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Wisconsin's Promotion Investment In Action. Across Our Nation Throughout Our State In Our Local Communities. WMMB Overview. Board of 25 Wisconsin dairy farmers Elected by fellow dairy farmers for 3 year terms Mission: Grow demand for the milk and dairy products made in Wisconsin - PowerPoint PPT Presentation
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Wisconsin'sPromotion Investment
In Action
Across Our NationThroughout Our State
In Our Local Communities
WMMB Overview Board of 25 Wisconsin
dairy farmers Elected by fellow
dairy farmersfor 3 year terms
Mission: Grow demand for the
milk and dairy products made in Wisconsin
Enhance the image of our dairy industry
Wisconsin's Promotion Investment In Action…
WMMB works with retail grocery store chains in every major U.S. market
Across the country
Chef Education Programs
Wisconsin's Promotion Investment In Action…
Tours & Seminars
In-Store Promotions
Educating Foodservice, Food Distributors and Retail Food representatives throughout the country
Last year more than 650 retailers, chefs, distributors and food writers toured Wisconsin dairy farms and cheese manufacturers.
Wisconsin's Promotion Investment In Action… Wisconsin Dairy News stories air weekly during news
broadcasts; six half-hour America’s Dairyland episodes air annually
Viewed by more than 8 million households in Wisconsin and
the upper Midwest.
Wisconsin's Promotion Investment In Action… Supporting youth sports activities
Wisconsin Dairy Council School Outreach & Nutrition Education
Encourage every Wisconsin studentto drink milk with every school meal
Chocolate Milk Has Muscle Materials provided to 1,100 schools
Impacting 385,000 students
Online Resources
Interactive Website Totals
GrilledCheeseAcademy.com
CheeseandBurger.com
CheeseCupid.com
EatWisconsinCheese.com
Wisconsin’s Promotion Investment in Action
6.6 million visitors…and counting
An average time on site of 3:44 minutes
A total of 449,191 hours interacting with Wisconsin Cheese or 18,712 days or 51.3 years
WMMB's Dairy Impact Initiative
America's Dairyland Is
YOUR Land
DAIRY IMPACT Goal
Showcase the vital, vibrant role that everyone in our dairy industry plays in Wisconsin's economic
future
DairyDoingMore.org
YouTube Channel – Dairy Impact Wisconsin
Over 235,000 viewers
WMMB at a Glance
Wisconsin'sPromotion Investment
In Action
Across Our NationThroughout Our State
In Our Local Communities
