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6 Design boards for Mikey and Josh's Winston Churchill ' Does Your Grandad Look Like Winston Churchill'
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DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITIONCONCEPT
1
‘DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL?’ - This competition is aimed specifi-cally at school children between the ages of 11-18. The idea behind the concept is to inform the audience about Winston Churchill while also relating his face to someone they personally know very closely... Their Grandad.
However, obviously not everyones Grandad looks like Winston Churchill, but the promotion for the competition would encourage the younger audience to ask their Grandparents / Parents about Churchill.
The product range we have proposed is aimed to encourage a teenage audience to get involved, by using a range of both printed and digital media we aim to reach as large an audience as possible.
These boards aim to explain our concept further as well as the prod-ucts that could be produced to aid a successful response from the required audience.
WINSTON CHURCHILL APP
The app is the main way toenter the ‘DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITION’. However it still has other multiple functions to appeal more to the 11 -18 year old target audience.
COMPETITION RULES
Explains the rules / how to enter / what is the prize
UPLOAD AND ENTER
It gives the user another avenue to submit their Winston Churchillike Photo re-creatation.
WINSTONIZE YOURSELF
An additional fun add on to the competion - similar to fatbooth and bald booth but this time it is a winston churchill booth where you can Winstonize yourself, your friends and your family.
2
DOES YOUR GRANDAD LOOK LIKE WINSTON CHURCHILL COMPETITIONCONCEPT
(WINSTON CHURCHILLIKE)HOME PAGE
COMPETITION INSTRUCTIONS AND PRIZE VIEW PHOTOS TO RE-CREATE / UPLOAD / SUBMIT
DOES YOUR GRANDADLOOK LIKE
WINSTON CHURCHILL?
LOADING PAGE
COMPETITIONINSTRUCTIONS
AND RULES
HOW TOENTER
WHAT’STHE PRIZE?
UPLOAD /TAKE PHOTOOF YOURSELF
WINSTONIZEYOUR PHOTO
MORPH A PHOTO OFYOURSELF
TO LOOK LIKEWINSTON
CHURCHILL
SUBMIT YOUR
WINSTONCHURCHILLIKE
INTO THE COMPETITION
LINKS TO A PAGE EXPLAINING
WHO WINSTONCHURCHILL WAS
AND THE INSTRUCTIONS
TO THE COMPETITION
FACTS ABOUTWINSTON
CHURCHILL WHILE YOU
WAIT ON THELOADING PAGE
YOU MUSTRE-CREATE ONEOF THE 5 GIVEN
PHOTOS OF WINSTON
CHURCHILLWITH YOUR WINSTON
CHURCHILLIKE
A WINNER WOULD BE CHOSEN BY
THE CHURCHILLJUDGES ON A
CERTAIN DATE,THE VICTOR
WOULD WIN A PRIZE THAT WILL
BE DECIDED BYCHURCHILL
LINKS TO 5 FAMOUS PHOTOSOF WINSTON CHURCHILL
TO GIVE THE USER ANOPTION OF WHICH ONE THEY WOULD LIKE TO RE-CREATE
LINK TOCAMERA ROLL
OR CAMERATO ALLOW THE
USER TO UPLOAD AND
MORPHTHEMSELVES
PHOTOFILTERS
PHOTOTEMPLATES
TORE-CREATE
UPLOADPHOTO
TOCOMPETITION
DOES YOUR GRANDADLOOK LIKE
WINSTON CHURCHILL? TAKE A PHOTO OF YOURSELF AND MORPH INTOTHE GREAT WINSTON CHURCHILL
WINSTON CHURCHILL BOOTH
B&W
1940’SCAMERA
1930’SCAMERA
PROPAGANDAPOSTER
AGE
GIRTH
BALD
TOP HAT
CIGAR
1
1
4
5
2
3
2
SWIPE
VIEWING PHOTO TEMPLATES
WINSTON CHURCHILL APPNAVIGATION FLOWCHART
3
4
WINSTON CHURCHILL COMPETITIONDIGITAL SUBMISSIONS
The main focus of the competition is run through the app which can be downloaded on various devices with acess to an APP store.
There will also be a link from the churchill.com site which allows users to enter the competition and also find out about SirWinston and his history.
The thought of a prize is something that will definitly spur people on to get involved. This is up to you it could be an educational trip or insurance etc..
Pretty much every young person in the UK has a social network profile of some sort. So campaign will also be advertised on sites like facebook.
5
WINSTON CHURCHILL COMPETITIONSCHOOL POSTER HAND OUTS
To make sure everyone has a chance of entering we have included a postal address aswell as a link to the website and the app.
A promotional poster/leaflet would be sent out to schools across the UK. This introduces them to the competition and how the different ways they can enter.
We have included some nets on the back which allows the kids to cut out and make a 3D Winston Churchill.
cut round the armsthen fold & stick them together
when the arms havebeen assembled, slot them into the arm slits on the body
cut round the edgesof each of the nets
cut out
white area
cut out
white area
cut through thewhite lines
use the tabs to stickthe boxes togetherglue each tab according to theside it matches up to
stick the 2 hat rims together so that black
is showing on either side. Then slot the tabs into the
slits on winstons head.
6
In order to promote the competetion and to get winstons face out there we suggest a series of large scale public adverts that will catch the eye of passers by. It would be best to situate the adverts in busy city centers and round schools & colleges in order to hit the specific target audience.
Bill boards in busy towns and on bus and train roots would be good places to advertise as school kids are forced to look at these everyday.
WINSTON CHURCHILL COMPETITIONPUBLIC PROMOTION
A good way to cause interest with a younger audience would be to use graffiti advertising. This is a ever growing trend that seems to be getting more popular each year.
This type of stencilgraffiti can be put up in no time. its a quick and easy advertising method which allows for many possibilities.
The idea behind the slogan below is to get the kids to bond with their grandparents. Most kids have a strong bond with them anyway, so if they don’t know who Winston was, their grandad will be sure to fill them in.
Using projections to advertise, instantly causes interest as it is quite an exciting new medium to work with.This could play a clip that runs through a series of different advertisements about the competition, also people about Churchill.