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SAP AG 2002, mySAP.com Standard Presentation 1 Tedarik Zinciri Yönetiminde Stratejinin Aksiyona Dönüştürülmesi Uğur CANDAN Solution Manager SAP Türkiye [email protected]

Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

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Page 1: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 1

Tedarik Zinciri Yönetiminde Stratejinin Aksiyona

Dönüştürülmesi

Uğur CANDANSolution Manager

SAP Tü[email protected]

Page 2: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 2

mySAP.com E-iş Çözümleri

Müşteri

Ürün/Servis Operasyon

Page 3: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 3

mySAP.com E-iş Çözümleri

Customer Intimacy

Product Leadership Operational Excellence

mySAP.commySAP.com

Enterprise PortalmySAP Enterprise Portals

ExchangemySAP Exchanges

SCMmySAP

SCM

CRMmySAP

CRM

PLMmySAP

PLM

SRMmySAP

SRM

HRmySAP

HR

FINmySAPFinan-cials

BImySAP

BI

Page 4: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 4

mySAP.com & SAP R/3 Enterprise

mySAP.commySAP.com

Enterprise PortalmySAP Enterprise Portals

ExchangemySAP Exchanges

SCMmySAP

SCM

CRMmySAP

CRM

PLMmySAP

PLM

SRMmySAP

SRM

HRmySAP

HR

FINmySAPFinan-cials

BImySAP

BI

ERPSAP R/3 Enterprise

Page 5: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 5

Sektörel bilgi birikimi ve

entegre sektörel

çözümler.

Page 6: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 6

mySAP.commySAP.com

mySAP.com E-iş Çözümleri

21 Sektörel Çözüm

21 Sektörel Çözüm

Enterprise PortalmySAP Enterprise Portals

ExchangemySAP Exchanges

SCMmySAP

SCM

CRMmySAP

CRM

PLMmySAP

PLM

SRMmySAP

SRM

HRmySAP

HR

FINmySAPFinan-cials

BImySAP

BI

Page 7: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 7

SAP’nin Sektörel Bakış Açısı

Industry Solutions

myS

AP A

eros

pace

& D

efen

sem

ySAP

Aut

omot

ive

myS

AP E

&C

myS

AP H

igh

Tech

myS

AP C

hem

ical

s m

ySAP

Mill

Pro

duct

s m

ySAP

Pha

rmac

eutic

als

myS

AP O

il &

Gas

m

ySAP

Min

ing

myS

AP C

P m

ySAP

Ret

ail

myS

AP M

edia

m

ySAP

Ser

vice

Pro

vide

rsm

ySAP

Tel

ecom

mun

icat

ions

myS

AP U

tiliti

es

myS

AP B

anki

ngm

ySAP

Fina

ncia

l Ser

vice

Pro

v.m

ySAP

Insu

ranc

em

ySAP

Hea

lthca

re

myS

AP H

ighe

r Ed.

& R

esea

rch

myS

AP P

ublic

Sec

tor

Cross-IndustrySolutions

● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business

Industry Solutions

myS

AP A

eros

pace

& D

efen

sem

ySAP

Aut

omot

ive

myS

AP E

&C

myS

AP H

igh

Tech

myS

AP C

hem

ical

s m

ySAP

Mill

Pro

duct

s m

ySAP

Pha

rmac

eutic

als

myS

AP O

il &

Gas

m

ySAP

Min

ing

myS

AP C

P m

ySAP

Ret

ail

myS

AP M

edia

m

ySAP

Ser

vice

Pro

vide

rsm

ySAP

Tel

ecom

mun

icat

ions

myS

AP U

tiliti

es

myS

AP B

anki

ngm

ySAP

Fina

ncia

l Ser

vice

Pro

v.m

ySAP

Insu

ranc

em

ySAP

Hea

lthca

re

myS

AP H

ighe

r Ed.

& R

esea

rch

myS

AP P

ublic

Sec

tor

Cross-IndustrySolutions

● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business

Best-in-class solutionsfor dedicated

industries

Page 8: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 8

Example: Automotive

DiscreteIndustries

ProcessIndustries

ServiceIndustries

PublicServices

BranchenlösungenCon-

sumerIndus-tries

FinancialServices

myS

AP

Aer

ospa

ce &

Def

ense

myS

AP

CP

myS

AP

E&C

myS

AP

Hig

h Te

chm

ySA

P C

hem

ical

s m

ySA

P M

ill P

rodu

cts

myS

AP

Phar

mac

eutic

als

myS

AP

Oil

& G

as

myS

AP

Min

ing

myS

AP

CP

myS

AP

Ret

ail

myS

AP

Med

ia

myS

AP

Serv

ice

Prov

ider

sm

ySA

P Te

leco

mm

unic

atio

nsm

ySA

P U

tiliti

es

myS

AP

Ban

king

myS

AP

Fina

ncia

l Ser

vice

Pro

v.m

ySA

P In

sura

nce

myS

AP

Hea

lthca

re

myS

AP

Hig

her E

d. &

Res

earc

h m

ySA

P Pu

blic

Sec

tor

● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business

CP – IS SolutionBest Business Practices

mySAP Enterprise PortalsRole based portals for supplier,manufacturer and customers

mySAP CRMB2B Sales

mySAP SCMManufacturer: Constraint based sequencing, rapid planning matrix

mySAP BIManufacturer : Business & Product Analytics

mySAP PLMManufacturer: Collaboration platform for product development

Page 9: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 9

Example: Telecommunications

Service Industries

ProcessIndustries

ServiceIndustries

PublicServices

BranchenlösungenCon-

sumerIndus-tries

FinancialServices

myS

AP

Med

ia

myS

AP

Tele

com

mun

icat

ions

myS

AP

Serv

ice

Prov

ider

sm

ySA

P U

tiliti

esm

ySA

P C

hem

ical

s m

ySA

P M

ill P

rodu

cts

myS

AP

Phar

mac

eutic

als

myS

AP

Oil

& G

as

myS

AP

Min

ing

myS

AP

CP

myS

AP

Ret

ail

myS

AP

Med

ia

myS

AP

Serv

ice

Prov

ider

sm

ySA

P Te

leco

mm

unic

atio

nsm

ySA

P U

tiliti

es

myS

AP

Ban

king

myS

AP

Fina

ncia

l Ser

vice

Pro

v.m

ySA

P In

sura

nce

myS

AP

Hea

lthca

re

myS

AP

Hig

her E

d. &

Res

earc

h m

ySA

P Pu

blic

Sec

tor

● mySAP Enterprise Portals● mySAP CRM● mySAP SCM● mySAP BI● mySAP Exchanges● mySAP SRM● mySAP PLM● mySAP HR● mySAP Financials● mySAP Mobile Business

Customer Financials ManagementRevenue Management – Contract Accounting Revenue Management – Convergent Invoicing Electronic Bill Presentment & Payment

mySAP CRMTelecom SalesCustomer Financials ManagementDealer Management

mySAP SCMSupply Network Optimization for physical productsdemand Planning of Services for demand driven network development

mySAP PLM (Asset Life-Cycle Management)End-to-end Management of Network infrastructure

mySAP Enterprise PortalsRole based portals for employees,dealers and customers

Page 10: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 10

Teknolojik gelişim...

Page 11: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 11

mySAP.com E-iş Platformu

mySAP.commySAP.com21 Industry Solutions21 Industry Solutions

mySAP TeknolojimySAP Teknoloji

Enterprise PortalmySAP Enterprise Portals

ExchangemySAP Exchanges

SCMmySAP

SCM

CRMmySAP

CRM

PLMmySAP

PLM

SRMmySAP

SRM

HRmySAP

HR

FINmySAPFinan-cials

BImySAP

BI

Page 12: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 12

Bugünnün Şirketlerinden Bir Kesit...

ERP legacy~15 systems

ERP non-SAP~25 systems,

different versions

Technical systems

Trading

CollaborativeEngineering

e-Sales

SAP R/3~30 systems,

Versions 3.1I - 4.6B

E-Procurement10 units

SAP MarketsEnterprise Buyer

Professional Edition

Yatırımlarımı nasıl koruyacağım ...

...Yatırımlarımı koruyarak gelişim sağlayabilir miyim ?

... Entegre heterojen sistemler !

Page 13: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 13

Portal

Uygulamalar

Exchange

Açık E-iş Yapısının Parçaları

Page 14: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 14

PortalInfra-structure

ExchangeInfra-structure

SAP Web Application Server

mySAP Teknoloji

Enterprise PortalsmySAP Enterprise Portals

ExchangemySAP Exchanges

SRMmySAP

SRM

HRmySAP

HR

SCMmySAP

SCM

CRMmySAP

CRM

PLMmySAP

PLM

FINmySAPFinan-cials

BImySAP

BI3rd

Party...

Legacy...

Page 15: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 15

mySAP Technology - Summary

mySAP Technology solves the integration challenge from a business perspective

Drives collaborative business within and beyond company boundaries using shared collaboration knowledgeProvides one common, message-based infrastructure for both integration within and beyond company boundariesNative-Web infrastructurefor reliable, mission critical e-businesssolutionsPowers the mySAP.come-business platform andopenly integrates any application from any vendor in any technology environment

Page 16: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 16

Yatırımın Geri Dönüşü...

Page 17: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 17

mySAP.com E-iş Platformu

mySAP.commySAP.com21 Sektörel Ç

özüm21 Sektörel Ç

özümmyS

AP

Serv

isle

r

mySAP TeknolojimySAP Teknoloji

Enterprise PortalmySAP Enterprise Portals

ExchangemySAP Exchanges

SCMmySAP

SCM

CRMmySAP

CRM

PLMmySAP

PLM

SRMmySAP

SRM

HRmySAP

HR

FINmySAPFinan-cials

BImySAP

BI

Page 18: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 18

mySAP Servisleri ile Toplam Sahip Olma Maliyetinin Azaltılması

$

CanlıKullanım

Yönetim &Sürekli GelişimUyarlamaİhtiyaç

Değerlendirme

Sahip Olma Maliyeti =Uygulama Maliyeti + Yönetim Maliyeti

Fonksiyonelihtiyaçlar Teknolojik

Gelisim

Page 19: Winning with mySAP CRMembk.mmoizmir.org/wp-content/uploads/2016/04/embk2002-012.pdf · SAP AG 2002, mySAP.com Standard Presentation 7 SAP’nin Sektörel Bakış Açısı Industry

SAP AG 2002, mySAP.com Standard Presentation 19

Tedarik Zinciri Yönetiminde Stratejinin

Aksiyona Dönüştürülmesi

Uğur CANDANSolution Manager

SAP Tü[email protected]