Wish BucketTeam Appocalypse

Nima HashemiBen Shokati Matt Lenehan

Discovery O Everyone has dreams/goals they

want to complete before they die.O New Year’s Resolutions

O 62% of Americans make resolutionsO 8% of Americans achieve their

resolutionsO This discrepancy can be lowered by

using a productivity tool.

Expanding O But New Year’s Resolutions are too

narrow and are only made once a year

O Bucket Lists!O Everyone at least thinks about themO Can be started whenever and can be

updated

SolutionO Our app “Wish Bucket”

O Organize bucket lists by category (travel, personal, etc.)

O Choose items from our many suggested lists

O Facebook integration to share bucket list items

O Offer deals from Groupon to help accomplish goals

Pricing O $3.99 (more than any bucket list app)O Why the price is justified:

O Our customers have disposable income

O Simply searching for the best bucket list app

O “Wish Bucket” can potentially save the user a fortune through the Groupon savings

Giving BackO ½ of the proceeds will be

donated to the Make-A-Wish foundation to help children with life-threatening illnesses complete their bucket lists

Downloads and Revenue Projections

114M Smartphone users in the USx 52% android market in the US

x 19% have 20 or more paid apps (more likely to buy)x 46% target age group (25-44)

x 26% target income (over 100k)x 49% target gender (women) = 661K potential users

App sales price ($3.99) x Developers share of sales price (70%) = $2.79

$2.79 x 661K = $1.8M

O “The Bucket List” by MetosphereO FreeO 100 k - 500 k installsO Simple and usable

Competitor #1

Competitor #2O “iWish” by highdream

O $0.99O Assign photos, add details, set target

datesO Facebook and Twitter sharing

capabilitiesO Show places you’ve been on a map

Competitor #3O “Ultimate Checklist” by Jimbl

O $2.99O Has tons of pre-loaded listsO Free lifetime updates (they’re

constantly adding new list categories you can import)

O Can password protect listsO Facebook sharing capabilities

What sets “Wish Bucket” apart

O Groupon dealsO Facebook sharing capabilitiesO Bucket list suggestionsO Easy way to donate to Make-A-Wish

O All this while still keeping the app simple and usable

Data Flow

Technology SelectionO Android SDK

O Java, XML, etc.O Facebook API

O Share your lists, ideas, and photos with friends

O Groupon APIO Suggest deals based on bucket list

items.

High Level Milestones Dev/

Integration

Commit Prod

Week 5 Week 7 Week 6

E2E Integration

Dev/IntegrationCommit

Week 1

CommitPlan & Define

Discovery

Week 1 Week 1

Detailed Milestones Link to spreadsheet