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WINTER. Product and Service Innovation. SMILEPAC i NUWASHU. Template. Presented by. 01. WINTER. Have you ordered any delivery foods in Korea?. Template. 01. WINTER. Current Problems. Reusable Plates. Customer’s side Hygiene issues, strong smell, look dirty. Template. - PowerPoint PPT Presentation
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WINTERTemplateSMILEPAC
iNUWASHU
Presented by
Product and Service Innovation
WINTERTemplate
Have you ordered any delivery foods in Korea?
01
WINTERTemplate
Current Problems 01Customer’s side
Hygiene issues, strong smell, look dirty
Restaurant owner’s sideCost involving• getting the plates back (oil price, labor cost)• washing dishesMissing/broken plates
• Unhealthy• inconvenience of
recycling
• appetite loss, • insulation x• inconsideration of
environment
Restaurant owner’s sideAfraid of losing customers
Customer’s side
Reusable Plates
Disposable Plates
WINTERTemplate
Opinions of owners 01
02Background ResearchCurrent Products in KoreaCurrent Products in
Korea
02Background ResearchCurrent ProductsProducts in other
countries
→Tried to come up with a package that can satisfy “both” form and function
and be adopted by any delivery restaurant in Korea
02Background ResearchMaterial candidatesMaterials
PS PP PLA Paper (Pulp)
SIO2PP
Cost ★★★★★ ★★★ ★★ ★★★★ ★★★
Eco-friend-liness
★ ★ ★★★★★ ★ ★★★
Available for hot soup / mi-crowave oven
★★ ★★★★ ★ ★★ ★★★★★
Sturdiness ★★ ★★★ ★★ ★ ★★★
03Development Process - Sketches
Double layers- plastic bag included
Separate containers for sides and main dish which are foldable
Easiness of Waste Disposal Flexible Structure
03Development Process
Final Decision
Box layers (bento box / lego) + Flexibility + Soup( 국물 ) disposablility
03Development Process
Final Model
Side View 1Top View Side View 2
Size: 243x205xH80mmThickness: 5.5mmMaterial: SO2PP
04
SmilePac
Product Features
Eco-friendli-ness
Additional features
Insulation
Freshness
Convenience
Design
04Product FeaturesDesign
Simple, Cute, Innovative, Fun
04
Material-wise• SIO2+PP• CO2 emission ↓
Recycling made easy• Food waste from package
Eco-friendliness
Product Features
04
Portability• Tray + Handle (stay in place)
All-in-one • Simple
Food waste disposal• Liquid -poured out through the holes on the side• The rest (solid)- thrown away together
Organized • Possible to take multiple delivery orders at once
(owner’s side)
Convenience
Product Features
04
Require wrap packagingOnly sell the container part→much better for the food
Separate containersMain dish (Soup/ Noodle/ Rice) & Side dishes packed separately
Freshness
Product Features
04
Layered box shape • Double ceiling • Circulates heat
Insulation
Plain plate
Product Features
04
Cutlery Fork/ Chopsticks/ SpoonsWet tissue/ Napkin→ Stored/ added if needed
Tray : Written menu(Promotion)
Additional Features
Product Features
05Business Plan
• 2008 : law change → disposable plates available in restaurants• Increasing concerns about environment and health• The delivery food market is growing fast-economic downturn, lifestyle change, single family ↑
Market situation
78%
23%
Do you think there will be more people who order de-
liver foods in the future?
YesNo
market opportunity for disposable plates which have environment/health features
05Marketing
Business PlanTarget market: Restaurant owners (delivery/takeout)
Emphasis onCost saving (compared to using reusable or disposable plates)
Cost range 350~400Won +
Competitive advantage (compared to current boring plates)
As-is To-be
Conve
nienc
e
Insula
tion
Design
Freshn
ess
Eco-fri
endli
ness
Usual restaurantsDelivery foods with SmilePac
FIN