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Custom PublishingFocused investment in the most important part of
your business….the existing customer
CP001
Richard Lendrum and Jeremy Maggs are always free for a consultation to discuss your needs
Future Publishing (Pty) LtdTel: 011 803 2040
Retail Motor Industry Jeff Osborne011 789 2542
ScaniaGideon De Swart
011 661 9750
Toyota South AfricaMary Willemse011 809 2557
WesBank George Nyabadza
011 371 6032
Institute of Directors Michellé Blundell
011 430 9900
The following clients entrust us with their brand to provide an engaging form of marketing communication. The publications that we produce on their behalf are specifically targeted to their respective audiences.
Custom Publishing
Telkom Bernie Seedat012 311 3683
MedScheme Mike Duly
011 510 2310
Peermont Hotels, Casinos and Resorts
Mark Jakins 011 267 9200
Dainfern Housing Association
Catherine Spinks011 875 0481
Cruises International Jenny Arthur011 327 0327
Endangered Wildlife Trust
Yolan Friedman, 011 486 1102
British AirwaysGidon Novick011 921 0218
City Lodge Hotel Group Peter Schoeman
011 557 2652
Tourvest Gail Lines
011 790 0175
Tourvest Gail Lines
011 790 0175
University of Witwatersrand Peter Maher
011 717 1216
ThemagazineforalumniandfriendsoftheUniversityoftheWitwatersrand
WITSReview
Volume2September2007
IN THIS ISSUE: Settinggoals•WitsFC•ArtandOpera-WilliamKentridge•Wits’ArchitecturalHeritage
George Bizos - the Wits connection
References: Please don’t take our word for it!
What is custom publishing? A magazine or newsletter (printed or electronic) that is published on behalf of your company, in order to deliver a message to the market or internally to your staff. This could be to offer a special, or to sell something, extend the brand, convert old customers, offer additional value, say ‘thank you for the service,’ and/or help with top of mind awareness.
What are the benefits? For the sale of many products or services, from car rental to groceries in a retail store, offering more is the challenge every company has. A custom publication, on a Rand-for-Rand basis, offers your company the best way to:• extend your brand, • own the mind or headspace of your customer, • communicate well beyond the shopping or purchasing experience, • be invited into people’s lounges and lives,• allow customers to be your sales ambassadors,• encourage repeat business and loyalty
We can offer added value to the following sectors of the market:
• Business travellers • Leisure travellers• Wildlife and conservation market, • Property industry • Motor industry• Media & marketing industry• Professional Industry
How exactly can we add value?The Future Group has a number of divisions where we can offer:• Adverts in our current magazines at favourable rates• Online development: websites, e-brochures, electronic magazines• Design: concept, development and production of marketing material• Corporate printing at reduced prices due to economies of scale
How can we help?We have extensive experience working with clients on all three costing model options, and can advise you on the pros and cons of each – supported by case studies. We’d be delighted to discuss your needs in more detail and work out if and where the potential exists for you to spread your promotional message through a custom publication.
Financial viability and costing modelsPublishing models will vary depending on: the value of the merchandise you sell; the number of clients (and prospects) out there to whom you want to offer the magazine to; the suppliers your organisation has; and the potential for companies to support this magazine with adverts or sponsorship. Costing model options include:1) 100% company risk – when your company is prepared to sponsor the publication as part of your marketing budget or when it is difficult to secure sponsorship and advertising from other companies or suppliers.2) Shared risk – here, there is potential in the market to support your publication, and the publisher is prepared to participate in the risk by selling adverts or securing sponsorship for you.3) Zero risk – when you are certain that there is enough contribution from stakeholders (suppliers and general market) to advertise and support the publication on your behalf.
RMI Belonging is better business
TECHNOLOGY Bosch injection for Ferrari
REFINISHING World’s most popular car colours
BUSINESS: BUSH BAILS OUT DETROIT
January 2009
TWO WHEELSYamaha’s monster
VMAX
Making the most of a muted motor show
NEW MODELS: MAZDA 3, MASERATI GT S, MINI CONVERTIBLE, SCIROCCO STUDIE R
AUTOMECHANIKA SAInnovation Awards
Enter your pioneering product
The Design division has access to the Future Publishing’s in-house design studio consisting of eight multi-talented creative graphic designers and layout artists. In addition, the client is able to benefit from advantageous print prices due to the company’s extensive magazine printing and other relationships it’s formed with various suppliers
Vol 2. 2008
Exhibition StandsUnico Safaris
CalendarsASG Classic Calendar
NewslettersMedscheme
BooksLandcruiser
Future Design
making you a better directorVOLUME THREE 09
Grappling withremuneration x
Turning valuesinto virtuesNegotiate & Mediate
The Motor Dealers’ Magazine | Summer 2008
WesBank
HONDA’S ACCORD ISSA’s CAR OF THE YEAR
2 Brian Riley: Without Adversity, Prosperity Would Not Be So Welcome
3 Honda’s Accord Is SA’s Car Of The Year PLUS Winner Of The Win The Car Of The Year For A Year Competition
4 News And Views From The Automotive World
7 Woman On Wheels: Janine-Lee Gordon Tames Audi’s RS 6
8 New Models: Tata Nano, Toyota Corolla Optimal Drive, Hyundai Blue-Will, Land Rover LRX, Audi A6, Toyota RAV4
11Safety First: Implications Of Amendments To The Road Accident Fund – What Every Road User Should Know
12Inside Automechanika SA: Inaugural Trade Fair Sets International Benchmarks
14WesBank Super Series: All The Action From Kyalami
16Motoring Moments Photo Competition: Win A Stylish Timepiece
IN THIS ISSuE:
The MoTor Dealer’s Magazine auTuMn 2009
1TOYOTAzone
JAN/FEB 2009
HEAVENLY ST HELENA NAPOLEON’S IDYLLIC EXILE
GOING BEYOND TOUGHIN HILUX COUNTRY
CHIMP EDEN SANCTUARY FOR MAN’S CLOSEST RELATIVE
#2BUSINESS | VEHICLES | TRENDS NO 2/2008 WWW.SCANIA.CO.ZA
Revolutions
First Lady of the Workshop
Ingrid Moagi, diesel technician
Future skillsTRAINING SCANIA TECHNICIANS Page 6
Technology Update CHOOSE THE RIGHT TYRESPage 24
WORLD’S FIRSTETHANOL TRUCKBig step towards sustainable transport
SCANIA BACK-UP IN THE MAPUTO CORRIDORScania Nelspruit serves a growing area
SOUTHERN AFRICA
Exploring life’s pleasures for gaming, horseracing and travel enthusiasts
Avanté
February-April 2009
a
LIBERTY PROPERTIES
mu
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seed
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8/eG
3632
Sharp Cards
The poker revolution
Chic and Affordable
Metcourt hotels set new trends
avantéSummer 2009
Exploring life’s pleasures for gaming, horseracing and travel enthusiasts
WIN!More than R8 million in cash and prizes at
Peermont resorts2 romantic rendezvous
Fruits of Africa • Miles for Smiles • Boxing bonanza • Easter budget breaks
Barack ObamaIn his own words
POSHThe art of cruising
VISIONISSUE 12 MARCH / APRIL / MAY 2009P E O P L E A N D C O N S E R V AT I O N I N A F R I C A
PE
OP
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2009V
ISION
Price: R24.95
LIgHt PoLLUtIon | AfRICAn owLS | wILdERnESS AREASBoULdERS PEngUIn CoLonY | BUSH LoRE