BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code Outcomes

Module Title Doc. Code

W.J. KNIGHT The Brief Background Newly established construction company, W.J. Knight, requires a brand scheme. Concept/Proposition A strong brand and identity that reflects the companies’ core values of being both high quality and trustworthy.

W.J. Knight is a construction company based in Reading, founded in late 2010. It seeks to build a reputation in the South East of England as being the go-to company for small to medium scale construction projects, geared towards the middle classes.

Considerations Mandatory Requirements What is already out there? What is the status quo when it comes to branding for construction companies? What imagery can reflect the core values of the company?

The logo must incorporate the words ‘W.J. Knight Builders’ The logo must be single colour, and be applied across a range of different media

Target Audience Deliverables Middle class homeowners of any age group

1 x logo design 1 x stationary package (letterhead, compliment slip, CD, etc.) 1 x business card design

Tone of Voice Studio Deadline Serious, considered, bespoke,

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.