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10/18/2011
1
Wireless Ultra-BroadbandWireless Ultra Broadband in a Zettabyte World
R b t P
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1Cisco Public 1© 2011 Cisco and/or its affiliates. All rights reserved.
Robert PepperVice PresidentGlobal Technology Policy
CITIOctober 2011
The Cisco VNI Global Forecast methodology is built on independent analyst projections; fixed/mobile usage reports and verified with real network data.
5thAnniversary
Global Usage TrendsGlobal Forecast Data
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
Global, regional, and country-level data modeling of consumer/business usage trends.
10/18/2011
2
81 EB
63 EBper mo
81 EBper mo
50 EBper mo
38 EBper mo
28 EB
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
20 EBper mo
28 EBper mo
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
2010 2011 2012 2013 2014 2015
6,000,000
7,000,000
6.3 EB
92% CAGR 2010–2015
2,000,000
3,000,000
4,000,000
5,000,000
Tera
byte
s / M
onth
3.8 EBper mo
per mo
2.2 EB
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
0
1,000,000
2010 2011 2012 2013 2014 2015
0.24 EBper mo
per mo1.2 EBper mo
0.6 EBper mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
10/18/2011
3
6,000
7,000Mobile VoIPMobile GamingM bil M2M
6.1%
1.5%4.7%
92% CAGR 2010–2015
2,000
3,000
4,000
5,000
Peta
byte
s/ M
onth
Mobile M2MMobile P2PMobile Web/DataMobile Video
6.1%
21.0%
66.4%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
0
1,000
2010 2011 2012 2013 2014 2015
VoIP traffic forecast to be 0.4% of all mobile data traffic in 2015
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
80,000
90,000
Mobile Data (92% CAGR) 7.77%
32% CAGR 2010–2015
30,000
40,000
50,000
60,000
70,000
Peta
byte
s/ M
onth
( )
Fixed/Wired (24% CAGR)
Fixed/Wi-fi (39% CAGR)46.1%
46 2%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
0
10,000
20,000
2010 2011 2012 2013 2014 2015
P 46.2%
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
10/18/2011
4
900,000
1,000,000
986 PBper mo
82% CAGR 2010–2015
300,000
400,000
500,000
600,000
700,000
800,000
Tera
byte
s / M
onth
672 EBper mo
per mo
414 PBper mo
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
0
100,000
200,000
2010 2011 2012 2013 2014 2015
48 PBper mo
234 PBper mo
117 PBper mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
1,600,000
1,800,0001.6 EBper mo
91% CAGR 2010–2015
600,000
800,000
1,000,000
1,200,000
1,400,000
Tera
byte
s / M
onth
1.1 EBper mo
635 PBper mo
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
0
200,000
400,000
2010 2011 2012 2013 2014 2015
64 PBper mo
326 PBper mo
146 PBper mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
10/18/2011
5
1,800,000
2,000,0001.8 EBper mo
102% CAGR 2010–2015
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Tera
byte
s / M
onth
997 PBper mo
530 PBper mo
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
0
200,000
400,000
2010 2011 2012 2013 2014 2015
65 PBper mo
269 PBper mo128 PB
per mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
500 000
600,000488 PBper mo
111% CAGR 2010–2015
200,000
300,000
400,000
500,000
Tera
byte
s / M
onth
258 EBper mo
127 PBper mo
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
0
100,000
2010 2011 2012 2013 2014 2015
12 PBper mo
61 PBper mo
26 PBper mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
10/18/2011
6
350,000
400,000346 PBper mo
102% CAGR 2010–2015
100 000
150,000
200,000
250,000
300,000
Tera
byte
s / M
onth
201 EBper mo
110 PBper mo
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
0
50,000
100,000
2010 2011 2012 2013 2014 2015
10 PBper mo
56 PBper mo
25 PBper mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
400,000
450,000387 PBper mo
129% CAGR 2010–2015
150,000
200,000
250,000
300,000
350,000
Tera
byte
s / M
onth
179 OBper mo
90 PBper mo
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
0
50,000
100,000
2010 2011 2012 2013 2014 2015
6 PBper mo
44 PBper mo
17 PBper mo
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015
10/18/2011
7
25,000
Mobile Data (82% CAGR) 4.4%
26% CAGR 2010–2015
10,000
15,000
20,000
Peta
byte
s/ M
onth
( )
Fixed/Wired (23% CAGR)
Fixed/Wi-fi (30% CAGR)60.9%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
0
5,000
2010 2011 2012 2013 2014 2015
P
34.6%
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
18,000
20,000
Mobile Data (91% CAGR)8.7%
32% CAGR 2010–2015
6,000
8,000
10,000
12,000
14,000
16,000
Peta
byte
s/ M
onth
( )
Fixed/Wired (24% CAGR)
Fixed/Wi-fi (35% CAGR) 37.5%
53 8%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
0
2,000
4,000
2010 2011 2012 2013 2014 2015
P 53.8%
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
10/18/2011
8
25,000
Mobile Data (102% CAGR)7.6%
35% CAGR 2010–2015
10,000
15,000
20,000
Peta
byte
s/ M
onth
( )
Fixed/Wired (24% CAGR)
Fixed/Wi-fi (46% CAGR) 43.7%
48 7%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 15
0
5,000
2010 2011 2012 2013 2014 2015
P 48.7%
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
4,500
5,000
Mobile Data (111% CAGR)10.4%
48% CAGR 2010–2015
1,500
2,000
2,500
3,000
3,500
4,000
Peta
byte
s/ M
onth
( )
Fixed/Wired (31% CAGR)
Fixed/Wi-fi (65% CAGR) 37.9%
51 7%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
0
500
1,000
2010 2011 2012 2013 2014 2015
P 51.7%
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
10/18/2011
9
3,500
4,000
Mobile Data (102% CAGR)9.3%
39% CAGR 2010–2015
1 000
1,500
2,000
2,500
3,000
Peta
byte
s/ M
onth
( )
Fixed/Wired (24% CAGR)
Fixed/Wi-fi (52% CAGR) 34.2%
56 5%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17
0
500
1,000
2010 2011 2012 2013 2014 2015
P 56.5%
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
1 800
2,000
2,200
Mobile Data (129% CAGR) 19.2%
52% CAGR 2010–2015
600
800
1,000
1,200
1,400
1,600
1,800
Peta
byte
s/ M
onth
( )
Fixed/Wired (29% CAGR)
Fixed/Wi-fi (62% CAGR)26.8%
54.1%
19.2%
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 18
0
200
400
2010 2011 2012 2013 2014 2015
P
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
10/18/2011
10
Summary and Implications• Broadband demand is exploding driven by video• Growth in demand in emerging economies will
exceed developed countriesexceed developed countries• Mobile as well as fixed• Implications for network investment and deployment• Need for radio spectrum for wireless broadband
Mobile broadband and fixed WiFi
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 19
Mobile broadband and fixed WiFiDigital TV transition—digital dividend
Implications for net architecture—fiber for backhaul
http://www cisco com/go/vnihttp://www.cisco.com/go/vni
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 20
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
10/18/2011
11
Thank you.
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 21