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Wright Marshall Brand guidelines
Page 1 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Pallette
Sub brands
Stationery
Newsletters
Useful contacts
Brand guidelines
To help you find what you want quickly, click on the contents list to navigate around the document or use the forward and back arrows. To quit, press ‘esc’ (escape) on your keyboard and go to the ‘File’ menu.
Wright Marshall Brand guidelines
Page 2 of 34
Our logo is our visual brand – our trademark. It has heritage and value. It is precious to each and every one of us. If we are sloppy in its use, people will assume we adopt the same approach to our services, and we will go down in their estimation.
However, if we adopt a highly professional approach to managing our visual identity, we will send out much more positive messages. Consistency, care and attention to detail should therefore be our watchwords when using any of the Wright Marshall logo or promoting the Wright Marshall brand.
These guidelines are designed to help you get the most from our brand and any marketing material. When in doubt, refer to this guide or contact the marketing team for help.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Wright Marshall Brand guidelines
Page 3 of 34
Who we are and what we do
Wright Marshall is the North West’s leading Fine Art, Agricultural Auctioneers and Property specialists; with a network of estate agent offices, salerooms and markets across Cheshire, Shropshire and Derbyshire.
We aspire to be the leading property specialists and general auctioneers throughout Northwest, and want to do this with integrity and expertise.
Our value proposition
We offer unrivalled expertise in the sale and auction of livestock, agricultural products, fine art, collectables and commercial & residential property.
Our positioning statement
For the home buyer/seller, farmer, collector and buyer, Wright Marshall auctioneers and property agents has over 100 specialist staff and a huge client database of over 50,000. With an on-line and offline presence, we can sell and market your possessions nationally as well as internationally. And because we operate within a local setting, Wright Marshall provides convenience, value for money and impeccable service.
Our USP
Traditional values, unrivalled expertise
Introduction
About us
Our logos
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Wright Marshall Brand guidelines
Page 4 of 34
The principle logo
There are strict rules applying to the general layout, proportion, typeface and colour of the logo. These rules MUST be adhered to.
The logo must appear in the proportions illustrated. No other layouts should be used.
Full colour version
This is the preferred option.
Artwork for all logos is available in ‘eps’ or ‘JPEG’ format from the Business Development and Marketing Manager.
Corporate colours
The colours that make up the logo are the principle colours of our colour palette.
Blue Pantone®: 533C CMYK: 95/72/15/67 RGB: 0/30/69
Red Pantone®: 1797C CMYK: 2/98/85/7 RGB: 217/34/49
Yellow Pantone®: 113C CMYK: 0/2/83/0 RGB: 255/238/69
Introduction
About us
Our logo
Single colour
Web version
Newsprint
Size and space
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Wright Marshall Brand guidelines
Page 5 of 34
Introduction
About us
Our logo
Single colour
Newsprint
Size and space
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Single colour
There may be certian situations where it is appropriate to use a single colour version of the logo.
The verison illustrated here is the only single colour version available.
There is no greyscale version.
In most applications, the single colour version should be used in black and white, however, this may not always be possible depending where the logo is being reproduced.
Wright Marshall Brand guidelines
Page 6 of 34
Low quality printing
Some processes such as newspapers will never reproduce the logo as we would like. Therefore, we have developed a CMYK and single colour version that should be used in these situations.
We have used a slightly bolder version of the font that is easier to reproduce.
This version should ONLY be used where quality is an issue.
Introduction
About us
Our logo
Single colour
Newsprint
Size and space
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Wright Marshall
Wright Marshall
Wright Marshall Brand guidelines
Page 7 of 34
Exclusion area
The exclusion zone is the minimum area around the logo that must remain clear of typography or any other graphic device. The exclusion zone is the height of the x. This applies to all sizes and versions of the logo.
Preferred minumum size
To ensure legibility and allow for ease of recognition, the logo should ideally never be reproduced any smaller than 15mm or 80 pixels in height.
Asolute minumum size
The absolute minimum size for print should be no smaller than 12mm.
Introduction
About us
Our logo
Single colour
Newsprint
Size and space
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts15mm
x
12mm
Wright Marshall Brand guidelines
Page 8 of 34
Don’t…
Our logo is important so it needs to be protected. It must NEvEr be redrawn or modified in any way.
Always make sure that the logo is clearly distinguishable on any background.
Do…
If there is any question about its readibility, you may use a thin white keyline around the outer box to make it stand out.
Wright Marshall
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Wright Marshall Brand guidelines
Page 9 of 34
Typefaces
Our corporate font is Helvetica Neue. If you don’t have this font on your system, then you should use Arial in corresponding weights.
Helvetica Neue (or Arial) should be used for all internal and external communications including emails, faxes, letters and reports.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
ABCDEFGHIJKLMNOPQrSTUvWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Helvetica Neue (T1) - 35 Thin
Helvetica Neue (T1) - 36 Thin Italic
Helvetica Neue (T1) - 45 Light
Helvetica Neue (T1) - 46 Light Italic
Helvetica Neue (T1) - 55 Roman
Helvetica Neue (T1) - 56 Italic
Helvetica Neue (T1) - 65 Medium
Helvetica Neue (T1) - 75 Bold
Helvetica Neue (T1) - 85 Heavy
Wright Marshall Brand guidelines
Page 10 of 34
Colour Palette
Wright Marshall corporate colours are Blue, red and Yellow as listed on page 4 of these guidelines. However, we have selected a series of secondary colours that can be used with our corporate colours to help keep our communications and publications fresh and current.
Where possible only one colour palette should be used for any one document. Try not to mix colours from multiple palettes. Only tints of 30% and 10% can be used.
The red and the yellow from the logo should only be used sparingly and only as accent colours. The corporate blue can be used liberally with the any of the colours from the secondary palette.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette (1/2)
Sub brands
Stationery
Newsletters
Useful contacts
WARM PALETTE
GREEN PALETTE
BLUE PALETTE
Pantone®: 407 CMYK: 0/8/9/26 RGB: 204/194/189
30%
10%
30%
10%
30%
10%
30%
10%
30%
10%
30%
10%
BLUE RED YELLOW
Pantone®: 5565 CMYK: 30/0/24/26 RGB: 156/181/169
Pantone®: 542 CMYK: 62/22/0/3 RGB: 97/164/215
Pantone®: 406 CMYK: 0/5/6/16 RGB: 255/217/213
Pantone®: 5575 CMYK: 20/0/16/17 RGB: 188/206/197
Pantone®: 543 CMYK: 41/11/0/0 RGB: 160/201237
Wright Marshall Brand guidelines
Page 11 of 34
Colour Palette
This shows how the colours work with the logo.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette (2/2)
Sub brands
Stationery
Newsletters
Useful contacts
Wright Marshall Brand guidelines
Page 12 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
The business has three main sub brands:
- Property
- Fine Art & Antiques
- Livestock and Agriculture
Each of these areas of the business have specific audiences. The visual language we use to talk to each of those audiences is different for each, while still maintaining the overall integrity of the Wright Marshall brand
Wright Marshall Brand guidelines
Page 13 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property (1/3)
Using the swoosh
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Property
Wright Marshall property is made up of four distinct areas:
• EstateAgency
• Lettings
• Commercial
• CharteredSurveyors
Estate Agency, Lettings and Commercial, have a very specific look and feel designed to stand out in this highly competitive market.
The following pages show the elements that make up this sub brand and how it applies in certain situations.
Wright Marshall Brand guidelines
Page 14 of 34
Property logos
Because of the subtle differences between the different areas of the property division, and their kerbside profile, it’s important that they are instantly recognised by their differing customers.
For this reason, a series of logos have been deveoped that are speicific to this division.
In order to create good consistency and customer recognition, it’s important that the logo is only used in specific formats. A maverick approach to its use will convey the same message about our business.
When used in their square format, these logos should be used exactly as illustrated and not distorted in any way, And the elements should not be separated and used on their own.
However, there is some flexibility, which will be covered in subsequent pages.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos (1/2)
Property
Using the swoosh
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Estate AgentsWright Marshall Wright Marshall
Lettings
Wright MarshallCommercial
Chartered SurveyorsWright Marshall
Wright Marshall Brand guidelines
Page 15 of 34
Property logos - variations
Depending on their usage, the yellow background can be extended and the position of the ‘roundals’ repositioned within the background.
However, there are rules that need to be followed:
- the inner blue circle must NEvEr bleed off the edge of the page or image.
- the red circle must ALWAYS bleed off the top and right hand side of the image or page.
The following pages give examples of how it this should and shouldn’t work.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos (2/2)
Property
Using the swoosh
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Estate AgentsWright Marshall
Estate AgentsWright Marshall
Wright Marshall Brand guidelines
Page 16 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property (1/3)
Using the swoosh
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
For Sale, To Let and Sold boards
Our external marketing boards are the most prominent and recognisable element of our marketing and has the logo positioned to the top right of the board.TO LET
www.wrightmarshall.co.uk
Wright MarshallEstate Agents
Wright Marshall Brand guidelines
Page 17 of 34
Property logos - variations
These two examples show how to use and how not to use the logo. The top version has the logo positioned on the left - this should not be used.
The bottom example has the logo bleeding off the top and right hand side and echoes our ‘for sale’ boards, which are the most recognisable element of our marketing.
By keepiing the logo to the top and right of your marketing material, strengthens our brand and enhances customer recognition.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property (2/3)
Using the swoosh
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Our properties are selling fast!
01244 [email protected]
Why not call today for free marketing advice and to fi nd out more about our specialist Fine & Country property service?
Estate AgentsWright Marshall
Our properties are selling fast!
01244 [email protected]
Why not call today for free marketing advice and to fi nd out more about our specialist Fine & Country property service?
Our properties are selling fast!Why not call today for free marketing advice and to find out more about our specialist Fine & Country property service?
01244 [email protected]
Wright Marshall Brand guidelines
Page 18 of 34
Property classified
In certain instances it may not be possible to have the logo bleeding off the page.
in this example of our classified advertisements, we show the logo used as the ‘squared up’ version (see property/logos).
However, the logo should always appear on the outside of the page as this is the most prominent position. Therefore, on a left hand page it should be positioned on the left and on a right hand page, on the right.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property (3/3)
Using the swoosh
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
SaleS agreed in the laSt 10 dayS
UNDER
OFFER
CLOTTON
UNDER
OFFER
HOLT
UNDER
OFFER
AUDLEM
UNDER
OFFER
BURLAND
UNDER
OFFER
HARTfORD
UNDER
OFFER
NOMANsHEATH
UNDER
OFFER
TILsTON
UNDER
OFFER
NANTWICH
UNDER
OFFER
WRENBURY HEATH
UNDER
OFFER
WRENBURY HEATH
UNDER
OFFER
CUDDINgTON, NORTHWICH
UNDER
OFFER
LLAN-Y-PWLL
UNDER
OFFER
WIsTAsTON
UNDER
OFFER
BICkERTON
UNDER
OFFER
BLAkENHALL
UNDER
OFFER
ALPRAHAM
CONtaCt Us FOR a FREE valUatiON
Tarporley 01829 731 300 Chester 01244 317 833
Wright Marshall Brand guidelines
Page 19 of 34
The swoosh
Because the property side fo the business has its own specific look and feel, in certain instances, it may be appropraite to use the ‘swoosh’ from the corporate logo as a graphic element.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property
Using the swoosh (1/2)
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
www.wrightmarshall.co.uk
Survey & ValuationWright Marshall is a respected member of the Royal
Institution of Chartered Surveyors and as such offers a
comprehensive range of professional services.
For anyone wishing to buy a home we offer a full range of valuation
and survey reports, including the very popular RICS Homebuyers
Report and more detailed Building Surveys.
Formal written valuations may be needed for:• Probate
• Matrimonial
• Court Proceedings
• Taxation
• Gifts and family division
We shall be happy to provide a free quotation without obligation.
Quotations will be based upon the size, location and age of the
property, so please have this information to hand when contacting us.
A4 Landscape Commercial Document
Professional Serviceswww.wrightmarshall.co.uk Wright Marshall
www.wrightmarshall.co.uk
HomeBuyer ReportThe Royal Institution of Chartered Surveyors (RICS)
has introduced a new version of the tried and tested
Homebuyer Survey.
The objective is to provide a clear and concise report for those
wishing to know a little bit more about their potential new home.
By using colour (green, amber and red) and condition ratings, the
various points raised by the report can be easily appraised as to
urgency and severity.
At Wright Marshall we have a team of surveyors who will produce
reports tailored to the needs of our individual clients and on all types
of residential and commercial property. Covering most of Cheshire,
South Manchester, North Derbyshire and South Yorkshire, we provide
realistic and practical advice for a very competitive fee.
www.wrightmarshall.co.uk
Planning & DevelopmentValuations & Feasibility Studies.
Wright Marshall have extensive experience in advising
land and property owners on a wide range of planning and
development matters.
We can identify development potential and advise on the best means
of promoting it. We negotiate with developers on behalf of landowners
terms for development options and conditional contracts and liaise
thereafter with developers in ensuring that clients’ interests are
safeguarded.
We negotiate the price payable with developers following the grant
of planning permission. We submit planning applications on behalf
of landowners and negotiate with local and unitary Development
Authorities in relation to a wide variety of property for many
alternative uses.
We advise upon, and apply for, Certificates of Lawfulness of Existing
Use or Development. We submit appeals against the refusal of
planning applications and enforcement notices and appear at public
enquiries as expert witnesses and advocates.
www.wrightmarshall.co.uk
Commercial Property Services We offer consultation, professional and agency services for
all types of commercial and industrial premises in the
North West region.
From small retail units, offices, light industrial units to large scale
industrial development sites.
Our services include:• Condition Reports
• Mediation to resolve disputes
• Commercial Valuations
• Party Wall dispute assistance
• Expert Witness services
• Rating Valuations and advice
• Acquisition
• Investment
D1
Estate Agents 5
Wright Marshall Brand guidelines
Page 20 of 34
The swoosh
Because the property side fo the business has its own specific look and feel, in certain instances, it may be appropraite to use the ‘swoosh’ from the corporate logo as a graphic element.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property
Using the swoosh (2/2)
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
www.wrightmarshall.co.uk
Why UseWright Marshall?Our Lettings & Management Department is dedicated to
offering all clients the very best service available.
We understand that letting a property for the first time can be a
daunting experience. Our dedication to Lettings and clients allows
you to have total confidence and peace of mind, when you choose to
work with us, that your investment is protected.
[email protected] Marshall
Lettings
Lettings & Management Department
www.wrightmarshall.co.uk
www.wrightmarshall.co.uk
Starting theLetting processThe service you decide will depend on how involved
you want to be as a Landlord, from the basic request of
finding tenants to adding on rent collection, all the way up
to a fully managed service.
You should also give careful thought to the kind of tenants you want
or don’t want. Are you happy for families or would you prefer only
professional couples? Are you looking for a long or short
term tenancy?
Meet with one of our dedicated Letting representatives for an
appraisal and they will be able to help you decide on the kind of
service you require.
www.wrightmarshall.co.uk
Unfurnished While not completely empty, an unfurnished property will appeal to
tenants who already have their own furniture and do not want to pay
extra for storage. In an unfurnished property you will still need to
provide window and floor coverings and some form of cooking facility.
Furnished If your property is marketed as furnished, most potential tenants
would expect to find the majority of furniture and electrical appliances
that they would need for everyday living. It is important to remember
that you will be responsible for repairing or replacing any items that
you provided at the start of the tenancy.
Lettings Management Brochure Lettings 13
M1
Wright Marshall Brand guidelines
Page 21 of 34
Fine & Country
We work in association with Fine & Country to market properties nationwide. Fine & Country have award winning marketing strategies and an exclusive Park Lane office to entice the more prestigious property buyers.
The following pages show how we use the Wright Marshall and Fine & Country logos together.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property
Using the swoosh
Fine & Country (1/3)
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Wright Marshall Brand guidelines
Page 22 of 34
Wright Marshall and Fine & Country ad template
When promoting with Fine & Country, the Wright Marshall logo falls outside the corporate guidlines for logo usage.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property
Using the swoosh
Fine & Country (2/3)
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
• Kitchen• 4 Reception Rooms• 5 Bedrooms Box Rm
• Bathroom• Garage Gardens• Potential for Improvement
An exceptional, fully renovated Country House with superb views over the Cheshire plain.
KELSALL
£1,200,000
UNDER
OFFERUNDER
OFFER
NEWNEW
Mark Johnson Louise Chapman Harriet Button Caroline Buckley
Wright Marshall Fine & Country promote properties through a network of over 300 regional and international offices as well as the remarkable international property centre in Park Lane, London.Eight offices across the North West together with extensive national connections.
Wright MarshallEstate Agents
01270 625410
[email protected] | www.wrightmarshall.co.uk
Nantwich | Tarporley | Chester | Knutsford | London
Wright Marshall Brand guidelines
Page 23 of 34
Wright Marshall and Fine & Country property brochure
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property
Using the swoosh
Fine & Country (3/3)
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Wright MarshallEstate Agents
Wright Marshall Brand guidelines
Page 24 of 34
Chartered Surveyors
The Chartered Surveyors logo follows the same standards as the corporate logo and should be used as illustrated.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Logos
Property (1/3)
Using the swoosh
Fine & Country
Chartered surveyors
Fine Art & Antiques
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Chartered SurveyorsWright Marshall
DON’T MISS THE DEADLINE!! MARCH 31ST 2015
If you wish to make an appeal against your business rates assessment, you will need to lodge your appeal by 31st March 2015 to qualify for a full rebate from 2010 when the current Rating list took effect.*
After 1st April 2015, any rates rebate resulting from a successful appeal cannot be back-dated before the date of proposal.
Contact Wright Marshall to get your appeal in now!
March 31st 2015 deadline date for business rates appeals
*may be subject to transitional relief
Wright MarshallChartered Surveyors
Contact the Wright Marshall Northwich office for full details:01606 41318 | [email protected] | www.wrightmarshall.co.uk
BUSINESS RATES - DO NOT LOSE YOUR ELIGIBILITY FOR FULL RATE REBATE
Chartered SurveyorsWright Marshall
Wright Marshall Brand guidelines
Page 25 of 34
Fine Art & Antiques
Advertising and marketing material is clearly identified by the use of a graduated background, although in some instances this may be replaced with a full bleed image.
Wright Marshall and the title always appears at the top, and the logo and contact details always appear at the bottom.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Fine Art & Antiques (1/3)
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
Contact us for further information and an auction catalogue:
Knutsford Fine Art Saleroom on 01565 653284
Beeston Fine Art Saleroom on 01829 262150
A ladies stainless steel Rolex Oyster perpetual bracelet watch£1000-1300
A pair of Chinese cloisonné Qianlong style ‘Elephant’ incense holders - £300-500.00
A circa 1960s diamond set cocktail ring £1200-1500
A George II chest of drawers £600-£800
Wright Marshall Fine Art AuctioneersForthcoming Auctions
Knutsford - Tuesday 4th November and Wednesday 5th NovemberBeeston - Thursday 27th November
Wright Marshall Fine Art
AuctioneersForthcoming Auctions
Beeston: Thursday 27th November
Knutsford & Beeston: 20th-22nd January 2015
For further information and an auction catalogue:
Knutsford 01565 653284Beeston 01829 262150
Laurence Stephen Lowry R.A. ‘People in a street’, £50000-60000
A Fine Royal Worcester vase, signed £300-400
A Dame Lucy Rie Studio Pottery tea service £1000-1500
A George I I Bur Walnut Bureau cabinet £5000-8000
Wright Marshall Brand guidelines
Page 26 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Fine Art & Antiques (2/3)
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
“Come and have your prized possessions valued for just £2 an item and we’ll donate all proceeds to charity.
You never know, you might have some hidden gems...!”Nick Hall, Head of Furniture & Fine Art, Wright Marshall
Wright Marshall Charity Antiques
Roadshow
Contact 01565 653284 Email [email protected] Website wrightmarshall.co.uk
Supporting FamilieS aFFected by childhood cancer
10th November 12pm-6pm Trentham Garden Centre, Trentham Estate, Staffordshire
26th November 10am-4pm Nunsmere Hall, Cheshire
11th December 10am-4pm Bollington Civic Hall, Cheshire
4th February, 2015 Grosvenor Garden Centre, Chester
5th March, 2015 The Grange School, Hartford
24th March 2015 Buxton Opera House, Derbyshire
Wright Marshall Fine Art & Antiques
Sale Dates 2015
Knutsford Saleroom General Antique & Interior Sales
3rd February 9th June 13th October
17th February 23rd June 24th November
31st March 4th August 8th December
14th April 18th August
27th May 29th September
Beeston Saleroom General Antique & Interior Sales
8th January 28th May 1st October
5th February 11th June 15th October
19th February 25th June 29th October
5th March 9th July 26th November
2nd April 6th August 10th December
16th April 20th August
30th April 3rd September
Knutsford & Beeston Fine Antique & Interior Sales
20th/21st/22nd January 21st/22nd/23rd July
17th/18th/19th March 15th/16th/17th September
12th/13th/14th May 10th/11th/12th November
Beeston Fine Art SaleroomBeeston Castle Saleroom, Tarporley, Cheshire, CW6 9NZ01829 262150
or email [email protected]
Knutsford Fine Art SaleroomMarshall House Saleroom, Church Hill, Knutsford, Cheshire, WA16 6DH01565 653284
www.wrightmarshall.co.uk
For more information and sale times contact:
Wright Marshall Brand guidelines
Page 27 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Fine Art & Antiques (3/3)
Livestock & Agriculture
Stationery
Newsletters
Useful contacts
139138
BE
ES
TO
N
JANUARY 2015 wrightmarshall.co.uk Knutsford: 01565 653284 Beeston: 01829 262150 JANUARY 2015 wrightmarshall.co.uk Knutsford: 01565 653284 Beeston: 01829 262150
English Furniture English Furniture
1750 A Victorian Rosewood games tables
The shaped rectangular moulded top with a red beige playing surface, above a plain frieze raised upon leaf carved and pounced baluster shaft terminating in quadripartite downswept leaf carved supports, scrolling terminals and ceramic castors, 74 x 92 x 46cms closed, (illustrated)
£300 - 400
1751 An 19th century ebonised and amboyna gilt metal pier cabinet
The rectangular top above a frieze with a gilt metal leaf and flower frieze enclosing a roundel above a glazed cabinet door with two shelves flanked by outset columns with gilt metal mounts raised upon a plinth base and turned vase shape feet, 105 x 78 x 31cms
£300 - 400
1752 A George IV mahogany whatnot
The square moulded top with turned finials above three drawers each joined by baluster foliate supports raised upon vase shape legs, brass castors, 119 x 49 x 41cms
£400 - 600
1753 A Victorian three piece Rosewood and mahogany and inlaid drawing room suite
The settee with a curvilinear padded and button back above shaped Rosewood splats inlaid in satinwood with ribbon tied classical urns, padded seat raised upon shaped vase shape legs and castors and two conforming easy chairs, (3) the settee 72 cms high x137 x 76cms
£400 - 600
1754 A George IV Rosewood and mahogany library table
The rectangular top with rounded angles above a breakfront frieze with two drawers, outset angles raised upon two vase shape collared leafy supports each supported on a rectangular plinth with lions paw feet joined by a baluster turned stretcher, 72 x 130 x 66cms
£400 - 600
1755 A Victorian bur walnut games table
The rectangular hinged top with a moulded border with a red beige and gilt Morocco border above a plain frieze raised upon four fluted and Greek key carved supports centred with a vase, downswept Greek key carved legs, ceramic castors joined by a fluted turned stretcher, 73 x 91 x 46.5cms closed
£300 - 500
1756 A Victorian bur walnut and inlaid cabinet
The shaped rectangular top with rounded corners above a frieze inlaid with Rosewood crossbanding above a pair of cabinet doors enclosing a shelf raised upon a shaped plinth base, overall inlaid with line inlays, 107 x 138 x 35cms
£400 - 600
1757 An early 19th century mahogany serving table
The rectangular top above three Rosewood crossbanded and panelled frieze drawers raised upon four tapering legs and spade feet, 88 x 129 x 66cms
£400 - 600
1758 A hardwood hanging display cabinet
With a leaf carved frieze, outset fluted columns enclosing a mirrored door, 71 x 72 x 26cms
£100 - 150
1759 A choice 19th century Dutch mahogany and marquetry side table
The shaped rectangular top finely inlaid in marquetry with musical instruments against a floral ground with flowers and birds above a frieze drawer the sides with oak candle slides, the frieze overall inlaid with marquetry raised upon curvilinear legs and pad feet, 73.5 x 72 x 45.6cms, (Illustrated)
£600 - 800
1760 A Rosewood veneered centre table
With a 81cms diameter crossbanded top raised upon a triform shaft and downswept legs raised on castors, 74cms high
£100 - 150
1761 A fine Edwardian inlaid mahogany cabinet
With a swan neck cresting above a frieze, finely inlaid with an urn and scrolling leaves above a pair of glazed cabinet doors enclosing two shelves, the lower side table with a rectangular inlaid frieze and an oval inlaid with a basket of fruit and leaves above inlaid frieze drawers raised upon tapering legs and spade feet, 196 x 83 x 48cms, (illustrated)
£500 - 800
1762 A Victorian mahogany side table
The shaped rectangular top with rounded corners and a dwarf back above a plain frieze raised upon substantial vase shape legs, 97.5 x 152 x 66cms
£400 - 600
1763 An early 19th century mahogany chest of drawers
The rectangular crossbanded top with a moulded border above two short and three long graduated cockbeaded drawers, swan neck handles raised upon a plinth base and bracket feet, 84 x 79 x 51cms, (Illustrated)
£400 - 600
1740 A George III mahogany cheese coaster
Of boat shape form with two divisions applied roundels raised upon a square section plinth and original castors, 21 x 43 x 27cms, (illustrated)
£200 - 300
1741 A George IV mahogany four division boat shaped Canterbury
With turned vase shape finials, concave divisions above a side frieze drawer raised upon baluster legs, brass shoes and casters 52cms x 53cms x 33.5cms, (illustrated)
£200 - 300
1742 An early 19th century mahogany side table
With a rectangular top raised upon slender baluster legs joined by cross stretchers 71.5 x 68 x 50
£40 - 60
1743 A George IV mahogany lamp table
With a 54cm diameter top raised upon a turned vase shaped shaft, triform down swept supports 70cms high
£50 - 80
1744 An early 20th century mahogany display cabinet
By Grand Pygmalion, Leeds with a shaped back, the rectangular moulded top above an inlaid panelled cupboard door enclosing two shelves flanked by glazed cabinet doors above a shaped apron raised upon curvilinear legs, claw and ball feet, 132 x 122 x 36cms
£100 - 150
1745 An Edwardian style inlaid mahogany serpentine sideboard
By the White Furniture Company, the crossbanded top above a bowfront frieze drawer and a shaped apron with satinwood
angles flanked on either side by two short drawers raised upon six tapering legs overall inlaid with line inlays, 95 x 173 x 63.5cms
£100 - 150
1746 A George IV mahogany tray top bow front bedside cupboard
With kidney shape handles, crossbanded border above two cupboard doors and a frieze drawer, overall inlaid with ebony line inlays raised upon shaped plinth and splay feet 86cm x 63cm x 49cm
£50 - 100
1747 A choice George IV rosewood and painted games table
The shaped rectangular top painted with an oval figures playing cards, and titled “Two to One”, and framed with painted peacock feathers enclosing a beige line playing surface
possibly over a red leather original surface, each angle painted with a playing card from the four suits above a frieze painted with roses and other blooms and leaves raised upon a fluted bell shape shaft, triform outswept and gilt painted scrolling terminals raised upon a triform downswept plinth base similarly painted, 74cm high x 91 x 45cms closed (illustrated)
£300 - 400
1748 A George IV inlaid mahogany and Rosewood crossbanded breakfront wine cooler
Possibly Irish, the hinged top enclosing a compartmentalised interior with 12 square divisions and four shaped divisions, shaped bowfront and outset sides above a frieze drawer raised upon four hairy ebonised paw feet, 63 x 70 x 45cms (illustrated)
£500 - 800
1749 An early 19th century mahogany fitted wash stand
The rectangular top with two hinged covers enclosing an easle mirror with adjustable angles flanked on either side by lidded compartments with rectangular hinged covers, the lower part with three frieze drawers with relief moulded panels raised upon four stop fluted tapering legs, spade feet, 87 x 103 x 47cms
£250 - 350
1740 1741 1759 1761 1763
1747 1750
1748
A
Collectables & Works of Art
JANUARY 2015 wrightmarshall.co.uk Knutsford: 01565 653284 Beeston: 01829 262150
Wright Marshall
Fine Antiques & InteriorsTuesday 20th January at 10am – Knutsford Saleroom
Wednesday 21st January at 10am – Beeston Saleroom
The new Fine Art and Antiques catalogue clearly positions Wright Marshall as high quality auctioneers. Even with large amounts of copy, the use of space and cleanliness of the layouts exemplifies the standard of the items that this area of the business deal with, and portrays the best image of the company to our customers and the general public.
Wright Marshall Brand guidelines
Page 28 of 34
A series of templates have been created for Livestock and Agriculture’s classified advertising to ensure consistency of brand,and legibility
Template specification
Headings in boxes
Helvetica Neue 75 bold - min size 8/9pt or to match size of body copy if larger
Dates
Helvetica Neue 85 heavy - min size 8/9pt or to match size of body copy if larger
Body copy
Helvetica Neue 45 light - min size 7/10pt or to fit if needed. You may have to adjust the leading up or down to fit.
All copy is ranged left and column lengths are justified.
NOTE: any reference to Head of Cattle should be run in the red body copy colour and 75 bold
The ad space is defined by a 1pt keyline set in dark blue
Where possible each Market (Beeston or Chelford) should start it’s own column, although this may not always be possible.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Fine Art & Antiques
Livestock & Agriculture (1/3)
Stationery
Newsletters
Useful contacts
PAYMENT ON THE DAY IS AVAILABLE FOR ALL STOCK SOLD AT OUR WEEKLY SALES. FOR REPORTS SEE OUR WEBSITE
BEESTON CASTLE AUCTION
PEDIGREE & COMMERICAL DAIRY CATTLE
TUESDAY 24th FEBRUARY - 11.00 am
256 GRAZING SYSTEM DAIRY CATTLE(All Fresh Calved or Dry)
Being the First Sale to disperse the entire milking portion of400 grazing system dairy cows (second Sale will take placeon 31st March) of the herd, the property of EE Pryce & Sonand removed from Felton Butler Manor, Montford Bridge,Shrewsbury and for sale due to the completion of the currentmilk contract at the end of March. This is a most genuineunselected dispersal sale of quality good uddered cattle,ideally suited and specially bred for a spring calving grazingsystem. Age profile is really good with well over half milkingwith 1st, 2nd, 3rd lacts including 94 fresh heifers. Thebreeding is mostly New Zealand Friesian sire on a JerseyCross cow and the younger they are the more NZ Friesianblood they have with the aim of being 70% NZ Fries/30%Jersey. The cows generally have scale and width and havegood udders. The aim has always been to produce at least4000 litres off grass. All are cubicles. No vaccinations andall blood tested negative for Johnes. 1 yr TB.
FRIDAY 27th FEBRUARYBEESTON “MONTH END” SALE
Incorporating the Monthly European Heifer Sale and specialFocus Milk Section for members of the Western HolsteinClub, as well as commercial and pedigree dairy cattle (opento all breeds) from leading UK herds.Final Closing date for Catalogue Entries: Monday16th February
SALE ANNOUNCEMENT
FRIDAY, 6th MARCH - 110 FRIESIAN TYPE COWSComplete Dispersal of the Unreg. Herd of ‘Easy Care’Friesian Type Cows, the property of M & R Littler, AcresFarm, Backford, Chester. A herd to suit many differentfarming practices. Very young, favourable calving pattern –30 cows calved since December with a further 30 duebefore May. Herd avg. 7400kg 4% Fat 3.20% Protein onmilk sales. Low concentrates and paddock grazed. 2xmilked. Cubicles. Genuine herd.
SMALLHOLDERS SALE
SATURDAY 14th MARCH - Spring Sale of Rare BreedAnimals, Poultry and Waterfowl. Entries Close forcataloguing on Friday, 27th February.
CHELFORD MARKET
SPECIAL ENTRIES
MONDAY 16TH FEBRUARYBeef Breeding Cattle @ 11.00 am - 10 month oldPedigree Simmental Bull, Fishpool Fergus 14, born30/04/14; 1 Polled Pedigree Hereford Bull 17 mo; 1Pedigree Simmental Bull 15mo; Hereford Cross Cow with2 Hereford Cross Heifer Calves at foot, named Sire andPD`D back in Calf.Store Cattle @ 11.00 am – 11 Angus x Steers & Heifers21-26 mo outlyers; 15 Continental x Steers & Heifers, 8 –12 mo weaned & wormed; 6 Limousin x Aberdeen AngusSteers, 2 Charolais x Aberdeen Angus Heifers 8/10 mo;British Blue heifer in-calf to Pedigree Beef ShorthornSheep @ 12.30 pm – 30 Texel x Ewe Lambs allwormed/dipped 42 kg; 10 Mule Ewes with lambs at foot
THURSDAY 19TH FEBRUARY
British Blue Bonanza Primestock Show and Sale,
sponsored by North West British Blue Cattle Breeders Club.
Closing date for entries 13th February.
FRIDAY 6TH & SATURDAY 7TH MARCH
60th National Annual Society Show and Sale of Pedigree
and Crossbred British Blues, on behalf of the British Blue
Cattle Society.
SATURDAY 7TH MARCH - 10.00 am
Spring Sale of Rare Breeds Poultry and Waterfowl
WEEKLY LIVESTOCK MARKETS
EVERY MONDAY: Store, Dairy and Breeding Cattle: Store
and Breeding Sheep; Finished, Store and Breeding Pigs;
Farm Produce; Poultry.
EVERY THURSDAY. Prime Cattle, Cull Cows, Prime
Butchers Lambs, Cull Ewes.
MARKET RESULTS: THIS WEEK AT CHELFORD:
Heifers to 245p/kg; Hoggets to 240p/kg (£112.49);
Cull Bulls to £1567.68 Pigs to 118p/kg; Ewe & Twins £190;
Limousin Heifer Calves average £294
Simmental Steer 9 mo £915; Simmental Steer 21 mo £1300
EVERY FRIDAY at BEESTON MARKET
For Calves, Cull Cows, Prime and Store Cattle.
MARKET RESULTS: 366 Calves: 168 Cont’s to £428
CH x Bull. 50 Native Bred to £280 AA x Bull. 151 B. & W.
Bulls to £132, ave. £72.69.
158 Weanlings to £765 BB x St 5 mo.
159 Cull Cows to 174p or £1,244.
52 Beef Cattle: Steers to 205p or £1,350; Heifers to 196p
or £1,352, Bulls to 149p or £923;
54 Store Cattle: Steers to £1,290 or 221p, Heifers to £900
or 232p, Bulls to £680 or 235p.
Plenty of Choice in all Departments!
LAND FOR SALE
BY DIRECTION OF FLINTSHIRE COUNTY COUNCIL
85 ACRES OF PASTURELAND
SITUATED AT: PENYFFORDD & HIGHER
KINNERTON, FLINTSHIRE
Comprising 7 conveniently located and sized parcels of
freehold agricultural land, all of which have the benefit of
council road frontage and access, offering prospective
purchasers the rare opportunity of acquiring a range of
usefully sized parcels of land in this popular and accessible
location.
FOR SALE IN UP TO 7 LOTS RANGING FROM
3.7 TO 21 ACRES
FOR SALE BY PUBLIC AUCTION
(Subject to reserve, conditions and prior sale)
THURSDAY 19TH MARCH - 7.00 pm
AT THE OLD PADESWOOD GOLF CLUB
STATION ROAD, PADESWOOD, MOLD,
FLINTSHIRE CH7 4JD
Further details and enquires from Chester Office:
Tel. 01244-317833 Ref: Peter Lewis
Blue CMYK: 95/72/15/67 RGB: 0/30/69
Sub Head Blue 45% of Blue
Red CMYK: 2/98/85/7 RGB: 217/34/49
Background Blue 15% of Blue
Yellow CMYK: 0/7/85/0 RGB: 255/228/47
Red Body Copy CMYK: 17/100/100/15 RGB: 179/23/22
Wright Marshall Brand guidelines
Page 29 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Fine Art & Antiques
Livestock & Agriculture (2/3)
Stationery
Newsletters
Useful contacts
BEESTON CASTLE AUCTION
PEDIGREE & COMMERCIAL DAIRY CATTLE SALES
MID MONTH SALE
TUESDAY 9TH DECEMBER (10.00 am)
440 HEAD (Including 177 Milkers)
The famous “mid month sale” of Commercial and Pedigree Holstein Dairy Cattle & Young stock.
Together with Ayrshires, Norwegian Red, Fleckvieh and Jersey Heifers.
This is the largest Choice of Dairy Cattle on offer before Christmas.
INCLUDING A SPECIAL SECTION FOR THE WESTERN HOLSTEIN CLUB’S “FOCUS MILK” SALE comprising 1 Cow & 50 Heifers.
Together with the Usual Consignments from our Regular Vendors.
Including 6 Fresh Calved PEDIGREE JERSEY COWS from the THURLSTONE HERD of JR & SE Dickenson, Doncaster.
202 HEAD OF YOUNGSTOCK includes a Special Entry of Two Dispersals; comprising a Large Group of Heifers from P J Huntbach, Audlem, Crewe: 12 served Heifers & 64 Maidens – Weaned Calves(Hollins Green Farm), 84 Maidens- Weaned Calves(Hayfields Farm), both are super groups and from NMR Recorded dams, Modern Sires and very genuine Stock.
From The Langley Partnership, Isycoed,
Whitchurch a Total Dispersal comprising 23
In-Calf & Served Heifers and 35 Maidens-Weaned
Calves, out of NMR Recorded homebred dams,
Great Sires. All Heifers looking in great order and
come highly recommended.
A group of 19 Maiden Heifers from ES Cole &
Sons, Diss, Norfolk. View Catalogue on Line.
SALE TIMES
RING 1 – 10.00 am: HEIFER CALVES
MID MONTH COWS then FOCUS MILK
COWS & HEIFERS; followed by
MID MONTH HEIFERS
RING 2 – 12.30 pm: IN-CALF & SERVED
and MAIDEN HEIFERS
“CALF IN AID DAY”
FRIDAY 12TH DECEMBER
Can you donate a calf in aid? Charity Sale in
support of your local Air Ambulance. Enquiries
Jonny Dymond 07703 676227
DRESSED CHRISTMAS POULTRY
MONDAY 22ND DECEMBER – 12 NOON
Show and Sale To incl: Turkeys, Capon, Chickens,
Ducks, Geese & other Christmas meat. Entries to
Jonny Dymond 07703 676227
CHELFORD MARKET
SPECIAL ENTRIES
MONDAY 8th DECEMBER
Store Cattle @ 11.00 am – Pedigree Simmental 19 mo stock bull.
Special Sale of Suckled Calves. Catalogues available.
CHRISTMAS PRIMESTOCK
MONDAY 8TH DECEMBERPrime Butchers Pigs.
CHRISTMAS TREE SALE
WEDNESDAY 10TH DECEMBER
DRESSED CHRISTMAS POULTRY
MONDAY 22ND DECEMBER – 12 NOON
Show and Sale To incl: Turkeys, Capon, Chickens, Ducks, Geese & other Christmas meat. Entries to Roy Waller 07702 714024
TEXEL & BELTEX FEMALES
SATURDAY 3RD JANUARY 2015
The Annual New Year Extravaganza!
Annual Shows and Sale of In-lamb TEXEL and BELTEX Ewes and Shearlings, along with empty Ewe Lambs, for the North West Texel Breeders Club, and the Beltex Sheep Society;
Followed by in-lamb and unregistered Ewes and Shearlings. Full details in due course
WEEKLY LIVESTOCK MARKETS
EVERY MONDAY at CHELFORD MARKET
Store, Dairy and Breeding Cattle: Store and
Breeding Sheep; Finished, Store and Breeding
Pigs; Farm Produce; Poultry.
MARKETS RESULTS: Butchers Cattle to 250p/
kg, Cull Cows to 140p/kg, Butchers Lambs to
226p/kgIn other news; Dairies to £1880, Cows &
Calves to £1200, Calves to £360, Store Lambs to
£88, Butchers Pigs to £155, Cull Sows to 71p/kg
WEEKLY LIVESTOCK MARKETS: EVERY
THURSDAY. Prime Cattle, Cull Cows, Prime
Butchers Lambs, Cull Ewes.
EVERY FRIDAY at BEESTON MARKET
For Calves, Cull Cows, Prime and Store Cattle.
BEESTON MARKET RESULTS:
381 CALVES – 148 Conts to £430 Sim x Bull
104 Natives to £365 AA x Bull. 142 Dairy Bulls
to £165, ave £60.52. 228 CULL COWS to 175p
or £1,149.51 BEEF CATTLE: Steers to 206p or
£1,349,Heifers to 218p or £1,313, Bulls to 139p
or £797. 89 STORE CATTLE: Steers to £1,205
or 231p, Heifers to £1,040 or 186p.
Agricultural and Livestock AuctioneersBeeston Castle Auction: 01829 262100 Chelford Market: 01625 861122
We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Blue CMYK: 95/72/15/67 RGB: 0/30/69
Sub Head Blue 45% of Blue
Red CMYK: 2/98/85/7 RGB: 217/34/49
Background Blue 15% of Blue
Yellow CMYK: 0/7/85/0 RGB: 255/228/47
Red Body Copy CMYK: 17/100/100/15 RGB: 179/23/22
Headings in boxes
Helvetica Neue 75 bold - min size 8/9 or to match size of body copy if larger
Dates
Helvetica Neue 85 heavy - min size 8/9 or to match size of body copy if larger
Body copy
Helvetica Neue 45 light - min size 7/10 or to fit if needed. You may have to adjust the leading up or down to fit.
All copy is ranged left and column lengths are justified.
NOTE: any reference to Head of cattle should be run in the red body copy colour and 75 bold (see opposite as example)
The ad space is defined by a 1pt keyline set in the dark blue
Where WM show the copy in bold, please make the final copy Helvetica Neue 75 bold.
Where possible each Market (Beeston or Chelford) should start it’s own column, although this may not always be possible.
Any queries give me a call on 01373 831151 or 07885 625219
Hope this all makes sense
Thanks Nick
Blue CMYK: 95/72/15/67 RGB: 0/30/69
Sub Head Blue 45% of Blue
Red CMYK: 2/98/85/7 RGB: 217/34/49
Background Blue 15% of Blue
Yellow CMYK: 0/7/85/0 RGB: 255/228/47
Red Body Copy CMYK: 17/100/100/15 RGB: 179/23/22
Wright Marshall Brand guidelines
Page 30 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Property
Fine Art & Antiques
Livestock & Agriculture (3/3)
Stationery
Newsletters
Useful contacts
Agricultural & LivestockAuctioneers
Beeston Castle Auction 01829 262100 Chelford Market 01625 861122 We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Agricultural & LivestockAuctioneers
Beeston Castle Auction 01829 262100 Chelford Market 01625 861122 We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Agricultural and Livestock AuctioneersBeeston Castle Auction 01829 262100 Chelford Market 01625 861122
We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Agricultural and Livestock AuctioneersBeeston Castle Auction 01829 262100 Chelford Market 01625 861122
We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Tint
Required tint of blue for Agricultural & Livestock = 70% as opposite
Tint
Required tint of blue for Agricultural & Livestock = 70% as opposite
Tint
60% for newsprint
Tint = 60% for newsprint
Banners
Here are a examples of the different banners used for classified advertising.These should be used exactly as illustrated and not distorted in any way.
Agricultural & LivestockAuctioneers
Beeston Castle Auction 01829 262100 Chelford Market 01625 861122 We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Agricultural & LivestockAuctioneers
Beeston Castle Auction 01829 262100 Chelford Market 01625 861122 We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Agricultural and Livestock AuctioneersBeeston Castle Auction 01829 262100 Chelford Market 01625 861122
We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Agricultural and Livestock AuctioneersBeeston Castle Auction 01829 262100 Chelford Market 01625 861122
We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Tint
Required tint of blue for Agricultural & Livestock = 70% as opposite
Tint
Required tint of blue for Agricultural & Livestock = 70% as opposite
Tint
60% for newsprint
Tint = 60% for newsprint
Agricultural & Livestock AuctioneersBeeston Castle Auction 01829 262100 Chelford Market 01625 861122
We pay on the day for all stock and produce sold at our weekly sales. www.wrightmarshall.co.uk
Wright Marshall
Wright Marshall Brand guidelines
Page 31 of 34
Stationery
The letterheads for the group and all divisions are standard and should only be reproduced using our template system.
All the areas likely to change - addresses and contact details are set up on the template system and held by Delmar Press. Their contact details are under useful contacts in this guide should you wish to order copies.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Wright MarshallChartered Surveyors
Wright Marshall is a trading name of Wright Marshall LimitedRegistered Office: 63 High Street, Tarporley, Cheshire, CW6 0DR Registered Office in England No 08700794
Chartered Surveyors Auctioneers Valuers Land & Estate Agents
01829 731300 [email protected] www.wrightmarshall.co.uk
t e w
63 High StreetTarporley Cheshire
CW6 0DR
Business Cards & Letterheads Stationery 17
Beeston CastleTarporley CheshireCW6 9NZ
www.wrightmarshall.co.uk
Auctioneers Property Fine Art
Wright MarshallFine Art
Ian WoodwardAuctioneer & Valuer
t: 01829 262150m: 07734 969057e: [email protected]
R1 - Business Card
R2 - Letterhead
Wright Marshall is a trading name of Wright Marshall LimitedRegistered Office: 63 High Street, Tarporley, Cheshire, CW6 0DR Registered Office in England No 08700794
Chartered Surveyors Auctioneers Valuers Land & Estate Agents
01829 731300 [email protected] www.wrightmarshall.co.uk
t e w
63 High StreetTarporley Cheshire
CW6 0DR
Wright MarshallEstate Agents
Wright Marshall Brand guidelines
Page 32 of 34
Business cards
Business cards for the group and for property are also held under the same template system.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Wright MarshallChartered Surveyors
Wright Marshall is a trading name of Wright Marshall LimitedRegistered Office: 63 High Street, Tarporley, Cheshire, CW6 0DR Registered Office in England No 08700794
Chartered Surveyors Auctioneers Valuers Land & Estate Agents
01829 731300 [email protected] www.wrightmarshall.co.uk
t e w
63 High StreetTarporley Cheshire
CW6 0DR
Business Cards & Letterheads Stationery 17
Beeston CastleTarporley CheshireCW6 9NZ
www.wrightmarshall.co.uk
Auctioneers Property Fine Art
Wright MarshallFine Art
Ian WoodwardAuctioneer & Valuer
t: 01829 262150m: 07734 969057e: [email protected]
R1 - Business Card
R2 - Letterhead
Wright Marshall is a trading name of Wright Marshall LimitedRegistered Office: 63 High Street, Tarporley, Cheshire, CW6 0DR Registered Office in England No 08700794
Chartered Surveyors Auctioneers Valuers Land & Estate Agents
01829 731300 [email protected] www.wrightmarshall.co.uk
t e w
63 High StreetTarporley Cheshire
CW6 0DR
Wright MarshallEstate Agents
137 Nantwich Road Crewe
Cheshire CW2 6DF
www.wrightmarshall.co.uk
Estate Agents Auctioneers Property Fine Art
Paul & Anna Lettings Cards:Layout 1 12/01/2015 14
Wright MarshallLettings
t: 01270 653193e: [email protected]
Paul SandbachLETTINGS PROPERTY MANAGER
Paul & Anna Lettings Cards:Layout 1 12/01/2015 14
Wright Marshall Brand guidelines
Page 33 of 34
External newsletter
Our external newsletter helps our customers get a good overview of all aspects of the business.
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Happy new year and welcome to the first Wright Marshall group newsletter.
We are a very diverse business and hope to show you snippets of what we do and how we do it well. We work as a group but are committed to putting our customers first across every department. With a strong leadership team, who on average have over 30 years of experience within their specialised sectors, we feel that in 2015 we want to focus on making our business better for you.
We hope you enjoy the read and if you’d like to be featured in the next issue, please email [email protected]
Welcome Property
We’ve just launched our new look catalogue for the Fine Antiques and Interiors sales, the first of which was on the 20th & 21st January. This catalogue is the first step in a long line of branding improvements which are planned to take place throughout the year.
The catalogue is easier to read and navigate with improved pictures and arrangements of lots. It’s glossy to the touch and frankly you won’t want to put it down.
Sylvia Buckley, Head of Administration for the Fine Art & Antiques department said: “ We feel this new look will help move the business forward considerably, we want to entice more people to buy into our brand and the excellent service we
offer. We sell a lot of high value items and we need our brand to reflect this, starting with the catalogue. “
The new catalogue is available to purchase for £6 or you can view it on our website at http://wrightmarshall.co.uk/fine-arts/next-catalogue/previous-catalogue/
Fine Art & Antiques launches its new catalogue
property market set to challenge even the best in 2015
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JANUARY 2015 wrightmarshall.co.uk Knutsford: 01565 653284 Beeston: 01829 262150 JANUARY 2015 wrightmarshall.co.uk Knutsford: 01565 653284 Beeston: 01829 262150
English Furniture English Furniture
1750 A Victorian Rosewood games tables
The shaped rectangular moulded top with a red beige playing surface, above a plain frieze raised upon leaf carved and pounced baluster shaft terminating in quadripartite downswept leaf carved supports, scrolling terminals and ceramic castors, 74 x 92 x 46cms closed, (illustrated)
£300 - 400
1751 An 19th century ebonised and amboyna gilt metal pier cabinet
The rectangular top above a frieze with a gilt metal leaf and flower frieze enclosing a roundel above a glazed cabinet door with two shelves flanked by outset columns with gilt metal mounts raised upon a plinth base and turned vase shape feet, 105 x 78 x 31cms
£300 - 400
1752 A George IV mahogany whatnot
The square moulded top with turned finials above three drawers each joined by baluster foliate supports raised upon vase shape legs, brass castors, 119 x 49 x 41cms
£400 - 600
1753 A Victorian three piece Rosewood and mahogany and inlaid drawing room suite
The settee with a curvilinear padded and button back above shaped Rosewood splats inlaid in satinwood with ribbon tied classical urns, padded seat raised upon shaped vase shape legs and castors and two conforming easy chairs, (3) the settee 72 cms high x137 x 76cms
£400 - 600
1754 A George IV Rosewood and mahogany library table
The rectangular top with rounded angles above a breakfront frieze with two drawers, outset angles raised upon two vase shape collared leafy supports each supported on a rectangular plinth with lions paw feet joined by a baluster turned stretcher, 72 x 130 x 66cms
£400 - 600
1755 A Victorian bur walnut games table
The rectangular hinged top with a moulded border with a red beige and gilt Morocco border above a plain frieze raised upon four fluted and Greek key carved supports centred with a vase, downswept Greek key carved legs, ceramic castors joined by a fluted turned stretcher, 73 x 91 x 46.5cms closed
£300 - 500
1756 A Victorian bur walnut and inlaid cabinet
The shaped rectangular top with rounded corners above a frieze inlaid with Rosewood crossbanding above a pair of cabinet doors enclosing a shelf raised upon a shaped plinth base, overall inlaid with line inlays, 107 x 138 x 35cms
£400 - 600
1757 An early 19th century mahogany serving table
The rectangular top above three Rosewood crossbanded and panelled frieze drawers raised upon four tapering legs and spade feet, 88 x 129 x 66cms
£400 - 600
1758 A hardwood hanging display cabinet
With a leaf carved frieze, outset fluted columns enclosing a mirrored door, 71 x 72 x 26cms
£100 - 150
1759 A choice 19th century Dutch mahogany and marquetry side table
The shaped rectangular top finely inlaid in marquetry with musical instruments against a floral ground with flowers and birds above a frieze drawer the sides with oak candle slides, the frieze overall inlaid with marquetry raised upon curvilinear legs and pad feet, 73.5 x 72 x 45.6cms, (Illustrated)
£600 - 800
1760 A Rosewood veneered centre table
With a 81cms diameter crossbanded top raised upon a triform shaft and downswept legs raised on castors, 74cms high
£100 - 150
1761 A fine Edwardian inlaid mahogany cabinet
With a swan neck cresting above a frieze, finely inlaid with an urn and scrolling leaves above a pair of glazed cabinet doors enclosing two shelves, the lower side table with a rectangular inlaid frieze and an oval inlaid with a basket of fruit and leaves above inlaid frieze drawers raised upon tapering legs and spade feet, 196 x 83 x 48cms, (illustrated)
£500 - 800
1762 A Victorian mahogany side table
The shaped rectangular top with rounded corners and a dwarf back above a plain frieze raised upon substantial vase shape legs, 97.5 x 152 x 66cms
£400 - 600
1763 An early 19th century mahogany chest of drawers
The rectangular crossbanded top with a moulded border above two short and three long graduated cockbeaded drawers, swan neck handles raised upon a plinth base and bracket feet, 84 x 79 x 51cms, (Illustrated)
£400 - 600
1740 A George III mahogany cheese coaster
Of boat shape form with two divisions applied roundels raised upon a square section plinth and original castors, 21 x 43 x 27cms, (illustrated)
£200 - 300
1741 A George IV mahogany four division boat shaped Canterbury
With turned vase shape finials, concave divisions above a side frieze drawer raised upon baluster legs, brass shoes and casters 52cms x 53cms x 33.5cms, (illustrated)
£200 - 300
1742 An early 19th century mahogany side table
With a rectangular top raised upon slender baluster legs joined by cross stretchers 71.5 x 68 x 50
£40 - 60
1743 A George IV mahogany lamp table
With a 54cm diameter top raised upon a turned vase shaped shaft, triform down swept supports 70cms high
£50 - 80
1744 An early 20th century mahogany display cabinet
By Grand Pygmalion, Leeds with a shaped back, the rectangular moulded top above an inlaid panelled cupboard door enclosing two shelves flanked by glazed cabinet doors above a shaped apron raised upon curvilinear legs, claw and ball feet, 132 x 122 x 36cms
£100 - 150
1745 An Edwardian style inlaid mahogany serpentine sideboard
By the White Furniture Company, the crossbanded top above a bowfront frieze drawer and a shaped apron with satinwood
angles flanked on either side by two short drawers raised upon six tapering legs overall inlaid with line inlays, 95 x 173 x 63.5cms
£100 - 150
1746 A George IV mahogany tray top bow front bedside cupboard
With kidney shape handles, crossbanded border above two cupboard doors and a frieze drawer, overall inlaid with ebony line inlays raised upon shaped plinth and splay feet 86cm x 63cm x 49cm
£50 - 100
1747 A choice George IV rosewood and painted games table
The shaped rectangular top painted with an oval figures playing cards, and titled “Two to One”, and framed with painted peacock feathers enclosing a beige line playing surface
possibly over a red leather original surface, each angle painted with a playing card from the four suits above a frieze painted with roses and other blooms and leaves raised upon a fluted bell shape shaft, triform outswept and gilt painted scrolling terminals raised upon a triform downswept plinth base similarly painted, 74cm high x 91 x 45cms closed (illustrated)
£300 - 400
1748 A George IV inlaid mahogany and Rosewood crossbanded breakfront wine cooler
Possibly Irish, the hinged top enclosing a compartmentalised interior with 12 square divisions and four shaped divisions, shaped bowfront and outset sides above a frieze drawer raised upon four hairy ebonised paw feet, 63 x 70 x 45cms (illustrated)
£500 - 800
1749 An early 19th century mahogany fitted wash stand
The rectangular top with two hinged covers enclosing an easle mirror with adjustable angles flanked on either side by lidded compartments with rectangular hinged covers, the lower part with three frieze drawers with relief moulded panels raised upon four stop fluted tapering legs, spade feet, 87 x 103 x 47cms
£250 - 350
1740 1741 1759 1761 1763
1747 1750
1748
A
Collectables & Works of Art
JANUARY 2015 wrightmarshall.co.uk Knutsford: 01565 653284 Beeston: 01829 262150
Wright Marshall
Fine Antiques & InteriorsTuesday 20th January at 10am – Knutsford Saleroom
Wednesday 21st January at 10am – Beeston Saleroom
2014 saw a lot of positive and significant changes to the business we see today. It heralded the creation of Wright Marshall; formed from the merger between two prestigious local companies, Frank Marshall and Wright Manley. Thus, giving way to the newly combined group of eight estate agency offices, two fine art & antique salerooms and two agricultural and livestock markets.
We have also gone through a complete re-brand and after significant preparation and research, a brand new look was unveiled. All of our estate agency offices have undergone significant investment and changes in the form of refurbishments and other improvements that took place in Knutsford, Buxton, Nantwich, Whitchurch, Crewe and Tarporley.
Our new branding represents a stronger and unified company. The highly visible ‘for sale’ board is definitely an instruction winner for our property department and we are particularly pleased with the strong positive responses we’ve received from our customers.
In 2015, we will be making significant improvements to our remaining estate agency offices as well as moving forward with our plans to build a new market at Middlewich. I am also looking forward to seeing our Fine Art and Antiques business go from strength to strength. All in all 2015 promises to be an exciting year and I’m am proud to say I have a strong and dedicated team to support the business and to share in our success.
Nigel EckersleyManaging Director
everything to play for in 2015
2 3
2014 saw a strong first six months with the market showing excellent signs of sales, price growth and activity. However, this strong pattern of activity dropped significantly after August with further cooling over the winter period. Mortgage lending criteria certainly tightened up
significantly and thus lengthened the process of obtaining finance. Buyers continued to be much more informed on relative values, undoubtedly an effect from portals size as Rightmove and Zoopla and other house related websites.
What’s in store for 2015?
This year, we will need to stand up to what is anticipated as tough market conditions; the uncertainty of a general election, combined with the threat of punitive property taxes from a left wing government are points for concern. There is also the challenge of an ever growing number of estate agents - both online and based on the high street.
On a more positive note, the significant reform of the stamp duty announced in December of last year has already had a galvanising effect on particular sections of the market. The reform has been welcomed by both buyers and sellers alike.
Whilst we could always do with more buyers, those actively viewing our properties are generally of a high quality, with many in proceedable position. There is an ongoing need for sellers to still take a sensible view on prices as this is certainly not a time to be over-optimistic.
Wright Marshall
The new look brand has received fantastic feedback and with our group of eight offices, we look forward very much to working together in 2015.
Robert ReedBranch Manager
Lettings: Keeping up with legislationLegionnaires Disease: Your legal obligations as landlord and letting agent.
Recent changes in Legislation now require all Residential Letting/Managing agents and Landlords to carry out compliant ‘Risk Assessments’ on every property under their control by Law.
The change in the law removed the 300 litre limit for hot and cold water services, and brought every landlord of private rented property under the legislation. Landlords and their agents must now undertake a risk assessment and preventative action to prevent their tenants, tradesmen and employees from contracting the disease.
Legionella bacteria exist in all water and in many cases at an acceptable level. However, it doesn’t take long to get out of control and reach dangerous levels
under the right conditions.
To date it is proven that in excess of 6% of all domestic water systems tested and analysed in the private rented sector had dangerous levels of colonisation, which naturally is a cause for concern.
Joanne Wright Lettings Manager commented: “We have been carrying out assessments across all of our properties as it is now a legal requirement and we have had one property that does have the bacteria present, this was on a relatively new property with a combination boiler so it shows there is a there is a risk”
Jo WrightLettings Manager
Robert ReedResident Property Expert’ at BBC Radio 5 Live
www.wrightmarshall.co.uk www.wrightmarshall.co.uk
the marketA wright mArshAll group newsletter issue 1
In this issue: Fine Art and Antiques
launches its new
catalogue
Property increases its
online presence with
OnTheMarket
Agriculture and
Livestock move
forward with new
Middlewich site
Fine Art & Antiques
New Appointments
Sarah Boucker, Whitchurch
Branch Manager
Sarah joined Wright Manley
in 2011 as the Whitchurch
Lettings Manager, with over
10 years prior estate agency
experience. We are delighted
that Sarah has now taken the
post as Branch Manager.
Christine Newton Buxton
Branch Manager
As you may be aware Christine
has previously worked with
us and so will hit the ground
running over the coming
weeks. Christine was a
very successful manager at
Buxton until stepping down
for personal reasons last year.
Christine has worked within
the business for over (15) years
and has significant knowledge
and expertise. She is back and
is here to stay.
Both Sarah and Christine
demonstrate our commitment
to providing high-quality estate
agency services and this
means employing the right
people.
Head Office
TARPORLEY 01829 731300
Estate Agent Offices
BUXTON 01298 23038
CHESTER 01244 317833
CREWE 01270 255396
KNUTSFORD 01565 621624
NANTWICH 01270 625410
NORTHWICH 01606 41318
WHITCHURCH 01948 662281
Fine Art & Antiques
BEESTON SALEROOM
01829 262150
KNUTSFORD SALEROOM
01565 653284
Agricultural Markets
BEESTON CASTLE AUCTION
01829 262100
CHELFORD MARKET
01625 861122
Auctioneers Chartered surveyors Valuers land & estate Agents Fine Art and Antique Auctioneerswww.wrightmarshall.co.uk
Nick Hall
An original Lowry, bought for £1,000 in
1972, sold for a whopping £60,000 last
week at an auction in Knutsford.
Nick Hall, senior valuer and auctioneer
for Wright Marshall Fine Art Auctioneers
says, ‘we were delighted when we were
asked to value this magnificent piece. The
previous owners, who bought the artwork
for £1,000 in 1972, decided to sell and
approached us for a valuation. We deal
with a lot of high profile artists, including
many examples by Lowry, but it’s rare
to find one of this calibre so locally. The
painting “People in the street”, signed
by the artist, is an exceptionally good
example of his work.
‘What made this sale even more exciting
was the BBC were filming a special
episode of their series “Fake or Fortune”
dedicated to the painter and due to be
aired in September this year, so to get a
result like this on the night is just brilliant,
and sets a new record for us at Wright
Marshall.
Nick continues, ‘We hold Fine Art and
Interior auctions every two months at our
salesrooms in Knutsford and Beeston,
so hopefully this sale will give people the
confidence to search out their hidden
treasures and bring them along for us
to see’.
If you have something you think might
be worth more than you thought,
contact Nick Hall.
01565 653284
original ls lowry, bought for £1,000,
sells for an incredible £60,000 under
the hammer!
Wright Marshall Brand guidelines
Page 34 of 34
Introduction
About us
Our logo
Dos & Don’ts
Typefaces
Colour Palette
Sub brands
Stationery
Newsletters
Useful contacts
Thrive creative
Design and artwork for all marketing material and advetising:
Estate Agency
Property
Lettings
Commercial
Tel: 01260 [email protected]
Nick Kenyon Design & Marketing Associates
Design and artwork for:
Fine Art (catalogue and advertising)
External Newsletter
Corporate folder
Brand guidelines
Tel: 01373 831151Mob: 07885 [email protected]
Delmar Press
Print for all Wright Marshall material
Tel: 01270 624122Fax: 01270 626841www.delmarprint.co.uk
Zero Signs