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Wisconsin Science and Technology Wisconsin Science and Technology Symposium Symposium Angel Investments Angel Investments July 18, 2008 July 18, 2008 Pete Marsnik Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791 [email protected]

Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

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Page 1: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Wisconsin Science and Technology Wisconsin Science and Technology SymposiumSymposium

Angel Investments Angel Investments

July 18, 2008July 18, 2008

Pete MarsnikPete MarsnikManager, Chippewa Valley Angel Investors Network, LLC

715-878-9791 [email protected]

Page 2: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

What is an Angel? What is an Angel?

High net worth individualHigh net worth individual SEC “Regulation D”SEC “Regulation D”

Desire to invest in early stage Desire to invest in early stage venturesventures

Provide Funding and/or ExpertiseProvide Funding and/or Expertise

Put the “smart” in smart moneyPut the “smart” in smart money

Individual or Network Individual or Network

Page 3: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Why Angels? Why Angels?

Financing between 3F and Financing between 3F and InstitutionalInstitutional

Venture Capital Deals too bigVenture Capital Deals too big $10 million + $10 million + Typical Angel deals smaller equity Typical Angel deals smaller equity investmentinvestment $100,000 to $ 2 million$100,000 to $ 2 million

2007 – U.S. Angel investments $26 2007 – U.S. Angel investments $26 billionbillion

up 1.8% from 2006, 2006 10.8% over up 1.8% from 2006, 2006 10.8% over 2005 2005 12% more ventures, 10% more investors12% more ventures, 10% more investors 2007 exits – 61% M/A, 6% IPO, 33% 2007 exits – 61% M/A, 6% IPO, 33% bankruptbankrupt

Page 4: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Founded in 2003 – currently 17 Founded in 2003 – currently 17 membersmembers

Portfolio contains 7 investmentsPortfolio contains 7 investments $ 3.1 million value of portfolio$ 3.1 million value of portfolio Typical round $100,000 to $400,000Typical round $100,000 to $400,000

$1,000 annual dues with Monthly $1,000 annual dues with Monthly meetingsmeetings

ProcessProcess Business Plan Screen versus criteria – Business Plan Screen versus criteria – Stage 1 Stage 1 Presentation – straw poll for Stage 2?Presentation – straw poll for Stage 2? Due Diligence – Term Sheet – Negotiations Due Diligence – Term Sheet – Negotiations Subscribe – interested members form new Subscribe – interested members form new LLCLLC Tracking/Additional investmentTracking/Additional investment Exit – 3-7 years to harvestExit – 3-7 years to harvest

Page 5: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Criteria Criteria

Business Plan Business Plan Complete and Comprehensive Complete and Comprehensive

Sufficient Opportunity and ReturnSufficient Opportunity and Return Venture vs Lifestyle businessVenture vs Lifestyle business How will company make money?How will company make money? How will investor make money?How will investor make money?

Quality Management TeamQuality Management Team

Page 6: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Criteria Criteria

Proof of ConceptProof of Concept

Desire for coaching/mentoringDesire for coaching/mentoring

Sustainable Competitive AdvantageSustainable Competitive Advantage Intellectual Property/PatentsIntellectual Property/Patents

Minimum $100,000 equity Minimum $100,000 equity investmentinvestment

Exit Strategy Exit Strategy

Page 7: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Key Question 1Key Question 1

What is the Size of the Opportunity?What is the Size of the Opportunity?

Product and Market?Product and Market?

Scalable?Scalable?

High-Multiples Return on Investment?High-Multiples Return on Investment?

Page 8: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Key Question 2Key Question 2

What is the Quality of Management Team?What is the Quality of Management Team?

Experience?Experience?

Skill Sets?Skill Sets?

Deficiencies? Deficiencies?

Page 9: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Key Question 3Key Question 3

What is the Sustainable Competitive What is the Sustainable Competitive Advantage?Advantage?

Intellectual Property?Intellectual Property?

First mover?First mover?

Barriers to Entry?Barriers to Entry?

Page 10: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Key Question 4Key Question 4

What is the Exit Strategy?What is the Exit Strategy?

How will the angels realize the return?How will the angels realize the return?

How soon?How soon?

Page 11: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Chippewa Valley Angel Investors Network, LLCChippewa Valley Angel Investors Network, LLC

Key Question 5Key Question 5

Is it in the Sweet Spot?Is it in the Sweet Spot?

Equity Stake sufficient to have influence?Equity Stake sufficient to have influence?

Board Member?Board Member?

Minimum Dilution?Minimum Dilution?

Page 12: Wisconsin Science and Technology Symposium Angel Investments July 18, 2008 Pete Marsnik Manager, Chippewa Valley Angel Investors Network, LLC 715-878-9791

Manufacturing AdvantageManufacturing Advantage

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