Upload
clare-jensen
View
216
Download
0
Embed Size (px)
DESCRIPTION
Clare Jensen W+K12
Citation preview
W+
K12
CLARE JENSEN
Yeah that starry eyed
chick right there.
SUP MY NAME IS CLARE
My name is Claire. Yeah it’s actually without an
i but everyone misspells it anyway. Being ‘Claire’
doesn’t bother me much. It often serves as an
excuse to play someone else for the day (‘Clare
why are you acting this way?’ - ‘It’s not my fault,
Claire can be a real bitch sometimes’). Who is
Claire? Claire is a french prostitute who enjoys
reading literary magazines and eating pears
between calls from struggling Persian artists. No
big deal.
I have never blamed the world for spelling my
name ‘Claire’, in fact if I were out in the world and
saw ‘Clare’ scribbled on a sheet of paper I would
have assumed it was misspelled too. Sometimes I
think my parents may have actually had it wrong
all along and my name was misspelled because
they were filling out my birth certificate too
quickly. In fact, I would be convinced that was
the case if it wasn’t for the fact that I am the sixth
‘Clare’ on my mom’s side of the family.
My family is one of those that has eight people
all named the same thing. But they aren’t named
after one another making them Peter II or Paul
IV because that would be way too easy. It usually
bounces from generation to generation with no real
pattern. I have grown up referring to my cousins,
aunts and uncles as ‘Big Peter’ or ‘Little Margaret’.
Is tradition the reason for this naming ponzi
scheme we have going on? Possibly, but I am under
the impression that its due to a lack of creativity.
It probably goes like this - baby pops out ‘Shit we
forgot to pick out a name.’ ‘How about Margaret? It
seemed to work well the first six times it was used.’
And that is what lead me here, to W+K 12 - to
avenge the repetitive and mundane naming
scheme of the Swanson/Jensen family and break
free to greener pastures. With some creative
thinking, a lot of hard work and a little luck I will
be naming my first born ‘Tinker’ or ‘Pookie’.
It’s not a
casserole silly!
WANT TO LEARN A LITTLE MORE?YOU BETCHA
I am a Minnesotan but I currently live in the land
of traffic jams - Los Angeles. I have worked in
a variety of creative positions from freelance to
newspaper design. I am currently working at the
Los Angeles Times in design on the five features
sections.
I like tator tot hot dish, desk toys and being
outside. I bring my sketchbook and my Sigg water
bottle with me everywhere. Above all, I like to
make cool things. I don’t let medium restrict my
ideas and ambitions and I am ready for a new
challenge in Portland.
I AM FROM MINNESOTA
WANT TO LEARN A LITTLE MORE?YOU BETCHA
I PLEDGE MY NEXT YEAR TO
TWELVE OTHERS
I raise my hand to pledge my allegiance to the Society of
12 and all that it represents. My nights will be long. My
creativity and ideas will be challenged. I will create. I will
innovate. I will drink coffee.
I PLEDGE MY NEXT YEAR TO
TWELVE OTHERS
I AM READY FOR A NEW CHALLENGE
I have climbed the holy Mt. Hood. I have cooked a
turkey and I have designed pages on the strictest
of deadlines. Now I approach those at W+K to
attempt my next great challenge.
In the face of all odds, I will tackle the impossible
with the bravery of a bear and the help of 12
others.
And when is all said and done ...
I will tattoo these sacred
words to my arm.
I AM READY FOR A NEW CHALLENGE
I HATE CUBICALS
I am ready to return my cubical for
a 13 person table. Because really
how can you get any real work done
when you can’t see your neighbor.
I like to get down and dirty
with projects.
I LIKE TO MAKE THINGS
I WANT TO WORK
WITH KILLER
PEOPLE
Enough said.
I can hang at
both first and last
Thursday ..
I LOVE PORTLAND
A Brian’s Bowl at Por Que No, the saturday farmers
market at Portland State, ice cream at Salt & Straw
and of course drinking chocolate at Cacao - just a
few things I love in Portland (and not so strangely
all related to food ..) This Minnesotan is ready to
move to Portland. My bike is ready, my bag packed.
I can be there tomorrow.
I AM A HAND MODEL
Yes I know - you’d never guess it if you saw me
walking down the street but if you took a peek at
my phalanges you would know I was destined for
greatness.
What have I done? Well at the LA Times I once
held a plate of juicy brats for a feature on
tailgating. To me that means my fingers must be
extremely tasty.
Modeling career aside, I have worked on putting
together photo shoots to illustrate stories in
the paper. I like collaborating with a wide group
of people with varying specialties and ideas in
order to achieve photographic greatness. And
if somehow my hands make it in the shot, don’t
blame me they were destined for a life of fame.
Manicured perfection!
THE CREATIVE SUITE AND I ARE
LOVERS
We met in high school in photography class. At the
time I wasn’t interested. He was complicated and
often harsh - ‘Could not complete your request
because of a program error.’ ‘You bitch!’ - but
as often things do, opposites attract and I have
learned to cope with the constant version updates
and sometimes unspeakable tragedies.
While I use AI, PS, and ID (and have met DW
and FL) they are never the solution to a creative
problem - only a tool in achieving it. I am a firm
believer in my sketchbook and it always holds
my first few drafts of a project as well as multiple
sketches of eye glasses.
I LIKE TELLING STORIES
Sometimes I tell stories with
sock puppets. Sometimes that’s
just the best way to do it.
I LIKE TELLING STORIES
Design, journalism, advertising, art. It’s all about
creating a story, setting a scene and engaging your
audience.
As a designer at a newspaper I interact with all
kinds of content and tell many different types of
stories. Telling a story about the political election
takes a different form then telling on about Justin
Bieber. No matter the story - I can tell it. And with
swagger too.
I HAVE A KNACK FOR FINDING FREE FOOD
I HAVE A KNACK FOR FINDING FREE FOOD
If you are out there,
I will find you.
I AM IN LOVE WITH TYPOGRAPHY
Don’t judge me.
(G
otham
is sexy)
I THRIVE ON TIGHT DEADLINES
I THRIVE ON TIGHT DEADLINES
If you are at all familiar with how a newspaper
functions you know that deadlines are key. You
miss a deadline and the paper may not come out
the next morning. Working in news is a constant
flux of trying to work quickly and creatively under
extreme pressure. You may have come up with the
cleverest design of your career but if Steve Jobs
dies or a presidential candidate is chosen, your
design is no longer brilliant.
While at times it can be extremely frustrating, I
love working against impossible odds. I don’t mind
working late into the night reworking an idea until
it is perfect because if I didn’t have some sort
of incentive to finish I would never get it done.
Literally, I have eight large drawings under my bed
just waiting to be finished.
SAMPLES FROM MY PORTFOLIO
SAMPLES FROM MY PORTFOLIO
For my senior capstone project in advertising, I worked
with a small group to put together a campaign for a local
sneaker customizer, C2 Customs. While the campaign was
purely for exercise, we worked with real goals and budget
limitations. We were given the task of developing a world-
wide social media campaign on a very tight budget which
aimed at increasing C2’s social following and relevance in
the sneaker sub-culture. The social scavenger hunt would
ended in a custom sneaker release. I worked on the creative
on the project as well as all the print and presentation tools.
Political feelings aside, the Republican National
Convention two page spread was a pivot project in my
time at the Star Tribune newspaper in Minneapolis.
With content constantly in flux and photos and stories
continuously being swapped out, being prepared and
flexible was a must. Print deadlines fell at 10 pm and
midnight which meant the convention coverage wouldn’t
be finished by the first deadline. This also meant that the
midnight design would be completely different from the
10 pm design. By working closely with photographers and
editors, as well as collaborating with other designers, I was
able to create successful pages while still making deadline.
C2 CUSTOMS
RNC COVERAGE GMA’SGIRDLE
There are numerous times
when stories are without art.
‘This isn’t your grandma’s
girdle’ was a chance to
illustrate the story in a
creative and eye catching
way. By combining unique
elements of the story and
spending days searching
through archived photos I
found the perfect solution.
MAY TERMAs the lead designer for the Department of Art at
the University of Minnesota, I was almost exclusively
involved in only the design portion of a project. But when
developing the classes for the May term program, I was
given the task of raising awareness and excitement on
campus for the unique class offerings. The final execution
involved community events and print postcards and
posters. When developing the print design, I pulled
inspiration from the classes themselves and wove them
together representing the program as a whole.
APPRECIATIONTo thank the donors for art scholarships, I worked with the
chair of the Department of Art to create a print booklet
that served as both a thank you and an invitation to the
upcoming student art show. From concept, to content and
design, I worked on every piece that went into the book.
The finished booklet was sent to 250 donors and was later
used as a recruitment tool in order to encourage future
scholarship donations.
For more photos and other portfolio clips visit clarejensen.com
I AM READY TO DRINK THE KOOL-AID