement sourcecredibility model and theories e(plaining its e?ectiveness. "he study alsoevaluates cognitive response theory and social in3uence process as theunderlining theory behind the source credibility model.

WMC:4

6rain T$eor( Revisite"% #ts Ca'ses an" Conse5'ences

Bri%esh Mishra, IIM, Indore

ABSTRACT

"his paper traces the various causes of the drain theory conceptuali;edby the ndian nationalists and tries to study their consecant drain of wealth wascarried out by the Dritish coloni;ers the nationalists e(aggerated thee?ects of the drainF hence a criti


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revenue decline. *ustomers often feel negative e(periences of theservices availed to them. "hese may be high call rates call drop networ6congestion networ6 coverage and voice cant

delay between some responses maybe service upgrade an apology ordiscount and customers response 4may be churn5. #ervice providers lac6in an actionable intelligence and timely response system from networ6 tosubscriber. Lac6 in timely insight and delayed response directly resultsinto loss of revenue and opportunity both. "he 6ey challenge is how toma6e customers loyal so that customer lifetime and customer lifetimevalue is ma(imi;ed.

/or calling cards and prepaid customers attrition simply means loss ofrevenue opportunity. & post-paid subscribers attrition is theoreticallymore dangerous. #uch customers usually carry a signi>cant unpaid bill

with them. 'ecovering dues involves additional cost and in ma+ority ofcases results into write o?s. %inimi;ing loss through an intelligent systemwhich can identify potential churners and automatically lowering theircredit limit or involuntary stoppageBcancellation of services can reduceloss due to default. n addition an enhanced customer e(perience andimproved service opportunity can be devised for loyal and pro>tablecustomer segment.

WMC208

Coopetition on R'e" /an"scape% /ocatin t$e Ro&e o Creative

Searc$ Ro'tinesMalay Biswas, Indian Institute of Management Rohtak

ABSTRACT

Using prospect theory threat-rigidity hypothesis and behavioral theory ofthe >rm we e(plain the emergence of coopetition in a diverse resourceconstrained environment and as to how >rms attempt to overcomediverse resource constraints by launching creative search routines tomanage coopetition. Dased on a sample of 8207 manufacturing >rms from,uropean countries we >nd that diverse genre of resource constraints i.e.

>nancial resource constraints mar6et constraints and 6nowledgeconstraints share concave relationships with coopetition. Having a?ectedby resource constraints >rms deploy a number of organi;ationalresponses as countermeasures. n this study we construe creative searchroutines as one of such organi;ational response and e(amine itsrelationship with coopetition. @e >nd that launching creative searchroutines while facing resource constraints is also value accretive oncoopetition. Cur study ma6es a strong case for viewing certain degree of


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resource constraints as an opportunity for building coopetitive relationshipwith the competition.

WMC232

E!cess Manaeria& Rem'neration an" 't're Compan(1erormance%A 6(namic 1ane& St'"(

'akhwinder Singh (ang, "uru Nanak De! ni!ersity-ayal Nanda, "uru Nanak De! ni!ersity

ABSTRACT

"he present study e(amines the impact of e(cess managerialremuneration related with governance and ownership characteristics onfuture company performance in a sample of 1:I listed companies in ndia

from 277: to 2712. & dynamic panel system $enerali;ed %ethod of%oments 4$%%5 has been applied and the results reveal that e(cessremuneration has no signi>cant impact on future company performance.t implies that ownership and governance variables act as pro(ies of someomitted determinants of the directors end a relationship


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between these two positive variables in the organi;ational conte(t i.e.organi;ational virtuousness and Psy*ap and also see how the twovariables in a symbiotic relationship lead to further enhancement ofemployee performance. "he present paper is an attempt to throw light onthis in the conte(t of review of literature pertaining to the areas of

Jpositive organi;ational behaviorJ and Jpositive organi;ational scholarshipJidentify gaps in the research literature and propose a research paradigmfor the ne(t decade.

WMC23

6oes #nstit'tiona&


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indicators from the macroeconomic environment. t appears that currentlythere are no strong evidences suggesting >nanciali;ation in the ndianconte(t. However the economic environment seems conducive towardspossible >nanciali;ation in future.

WMC28

To)ar"s an #nterate" Mo"e& o t$e A"option o Ana&(tics in,rani.ations

)amsi )alluru#all, IIM $alcutta

ABSTRACT

&nalytics is becoming increasingly popular among the academics and

practitioners. @hile the strategic signi>cance of analytics has been wellunderstood much less wor6 has been done to understand the di?usion ofanalytics in organi;ations. "his study is intended to partially address thegap. Dased on a review of e(isting literature from nformation #ystemsCrgani;ation Dehavior and nnovation "heory a set of factors li6ely toimpact the adoption of analytics in organi;ations has been identi>ed anda conceptual model proposed. & methodology has been suggested toempirically test the propositions.


14/27

WMC28:

6iamon" Mo"e& o Competitive A"vantae o t$e irm% AM'&tit$eoretica& 1erspective

Sandee# Si!akumar, Indian Institute of Management (o1hikode

Sree!as Sahasranamam, Indian Institute of Management (o1hikodeABSTRACT

/irm heterogeneity and competitive advantage has always been a line ofinrm.

WMC2:0

S'stainin Competitiveness - >o) Emerin Econom( irms 1&'in

Reso'rce Gap-A B'siness Mo"e& Approac$

Ni!isha Singh, IIM Indore

ABSTRACT

Liberali;ation opened emerging economies mar6ets for other developedand emerging economies. "his on one hand helped emerging economy>rms 4,,/s5 to gain from 6nowledge and e(perience of developed >rmsand on other hand increased competition at domestic level. "hus various,,/s started going for internationali;ation to plug in resource gap. ,,/stry to plug in resource gap through networ6s innovation resource basedview and ac


15/27

ABSTRACT

"his paper focuses on the paradigm shift that our information economy iswitnessing from generic leadership to electronic leadership in a disruptiveholistic fast changing and turbulent business environment consisting ofalgorithms programs and codes to trac6 user movement over the digital

platform. "he organi;ations need not to choose one best way to lead inorder to gain the momentum over its competitors. n the digital age theorgani;ations have started trac6ing user over web his movements hisbrowsing information pertaining to his li6ings and disli6ings are beenused by the leaders in order to strategi;e and the greatest digital mindsare providing support to these organi;ational leaders for strategi;ing and3ooding user with choices based on his li6ings.%oreover the futureleadership will get more and more personali;ed and advanced with aconglomerate blend of cutting edge technology leadership and strategywithin the e(isting paraphernalia. "his paper suggests a new leadershipmodel that is the coded model wherein the leadership gets more andmore personali;ed based on the codes that traps user movements and hisbehavior over the web.

WMC2*0

Ro&e , 1ro?ect ,)ner in E-Government 1ro?ect S'staina9i&it(

Am*u% Anand, IIM $alcutta

ABSTRACT

,(tensive investment in e-$overnment pro+ects demands sucientattention to the issue of their sustainability. &mongst the many factorsthat in3uence pro+ect sustainability the role of a pro+ect owner is critical."his is because a pro+ect owner plays an important leadership role. @ithinthis conte(t this study e(amines the role of a pro+ect owner in ensuringperformance sustainability of an e-$overnment pro+ect. "his studyemploys case study as the research strategy to theori;e the role of pro+ectownership in e-$overnment pro+ect sustainability. Using a single-caseembedded design Mhansi Man #uvidha Gendra 4MM#G5 has been e(plored todiscuss the role of a pro+ect owner.

Aarious important roles of a pro+ect owner have been identi>ed and theimportance of pro+ect owner continuity has been highlighted. "his is foundto be more important in the initial phases of an e-$overnment pro+ecti.e. during conceptuali;ation and implementation. "he analysis alsoindicates the importance of the pro+ect ownerJs contribution in the


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institutionali;ation of an e-$overnment pro+ect. nvolving citi;ens inpro+ect conceptuali;ation and implementation empowering citi;ens tomonitor pro+ect performance and incentivising 6ey sta6eholders havebeen identi>ed as three 6ey mechanisms in aiding institutionali;ation andhence enhancing sustainability of e-$overnment pro+ects.


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WMC2*:

An E!p&orator( St'"( , inancia& #nc&'sion@ inancia& /iterac(an" Savins Mo9i&i.ation

#n T)o pper Assam 6istricts o ;ort$ East #n"iaSuman Sarmah, "$$ $EN&RE +2 MANA"EMEN& S&DIES, "A/A&I

$+MMER$E $+''E"E

ABSTRACT

)evelopment of economy cannot be made in seclusion. ,conomicdevelopment can only be accelerated with the inclusion of all segments ofpopulation within the range of >nancial services especially theeconomically wea6er sections of the society and the rural people. "he$overnment and the 'eserve Dan6 of ndia have ta6en several proposals

to bring the underprivileged and wea6er sections of the society within theban6ing fold which have had a positive impact. However the magnitudeof the problem is enormous and still a si;eable portion of the rural andurban low income population has very little access to >nancial servicesand also being deprived from various economic pac6ages declared by thegovernment from time and again. n the ndian conte(t >nancial inclusionhas been described as the provision of a?ordable >nancial services vi;.access to payments and remittance facilities savings loans andinsurance services by the formal >nancial system to those who aree(cluded and deprived from such bene>ts. "he present study attempts toestablish a relationship between >nancial literacy and saving mobilisation

with respect to achieving >nancial inclusion among the samplepopulation. Geeping in mind the aforesaid theme the author have madean academic e(ercise and this paper is the outcome of the same.

WMC2**

An E!p&orator( St'"( amon 1rospective Entreprene'rs in6i9r'ar$ an" Tins'ia 6istricts o pper Assam #n"iaD

Suman Sarmah, "$$ $EN&RE +2 MANA"EMEN& S&DIES, "A/A&I$+MMER$E $+''E"E

ABSTRACT

,ntrepreneurship may be a signi>cant choice among people to deal withthe constantly growing unemployment situation particularly in the =orth,astern 'egion of ndia. "his calls for a detailed focus on the ma+orreasons that may in3uence people to opt for an entrepreneurial living. #o


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this study has been attempted to identify such reasons forentrepreneurship in the )ibrugarh and "insu6ia districts of Upper &ssam.Primary data was collected through a survey of :77 respondents who areprospective entrepreneurs in these districts. "he study discovered thatpersonal development and being independent are found to be the most

important reasons for ta6ing up an entrepreneurial career among most ofthe respondents irrespective of their educational cation place ofresidence marital status gender and age. #till other reasons li6eachievement of recognition in society and better 3e(ibility to loo6 afterfamily responsibilities may be also important in this regard. "hese may beaccentuated in any self employment generation schemes among localpeople on the part of the $overnment or other agencies in these districtsin the near future.

WMC3

Assessin Bran" Tr'st Associate" )it$ ,n&ine S$oppin AmonMetropo&itans

Neha Soni, Rungta $ollege of Engineering 3 &echnology, Bhilai,$hhattisgarh, India,

Sushil -unwatkar, Rungta $ollege of Engineering 3 &echnology, Bhilai,$hhattisgarh, India,

Mano% )erghese, Rungta $ollege of Engineering 3 &echnology, Bhilai,$hhattisgarh, India,

ABSTRACT

"echnological advancement electronic commerce and electronicmar6eting have changed the shopping behavior of consumers switchingfrom regular to online shopping. )ue to global reach of the internetconsumers can now buy goods and services with a wide range ofcategories anytime anywhere and get it delivered at any location. "hisstudy empirically investigates the factors in3uencing online brand trustw.r.t. online service of Print Dindaas. #ecurityBPrivacy Perceived 'is6Drand 'eputation @ord-of-%outh Publicity Quality of nformation and#hopping ,(periences are some of the factors that a?ects online brandtrust. & survey of 207 customers was conducted through structureddence of theconsumers towards online shopping.

WMC33


19/27

Manaement o ra'"% A Case , #n"ian #ns'rance Sector

Sunita Mall, Narsee Mon%ee Institute of Management Studies ni!ersity-arita Shah, 2uture "enerali India Insurance $om#any

-rasun "hosh, '3& Infotech

ABSTRACT

/rauds in insurance are typically where a fraudster tries to gain unduebene>t from the insurance contract by ignorance or wilful manipulation."he study aims to determine whether a particular incoming claim in futureshould be accepted or re+ected. Using the claims data 4bac6 end5 in motorinsurance obtained from the company for the period of 277-271I thisstudy focuses on studying the pattern e(hibited by those claims whichhave been re+ected and accepted as well. "he prime motive of the studyis to identify the important or the signi>cant triggers of fraud and to

develop an algorithm using these signi>cant triggers. "his study ma6esuse of statistical techninds that variables li6e #eatsB"onnage =*D "ype of Aehicle$@P # )L #tate #imilarity and Previous nsurer are found to besigni>cant at 1O level of signi>cance the variables li6e Dranch *ode and'is6 "ypes are found to be signi>cant at 0O level of signi>cance. t isobserved that the probability a claim with a particular combination ofDranch code "P /lag #tate #imilarity $@P and 'eporting )elay is verymuch li6ely to be a fraudulent claim whereas the probability that a claimwith a speci>c combination of Dranch code "ype of vehicle#eatsB"onnage Dranch *ode and Previous nsurer is very much li6ely to bea non-fraudulent claim. "he $ain chart depicts that our model is a fairlygood model."he implications of this study are the model built will help the insurancecompany in settling the legitimate claims within less time and less costand help identifying the fraudulent claims.

WMC38

Recent 6eve&opments #n /o) Cost CarrierF Researc$% A Revie), Top Air Transport o'rna&s


20/27

Manish ada!, ni!ersity of -etroleum 3am#4 energy Studies&arun Dhingra, ni!ersity of -etroleum 3 Energy Studies

ABSTRACT

'ecent trends in the Low *ost *arrier 4L**5 literature is reviewed in thisstudy from 2770-2710.Cn the basis of systematic review189 articleslocated in 27 top air transport +ournals are categori;ed into 9 distincttopicsBma+or themes 415 &irline #trategyF 425 &irline Dusiness %odelF 4:5&irline ,conomicsF 4I5 &irline PerformanceF 405 &irline %ar6et #tructureF 485&irline CperationsF 45 &irline #ales N %ar6eting F 45 &irline #erviceQualityF 495 &irline N &irport 'elationship. &ll themes are reviewed N theirintra lin6ages are presented in the study. *oncluding thoughts concernsthe regional contribution of L** research the pervasiveness of L** levelof analysis and futuristic research scope in the >eld of low cost carrier

4L**5.WMC3*4

M'&tip&e 1s(c$o&oica& Contract an" 6iversit( #n +CA Times% AConcept'a& rame)or Base" on an E!p&orator( St'"(

0yoti -ant, -rin. '.N.5elingkar Institute of Management De!elo#ment andResearch

)i%aya ), Indian Institute of Management 6IIM7 &richy

ABSTRACT

)iversity %anagement in ndia is ta6ing ground due to business bene>tsof a diverse wor6force. "he advantage of promoting diversity has beenestablished in literature. However to leverage the power of a diversewor6force managers today need to manage a diverse wor6force in adeeper manner. @hen organi;ations ma6e an honest attempt tounderstand thee(pectations of minority-represented employees who arewomen di?erently-abled and culturally diverse employees they view theirorgani;ation favourably and supporting diversity. "his paper proposes aconceptual model based on established literature and the gaps supportedwith >ndings of an e(ploratory study to understand the important

wor6place e(pectations of minority employees. Cur e(ploratory researchhas shown that e(pectations related to compensation and bene>ts careergrowth and development wor6 environment and culture +ob relatede(pectations e(pectations from management and the boss and lastly3e(ibility at wor6 and wor6 life balance are important to youngsters today."he model proposes that employee diversity creates di?erente(pectations and multiple psychological contracts in the organi;ations. taims to measure the ful>llment of these e(pectations and its impact on


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the +ob performance of employees and their retention.

Purpose "he proposed conceptual framewor6 when tested and provencan increase the understanding of psychological contract in a diversewor6force including women physically disabled and those from di?erent

geographical locale./rom a people management perspective it can build ahealthy employee-employer relationshipand a positive climate inorgani;ations in AU*& times.

Criginality and contribution Until now most organi;ations in ndia focusedon diversity as a response to a discrimination case. "he paper proposes amodel if proven argues for e?ective and sustainable management ofemployer-employee relationship ta6ing cogni;ance of the heterogeneity ofemployee e(pectations in the psychological contract. t will contributetothe literature on under-researched areas of diversity management andpsychological contract in ndia.

WMC40

Bri"in T$e Gap #nc'rre" as a Res'&t o Comm'nication inM'&tic'&t'ra& ,rani.ations%

A Revie) o M'&tic'&t'ra& Comm'nication in M'&tic'&t'ra&,rani.ation

Anchal 'uthra, SRM ni!ersity(a!ita Dahiya, SRM ni!ersity

ABSTRACT

&s the result of globali;ation the world is getting closer day-by-day andtransforming into universal community. "he organi;ations are inprogressive state and converting into a hub of culturally variedindividuals. "his diversity is good as it brings signi>cant perspective li6einnovative thin6ing improved +udgement inspiration etc. Dut on theother side these cultural discrepancies also become the root cause ofclashes encounters intricate situations and communication collapse etc.&mong all these issues communication can be considered as one of thebiggest challenges of multicultural organi;ations as di?erent areaemployees spea6 di?erent languages and unable to communicatee?ectively. "his ine?ective communication leads to a state of confusionand ambiguity among employees partners and customers. )ue to


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unsuccessful pro+ects business partners and customers becomeunsatis>ed and organi;ations get converted into a de+ected place. "hepurpose of this paper is to 6now the how communication is acting as achallenge in multicultural organi;ations. @ith the help of the e(istingliterature author has made an attempt to e(plore the various factors

which ma6e communication a challenge to %ulticultural organi;ationswhat all are the areas which may get a?ected due to dearth of productivemulti-cultural communication and suggestions to improve multiculturalcommunication.

WMC4

W$atHS in t$e ;ame= 1ro9a9&( More t$an W$at Meets t$e E(e

Manu -rasad, IIM &richyA*hishek &otawar, IIM &richy

Ran%eet Nam*udiri, IIM Indore

ABSTRACT

=ame dropping studied in impression management literature broadly asa part of ingratiatory behaviors has been de>ned as a tactic that assertssocial closenessR between the individual who drops the names and whosename is being dropped. n this wor6 we try to broaden the scope of thisde>nition by identifying other referents of name dropping. @e 4proposeto5 study this behavior under di?erent social conte(ts to analyse thevaried motivations of individuals for indulging in 4such5 behavior.*onceptual models that detail the antecedents and desired conse


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"he growth of ndian economy is conspicuous. &s per Pw* report @orld in2707 4/enson 27105 ndian economy is forecast to e(pand even fasterthan *hina after 2727 ma6ing it the leading economy by 2707. "hisindicates that ndia is right now at the cusp of economic boom and thus itwill encounter enormous changes in all the sectors in the coming decade.

@orldwide it has been observed that such developments hamper thephysical and psychological wellbeing of the people involved due toincreased pressure and competition. #uch issues have been addressedwell in the west with the emergence of the Positive Psychologymovement. "his leads to a shift in the research paradigm with a focustowards positivity and well being in various wor6 conte(ts li6e healthcareeducation farming and so on. ndian economy and its various facets toowill encounter such issues and trends thereafter in the ne(t decade. @iththis connotation in mind the present paper is an attempt to review suchpositive practices in various conte(t and how it can be turned into apowerful tool in transforming ndia in the coming decade.

WMC44:

;eotiatin #"entit( in t$e A9sence o 6iversit( 1o&ic(%E!perience o a transman in a Sma&& Service ,ranisation

Animesh Bahadur, &A-MI(unal (amal (umar, &A-MI

ABSTRACT

"he H' literature by and large loo6s at diversity as an issue to be

managed with due support of suitable policies and practices. @hile thereis reason to study the impact of conscious philosophy and action behindthe armative action non-discrimination and special provisions in largeorganisations it is e


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structure the >nal 4in this case positive5 identity at wor6place.

WMC48

T$e Concept o B&ea >o'se% A Revie) o #ts Genesis an" itsRe&evance in t$e T)ent(-irst Cent'r(

Bishakha Ma%umdar, IIM Indore

ABSTRACT

"he paper reviews the origin and development of the concept of Dlea6House as epitomi;ing organi;ations devoid of the presence of an e?ectivelabour union and of bene>cial human resource management practices. &noverview is provided of the characteristics of Dlea6 House and varioustheoretical framewor6s that contributed to the concept. "he relevance ofthe concept of Dlea6 House in the present world is e(plored S especially inview of globali;ation diversi>ed wor6forces and dwindling support forlabour unions.


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WMC40

1assenersH Satisaction 1erceptions )it$ Air&ine Service


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WMC48*

>o) m'c$ ree"om 6oes ,ne ;ee" =

- -adma!athy Dhillon, IIM $A'$&&A

- Shi!ram Dhillon, ni!ersity Business School, -an%a* ni!ersity,$handigarh

ABSTRACT

n recent times +ob autonomy has gained prominence since it leads toincreased +ob satisfaction and the well being of the employee in thewor6place. &part from what can be done to increase autonomy and henceengagement with wor6 and greater identi>cation with organi;ationalgoals the paper attempts to >nd out what research says on the impact ofincreasing autonomy on employee productivity innovation and wor6er

morale. Desides this it reviews various factors that drive and in3uenceautonomy li6e for e.g. How does say +ob autonomy in the health sectordi?er from autonomy in the higher education sector. /inally we >nd thelimitations in the literature that can lead to future productive research inthis >eld.

WMC4*

#n"ivi"'a&% Bri"e or /earnin 9et)een Gro'psAr!ind Shatdal, +rgani1ational Beha!ior and /uman Resource

Management "rou#

School of Management and Entre#reneurshi#Shi! Nadar ni!ersity

ABSTRACT

Paper proposes that group structures can have a permanent position for atemporary member to easily accommodate them. would call the groupmember >lling this position in the group structure bridge member.#econd the bridge member is considered uni


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in the structure will help the permanent members in reali;ing that abridge member may +oin the group to assist them in achieving their goals.

Documents

WMC Abstract Poster _9.12