With Influencer Marketing for Beauty

CREATING A NEW BEAUTY CAMPAIGN LOOKING ITS BEST

@hairhack

Beauty content is wildly popular on social media

Beauty fans buy what they see beautiful

influencers beat-out brands

Influencer marketing is an efficient media buy

Working with Rad makes working with beauty

influencers easy

CONFIDENTIAL 2

850Mviews of content from the top

200 beauty brands

http://www.pixability.com/industry-studies/ (beauty Industry Reports 2015 &2016)

SOCIAL MEDIA FINDSBEAUTY CONTENT VERY ATTRACTIVE

100Mhours of

watch time

daily

587Mlikes

24Mbeauty related

tweets in 2015

65%more views of beauty videos

on YouTube since 2015

125Bviews of beauty-related

content on YouTube

150%increase in time spent

engaging with beauty

content on Instagram

since 2015CONFIDENTIAL 3

BEAUTY FANS BUYWHAT THEY SEE

http://wwd.com/beauty-industry-news/people/social-media-influencers-beauty-industry-10292082/

http://collectivebias.com/blog/2016/04/title-racing-influence-store-purchases-infographic/

CONFIDENTIAL 4

1.6x increase

in purchase intent after

seeing user-generated

content on Instagram

Beauty Products are

21% more likely to be

purchased in store after

consulting an online

source

VIEWERS PREFERINFLUENCERS TO BRANDS

A mix of branded content and user-

generated content is a more cost

effective way of spending a marketing

budget. It’s also really the only way to

reach your target audience.

Younger viewers of YouTube have

little or no brand loyalty. However,

they are loyal to channels that teach

them techniques and reward with

with engaging content.

97%of YouTube beauty

video views belong to

influencers

20%of beauty video views

belong to the top 10

beauty vloggers

2%of beauty video views

belong to beauty brands

http://offers.pixability.com/digital-makeover-social-video-beauty-ecosystem

CONFIDENTIAL 5

DON’T MAKE THISBEAUTY BLUNDER

A common mistake made by

beauty brands is over-

investing in creating branded

content and underinvesting in

influencer content that is

much more popular and

effective.

97% control of conversations

around beauty and brands on

YouTube

10x more videos on their channels

than beauty brands on YouTube

7x more frequently published content

on YouTube than beauty brands

@shahnazshimul

@leenydiaz

@hairhacks

Beauty vloggers, or "haul girls", and other

beauty content creators rule the social media

scene. They have:

www.digitallyapproved.com/2015/09/29/the-next-frontier-for-food-influencers-youtube/

CONFIDENTIAL 6

INFLUENCERS ARE A TOTALKNOCKOUT FOR BEAUTY

Last year social media influencers were a key sales driver for the beauty category.

httpshttp://wwd.com/beauty-industry-news/people/social-media-influencers-beauty-industry-10292082/

http://www.emarketer.com/Article/How-Big-Influencers-Influence/1012904

http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230

$12.21

average ROI for beauty

influencer campaigns in

20152

3.2%is the average

engagement rate for

beauty

9x YOYincrease in earned media

value for the beauty category

on Instagram1

CONFIDENTIAL 77

WORKING WITHRAD IS A BEAUTIFUL THING

The beauty category is competitive

and working with influencers has

its challenges. Rad has five years

of influencer data and established

relationships with social’s top

beauty influencers.

We can make the process of

working with beauty divas a

breeze.

68% of beauty brandsbelieve that working with influencers is too

expensive. Rad uses a 3-value pricing model to

evaluate which influencers provide the best

value.

We can execute a highly efficient campaigns

that maximize budget.

CONFIDENTIAL 8

59% of beauty brandsstruggle with capturing the attention of desired

influencers. As the demand for influencers

grows, brands have to work harder to win them

over 2.Rad Intelligence has existing personal

relationships with top beauty influencers.

When we call, they answer.

72% of beauty brandssay relevancy of content is more important than

an influencer’s reach1. Rad’s data helps us

identify which beauty influencers drive

engagement by creating content that is relevant

to their audiences.https://econsultancy.com/blog/67443-eight-influencer-marketing-stats-for-fashion-beauty-brands/

http://www.flyingpointdigital.com/2016/04/11/how-beauty-and-fashion-brands-can-leverage-influencer-marketing/

CONFIDENTIAL

HOW TO CREATE ABEAUTY OF A CAMPAIGN

Shift Budgets from Branded Content

to Influencer Content

Branded content does not resonate as well

with social audiences as influencer content.

Beauty influencers receive 2600% more

comments on their content than beauty

brands’ content.2

9

Leverage Influencers to Create

Unique Content at Scale

Content variety and volume are two

strategies that play well in beauty

category on social. Work with a wide

range of influencers and let them present

your brand in their own unique way.

Creating the effect of an “everybody's

talking about it” beauty trend is much

more powerful than a single piece of

content.Boost Posts with Paid Social

Get next-level engagement by boosting

influencer posts with paid social. This

not only improves the visibility of your

content within the influencer’s audience

but can extend the reach of your

campaign to targeted, new audiences.

Engage with Your Audience

Use the conversation generated around

your influencers’ content as an opportunity

to engage with your audience. Jump into

the comments and join the conversation!http://offers.pixability.com/digital-makeover-social-video-beauty-ecosystem

http://tubularinsights.com/youtube-beauty-industry/#ixzz4VN72y4qw

Aussie Campaign

@Kail Lowry

@hairhacks

CONFIDENTIAL

THANK YOU

@mariannahewitt