DAVID PHILLIPS FCIPR FSNCR

Winning the Internet Way

You can’t sell clothes online – ASOS . Turnover has doubled each year since its launch, apart from

2005, when its Hemel Hempstead warehouse burnt down. “That was a bit of a downer,”

12 months to 31 March 2010 up 35% to £223m.Sell eggs on the internet!!!!

Tesco said profits at its online business, the third most visited retail website in the UK, rose by 26% to £136m in the year to February 27 2010. Sales rose by 14% to £2.1bn, as it announced its annual results.

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High Street Sales Tracker - week ending April 16, online up by 63%.

Why You Should Too

You are uniqueYou are interestingYou attract customersYou are a candidate for success online

People like meeting you online.

Lets Get Started

How do people find youAre you googleable

So you need a web siteNice to look at from an iPhone screenHas lots of Gjuice and SEO

Submit to search engines and directories Spread it about a bit

Make Money Now

Can’t wait to buy customersCan’t wait to sell suppliersHappy people online.

All the ways you can make your site interactive the instant messenger Buy and sell

Where the people are

Geographic focus Site advertisements down to the nearest street Local Twitter Local Foursquared Local bluecast Local iPhone apps Google and Bing maps need you

Keeping the links joined up

Make more in site, into site , to sitesNo orphansFollowersNetworks more powerful Watch what’s happening (Google Analytics)

Getting social

Why It builds site links It creates communities It shows off your USP It gives you authority Real pictures and videos say 1000 words

Getting fixed up

It takes a lot of time – the hidden costIt is not a one trick ponyYou will either need to experiment of have a

very friendly expert

Where is the real beef

The quickest way to make profits is to cut cost

Look hard at simple costsProcessesCommunicationAll those licences

But, today, you don’t have to make sacrificesCloud computingSaaS

Cost sharing

Content creation Employees Suppliers Customers Friends

Brochures and print materials PDF’s Blog post manuals Fix it on a bulletin board

Adding value

Products and servicesRelationshipsReputationSaleTrustWealth

The next big thing

Visually interestingSatisfies curiosityPhysiology extending Social

The next 5000 days