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WINNING THE GAME - JUNE 3-4 2015 2
Winning in the integrated comms worldKhali Sakkas - Insights Manager Isentia - @KHALIC
We Are Seeing Integration On Many Levels
Social and traditional Regional and global integration
Business results integrated and correlated with
media measurement
Communications and Marketing industry
WINNING THE GAME - JUNE 3-4 2015 3
Marketing and social have had a significant
influence for some time
WINNING THE GAME - JUNE 3-4 2015 4
While we can see the trend take hold in
Europe and the US
WINNING THE GAME - JUNE 3-4 2015 5
Things take time to reach us down
under
WINNING THE GAME - JUNE 3-4 2015 6
So how do we future-proof our
business?
WINNING THE GAME - JUNE 3-4 2015 7
Restructure our teams
Do we have the right people in the right roles?
WINNING THE GAME - JUNE 3-4 2015 8
Restructure our teams
Do we have the right people in the right roles?
Are our people
confident with the
marketing space?
WINNING THE GAME - JUNE 3-4 2015 9
Restructure our teams
Do we have the right people in the right roles?
Client mapping to help navigate
the extent of integration
Are our people
confident with the
marketing space?
WINNING THE GAME - JUNE 3-4 2015 10
Re-align our services
• Recruit a data scientist• Develop more sophisticated data
visualisation
• Work with our own marketing team to
develop new integrated products and services to suit marketing and PR
professionals
• Focussing more on the full picture of owned, earned
and paid
WINNING THE GAME - JUNE 3-4 2015 11
Winning with collaboration
Collaborating with other market leaders has helped us gain
confidence and exposure to the integrated world
We don’t have all of the expertise just yet, so we are positioning
ourselves as a preferred partner
Collaboration has given us global opportunities
Collaboration has allowed us to be
a partner in larger projects
WINNING THE GAME - JUNE 3-4 2015 12