Witechtea Detailed 110403170440 Phpapp02

8/3/2019 Witechtea Detailed 110403170440 Phpapp02

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TEAFamily of Business Case Analysis of Tools

www.4gbusinesscase.co


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Contents

Overview

Market analysis

Technical analysis

Economic & financial analysis

Sensitivity analysis

Comprehensive report

Default parameters


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Overview


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TEA|WiMAX and TEA|LTE

Empowering 4G players with an effective business case analysis tools

to set a solid foundation for a successful initiative

Unique and integrated applications

Built over six years of extensive industry experience with strategic

assignments and projects for major operators and equipment suppliers


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Key characteristics (1/2)

Analyzing the business case for a WiMAX and LTE initiative with a holistic

approach, in an integrated and iterative way, taking into account all critical

aspects

Supporting a fast and simplified configuration of more than 500 input

parms with a number of them pre-set to typical/recommended values in the

technical part

Enabling the user to view results instantly in an animated graphical formatthrough a dashboard-styled and very easy-to-use GUI


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Key characteristics (2/2)

Compliant with:

IEEE 802.16e/d/m standards and the WiMAX Forum Fixed/Mobile Profiles

(TEA|WiMAX)

The latest version (Release 10) of the LTE standard (TEA|LTE)

Allowing the definition of custom profiles and bands

Allowing the manual setting of the number of Users, BS/eNB, Logical Sectors,

Radio Links, MME, S-GW, P-GW to take into account the outcome of

external/additional calculations/dimensioning


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Four main integrated analyses

Market analysis

Estimating the potential market and revenues for 4G services

Technical analysis

Dimensioning the network infrastructure to derive the required bill of quantities

Economic and financial analysis

Calculating all key economic & financial projections and indicators

Scenario and sensitivity analysis

Analyzing the influence of parameter and boundary condition changes


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Market analysis

High-level work flow

Market data

Technical data

Economic &

financial data

Technical analysis

Economic and

financial analysis

ModuleInputs Outputs

Market and

revenues forecast

Bill of quantities

Economic &

financial

projections and

indicators

Scenario an

sensitivity ana


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Market analysis


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Introduction

Extension of the geographical areas (up to 5) to be served and their specific scenario

distribution

Market segments (up to 6) to be addressed

Service profiles (up to 6) to be offered

Market segment penetration per year

Impact of churn

Estimating the potential market and revenues for 4G services:


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Territorial analysis

Work flow

Territory &

demography

Target percentages

Service profile

Service profiles

characterization

Service profiles

distribution

Market forecast

Penetration andchurn rates

Other revenues

RevenuesMarket forecast

Revenues forecast



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Territorial analysis

Each geographical area of interest is characterized considering key territorial

parameters:

Total extension of each geographical area

Percentage of dense urban, urban, suburban and rural scenarios

Target percentage to be covered

As for main demographic data, they are:

Number of inhabitants, households and micro/small/medium/large located in eachgeographical area

Percentage of distribution of each market segment among the different scenarios

Target percentage to be served


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Service profile

The portfolio of service profiles to be offered is defined considering:

Technical features

Internet access: PIR and CIR in down and up link

VoIP: number of VoIP lines per users, coding algorithm

Pricing policies

Monthly service fee, one-time activation fee, monthly lease fee

Distribution of services profiles per each market segment

Distribution of user equipments related to the selected service profile per each market segme


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Market forecast

The market size per each year, each area and each market segment is evaluated by tak

into account:

Penetration rate

Churn rate


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Revenues

The revenues for the 4G services to be offered are estimated depending on:

Service profile characterization

Market forecast

In addition, it is possible to take into account other revenues, i.e. other possible total

annual incomes related to the network operation such as:

Revenues due from for example sale of end user devices

Revenues due from end user accessories

Revenues due from other business units

Etc.


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Technical analysis


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Introduction

Technology characterization

Type of BS/eNB (up to 3) and UT/UE (up to 6)

Path loss model for the link budget analysis

Down and up link capacity demand per year

Existing backbone infrastructures

Wireless backhaul

technology distribution

Dimensioning the network infrastructure to derive the required bill of quantities:


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Technology

Work flow

Frequency

Channel

bandwidth

Equipment

BTS/eNodeB

configuration

User equipment

configuration

MCS & SNIR

Performance

Capacity demand


Bill of quantities

Market forecast

Margins Path loss model

Networkdimensioning

Roll-out Roll-out f

Service profile

characterization

and distribution Target

Cell overl

facto

EPC

character

Backh

character

T h l


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Technology

The 4G technology is characterized according to the standard certification profiles

defined by either WiMAX Forum (WiMAX) or 3GPP (LTE). In detail the following

parameters are specified:

Frequency

Channel bandwidth

Duplexing format

Modulation and coding scheme

SNIR

Custom profiles can be defined to completely customize the use of the 4G technolog

in terms of:

Frequency

Channel bandwidth

Duplexing format

E i t


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Equipment

In order to perform the link budget analysis, equipments (BTS/eNodeB and user

equipments) are characterized in terms of:

Antenna gain

Cable losses

Feeder losses

Transmit power

Noise figure

LNA gain

Penetration loss

Body loss

Number of sectors

Number of antenna elements in transmission and reception

P f


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Performance

The maximum path loss on the basis of a relevant number of parameters:

Equipment characterization (BTS/eNodeB and user equipment)

Margins

Cell edge coverage probability, lognormal shadowing standard deviation, fast fading margin,interference margin (in down and up link)

The coverage predictions of the median path loss related to each scenario are

calculated on the basis of the selected path loss model (Cost-231, SUI, ECC-33, Log

normal with/without shadowing, Free Space)

The capacity provided by each BTS/eNodeB is evaluated on the basis of:

Supported MCS

Distribution of MCS

Number of carrier per sector

Number of sectors per BTS/eNodeB

Capacit demand


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Capacity demand

To evaluate the feasibility of the services to be offered and to perform the dimensioning

of the network infrastructure correctly, the capacity demand is estimated

The capacity demand denotes the capacity required in down and up link by the users

located in each area to be served and it is estimated depending on relevant parameters

Market forecast

Service profiles

Overbooking factor

Peak busy hour activity factor

Network dimensioning


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Network dimensioning

The network dimensioning aims at estimating:

Number of BTS/eNodeB on the basis of coverage and capacity requirements

Number of radio links per each technology (SDH, PDH, IP Ethernet, etc.)

Number of ASN-GW (WiMAX) or MME, S-GW, P-GW (LTE)

This network dimensioning is performed by taking into account:

Coverage requirements

Cell overlapping factor

Characterization of ASN-GW/EPC

Percentage of BTS/eNodeB with wireless backhaul and multihop factor

Distribution of radio links among the various technologies (SDH, PDH, IP Ethernet, etc.)

Legacy network (existing BTS/eNodeB and radio links)

Roll out


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Roll-out

The network roll-out is evaluated on the basis of the roll-out function, that

denotes the percentage of year-on-year deployed infrastructure.

The annual bill of quantities is estimated in terms of:

BTS/eNodeB

Logical sectors

Radio links

ASN-GW / MME, S-GW, P-GW


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Economic and financial

analysis

Introduction


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Introduction

CAPEX & OPEX

Depreciations

Interest rate on borrowings, tax rate, discount rate

Financing

Equity

Perpetual growth

Calculating all key economic & financial projections and indicators to assess the

feasibility of the initiative:

Work flow


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COS

Work flow

Bill of quantities

COS items


CAPEX

Market forecast

Bill of quantities

CAPEX items

Market forecast

D&A

Years to depreciate

TCO

Personnel

Head count Salaries & benefits

Statements

Economic &

financialprojections and

indicators

Marke

revenues

SG&A

SG&A

Revenues fo

Personnel


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Personnel

The personnel costs are analyzed considering all the typical roles in a

telecommunication operator:

Executive staff

Technical ops

Sales

Other (marketing, general & administrative people)

and defining:

Their salary

Their benefits

CAPEX


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CAPEX

To forecast capital expenditures, all main CAPEX figures for the 4G initiatives are

defined and calculated, such as network and system equipments costs:

BTS/eNodeB

User equipment

Backhauling (wireless and wired)

Core network

Spectrum license

Other possible CAPEX

D&A


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D&A

On the basis of CAPEX, the depreciation and amortization breakdown is evaluated

In particular, for each CAPEX item years to depreciate and amortize are defined

COS


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COS

To forecast the cost of services, all main COS figures for the 4G initiatives are defined

and calculated, such as:

BTS/eNodeB

User equipment

Backhauling (wireless and wired)

Core network

Spectrum license

VoIP

Technical staff

Other possible COS

SG&A


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SG&A

To forecast costs of SG&A, all main SG&A figures for the 4G initiatives are defined

and calculated, such as:

General & Administrative

Marketing

Sales

Customer acquisition

Customer care

Billing

Bad debts and churn

Other possible SG&A

Statements


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Statements

To understand whether the 4G initiatives make or not a positive net income during the

analysis period

The following statements are produced: Profit & Loss, Cash Flow, Balance Sheet

The following indicators are estimated: IRR, NPV, PBP, Enterprise value

The statements are carried out on the basis of:

Revenues

CAPEX & OPEX

Depreciations

Interest rate on borrowings, tax rate, discount rate

Financing & Equity

Perpetual growth


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Scenario and sensitivity

analysis

Introduction


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Introduction

Analyzing the influence of parameter and boundary condition changes, to

identify the most critical factors for the success of the initiative

Allowing a fast and iterative fine-tuning of the business case, in real-time and

total privacy

Presenting the results in an animated graphical format instantly from the

different Market, Technical, Economic & Financial perspectives

Critical factors


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Critical factors

Market analysis

Users target percentage, pricing policies, distribution rates, penetration rates

Technical analysis

Frequency, channel bandwidth, duplexing, BTS/eNodeB choice, MIMO, cell overlapping

percentage of BTS/eNodeB with wireless backhaul, roll-out rate

Economic and financial analysis

Site acquisition, logical sector cost, user equipment cost, wireless backhaul equipment

cost, spectrum license

Site lease and utilities, wired backhaul, customer acquisition


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p p

Automatically compiled and published in editable and PDF formats

Containing a complete summary (with tables, diagrams and charts) of: All inputs and assumptions

All results of the market analysis

All outcome of the technical modelling

All economic and financial statements for up to ten years


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Default parameters

Default parameters


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To help configuring the technical part, a number of relevant parameters are, by

default, pre-set to typical/recommended values:

Technology characterization

BTS/eNodeB characterization

User equipment characterization

Multiple antenna system gain

Margins

EPC characterization

These values can be changed at any time during the analysis


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Witechtea Detailed 110403170440 Phpapp02