WITH // JIM BLYTHE

MARKETING IN NOT-FOR-PROFIT ORGANISATIONS

CHARITY TO LINK LONELY OLD PEOPLE WITH YOUNG

VOLUNTEER VISITORS

What are we doing?

We want to create companionships between young and old people.

What is the price for it?

The volunteers spend time and love, donors give money.

Where are we working? The volunteers visit the older people at their homes or in a cafe or restaurant. They can

also meet at public places or take place in the cultural

life.

Who are our stakeholders?

close far

volunteers society at large

old people neighbours

families doctors

donors local authority

Our PR - campaign

Sponsorship:

the relatives of the seniors in our programme

regional companies

Place of ads:

Ads at : internet

TV

the cover of the „Lesezirkel“

serviettes at canteens

At exhibitions

In schools, offices, hospitals, retirement homes, churches, …

With posters and flyers

SOME IDEAS FOR FLYERS AND AN INTERNETVIDEO

INTERNET VIDEOSPOT

Thank you for attention!