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“Wise Marketers... Make Money Faster.”
I have a confession…
“Running a Small Business Requires
Endless Hard Work”
I Thought…
“Running A Poorly Designed Business Requires Endless
Hard Work”
But the Truth Is…
“Working for a Successful Big Company Is the
Easiest Path to a Good Life”
I Thought…
“Investing in Yourself Is the
Easiest Path to a Good Life”
But the Truth Is…
“You Need Money To Make
Money”
I Thought…
“You Need Action To Make
Money”
But the Truth Is…
“I Do Not Have the Knowledge to Run My Own Business.”
I Thought…
“You Are Ready Now.”
But the Truth Is…
READY!!(Say YES!)
YOUARE
Then Let’s Begin!
Who is Rick Raddatz?• 12 Years at Microsoft 1988-2000
Product Design / Development Marketing / PR / Research
• Multiple “Closed Door” Strategy Meetings with Bill Gates and Steve Ballmer
• Founded Xiosoft in 2003– InstantAudio.com– InstantVideoGenerator.com– MarketingMakeoverGenerator.com– InstantCustomerService.com (Coming Soon)
1. Principles of Profit Acceleration
2. Accelerating Product Creation
3. Accelerating Product Marketing
4. Accelerating Affiliate Marketing
Today’s Agenda
Part I: Core Principles ofProfit Acceleration
“Wise Marketers... Make Money
Faster.”
Why Focus on Acceleration?
• Acceleration solves the #1 problem faced by most small businesses: Cash Flow
• Acceleration reduces financial risk
• Acceleration increases chance of success
• Acceleration magnifies profit exponentially
• Acceleration increases your knowledge of your marketplace
• Acceleration makes you more money NOW
What is Acceleration?
• Acceleration is Using LEVERAGE to Get Bigger Profits, Faster
• Bad Leverage = Borrowing Too Much Money• Neutral Leverage (Expensive, Low Profit)
– Employees– Outsourcing
• AWESOME Leverage: (Inexpensive, High Profit)– Website-Building Tools– Web Audio & Web Video Tools– E-Mail Auto-Responders Tools– Headline Testing Tools– Customer Support Tools
Why Are TOOLS So Powerful?
• Automated• Intelligent• Owned• Asset-value of Your Business• Speed Completion• Guarantee Quality• Inexpensive• Big Return on Investment
A Well Designed Business
+
The Right Tools
=
Accelerated Profit
The Ideal Small-Business Model(According to Acceleration Theory)
The Ideal Small Business…• Can be Automated 100%• Maximizes Leverage!!!• Creates Large “Real Value”• Creates Large “Apparent Value”• Has Potential to Become a Big Business• Works Within Your Cash-Flow• Can be Operated by Anyone
QUESTION: Who Else Wants to Know the Four Business Inflection Points Where Acceleration Theory
Can Make the Biggest, Most Immediate, Life-Changing Impact Financially to any Small-Business
Owner Regardless of Budget?
Top 4 Most Acceleratable Business Inflection Points
#1: Info-Product Creation
#2: Web-Based Product Marketing
#4: Web-Based Affiliate Marketing
#3: Email-Based Product Marketing
Part II:Accelerated Info-Product
Creation
Why Care About Info-Products?
• Can be used to accelerate any business– Profitable– Great as Front-Ends or Back-Ends– They Fund Advertising Campaigns– Up-sell– Partnerships
• Easy to Create
• Easy to Distribute
The #1 Best Way to AccelerateInfo-Product Creation
1. Record Content With Audio
2. Copy Presentation of Successful Marketers
Case Study: “Virtual Seminar Week”
• The Plan:– Recruit a TON of experts– Interview the experts over the phone– Charge money to attend! – Charge money for recordings!– Get 5000+ people to attend– Get 50% of attendees to buy recordings– Use recordings as bonuses, products
Our First Speakers at VirtualSeminarWeek
Alex Mandossian Reveals How the Hidden Revenue Generating Power of Teleseminar Marketing Transformed His Annual Income in 2001 Into an Hourly Income in 2006!
Dr. Joe MercolaFounder of the World's Most Visited Alternative Medicine Website Divulges Why Medical Doctors Are Unintentionally the 3rd Leading Cause of Death in the U.S.
C.W. AllenAttention Small Business Owner: Get Access to the Audit-Proof Strategies of the Super-Rich to Protect Your Personal Assets and Slash Your Tax Bill by 67% - Guaranteed!
Jay AbrahamAmerica's Highest Paid Marketing Consultant Teaches Small Business Owners How to Ascend to #1 in Any Industry Utilizing the Meteoric Power of the “Strategy to Pre-Eminence”
More Speakers at VirtualSeminarWeek
Barbara DeAngelisSecrets for Instantly Transforming Your Life!
Mark Victor Hansen, & Art LinkletterFor Men & Women (ages 45 to 85): Learn the 'Life Altering' Guidelines that Can Make the Rest of Your Life the BEST of Your Life!
Steve HarrisonReveals the Little-Known Secrets to Get Millions of Dollars In Free Publicity for Your Book, Product or Service … Even If You're Just Starting Out!
T. Harv Eker
Founder of North America's Fastest Growing Personal Development Training Company Reveals the Secrets to Unlock Your 'Millionaire Mind' and Win the 'Inner Game' of Wealth
Even More Speakers at VirtualSeminarWeek
Scott Martineau with Kathy Smith & Arthur JosephFounder ConsciousOne.com Conducts 2 Exclusive Interviews with Kathy Smith
(International Fitness Icon) and Arthur Joseph (Voice Coach to Hollywood Celebrities)
Bob ProctorModern-day Napoleon Hill Reveals 'The Secret' to Reprogram Your Mind to
Quickly and Easily Attract the Money and Wealth You've Always Deserved … Without Resistance!
Chet HolmesFirst Time Ever: Renowned Sales Training Consultant Goes Public with His
Jealously-Guarded 'Pigheaded Entrepreneur's Guide to Market Domination!'
Jonny Bowden with Surprise GuestsInternationally Acclaimed Nutrition and Health Guru Exposes the Truth About
Diet and Demystifies the Common Myths About Most Weight-Loss Programs
Lots More Speakers at VirtualSeminarWeek
Bill BartmannFormer 24th Rich Man in America Tells the True Story of How He Went From Billionaire to 'Bootstrapped' … and Now How He's Rising Back Up Again
Charlie PageFounder of the DirectoryOfMarketing.com Reveals His Time-Tested Strategies to Build and Grow Your Online Database … Even If You're Starting From Scratch!
Bill RomanowskiAfter 5 Super Bowls & 2 Pro Bowls, This Former NFL Linebacker (a.k.a. “ROMO”) Exposes the Untold Story of How to Reached 'Peak Performance' On and Off the Field
Michael GerberBest-Selling Author of the E-Myth Series Reveals His Radical New Strategy to Transform Your Business Life – All You Need Is a Blank Sheet of Paper and an 'Open' Mind!
A TON of Speakers at VirtualSeminarWeek
Carlos MarinFor Network Markers: Principle-Centered Tactics Revealed About How He Built
a 650,000 Person MLM Sales Organization From Scratch … And How You Can Do It Too!
Kendra Todd1st Female Winner of Donald Trump's Apprentice Unveils the Secret to
Become Top Producer … Regardless of the Profession You're In
Marc Harty & Mark McInnisFind Out How 'Web PR' is Your Fastest, Easiest and Most Economical Way to
Capture Truckloads of Targeted Online Traffic in 24 hours or Less!
Mirriam Adler-MacWilliamsATTENTION Stock Market Traders: Self-Made Millionaire Reveals How She
Made Over $2,000,000 (From Her $10,000 Initial Investment in 2 years) Buying & Selling Stock Options
Too ManySpeakers at VirtualSeminarWeek
David LakhaniNationally Renowned 'Business Acceleration Strategist' Teaches Inside Secrets
to Capture Boatloads of Online Business via Traditional Offline Marketing Methods
Chris & Janet AttwoodCo-Founders of 'Healthy, Wealthy n' Wise' Magazine Unmask 5 Practical Tips
to Align Yourself and 'MONETIZE' with What You're Most Passionate About
Tellman K. & Stephanie FrankFind Out The REAL 'Secrets' Most People Will Never Know About Controlling
Their Attention Deficit Hyperactivity Disorder (ADHD)
Paul ColliganCo-Author of 'The Business Podcasting Bible' Divulges Practical Tips that Even
Techno-Dummies Can Utilize to Make Money From Podcasting from the Comfort of Their Homes!
Way Too ManySpeakers at VirtualSeminarWeek
Gay & Kathlyn HendricksBest-Selling Authors & Founders of The Hendricks Institute Reveal Their Principles and Practices to Create MORE Love, Abundance and Vibrant Wellbeing in Personal Relationships
Michael Angelo CarusoATTENTION Sales Mangers & Personal Coaches: Discover How to Build Better Employees & Create High-Performance Relationships via Battle-Tested 'Team-Building' Fundamentals
John HarricharanAward Winning Author of 'The Power Pause' (Over 550,000 Sold Online) Shows You How to Tap Into the Awesome Power of Belief to Get What Want AND Want What You Have!
Ryan & Angie Tewis, Claude WhitedHighly Sought-After Real Estate Investing Training Trio Reveal Their Closely-Guarded Secrets on How to Make a Fortune Buying & Selling Low-Risk, Pre-Foreclosure Properties
A Ridiculous Number of Speakers at VirtualSeminarWeek
John Beehner with Ken BlanchardATTENTION Christian Entrepreneurs: What If You Could Ask God to Reveal the Secret to Accelerate the Growth Your Enterprise? Find Out What Ken Blanchard Thinks God Would Say...
Marc AllenFounder of 'New World Library' Seeks the Truth About Soul Mind Body Medicine: Soul Healing for Optimum Health During This World-Premier Interview of Dr. Zhi Gang Sha
Shawn Phillips & Jon BensonStaying In Shape Over 40: Two of the World's Most Revered Health & Fitness Gurus Candidly Debate on the Future of Fitness Foods & Meal-Replacement Shakes
Matt BacakSelf-Made Internet Marketing Millionaire (at Age 28) Reveals His Insider Secrets to Transform Your Personal Computer Into a Money-Making ATM Machine!
An Insane Number Speakers at VirtualSeminarWeek
Salim KhojaGet Inside the Mind Who Built the North American Seminar Sensation – The
Power Within Featuring President Bill Clinton, Lance Armstrong, Sir Richard Branson and others
Mike Stewart & Jim EdwardsInternet Marketing Dynamic Duo Part-The-Curtain on How to Create Your Own
Web Infomercial with Little or No Cash … Even If You're a Techno-Dummy!
Dr. Michael BreusAmerica's #1 Sleep Doctor Reveals New Medical Evidence How Deep Sleep
Improves Productivity, Accelerates Weight-Loss and Heightens Sex-Drive in Men & Women
Dave KekichHow a Little Known Law Will Let You Dance on Your 120th Birthday!
A Google Of Speakers at VirtualSeminarWeek
Senator Bob GrahamInsider Politics: Get the Truth About the of National Security Crisis and the Future Threat of Terrorist Attacks On Major U.S. Cities in 2007
Dick DesichLearn How to Live Tax-Free for the Rest of Your Life from the Financial Strategies Who Invented 'Self-Directed IRAs' as Tax Slashing Investments
Christine Comaford-Lynchhe Closely-Guarded Secrets of a Serial Entrepreneur!
Jack RaffertyThe Truth About Personal Development Training from the Insider Who Gave Werner Erhard's 'EST' Its Name
Rick Frishman with Susan Driscoll & Scott HoffmanJoin this Book Publishing 'Roundtable' to Get the Scoop on How to Write a National Best-Selling Book – Fiction or Non-Fiction
So What Happened?
• Well over 5,000 PAID Attendees
• 46% paid extra to get recordings
• We now have a product to sell
• We now have a “brand” to grow
• We now have new list of 20,000 prospects
• We now have MONEY IN THE BANK
• All by making some audio recordings…
What do YOU need to Duplicate This Success?
You Need… InstantAudio!• Unlimited audio clips played instantly
with one click of the mouse
• Works great on dial-up modems or high-speed
• You can record right over a telephone! Just like leaving a voicemail.
• Technical know-how or experience is NOT necessary – easy to use
• Makes other audio technologies obsolete!
Part III:Accelerated
Product Marketing
The Ideal Marketing Website
• Problem… What is FASTEST Way to Create…– Opt-in Page (Squeeze Page)– Professional Design– Audio or Video– Split-Tester (Headline and Audio)– E-Mail Database– Exit-Survey (test on IE7!)– Auto-responder (Sequence of E-Mails)– Bulk Email Sender
• SOLUTION: MarketingMakeoverGenerator.com
Live Demo
What do YOU need to Accelerate Your Marketing Profits?
You Need… MarketingMakeoverGenerator!* Professional Templates* Fill-In-The-Blanks* Web-Audio Recorder* Web-Video Recorder* Split-Tester* E-Mail Database* Bulk E-Mail Sender* Auto-Responder* Unblockable Exit-Survey* And More... All for about $1/Day
Part IV:Accelerated
Affiliate-Marketing
Accelerated Affiliate-Marketing Websites
• Same Marketing Goals As Before…
• Three Important Differences– Now we are Pre-Selling
Someone Else’s Product– Goal is to Build OUR List– Easier This Time, Because We Can
Borrow Sales-Copy Legally!
Live Demo
Thoughts on Affiliate Marketing
• Affiliate Marketing is Lighting Fast!!• You can create 10 affiliate-marketing
websites in a single day or more• Wise Marketers Focus on
– ONE marketplace– Multiple Products
• As you build your list, your power grows• Affiliate marketing works REGARDLESS
or business model or market
Is Affiliate Marketing for Real?
Part V:Accelerated
Video-NewsletterProduction
What Tool do YOU need to Accelerate Your Newsletter Profits?
You Need… InstantVideoGenerator!• Unlimited video clips played instantly with
one click of the mouse
• Works great on dial-up modems or high-speed
• Records with any Web cam and microphone
• Technical know-how or experience is NOT necessary – easy to use
• No downloading, converting, uploading!
• Makes other video technologies obsolete!
Part VI:Putting It All
Together
There Are Only 6 Business ModelsOn the Internet Today
• Own a Product or Service
• Own a List (Affiliate Mktg)
• Own a Social Site (Network)
• Own Traffic (Advertising)
• Own Relationships (MLM)
• Own Your Time (Consultant)
Your Business has a Mind and Body
• Feed EDUCATION to Your Business’s Mind!– Educational Products– Mentors / Coaches / Masterminds
• Feed TOOLS to Your Business’s Body!– Automation & Outsourcing– Tools, Tools, Tools
• Education + Tools = a Healthy Business
There Are Only 6 Business ModelsOn the Internet Today
• Own a Product or Service
• Own a List (Affiliate Mktg)
• Own a Social Site (Network)
• Own Traffic (Advertising)
• Own Relationships (MLM)
• Own Your Time (Consultant)
Yes
Yes
Yes
Yes
Yes
Yes
Opt-In?
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
A/VWeb?
A/VE-Mail?
Rick Raddatz’s
Business Accelerator Package&
Business Accelerator Mentor Group
InstantAudio.com
InstantAudio.com is…
• Easiest
• Quick Interviews
• Credible testimonials!
• Super-testimonials!!
• Audio Infomercials
• More profitable
InstantVideoGenerator…
• Easiest Video Service
• For Web & E-Mail
• Demands attention
• Controls attention
• Builds relationships
• Next best thing to being there
MarketingMakeoverGenerator.com
• Professional Templates• Fill-In-The-Blanks• Web-Audio Recorder• Web-Video Recorder• Split-Tester• E-Mail Database• Bulk E-Mail Sender• Auto-Responder• Unblockable Exit-Survey• And More...
InstantCustomerService.comComing Soon
GOLD ACCESS Virtual Seminar Week
